대학PR과 이미지에 대한 탐색적 분석 : 동신대학교 사례연구

안주아,최훈 동신대학교 2006 論文集 Vol.16 No.-

본 연구는 대학의 PR과 이미지의 관계를 동신대학교의 사례로 살펴보고, 향후 PR활동의 기초로서 대학의 이미지를 탐색적으로 고찰하였다. 즉, 지역의 실무종사자들을 대상으로 동신대의 이미지를 분석하고, 동신대의 이미지와 선호도, 추천의도의 관계를 알아본 후, 동신대의 이미지, 선호도 및 추천의도와 동신대 졸업생에 대한 인식의 관계를 조사하였다. 연구결과, 동신대학교 이미지는 '발전성', '신뢰성', '지역성' 요인이 추출되었다. 이들 중 발전성과 지역성은 선호도에 영향을 미치고 있었으나, 신뢰성은 선호도에 영향을 미치고 있지 않았다. 또한 발전성은 추천의도에 유의한 영향을 미치고 있었으나, 신뢰성과 지역성은 유의하지 않았다. 동신대학교 졸업생에 대한 인식은 '조직적응성', '성실패기성', '전문창의성'의 3개 요인이 추출되었는데, 응답자들이 조직적응성을 높게 인식한 반면, 전문창의성은 매우 낮게 인식하고 있었다. 이러한 결과는 향후 PR전략에 있어서 지역적 성격보다는 미래지향적이고 전문적인 이미지를 심을 필요가 있고, 무엇보다 긍정적인 방향에서의 인지도 제고가 시급하며 입학과 관련해서는 전문창의성을 강조하는 것이 더 효과적이라는 것을 시사한다. The purpose of this study is to investigate and analyze the relationship between public relations and image of university through the case of Dongshin university as the base of public relations activity, Empirical data were collected from 79 respondents(they are practitioners of local companies around GwangJu) through the survey. The major findings of the study show three factors of image about Dongshin university: 'development', 'credibility', 'locality'. Two factors of image, 'development' and 'locality', have influence on university preference but 'credibility' has not influence on it. Additionally, 'development' factor has influence on recommend intention to university but 'credibility' and 'locality' have not significant to it. The perception of Dongshin university graduates presented three factors of 'adaptability to group', 'vigor-sincerity', 'professional-originality'. The respondents recognized higher mean value of factor 'adaptability to group' than mean value of 'vigor-sincerity' and 'professional-originality'. But, mean value of 'professional-originality' factor is lowest among these factors. The study shows that future-oriented and specialized image is very important in strategies of public relations for Dongshin university. And, most of all, it is needed that positive awareness about Dongshin university in the local society.

코로나19로 인한 대학생의 대학생활적응과 산림치유 프로그램을 통한 심리적 효과검증

최가은 ( Choi Ga-eun ),신용규 ( Shin Yong-gyu ),김민희 ( Kim Min-hee ) 동신대학교 2024 창의융복합연구 Vol.1 No.2

