패션 브랜드 지면 광고의 문화적 포지셔닝 전략에 따른 색채사용

강은정;한솔비;조주연;이규해 한양대학교 2009 韓國 生活 科學 硏究 Vol.29 No.1

Brand advertisement can be effective when they can communicate with the customers who can share the culture and trend expressed through the advertisement. Therefore, the advertisers should be well aware of the possible target customer of the brand. Furthermore by making an advertisement that parallels cultural codes of the customers', it will be able to attract attentions from potential customers. This research analyzed the consumer culture positioning trends incorporated by female casual brands magazine advertisements, and examined the periodic changes and preferred colors for each different positioning type for the past five years. 345 magazine advertisements were classified into foreign consumer culture positioning and local consumer culture positioning types. Among the colors expressed in the advertisement, the color that occupied the largest visual area was selected as the main color of the advertisement. After chosen, the color was analyzed by Munsell's 10 hues and 12 tone classifications of PCCS (Practical Color Coordinate System). Ad with foreign consumer culture positioning counted for 281 taking the dominant portion, whereas local consumer culture positioning ad accounted for only 64. There were brands that implement culture positioning techniques than other brands. The 20 brands frequently applied foreign consumer culture positioning in their advertisements. The most frequently used hue was Red. Purple Blue was also common. In terms of value and intensity, dark grayish tone was also most commonly incorporated.

소유역에 대한 제 유출해석 모형의 비교에 관한 연구

강주복,정연태,강인식,김태희 부산대학교 1995 生産技術硏究所論文集 Vol.48 No.-

It is difficult to make an exact estimate of the peak discharge, the runoff depth of flood, and establish the proper measurement for the flood protection since the water stage or discharge has been rarely measured at medium or small river basin in Korea. Therefore, Runoff analyses were perfomed using the storage function method, the discrete, linear, input-output model and linear reservoir model, respectively. Various parameters for the study areas were determined. The calculated hydrographs by three methods showed good agreement with observed flood hydrographs. The capabilities of regenerating flood hydrographs were evaluated based on rainfall from the storage function parameters, the Ø-index method, and the constant percentage method. The storage function parameters provided better effective rainfall for regenerating flood hydrographs than any others considered in the study. 우리나라의 중소하천 유역 중 대부분은 수위나 유량 관측을 행하지 않은 미계측 유역으로 방치되어 있는 상태이므로, 홍수시 정확한 유출량의 추정, 홍수피해 경감을 위한 적절한 대책 수립 및 수공구조물의 건설에 필요한 계획홍수량의 산정 등이 극히 어려운 실정이다. 따라서 본 연구에서는 수영강유역을 대상으로 기존의 유출해석 모형 중 저류함수법, 선형 이산화 입력-출력 모형 및 선형저수지 모형을 채택하여 유출해석을 실시하고, 대상유역에 대한 각종 매개변수를 산정한다. 유출결과로부터 세가지 방법에 의한 계산수문곡선은 실측수문곡선과 잘 일치하였다. 또한 저류함수법 매개변수를 이용한 방법과 Ø-index법 및 일정비손실법 등의 유효강우량 산정방법에 따라 수문곡선의 재현능력을 평가하였다. 본 연구에서는 저류함수법 매개변수를 이용한 방법이 가장 양호한 재현결과를 나타내었다.

도시화에 따른 온천천 유역의 유출특성 변화

강주복,강인식,정연태 釜山大學校生産技術硏究所 1997 生産技術硏究所論文集 Vol.52 No.-

본 연구에서는 도시화로 인한 유출특성의 변화를 정량적으로 분석하고자 하였으며, 유출해석 모형으로는 선형저수지 모형을 선택하였다. 1960년대 이후 급격한 도시화를 겪었던 부산지방의 온천천 유역을 연구대상유역으로 선택하였으며 몇 가지 경우에 대한 유출해석을 수행하였다. 연구대상유역은 두 개 지점에서의 유량자료를 갖고 있다. 한 관측소(세병교 지점)는 현재의 자료를 갖고 있으며, 다른 하나(이섭교 지점)는 1972년의 측정자료를 보유하고 있다. 선형저수지 모형은 두 지점에서의 홍수수문곡선을 잘 재현하였으며, 대상유역에 대한 그 적용성을 입증하였다. 유효강우량 산정법별로는 Φ-index 법이 일정비손실법보다 더 나은 결과를 준다는 것을 알 수 있었다. 이섭교 지점에서 과거 측정된 홍수수문곡선과 모의를 통해 계산된 수문곡선을 비교함으로써 약 20년간에 걸친 도시화로 인하여 첨두홍수량의 크기는 증가하고 유역의 평균 지체시간의 크기는 감소하였다는 사실을 확인할 수 있었으며, 이를 정량적으로 평가할 수 있었다. This study was to figure out the runoff characteristics changes due to urbanization. The linear reservoir model was chosen and runoff analyses for several cases were conducted for the purpose. The On-Cheon stream watershed in Pusan was selected as its study area, which has experienced a radical urbanization since 1960's. There were two gaging stations in the study area one had the recent flow data and the other kept the flow data observed in the past. The linear reservoir model regenerated flood hydrographs well for both of the gaging stations and its applicability to the study area was proven. The results of runoff analyses were investigated depending on methods for estimating effective rainfall or rainfall excess. The Φ-index method provided better results than the constant percentage method. The comparisons of hydrograph observed in the past with the simulation results at the Ie-Seop Bridge site revealed that the peak discharges had increased and the mean lag of the study area had decreased due to the urbanization for two decades, and made it possible to evaluate the effects of urbanization quantitatively.

