방정환의『사랑의 선물』광고 전략에 나타난 근대 동화(童話) 기획 연구

최윤정(Choi Yoon-jeong) 한국아동문학학회 2013 한국아동문학연구 Vol.- No.25

이 논문은 방정환의 번역 동화집『사랑의 선물』(1922)이 근대의 베스트셀러가 되었던 요인 중에서 특히 책의 광고 전략에 주목하여, 이 또한 ‘동화(童話)’라는 장르를 소개하고 보급하고자 했던 방정환의 근대 동화 기획의 일부임을 밝히고자 하였다. 연구를 위한 방법론으로 맥과이어(McGuire)의 SMCRE 모형을 활용한 커뮤니케이션 이론을 적용하였다. 가령『사랑의 선물』광고 기획자인 방정환을 ‘송신자(source/sender)’라고 한다면 광고문안은 ‘메시지(message)’, 광고가 소개되는 매체는 ‘채널(channel)’, 광고를 접하는 독자들은 메시지의 ‘수신자(receiver)’로 볼 수 있다. 또한 광고를 접한 후의 독자들의 반응 양식과 행동 등은 ‘효과(effect)’로 설명될 수 있다. 커뮤니케이션 송신자는 독자에게 믿음을 줄 수 있는 전문성과 신뢰도를 가지고 있을수록 설득의 효과가 높아지는데, 방정환에 대해 독자들이 느끼는 전문성과 신뢰도는 절대적이었다. 메시지의 경우 ‘이성소구’보다는 ‘감성소구’에 치중하였는데, 매개가 되었던 것은 ‘눈물’이었으며 이는 송신자와 수신자의 공유 기호로 작용한다. 또한 커뮤니케이션의 주요 채널로 『어린이』지를 선택했다는 것은 광고의 대상, 즉 메시지의 수신자를 ‘어린이’로 설정하고 있었음을 말한다. 커뮤니케이션의 효과란 곧 광고의 궁극적인 목표이다. 책의 구매활동은 광고의 일차적인 효과이기도 하지만, 동화(童話) 장르의 내면화는 방정환이 기대한 궁극적인 목표였다. 『사랑의 선물』광고를 통한 커뮤니케이션의 성공은 아동문학의 대표적 서사장르인 동화의 정착에 있어서 적지 않은 영향을 미쳤다. This study has looked at the book-advertising strategy among those factors that contributed to Bang Jeong-hwan’s translated collection of childrens classics ‘A Gift of Love (1922)’ being a best-seller in the modern day and attempted to show that it was a part of the author’s modern fairy tale plan that aimed to introduce and spread the genre of ‘fairy tale.’ The McGuire SMCRE model-based communication theory was applied to the study. If Bang Jeong-hwan, the advertising planner of ‘A Gift of Love,’ is the source/sender, advertising copy, medium through which the advertisement is conveyed, then the advertising reader would be perceived as ‘message,’ ‘channel’ and ‘receiver’, respectively. In addition, readers’ response pattern and behavior can be explained as ‘effect.’ When the sender is reliable and experienced, the advertisement becomes more effective. At that time, readers’ trust in Bang Jeong-hwan was unconditional. Emotional appeals were more highly concentrated throughout the work as opposed to rational appeals in the “message” aspect of the text. Here, the medium was ‘tears,’ which play a shared role as a sign of both sender and receiver. In addition, the selection of the magazine ‘Children’ as the major channel of communication means that the receiver of the message is set to ‘Children.’ The effect of communication refers to the ultimate goal of advertisement. The purchasing of books is the primary effect of advertisement. However, the internalization of the ‘fairy tale’ was the ultimate goal Bang Jeong-hwan expected. The establishment of ‘fairy tale’ as the leading narrative genre of children’s literature means that communication through the advertisement of ‘A Gift of Love’ was a great success.