본 연구는 코로나19에 따른 대학생들의 정서변화를 확인하고, 산림치유 프로그램을 통해 대학생들의 심리적 안정 효과를 검증하고자 하는데 목적을 두었다. 대학에 재학 중인 만 18∼24세의 대학생 27명을 대상으로 2023년 5월, 산림치유 프로그램을 실시하고 집단조사를 통해 자료를 수집하였다. 스트레스 척도(PPS)와 대학생활적응검사(SACQ) 및 기분상태검사지(K-POMS-B)를 활용하였으며, 자료분석은 SPSSWIN 27.0 프로그램을 사용하여 기술통계, 빈도분석, 윌콕슨 부호 순위 검증(Wilcoxon signed ranks test)을 사용하였다. 그 결과, 학년이 높을수록 코로나19에 대한 스트레스가 높았으며, 대학생활적응도는 낮은 것으로 나타났다. 특히, 대학생활적응도에 있어 개인-정서적 적응에 대한 부분의 차이가 두드러졌으며 1학년과 4학년 간의 차이가 크게 나타났다. 산림치유 프로그램의 참여에 따른 전·후의 심리적 변화는 긴장, 우울, 분노, 활기, 피로, 혼돈 모두 유의미한 것으로 나타났다. 대학시절이 코로나 시대와 맞물렸던 학생들의 낮은 대학생활적응도가 확인되었으며, 사회진출이 임박한 대학생들의 정서적 지원이 필요할 것으로 판단된다. The purpose of this study was to confirm the emotional changes of University students due to COVID-19 and to verify the psychological stability effect of University students through forest healing programs. In May 2023, a forest healing program was conducted for 27 University students aged 18 to 24 and data was collected through a group survey. The stress scale (PPS), University life adaptation test (SACQ), and mood condition test paper (K-POMS-B) were used for data analysis, and technical statistics, frequency analysis, and Wilcoxson sign ranking verification (Wilcoxo signedrankst) were used using the SPSSWIN 27.0 program. As a result, the higher the grade, the higher the stress against COVID-19, and the lower the adaptation to University life. In particular, in terms of college life adaptation, differences in individual-emotional adaptation were remarkable, and differences between first and fourth graders were high. The psychological changes before and after participation in the forest healing program were found to be significant in tension, depression, anger, vitality, fatigue, and confusion. Students' low adaptation to University life, whose University days were intertwined with the COVID-19 era, has been confirmed, and the need for emotional support for University students who are about to enter society is considered.

동신대학교 캠퍼스 시설배치의 성장과 전개

孫勝光,南基奉,吳世奎 東新大學校 1997 論文集 Vol.9 No.-

There are many college in born and university in rapid extention in a short time, after 1980s, in Korea, and the structure of the school and department should be lack in the goal of ideal environment as a campus. The campus of the new college to be accomplished by incremental process, in special, have an undefined goal of the structure and character of the school, and it is difficult to escape from the uncertainity of the structure, and cause a missing goal of campus planning and decision-making. In order to trace the undefined process, this article are analyses the campus planning and the construction process of Dongshin University in Naju city, as a case study, its result can be used to get final campus environment. In this article, we can see the process and decision-making by incremental planning and building, and a proposal for remaking of Dongshin University master planning are supplemented.

학부개편에 부응한 동신대학교 교육시설의 평가와 재구성 배치 연구

孫勝光 東新大學校 1998 論文集 Vol.10 No.-

In recent, many university in Korea are confront with changing shift from department system to school one. This change can be a recomposition motives of educational fercilities in a university, because its change is a software of education. The change from the department to school system initiate lecture type and student number in a lecture and laboratory education and research, and can be a big motive to recomposition of educational fercilities. In this article, it discussed in case of Dongshin University, and extension of lecture room, laboratory typology, growth of campus according to new structure of the university in terms of the school system, This case study is very useful to optimise space in a university, and it can be apply to another university depend on the situation.