성폭력 피해여성의 경험에 관한 연구

정연강,권혜진,지순주,남선영,김경희 韓國學校保健學會 1996 韓國學校保健學會誌 Vol.9 No.1

This studies designed to work out a theoretical framework on the experience of sexual abuse from the perspective of grounded theory in an effort to provide more practical and efficient nursing intervention for female victims. The subcategories identified were "sexual abuse", "threatening", "absent mindness", "embarrassment", "horripilation", "dizziness", "wondrousness", "filthiness", "sexual curiousity", "violence level", "victim's age", "neighbors response", "victims personality", "common experience", "sexual abuse information", "family relations", "level of familiarity", "hiding", "suppression", "self-torture", "self-protection", 'avoidance", "asking aid", "withdrawal", "hatred", "confusion", "dodging", "remmant", and "pursuing". The 29 subcategories given above were further integrated into 16 categories such as "victimizedness", "being astounded", "filthiness", "degree", "developmental stage", "response pattern", "personality", "rarity", "infromation availability", "family support", "cover-up", "escaping", "informing", "negative internalization", and "positive pursuit of change". The core categories linked to all the other categories turned out to be "being taken aback" and "filthiness" incorporation the relevant subcategories. A total of 23 theoretical hypothesis emerged in the process of analyzing data. 1. the grater sexual curiosity, the weaker the senses of being taken aback and filthiness. 2. The weaker sexual curiosity, the stronger the senses of being taken aback and filthness. 3. The stronger the level of violence, The more violent the senses of being taken aback and filthiness. 4. The lower the level of violence, the weaker the senses of being taken aback and filthiness. 5. The younger the victims, the stronger the senses of being taken aback and filthness. 6. The older the victims, The weaker the senses of being taken aback and filthness. 7. 'Escaping' will transpire regardless of the given circumstances. 8. The weaker the senses of being taken aback and filthness, the more probable 'informing' and 'escaping' transpire. 9. The stronger the senses of being taken aback and filthness, the more probable 'informing' and 'escaping' transpire. 10. The more protective the response from 'informing' and 'escaping' transpire around, the more likely the response to 'being taken aback' and 'filthiness' will be 'informing' and 'escaping'. 11. The more repelling the response from around, the more likely the response to 'being taken aback' and 'filthiness' will be 'covering-up' and 'escaping'. 12. The more open minded the personality of subject, the more likely the response to 'being taken aback' and 'filthiness' will be 'covering-up' and 'escaping'. 13. The more closed the personality of subject, the more likely the response to 'being taken aback' and 'filthiness' will be 'covering-up' and 'escaping'. 14. The more frequent the experience of sexual abuse, the more likely the response to 'being taken aback' and 'filthiness' will be 'covering-up' and 'escaping'. 15. The less frequent the experience of sexual abuse, the more likely the response to 'being taken aback' and 'filthiness' will be 'covering-up' and 'escaping'. 16. The more available information concerning sexual abuse, the more likely the response to 'being taken aback' and 'filthiness' will be 'covering-up' and 'escaping'. 17. The less available information concerning sexual abuse, the more likely the response to 'being taken aback' and 'filthiness' will be 'covering-up' and 'escaping'. 18. The more cohesive the family of the subject, the more likely the response to 'being taken aback' and 'filthiness' will be 'covering-up' and 'escaping'. 19. The less cohesive the family of the subject, the more likely the response to 'being taken aback' and 'filthiness' will be 'covering-up' and 'escaping'. 20. The more familiar the subject is with the abuser, the more likely the response to 'being taken aback' and 'filthiness' will be 'covering-up' and 'escaping'. 21.The less familiar the subjec is with the abuser, the more likely the response to 'being taken aback' and 'filthiness' will be 'covering-up' and 'escaping'. 22. The more likely the response to 'being taken aback' and 'filthines' is 'informing' and 'escaping', the more positive changes the subject will pursue. 23. The more likely the response to 'being taken aback' and 'filthiness' is 'covering-up' and 'escaping', the more negative changes the subject will pursue. The following four hypothneses were conformed in the process of data analysis. 1) In case the level of violence is strong but 'being taken aback' and 'filthiness' in weak because of strong sexual curiosity and also if information concerning sexual abuse is not readily available and the frequency is low, negative internationalization marked by 'covering-up' and 'escaping' will take place despite the fact the subject is open-minded, the family is cohesive and the abuser is unfamiliar. 2) In case the level of violence is weak but 'being taken aback' and 'filthiness' is weak combined wit weak sexual curiosty and also if information concerning sexual abuse is readily available and the response from around is protective and the frequency is high, the subject will pursue positive changes to 'being taken aback' and 'filthiness' , further aided by the fact that the subject is open-minded, the family is cohesive and the abuser is unfamilar. 3) In case the level of violence is strong but 'being taken aback' and 'filthiness' is strong because of weak sexual curiosity and also if information concerning sexual abuse is reading available and the response from around is readily available and the response from around is protecvice and the frequency is low, the subject will persue positive changes marked by 'informing' and 'escaping' despit the fact that the family cohesion is weak and the abuser is familiar. 4) In case the level of violence is strong but 'being taken aback' and 'filthiness' is strong because of weak sexual curiosity and also if information concerning sexual abuse is not readily available and the response from around is respelling and the frequnecy is low negative internalization like 'covering-up' and 'escaping' will take place, further aggravated by the fact that the subject's personality is closed, family cohension is weak, and subject is familiar. On the basis of the above finding, it is recommended that nursing intervention should focus on promoting the milieu conductive to the victims pursuing positive changes along with the adequate aids from protection facilities as well as from the people around them.