양성 및 음성 정신분열증 환자의 시각적주의폭에 관한 연구

최정인,이형영,윤진상 大韓神經精神醫學會 1988 신경정신의학 Vol.27 No.5

This study was performed to compare the visual attention span among three groups of 22 negative schizophrenics, 29 positive schizophrenics and 30 normal controls. The narrowing and broadening of attention span were tested by comparing correct recognition responses of peripheral visual stimulus. The results are as follows : 1) There was a significant difference in the total number of correct recognition responses among three groups; In controls, the total number of the correct recognition responses was highest and this was followed by positive schizophrenics(P<0.01). The number of the correct recognition responses was higher in larger stimulus size than in small stimulus size in all three groups(P<0.01). 2) Comparing groups and stimulus size; there was no significant difference in large stimulus size. In small stimulus size, there was significant difference between postivive schizophrenics and controls(P<0.05), between negative schizophrenics and controls(P<0.01), and between negative schizophrenics and positive schizophrenics(P<0.01). 3) Comparing groups and display angle, there was no significant difference in display angle 2˚ among three groups, while there was significant difference in display angle 12˚ between negative schizophrenics and controls(P<0.01), and significant difference in display angle 25˚ between negative schizophrenics and controls and between negative schizophrenics and positive schizophrenics(P<0.01), respectively. In summary, these results suggest that negative schizophrenics, unlike postive schizophrenics and controls, are only able to recognize large peripheral stimulus within a narrow display angle, because of narrowing of attention span.

비만 개선 효과를 지닌 탄수화물 및 지방 흡수 억제 기능성 식이조성물 개발

윤유식,최선미,홍순복,홍정미,김정원,이홍석,홍성길 한국조리과학회 2002 한국식품조리과학회지 Vol.18 No.3

In a previous study, we developed a new food additive as an egg yolk antibody (IgY) against carbohydrate digestion enzymes for the regulation of blood glucose level and weight control. The IgY delayed and decreased the increment of blood glucose level after administration of sucrose in human being by 30% in 20∼30 min. We also developed a lipase inhibitor as a water extract of two kinds of herb, Platycodon grandiflorum and Solanum melongena. Twenty three volunteers were subjected to the intake of the egg yolk IgY plus the herbal extracts for 50 days. In average, the treated subjects appeared to lose 1.96 ㎏ of body weight and 3.4 ㎏ of body fat mass during the treated period. Furthermore, Panniculus adiposus and breech size were significantly decreased during the experimental period. Above results suggested that the administration of the dietary additives composed of egg yolk IgY and natural herbal extract improve the obesity by the decrement of body weight and body fat mass.

고속치환 영상처리를 위한 암호화 기법에 관한 연구

윤정오,이훈재,홍영호,최병진 경운대학교 산업기술연구소 1998 産業技術硏究論文誌 Vol.1 No.1(A)

In this paper, we suggest a new encryption system for high speed permutation image processing. We show how to secure attack relative to redundancy in image data. In addition, by applying the proposed permutation algorithm in image data, we show how to solve problems related to scanning sequence and scraming.

국내산 중하(Metapenaeus joyneri) 내 주알레르겐 규명 : 가열 및 소화액에 의한 변화

윤성호,김현아,김현미,최정희,서창희,남동호,김윤근,민경업,박해심 대한알레르기학회 2004 천식 및 알레르기 Vol.24 No.2

위성 관제 신호 보호 알고리즘의 개선 방안

윤정오,최병진 경운대학교 산업기술연구소 2002 産業技術硏究論文誌 Vol.5 No.1(B)

In this thesis, we analyzed the weakness of authentication algorithm which is used for protection of TT&C generation and operation. Also, we proposed the authentication algorithm which complements key recovery attack structuely without increasing additional computational amount and verifed its performance. The proposed authetication algorithm can satisfy Rivest's recommendation by increasing the computational complexity from 2^55 operations to 2^111 operations. In addition, it can be applied to the existing satelite system because the length of TT&C data and message authentication codes used for the input of authentication algorithm are unchanged.

