방정환의『사랑의 선물』광고 전략에 나타난 근대 동화(童話) 기획 연구

최윤정(Choi Yoon-jeong) 한국아동문학학회 2013 한국아동문학연구 Vol.- No.25

이 논문은 방정환의 번역 동화집『사랑의 선물』(1922)이 근대의 베스트셀러가 되었던 요인 중에서 특히 책의 광고 전략에 주목하여, 이 또한 ‘동화(童話)’라는 장르를 소개하고 보급하고자 했던 방정환의 근대 동화 기획의 일부임을 밝히고자 하였다. 연구를 위한 방법론으로 맥과이어(McGuire)의 SMCRE 모형을 활용한 커뮤니케이션 이론을 적용하였다. 가령『사랑의 선물』광고 기획자인 방정환을 ‘송신자(source/sender)’라고 한다면 광고문안은 ‘메시지(message)’, 광고가 소개되는 매체는 ‘채널(channel)’, 광고를 접하는 독자들은 메시지의 ‘수신자(receiver)’로 볼 수 있다. 또한 광고를 접한 후의 독자들의 반응 양식과 행동 등은 ‘효과(effect)’로 설명될 수 있다. 커뮤니케이션 송신자는 독자에게 믿음을 줄 수 있는 전문성과 신뢰도를 가지고 있을수록 설득의 효과가 높아지는데, 방정환에 대해 독자들이 느끼는 전문성과 신뢰도는 절대적이었다. 메시지의 경우 ‘이성소구’보다는 ‘감성소구’에 치중하였는데, 매개가 되었던 것은 ‘눈물’이었으며 이는 송신자와 수신자의 공유 기호로 작용한다. 또한 커뮤니케이션의 주요 채널로 『어린이』지를 선택했다는 것은 광고의 대상, 즉 메시지의 수신자를 ‘어린이’로 설정하고 있었음을 말한다. 커뮤니케이션의 효과란 곧 광고의 궁극적인 목표이다. 책의 구매활동은 광고의 일차적인 효과이기도 하지만, 동화(童話) 장르의 내면화는 방정환이 기대한 궁극적인 목표였다. 『사랑의 선물』광고를 통한 커뮤니케이션의 성공은 아동문학의 대표적 서사장르인 동화의 정착에 있어서 적지 않은 영향을 미쳤다. This study has looked at the book-advertising strategy among those factors that contributed to Bang Jeong-hwan’s translated collection of childrens classics ‘A Gift of Love (1922)’ being a best-seller in the modern day and attempted to show that it was a part of the author’s modern fairy tale plan that aimed to introduce and spread the genre of ‘fairy tale.’ The McGuire SMCRE model-based communication theory was applied to the study. If Bang Jeong-hwan, the advertising planner of ‘A Gift of Love,’ is the source/sender, advertising copy, medium through which the advertisement is conveyed, then the advertising reader would be perceived as ‘message,’ ‘channel’ and ‘receiver’, respectively. In addition, readers’ response pattern and behavior can be explained as ‘effect.’ When the sender is reliable and experienced, the advertisement becomes more effective. At that time, readers’ trust in Bang Jeong-hwan was unconditional. Emotional appeals were more highly concentrated throughout the work as opposed to rational appeals in the “message” aspect of the text. Here, the medium was ‘tears,’ which play a shared role as a sign of both sender and receiver. In addition, the selection of the magazine ‘Children’ as the major channel of communication means that the receiver of the message is set to ‘Children.’ The effect of communication refers to the ultimate goal of advertisement. The purchasing of books is the primary effect of advertisement. However, the internalization of the ‘fairy tale’ was the ultimate goal Bang Jeong-hwan expected. The establishment of ‘fairy tale’ as the leading narrative genre of children’s literature means that communication through the advertisement of ‘A Gift of Love’ was a great success.

7두의 개에서 배설성 요로조영술을 통한 신장 기능 평가

최윤정,이기자,최형준,이용진,박성준,송근호,정성목,최호정,이영원 忠南大學校 獸醫科大學 動物醫科學硏究所 2005 動物醫科學硏究誌 Vol.13 No.-

Excretory urography is a type of contrast study used to verify and localize upper urinary tract disease. It is an inexpensive and easy way to visualize of anatomic and functional status of the kidney and has been used as a primary imaging modality for the evaluation of urinary tract abnormalities. We describe urological signs of 7 dogs who examined with excretory urography and ultrasonography. Six cases were referred to veterinary medical teaching hospital. Chungnam national university (VMTH, CNU) to evaluate renal function after the treatment for renal failure and one case was referred showing hematuria. In case 1, 2 and 4, blood test and urinalysis was normal and the results of excretory urography presented that renal function were normal range. In case 3, the results of urinalysis, ultrasonography, and excretory urography except blood test presented abnormal kidney and hydronephrosis was diagnosed. In case 5 and 6, blood test, urinalysis, ultrasonography and excretory urography indicated renal failure. In case 7, blood test, urinalysis and ultrasonography presented partially abnormal signs, however, the results of excretory urography was normal range.