폴리(스타이렌-b-아이소부틸렌-b-스타이렌) 삼블록 공중합체 아이오노머의 기계적인 성질

나연화,김희석,김준섭,유지강,박기주,이영관 조선대학교 생산기술연구소 1998 生産技術硏究 Vol.20 No.2

The dynamic mechanical properties of poly(styrene-b-isobutylene-b-styrene) and its sulfonated ionomers were investigated. The triblock copolymer showed a tan δ peak at ca. -25℃, which is ascribed to the T_(g) of polyisobutylene blocks. The copolymer also showed a shoulder on a tan δ curve at ca. 50℃, which is probably associated with crystallization and/or melting of the crystalline polyisobutylene blocks. Above 100℃, the copolymer started to flow. In the cases of ionomers, well developed rubbery plateaus, extended to ca. 150-160℃, were seen in modulus-temperature plots. A tan δ peak for the T_(g) of the polyisobutylene blocks and a shoulder peak were also observed for the tetramethylammonia neutralized sulfonated ionomer. However, the shoulder peak became smaller and shifted to low temperatures, which implies that the ionic interactions in this system reduces the ability of crystallization or/and melting of the polyisobutylene blocks. For the K neutralized ionomer sample, only a tanδ peak for the T_(g) of the isobutylene blocks was seen. This different result in these two ionomers is believed to be due to the difference in the strength of ionic interactions.

Styrene-co-lithium methacrylate ionomer의 기계적인 성질에 미치는 LiCl의 영향

나연화,김준섭,유지강,박기주 조선대학교 생산기술연구소 1999 生産技術硏究 Vol.21 No.2

The effect of LiCl salt added to styrene-co-lithium methacrylate ionomer on the mechanical properties of ionomers was studied dynamic rnschanically. When the LiCl salt was added to a 100% Li-neutralized ionomer, the amount of added salt. in the range of 100-300% to ionic groups of the ionomer, did not change the mechanical properties of the ionomers, This implies that the added salt may form isolated LiCl salt aggregates in the polymer matrix. However, when LiCl was added to a 200% neutralized ionomer, the cluster T_(g) shifted to a low temperature and then the sample started to flow. This result suggests that in this case the LiCl salts reside in and near the multiplets, resulting the weakening of ionic interactions between ionic groups in multiplets.