대인ㆍ대내인간 통합적 의사소통 프로그램 개발

최태산,양정남 동신대학교 2005 論文集 Vol.15 No.-

연구는 대인, 대내인간 통합적 의사소통 훈련 프로그램을 개발하기 위하여 실시되었다. 연구목적을 달성하기 위해 먼저 선행연구와 임상경험을 토대로 프로그램을 구성하였다. 구성된 프로그램의 효과는 동신대학교 남·여 대학생 30명을 실험집단과 통제집단으로 구분한 후, 총 24시간(6X4)의 프로그램을 실시하여 사전-사후간의 차이를 비교, 검증하였다. 측정도구는 문제해결에 대한 자기평가검사와 자아존중감검사를 사용하였는데, 결과를 요약하면 다음과 같다. 첫째, 대인간·대내인간 통합적 의사소통 훈련 프로그램이 지각된 문제해결능력에 미치는 효과를 검증한 결과, 유의수준 .001에서 통계적으로 유의미한 차이가 있었다. 둘째, 대내인간 통합적 의사소통 훈련 프로그램이 자아존중감에 미치는 효과를 검증한 결과, 유의수준 .001에서 통계적으로 유의미한 차이가 있었다. 따라서 대인간·대내인간 통합적 의사소통 훈련 프로그램은 문제해결능력과 자아존중감 향상에 효과가 있다고 할 수 있다. This study has a goal to develop of the Integrated(Inter·Intra) Communication Training Program. The Integrated(Inter·Intra) Communication Training Program based on preceding research and clinical experience was developed. The subject of this study were 30 Dongsin university students. They divided into experimental group and control group, and then experienced 24 hours program. to examine the effects of Measurement instruments were Problem Solving Inventory and Self-Esteem Inventory. The results are as follow: 1) The results of The Integrated(Inter·Intra) Communication Training Program at a problem solving ability is revealed on significant difference(p<.001). 2) The results of The Integrated(Inter·Intra) Communication Training Program at increasing of self-esteem is revealed on significant difference(p<.001). For that reason The Integrated(Inter·Intra) Communication Training Program is effective to problem solving ability and increasing of self-esteem.

남녀 대학생들의 흡연에 관한 조사 연구

주동엽 東新大學校 1994 論文集 Vol.6 No.-

This survey was carried out to lead the college students to understanding the harmfulness and unhealthiness of smoking. For this 394 college students(201 boys and 194 girls) at D University were asked about their smoking, and the results are as follows : 1. 57.8% of the 201 boys and 4.7% of the 191 girls were somokers. Boys are at absolutely high smoking rate compared to girls. 2. The students in natural science showed higher percentage of smoking(81.8%) than those in other study area. The students who has no religion showed higher smoking rate(67.1%) than those who has religion. And urban students showed higher rate (72.3%) than rural ones. 3. In relation to their parent's job, the students whose parent have no hob showed higher smoking rate(78.9%) and those whose parent are smokers showed higher percentage of smoking (77.4%). 4. 46.7% of the smoking students began to smoke just before or after their entrance to college, 32.8% of them answered that their first motive of smoking was just their curiousity for smoking, and 29.2% of them smoke more than 10 pieces of cigarette a day. 5. 65% of the students answered they smoke wherever they want, 20.7% said they surely feel better after smoking, and 42% said they inhale smoke when they smoke. 6. Only 69.1% among the smokers thought that nicotine, tar, and carbon monxide in cigarettes are harmful to health. 7. The fact that smoking is harmful to health has believed on 72.7% among the smokers only. 8. 43.4% of the smokers thought that smoking has in influence on their human relationship.

大學 캠퍼스의 社會的 意味에 따른 類型分析

梁宇鉉 東新工科大學 1989 論文集 Vol.10 No.-

The intent of this study is to investigate the history and typology of campus from a particular point of view-the relationship of campus to its context. As a logical ground for this study, the ideal roles of a modern university are defined, which include the social role. Five types of campuses from various periods and their formal implications are identified, stressing the degree of interaction the campus had with the outside world. This analytic approach is to understand the underlying ideas of a campus layout and the trends of its development. It also enables us to discover new dimensions of campus planning and design, that may be highly relevant to the recent and future needs of the campus planning process.

Oxidative Dehydrogenation of Hydrazobenzene Catalyzed by Manganese(Ⅱ) Complexes with Tetradentate Schiff Base Ligands