Pomeranian에서 발생한 치주 질환에 의한 비염 1례

이기자,최윤정,최형준,이용진,최호정,이영원,정성목 忠南大學校 獸醫科大學 動物醫科學硏究所 2005 動物醫科學硏究誌 Vol.13 No.-

A 10-year-old spayed female dog with history of persistent nasal discharge and halitosis was presented. In oral examination, there were severe dental calculi and gingivitis. The radiographic imaging showed lesions of left nasal cavity and periodontal membrane. In computed tomographic imaging, there are increased density of left nasal cavity, loss of nasal concha and partial defect of nasal septum. Many inflammatory cells were observed in nasal cytology. The result of culture from nasal smear was negative. All these findings result in rhinitis by dental calculi and gingivitis. The dog got improved after scaling, tooth extraction, and medical treatment.

장애 대학생의 학업적 자기효능감, 진로장벽이 진로포부에 미치는 영향

최웅용,윤현희,이정애 한국장애인고용촉진공단 고용개발원 2009 장애와 고용 Vol.19 No.2

The purpose of this study was to examine the relationships of academic self-efficacy, career barriers to career aspirations. It was examined for a group of 127 college students with disabilities in Daegu, Korea. Participants(M=67, w=60) completed measures of academic self-efficacy, career barriers and career aspirations. There were positive significant correlations between academic self-efficacy and career aspirations. There were negative significant correlations between career barriers and career aspirations. The multiple regression revealed that academic self-efficacy(β=.280, p<.001) and career barriers(β=.350, p<.001) were jointly predictive of career aspirations. The difference among academic self-efficacy, career barriers, career aspiration according to the distinction of sex of the students with disabilities has no signification statistically. Implications for the development of a career intervention and career counseling are discussed. 본 연구는 장애 대학생들의 학업적 자기효능감, 진로장벽이 진로 포부에 어떤 영향을 미치는 지를 알아보는 데 목적이 있다. 이를 위하여 다음과 같은 연구문제를 설정하였다. 첫째, 학업적 자기효능감은 진로 포부에 어떠 영향을 미치는가. 둘째, 진로장벽은 진로 포부에 어떤 영향을 미치는가. 셋째, 학업적 자기효능감, 긴로장벽, 진로 포부가 성별에 따라 어떤 차이가 있는가 등이다. 연구 대상은 대구 지역의 D대학에 재학 중인 장애 대학생 127명을 대상으로 하였고, 연구 도구로는 학업적 자기효능감, 진로장벽, 진로 포부 검사를 사용하였다. 각 변인들 간의 관계를 알아보기 위해 상관분석과 회귀분석을 실시하였고, 연구 결과는 다음과 같다. 첫째, 학업적 자기효능감은 진로 포부에 유의미한 영향을 미치는 것으로 나타났다. 둘째, 진로장벽도 진로 포부에 유의미한 영향을 미치는 것으로 나타났다. 셋째, 성별에 따른 차이에 있어서는 학업적 자기효능감과 진로장벽, 진로 포부에 있어서 전체적으로 남녀 간에 유의한 차이가 없는 것으로 나타났으나, 자기조절 효능감에 있어서는 여자가 남자보다 유의미하게 높게 나타났다.

양성 및 음성 정신분열증 환자의 시각적주의폭에 관한 연구

최정인,이형영,윤진상 大韓神經精神醫學會 1988 신경정신의학 Vol.27 No.5

This study was performed to compare the visual attention span among three groups of 22 negative schizophrenics, 29 positive schizophrenics and 30 normal controls. The narrowing and broadening of attention span were tested by comparing correct recognition responses of peripheral visual stimulus. The results are as follows : 1) There was a significant difference in the total number of correct recognition responses among three groups; In controls, the total number of the correct recognition responses was highest and this was followed by positive schizophrenics(P<0.01). The number of the correct recognition responses was higher in larger stimulus size than in small stimulus size in all three groups(P<0.01). 2) Comparing groups and stimulus size; there was no significant difference in large stimulus size. In small stimulus size, there was significant difference between postivive schizophrenics and controls(P<0.05), between negative schizophrenics and controls(P<0.01), and between negative schizophrenics and positive schizophrenics(P<0.01). 3) Comparing groups and display angle, there was no significant difference in display angle 2˚ among three groups, while there was significant difference in display angle 12˚ between negative schizophrenics and controls(P<0.01), and significant difference in display angle 25˚ between negative schizophrenics and controls and between negative schizophrenics and positive schizophrenics(P<0.01), respectively. In summary, these results suggest that negative schizophrenics, unlike postive schizophrenics and controls, are only able to recognize large peripheral stimulus within a narrow display angle, because of narrowing of attention span.