대학생집단의 뇌기능 특성화 경향에 대한 연구

최기수,윤규태,안의태,양남길,고정식,박경호 순천향의학연구소 1995 Journal of Soonchunhyang Medical Science Vol.1 No.2

체육학과 학생 163명과 국가대표선수 211명을 포함한 체육 전공자들과 의과대학생 282명, 문과대학생 101명, 신학전공학생 96명 그리고 간호학과 전공학생 100명, 계 953명을 대상으로 남녀 대학생들의 대뇌반구의 특성화, 편재화 경향을 시나가와 ( 品川)질문지 법을 이용하여 분석한 결과 다음과 같은 결과를 얻었다. 1. 체육과 남학생은 우뇌형 45.6%, 좌우뇌형 47.4%, 좌뇌형 7%로 나타났으며, 여학생의 경우 우뇌형 41.6%, 좌우뇌형 44.3%, 좌뇌형 14.2%로 나타났다. 2. 대표선수의 경우 우뇌형과 좌우뇌형에서 일반 체육학과 학생과 유사한 분포를 보였으나, 좌뇌형이 남자 12.9% 여자 12.6%로 남녀 고른 분포를 나타냈다. 3. 의과대학생의 경우 남학생은 우뇌형 63.5% 좌우뇌형 24.9% , 좌뇌형 11.6%인 반면, 여학생은 우뇌형 50%, 좌우뇌형 22.9%, 좌뇌형 27.1%로 나타났다.. 4. 문학은 전공하는 남녀학생과 신학을 전공하는 학생은 우뇌형, 좌우뇌형, 좌뇌형의 순으로 유사하게 나타났다. 5. 간호학전공 학생의 분포는 우뇌형42.0% 좌우뇌형 38.0% 좌뇌형 20%였다. Many Studies have demonstrated that the two hemispheres are functionally specialized in the majority of individuals, so that the left hemisphere regulates verbal-analytic cognitive abilities while the right hemisphere predominates in spatial-synthesis abilities. This research program have proceeded about the tendency of hemisphere specialization in sportsmen and variable subject classes in university. Sinagawa's questionnaire method was used as the instrument for this study . The results obtained were as follows: 1. In the physical education class(163subjects) 45.6%(male) and 41.6%(female) of the subjects were regarded as the left hemisphere dominant type, 47.4%(male) and 44.3%(female) of them were bilateral and 7%(male) and 14.2%(female) of them were regarded as left hemisphere dominant type. 2. In the representatives (mational players) group, very similar frequencies were shown except in the left hemisphere dominant type, whose percentile distributions appear as 12.9% in males and 12.6% in females. 3. Extremely higher frequency was shown in right hemisphere dominant type in the male students of medical science class : 63.5% of them were right, 24.9% were bilateral and 11.6% were left hemisphere dominant type. 4. The frequencies of the literature class also were shown very similar patterns with those of other female classes.

수직축 블레이드를 적용한 소형 풍력발전시스템에 관한 연구

윤정필,최장균,차인수 동신대학교 2004 論文集 Vol.14 No.-

Need developments of substitute energy to solve problem of global warming by excess use of fossil energy, excess discharge of carbon dioxide. Wind Generation is all-important energy in next generation as clean energy. Environmental pollution of wind force development is not exhausted entirely. And, electric-power production unit cost is cheap than other energy. Wind Generation system that is supplied much present is most horizontality style blade structure. But, Horizontal style structure is serious noise and there is problem in stability of blade. We designed special blade aiming to this problem. And, manufactured vertical axis wind force development system because using blade. Also, developed assistance power generator to heighten driving efficiency ago wind generation. We expect this devices that is such cover shortcoming of wind force development.