Characterizing affinity epitopes between prion protein and b-amyloid using an epitope mapping immunoassay

Mino Kang,Su Yeon Kim,안성수,Young Ran JU3 생화학분자생물학회 2013 Experimental and molecular medicine Vol.45 No.8

Cellular prion protein, a membrane protein, is expressed in all mammals. Prion protein is also found in human blood as an anchorless protein, and this protein form is one of the many potential sources of misfolded prion protein replication during transmission. Many studies have suggested that b-amyloid1–42 oligomer causes neurotoxicity associated with Alzheimer’s disease, which is mediated by the prion protein that acts as a receptor and regulates the hippocampal potentiation. The prevention of the binding of these proteins has been proposed as a possible preventative treatment for Alzheimer’s disease;therefore, a greater understanding of the binding hot-spots between the two molecules is necessary. In this study, the epitope mapping immunoassay was employed to characterize binding epitopes within the prion protein and complementary epitopes in b-amyloid. Residues 23–39 and 93–119 in the prion protein were involved in binding to b-amyloid1–40 and 1–42, and monomers of this protein interacted with prion protein residues 93–113 and 123–166. Furthermore, b-amyloid antibodies against the C-terminus detected bound b-amyloid1–42 at residues 23–40, 104–122 and 159–175. b-Amyloid epitopes necessary for the interaction with prion protein were not determined. In conclusion, charged clusters and hydrophobic regions of the prion protein were involved in binding to b-amyloid1–40 and 1–42. The 3D structure appears to be necessary for b-amyloid to interact with prion protein. In the future, these binding sites may be utilized for 3D structure modeling, as well as for the pharmaceutical intervention of Alzheimer’s disease.

중학생의 동성애적 음란물 접촉정도와 동성애 혐오증 및 고정관념과의 관계

유주연;강문희 서울여자대학교 여성연구소 2004 여성연구논총 Vol.19 No.-

The purpose of the present study was to investigate the relationships among the contact frequency of homosexual lewd materials, homophobia, and prejudice against homosexuals of adolescents. A survey was carried out to 389 middle school students in Gyeonggi province. The brief summary of the survey is as follows. First, among 389 subjects the 73.0% had contacted homosexual lewd materials during the last 1 year, and more boys than girls contacted lewd materials. Most of the subjects had watched the internet sex movies. Movies, TV shows, the papers for adults, and sexual photos were also homosexual lewd materials that many of the subjects had watched. The kinds of materials that middle school students have contacted were different based on sex. Boys contacted the internet sex movies while girls contacted fanfic most. All of them had experience to watch movies and TV shows frequently. Second, the results of regression analysis revealed that the relationship between the contact frequency of homosexual lewd materials and homophobia did not show any statistically significant correlation. However, girls showed statistically significant negative correlation between the contact frequency of homosexual materials and homophobia. Third, the results of regression analysis indicated that the relationship between the contact frequency of homosexual lewd materials and prejudice against homosexuals showed statistically significant positive correlation.

3kW 주택보급용 계통연계 태양광발전시스템 운전결과 분석

임병옥,이강연,박정민,조금배,백형래,최창주 조선대학교 에너지.자원신기술연구소 2003 에너지·자원신기술연구소 논문지 Vol.25 No.1

만성 화농성 중이염의 세균학적 고찰

조남순,이영훈,강기훈,최제환,송태현,이병돈,장혁순,강주원,김연준 순천향의학연구소;Soonchunhyang Medical Research Institute 2000 Journal of Soonchunhyang Medical Science Vol.6 No.1

Background and Objectives : Chronic suppurative otitis media is one of the frequent diseases in otolaryngologic field. It is important to choose of antibiotics in the management of infectious disease. But the organisms in infections have been changed and resistance to antibiotics has been grown as the development of antibiotics has been achieved. And so it has been necessary to recognize the changes of organisms and resistance in antibiotics. Our study was performed to identify the pathogens isolated from discharges in chronic otitis media and evaluate the antibiotic agents, to recognize the change of to resistance to·antibiotic agents and to use the appropriate anitiotics. Materials and Methods : Retrospectively, authors reviewed the backeriologic study of 114 cases of chronic suppurative otitis media who visited the Department of Otolaryngology, Soonchunhyang University in Seoul from Nov. 1996 to Oct. 1999 and analyzed 101 strains and its sensitivity test to various antibiotics. Result : In 93 cases in which pathogenic organism was isolated, single infection was 85 cases(91.4%) and mixed infection was 8 cases(8.6%). The most frequent pathogenic organism was Staphylococcus aureus(59.4%), Pseudomonas aeruginosa(13.9%), Providencia(4.8%), Alcaligenes(3.0%) and Streptococcus pneumoniae(2.9%) were the next. Methicilline-Resistance Staphylococcus aureus was 34 cases(57.6%) of Staphylococcus aureus. Staphylococcus aureus was sensitive to Vancomycin(96.7%), Trimethoprim-Sulfamethoxazole (57.6%), Cefuroxime(42.4%) and Ciprofloxacin(40.7%) but resistant to Penicillin(94.9%). Pseudomonas aeruginosa was sentitive Amikacin(100%), Ciprofloxacin(100%) and Gentamicin(67%). Conclusion : As MRSA recently was wide spread in community accquired infection as well as nosocomial infection, we must consider strict control of MRSA.