교정 치료 후 교합력, 교합면적의 변화

최윤정,정주령,김경호 대한치과교정학회 2010 대한치과교정학회지 Vol.40 No.3

고정식 교정장치를 이용한 교정치료 후 교합의 기능적 변화를 평가하기 위해, 교합력 및 교합접촉면적을 측정하여 단기적인 변화 양상을 확인하고 소구치 발치 여부에 따른 차이를 파악하였다. 고정식 교정장치로 치료를 종료한 18세에서 40세 사이의 성인을 남자군과 여자군으로 분류하고, 각각의 군을 4개의 소구치를 발치한 군과 비발치로 치료한 군으로 세부 분류하였다(남자발치군 16명, 남자비발치군 18명, 여자발치군 19명, 여자비발치군 21명). Dental prescale system (Fuji Film Corp., Tokyo, Japan)의 pressure sensitive sheet를 5초간 최대교두감합위에서 최대근력으로 교합하도록 한 뒤 CCD camera를 이용해 교합력과 교합면적을 측정하였다. 고정식 교정장치를 제거하고 고정식 유지장치를 붙인 직후, 교정장치 제거 1주일, 1개월, 3개월, 6개월, 1년 뒤에 각각 측정하여 비교하였다. 모든 군에서 교정장치 제거 후 1년간의 유지기간 동안 교합력과 교합면적은 점진적으로 증가하였다 (p < 0.05). 모든 측정 시기에서 남자군은 여자군보다 높은 교합력과 교합면적을 보였으며 (p < 0.05), 남자, 여자군 모두에서 발치군과 비발치군 사이에는 교합력 및 교합면적에서 통계적으로 유의한 차이가 관찰되지 않았다 (p > 0.05). 본 연구를 통해 교정치료 후 1년간의 유지기간 동안 교합이 기능적으로 향상됨을 파악하였고, 소구치 발치로 인한 교합의 기능적 저하는 없을 것이라 추측할 수 있었다. Objective: This study was performed to evaluate functional changes of occlusion after orthodontic treatment by measuring the occlusal force (OcFr) and occlusal contact area (OcAr), and to compare OcFr and OcAr change according to premolar extractions. Methods: Data were obtained from 74 patients who had finished orthodontic treatment using fixed appliance aged between 18 and 40 years. Subjects were divided into groups who had four premolars extractions or non-extraction (Male extraction-16, Male nonextraction-18, Female extraction-19, Female nonextraction-21). All subjects were asked to bite pressure-sensitive sheets into maximum intercuspation with maximum bite force, and OcFr and OcAr were evaluated by measuring the sheet with a CCD camera. Records were taken right after debonding, 1 week, 1 month, 3 months, 6 months and 1 year after debonding. Results: OcFr and OcAr increased gradually in all groups during the 1 year retention period (p < 0.05). Male groups showed higher OcFr and OcAr than female groups throughout the retention periods (p < 0.05). There were no statistically significant differences of OcFr and OcAr between extraction and non-extraction groups in both males and females (p > 0.05). Conclusions: Occlusion was improved functionally throughout the 1 year retention, and premolar extraction did not induce a decline in the functional aspect of occlusion.

수직축 블레이드를 적용한 소형 풍력발전시스템에 관한 연구

윤정필,최장균,차인수 동신대학교 2004 論文集 Vol.14 No.-

Need developments of substitute energy to solve problem of global warming by excess use of fossil energy, excess discharge of carbon dioxide. Wind Generation is all-important energy in next generation as clean energy. Environmental pollution of wind force development is not exhausted entirely. And, electric-power production unit cost is cheap than other energy. Wind Generation system that is supplied much present is most horizontality style blade structure. But, Horizontal style structure is serious noise and there is problem in stability of blade. We designed special blade aiming to this problem. And, manufactured vertical axis wind force development system because using blade. Also, developed assistance power generator to heighten driving efficiency ago wind generation. We expect this devices that is such cover shortcoming of wind force development.