세라믹 브라켓의 종류 및 브라켓 슬롯과 와이어 각도에 따른 마찰 저항 차이

최윤정,박영철 대한치과교정학회 2006 대한치과교정학회지 Vol.36 No.3

사회 문화적 발달과 함께 심미적 요구가 증가되면서 교정 환자 수의 증가와 함께 교정 치료 중의 심미성에 대한 요구도 늘어나고 있다. 치료 중 심미성을 증진시키기 위한 목적으로 세라믹 브라켓이 개발되어 널리 사용되고 있으나 세라믹 자체의 취성(brittleness), 대합치의 마모뿐만 아니라, 임상적으로 높은 마찰 저항이 그 문제점으로 지적되고 있다. 본 연구는 세라믹 브라켓의 마찰 저항을 알아보고 그 개선방안을 찾는데 지침이 되고자 하는 목적으로 시행하였다. 연구 재료로는 마찰 저항을 줄이기 위해 금속 슬롯이 삽입된 다결정 세라믹 브라켓과 금속 슬롯이 삽입되지 않은 단결정 세라믹 브라켓과 금속 브라켓을 이용하였으며, .019 × .025 스테인리스 와이어를 브라켓 슬롯에 대해 0˚, 10˚의 각도를 부여하여 만능시험기상에서 이동시켜 그때의 정적, 동적 마찰력을 측정하였다. 연구 결과, 전체적인 평균 마찰력은 금속 브라켓, 금속 슬롯이 삽입된 다결정 세라믹 브라켓, 단결정 세라믹 브라켓 순으로 증가하였다. 브라켓 슬롯과 와이어 사이의 각도가 0˚일 때가 10˚일 때에 비해서 낮은 마찰 저항을 보였으며, 브라켓 슬롯과 와이어 사이의 각도가 10˚일 때 단결정 세라믹 브라켓의 동적, 정적 마찰 저항은 금속 브라켓이나 금속 슬롯이 삽입된 다결정 세라믹 브라켓에 비해 유의성 있게 크게 나타났다 (p < 0.05). 본 연구를 통해서 금속 브라켓에 비해 세라믹 브라켓, 특히 금속 슬롯이 삽입되지 않은 단결정 세라믹 브라켓의 마찰 저항이 높은 것을 확인할 수 있었으며, 브라켓 슬롯과 와이어 간의 각도가 증가하면 마찰 저항도 커지는 것을 확인할 수 있었다. 따라서 마찰력을 줄이기 위한 세라믹 브라켓의 개발과 함께 교정 치료 시 과도한 치관 경사를 막음으로써 마찰 저항을 줄이고 심미성을 유지하면서 치료의 효율을 높이도록 해야 할 것이다. Although ceramic brackets have been used widely for improved esthetics during treatment, ceramic brackets have some inherent problems; brittleness, attrition of the opposing teeth and high frictional resistance. This study was performed to understand the frictional resistance of the ceramic brackets, as well as to be a helpful reference for finding the solutions to the problem of frictional resistance. Three different kinds of brackets were used; metal bracket, polycrystalline ceramic brackets with a metal slot to reduce the high frictional resistance and monocrystalline ceramic brackets. The brackets were tested with a .019 × .025 stainless steel wire with a second order angulation of 0˚ and 10˚, and the static and kinetic frictional forces were measured on the universal testing machine. The results of this study showed that the ceramic brackets, especially the monocrystalline ceramic bracket without a metal slot, generated higher frictional resistance than the metal bracket, and the frictional resistance was increased as the angulation between the bracket slot and the wire increased. Therefore, the development of the ceramic bracket with reduced frictional resistance and the prevention of excessive crown tipping during orthodontic treatment will lead to the simultaneous attainment of more efficient and improved esthetic treatment goals.

계열별 고등학생집단의 뇌기능특성화 경향에 대한 연구

윤규태,최기수,안의태,고정식,양남길,박경호 순천향의학연구소 1995 Journal of Soonchunhyang Medical Science Vol.1 No.2