Kim, Hae-Jin,Ko, Young-Chun,Jeong, Byeong-Goo 東新大學校 1996 論文集 Vol.8 No.-

We synthesized the tetradentate Schiff base ligands with N_2O_2 type donor set, which is 1,3-bis(salicylideneimino)propane [SALPRH_2], 1,4-bis(salicylidene imino)butane [SALBUH_2], and 1,5-bis(salicylideneimino)pentane [SALPEH_2] and their manganese(Ⅱ) complexes, [Mn(Ⅱ)L] (L: SALPR, SALBU, and SALPE). The properties of Schiff base ligands and their Mn(Ⅱ) complexes were characterized by elemental analyses(CHN), A.A., IR, NMR, UV-Vis spectra, and molar conductivity. The mole ratio of Schiff base to the manganese at complexes was found to be 1:1 and Mn(Ⅱ) complexes were non-ionic. Tetradentate Schiff base Mn(Ⅱ) complexes reacted with molecular oxygen to form oxygen adducted manganese(Ⅲ) complexes, superoxo type [Mn(Ⅲ)L]O_2 (L is ligand). Oxidation of hydrazobenzene(HAB) catalyzed by tetradentate Schiff-base manganese complex in methanol solution was investigated by UV-Vis spectrophotometry. The major product of oxidation of HAB catalyzed by superoxo type manganese complex was trans-azobenzene. [Mn(Ⅱ)L] + O_2 → [Mn(Ⅲ)L]O_2 + H_2AB^k → [Mn(Ⅱ)L] + trans-AB + H_2O_2 The rate constant of oxidation of HAB, k calculated by proposed mechanisms were followings: [Mn(Ⅱ)(SALPR)] ; k = 5.83×10^-2 s^-1, [Mn(Ⅱ)(SALBU)] ; k = 6.95×10^-2 s^-1, [Mn(Ⅱ)(SALPE)] ; k = 8.10×10^-2 s^-1

A Study of Well Resistance Effect for Practical ULSI CMOS Design

Lee, Mike Myung-Ok 東新大學校 1996 論文集 Vol.8 No.-

MOSFET의 디바이스 사이즈가 소형화됨에 따라 미스크 상에서 웰저항(Rw)은 미스크 폭과 미스크 크기에 매우 민감하다. CMOS기술에서 미스크 폭과 미스크 크기에 따라 어떤 R_W의 값들은 대단히 크게 변하고 VLSI나 ULSI디자인에 커다란 영향을 미친다는 것을 알았다. 초미세CMOS마스크를 위한 테스트 패턴을 만들어 필요한 웰저항을 구하여 ULSI CMOS IC를 디자인 하기는 많은 노력, 경비와 사이클 시간이 소요됨은 이미 잘알고 있다. 여기서 제안하려고 하는 문제는 실제 공정과 많은 Layout 과정을 거치지 않고 Virtual Fab개념을 도입하여 이미 존재하는 웰의 마스크 폭과 마스크 사이즈를 기준으로 정확하고 경험적인 모델로 웰저항 값을 구하여 원하는 IC를 디자인하는데 있다 게이트 길이가 0.5㎛ CMOS기술의 예측된 N-웰저항은 새로운 경험적 모델인 R_W=α/(x-k)^β 식에 의하여 게이트 길이가 1.0㎛ CMOS기술의 N-웰저항들 보다 4배 정도가 큼을 알았다. CMOS공정기술에서 주입되는 농도(Doping concentration)에 따라 크게 변하는 N-웰 저항은 또한 바이어스(Bias) 전압 함수로서 모델화 하였다. 이러한 경험적인 웰저항 모델은 초미세(게이트 길이가 0.5㎛이하 기술) CMOS IC디자인에 응용하여 입증하였다. 더불어 위의 (x-k) 마진을 안전하게 할 수 있기 때문에 약간 큰 마스크 폭이 사용되어야 하는 점을 알아내었다. 이번 연구에서 제안한 R_W모델은 앞으로 다가올 초미세 CMOS디자인을 하는데 도움이 될 것이다.

Superconducting Properties of BSCCO Thin Films Using Ion Beam Sputtering Method

Park, Yong-Pil 東新大學校 1996 論文集 Vol.8 No.-

BSCCO thin film is fabricated via both processes of co-deposition and layer-by-layer deposition at an ultralow growth rate using ion beam sputtering method. These two processes show a significant differance in the adsorption of Bi atom as well as in the appearance of Bi-2212 phase. It is found that the resident time of Bi vapor species on the surface of the substrate strongly dominates the film composition and the formation of the structure.