국내산 중하(Metapenaeus joyneri) 내 주알레르겐 규명 : 가열 및 소화액에 의한 변화

윤성호,김현아,김현미,최정희,서창희,남동호,김윤근,민경업,박해심 대한알레르기학회 2004 천식 및 알레르기 Vol.24 No.2

12주간의 유산소성 운동이 비만 초등학생의 신체조성과 혈액성분에 미치는 영향

윤미수,최건식,고성경,정소봉 한국스포츠리서치 2004 한국 스포츠 리서치 Vol.15 No.5

[Purpose] The purpose of this study was to investigate the effect of aerobic exercise training on the body composition and blood components in obese elementary children after 12 weeks. [Methods] Subjects of this study were composed of 20 male students ranging in age from 9 to 12 years who were classified into two groups, obese exercise group(n=10) and normal control group(n=10). For 12 weeks, obese exercise group performed the aerobic exercise training that the program was composed by Yoon. The blood samples were taken before and after 12 week Paired t-Test was adopted to analyse the difference between before and after aerobic exercise training. [Results] body fat of obese exercise group was decreased 4.8% after aerobic exercise training(p<.01) and that of normal control group was decreased 0.1% during same time(NS). Among the blood lipoprotein, total cholesterol(p<.01), LCL-C(p<.01), and triglycerides(p<.05) of obese exercise group were decreased after aerobic exercise training, but not changed HDL-C of same group. Red blood cell, Hemoglobin(p<.65) of obese exercise group were increased after aerobic exercise training. Glucose of obese exercise group were decreased after aerobic exercise training(p<.05), but not changed in Ca and P. [Conclusion] In conclusion, aerobic exercise training for 12 weeks seems to reduce body might and body fat, and to change the profiles of blood Component in obese elementary children.

대학생집단의 뇌기능 특성화 경향에 대한 연구

최기수,윤규태,안의태,양남길,고정식,박경호 순천향의학연구소 1995 Journal of Soonchunhyang Medical Science Vol.1 No.2

체육학과 학생 163명과 국가대표선수 211명을 포함한 체육 전공자들과 의과대학생 282명, 문과대학생 101명, 신학전공학생 96명 그리고 간호학과 전공학생 100명, 계 953명을 대상으로 남녀 대학생들의 대뇌반구의 특성화, 편재화 경향을 시나가와 ( 品川)질문지 법을 이용하여 분석한 결과 다음과 같은 결과를 얻었다. 1. 체육과 남학생은 우뇌형 45.6%, 좌우뇌형 47.4%, 좌뇌형 7%로 나타났으며, 여학생의 경우 우뇌형 41.6%, 좌우뇌형 44.3%, 좌뇌형 14.2%로 나타났다. 2. 대표선수의 경우 우뇌형과 좌우뇌형에서 일반 체육학과 학생과 유사한 분포를 보였으나, 좌뇌형이 남자 12.9% 여자 12.6%로 남녀 고른 분포를 나타냈다. 3. 의과대학생의 경우 남학생은 우뇌형 63.5% 좌우뇌형 24.9% , 좌뇌형 11.6%인 반면, 여학생은 우뇌형 50%, 좌우뇌형 22.9%, 좌뇌형 27.1%로 나타났다.. 4. 문학은 전공하는 남녀학생과 신학을 전공하는 학생은 우뇌형, 좌우뇌형, 좌뇌형의 순으로 유사하게 나타났다. 5. 간호학전공 학생의 분포는 우뇌형42.0% 좌우뇌형 38.0% 좌뇌형 20%였다. Many Studies have demonstrated that the two hemispheres are functionally specialized in the majority of individuals, so that the left hemisphere regulates verbal-analytic cognitive abilities while the right hemisphere predominates in spatial-synthesis abilities. This research program have proceeded about the tendency of hemisphere specialization in sportsmen and variable subject classes in university. Sinagawa's questionnaire method was used as the instrument for this study . The results obtained were as follows: 1. In the physical education class(163subjects) 45.6%(male) and 41.6%(female) of the subjects were regarded as the left hemisphere dominant type, 47.4%(male) and 44.3%(female) of them were bilateral and 7%(male) and 14.2%(female) of them were regarded as left hemisphere dominant type. 2. In the representatives (mational players) group, very similar frequencies were shown except in the left hemisphere dominant type, whose percentile distributions appear as 12.9% in males and 12.6% in females. 3. Extremely higher frequency was shown in right hemisphere dominant type in the male students of medical science class : 63.5% of them were right, 24.9% were bilateral and 11.6% were left hemisphere dominant type. 4. The frequencies of the literature class also were shown very similar patterns with those of other female classes.