본 연구에서는 계열에 따른 고등학생들의 대뇌반구기능의 특성화 또는 편재화의 경향을 알아보고, 전공분야에 대한 적응력과의 상관관계를 검토하고자 했다. 일반고등학교 인문계열 학생 359명, 자연계열 학생 371명, 음악과 미술전공 학생을 포함한 예능계열 196명, 체육특기자를 포함한 체육계열 학생 151명 등 1,077명을 대상으로 각 계열별, 남녀별, 성적별 고등학생 집단들의 대뇌반구의 특성화, 편재화 경향을 시나가와(품川)질문지법을 이용하여 분석하였으며, 다음과 같은 결과를 얻었다. 1. 인문계열 고등학생의 뇌기능의 편재화 경향은 우뇌형 54.3%, 양쪽뇌형 32.6% 및 좌뇌형 13.1%였다. 남녀별로는 남학생은 우뇌형 62.9% 양쪽뇌형 27.9% 및 좌뇌형 9.5%로 나타났으며, 여학생은 각각 43.7%, 38.6% 및 17.7%로서 여학생이 남학생에 비하여 죄뇌화 경향을 보였다. 2. 자연계열 고등학생의 경우는 우뇌형 56.9%, 양쪽뇌형 29.9% 및 좌뇌형 13.2%로서 인문계열 고등학생과 비슷한 분포를 보였다 이를 남녀별로 구별하여 보면 남학생은 62.2%, 27.1% 및 10.2%, 여학생은 51.5%, 32.5%및 16.0%의 분포를 보여, 역시 여학생의 좌뇌화 경향이 뚜렷했다. 3. 예능계열 고등학생의 경우는 우뇌형 56.1%, 양쪽뇌형 35.2% 및 좌뇌형 8.7%의 분포를 보였으며, 이를 전공별로 세분해서 살펴보면 음악전공학생의 경우 53.7%, 35.5% 및 10.7%로서 전체 평균과 거의 비슷한 분포를 보였으나, 미술전공학생의 경우 60.0%, 34.7% 및 5.3%로서 , 특히 좌뇌형의 경우 음악전공에 비해 절반수준에도 못 미치는 경향을 보였다. 4. 체능계열 고등학생 집단의 경우 우뇌형 50.3%, 양쪽뇌형 37.7% 및 좌뇌형 11.9% 분포를 보였다. 5. 성적별로 보면 일반고등학교 학생 가운데 성적 우수 집단은 뚜렷하게 좌뇌형 경향(25.6% 및 25.0%)을 보였다. 6. 예능계열의 우수집단은 양쪽뇌형의 분포비율(50.0% 및 44.4%)이 특히 높았다. 7. 체육계열의 우수집단은 좌뇌형 분포(21.6%)가 높았다. According to the advanced study on differential theory of brain function, the left hemispheric functions are concerned more on the verbal, logical, sequential and arithmetic abilities, whereas the right hemisphere has characteristics of non-lingual, general, creative and aesthetic abilities. The authors compared the tendency of hemispheric specialization in high school students with different educational condition and facilities. Sinakawa's questionnaire method was the instrument for this study. The results obtained were as follows: Among 1,077 of whole subjects, right hemispheric dominant type was 55.0% (59.1% in male, 51.0% in female), bilateral type was 32.9% (10.6% in male, 35.1% in female) and left hemispheric dominant type was 12.2% (10.4% in male, 13.9% in female). 1. Of the 359 subjects in the field of humanity science, right hemispheric dominant type was 54.3% (62.9% in male, 43.7% in female), bilateral type was 32.6% (27.9% in male, 38.6% in female) and left hemispheric dominant type was 13.1% (9.5% in male, 17.7% in female). 2. Of the 371 subjects in the field of natural science, right hemispheric dominant type was 56.9% (62.2% in male, 51.5% in female), bilateral type was 29.9% (27.1% in male, 32.5% in female) and left hemispheric dominant type was 13.2% (10.2% in male, 16.0% in female). 3. Of the 196 art school students, 56.1% was regraded as right hemispheric dominant type, students majoring music was 53.7%, 35.5% and 10.7%, respectively, whereas the frequency for students majoring find art was 60.0%, 34.7% and 5.3%. 4. In students majoring physical education, 50.3% were shown in right hemispheric dominant type, 37.7% were bilateral type and 11.9% were left hemispheric dominant type. 5. Laterality patterns of students who adapt more successfully to their specific studying fields show following characteristics; Successful students of general high school show pronounced left shift in their laterality pattern, whereas successful students of art school exhibit more bilateral type. And successful students of physical education school show left shift in their laterality patterns.