패션브랜드자산의 형성과정에 관한 연구 : 캐주얼 브랜드를 중심으로 Focused on casual wear brand

김혜정,임숙자 한국의류학회 2004 한국의류학회지 Vol.28 No.2

In this complex marketing world, marketers find themselves having to grapple with difficult issues about branding and their brand management. In many cases, a deeper understanding of how consumers feel, think, and act could provide valuable guidance to address these brand-management challenges. The objective of this study is to conceptualize and test the framework of building fashion brand equity, utilizing Keller's CBBE Model as a theoretical framework and Kim and Lim's (2002) scale as a measurement model of fashion brand equity. We conducted a survey toward 696 university students using Kim and Lim's fashion brand equity scale. To test the hypothesized building paths of fashion brand equity, statistical analyses were performed with AMOS 4.1 program using confirmatory factor analysis and structural equation model. The results of this study were as follows. First, fashion brand equity was defined in terms of six components; customer-brand resonance, customer feeling, customer judgment, brand imagery, brand performance and brand awareness. Fashion brand equity was multi-dimensional brand attitude, which could be measured by 16 items. Consequently, Kim and Lim's scale acquired a statistical validity. Second, the proposed conceptual framework of this study was partially significant. We can provide an effectiveness of Keller's CBBE model to conceptualize the building process of fashion brand equity. Third, it was different between two brands to build fashion brand equity.

고본 Ethanol 추출물의 투여가 streptozotocin 유발 당뇨 흰쥐의 혈당 및 글리코겐 함량에 미치는 영향

임숙자,한혜경,최성숙 덕성여자대학교 자연과학연구소 2007 자연과학 논문집 Vol.13 No.-

This study was designed to examine the effects of ethanol (EtOH) extract of Angelicae tenuissimae on glucose and glycogen levels in streptozotocin (STZ) induced diabetic rats. Sprague-Dawley rats were induced diabetes mellitus by STZ injection (45 mg/kg) into the tail vein and were divided into 4 groups: normal, STZ-control, two experimental diabetic groups. EtOH extract of Angelicae tenuissimae were administered orally into the diabetic rats for 14 days. The diet intake and body weight were monitored and plasma levels of glucose, aminotransferase activity and glycogen level in liver and muscle were analyzed. Oral administration of 2.0g/kg b.w. on the EtOH extracts for 14 days resulted in a significant reduction in plasma levels of glucose, activities of ALT and AST. The glycogen levels in liver and muscle of EtOH-2 group were significantly higher than that of STZ-control group. The results show that EtOH extract of Angelicae tenuissimae could be effective to control the STZ-induced diabetic rats.

중국 직장여성의 의복 구매행동 연구

임숙자,신혜봉,장춘희 이화여자대학교 생활환경대학 인간생활환경연구소 2004 인간생활환경연구소 논집 Vol.- No.2

The purposes of this study was to investigate the clothing purchasing behavior of Chinese career women and the awareness and purchasing experience of Korean apparel brand. The data was collected from 662 Chinese 20 · 30's career women using questionnaire and analysed by frequency analysis, means using SPSS package. The results of this study were as follows: The clothing purchasing motives of Chinese career women were 'because the season changed' and 'to express one's own individuality'. In using informants, they were influenced by 'display of shop', 'the past purchasing experience' and 'friends or colleague' The clothing selection standards were 'fitness' and 'design'. For store selection, they consider importantly 'product quality', 'price' and 'salesperson's service'. The clothing purchasing place were 'first class department store' and 'famous brand shop'. Most Chinese career women like to so shopping during weekend and periods of brand sales. For paying method, they still like to use cash more than credit cards, because credit card is not popular in China yet. After they have purchased clothing they were satisfied with design, color and fitness of clothing products, but dissatisfied with the parking system of the shop and public transportation. In the estimation of Korean apparel procucts, more than 50% of subjects have known about Korean apparel brand.

ICP-AES를 이용한 마그네시아 중의 미량성분 분석

임흥빈,김인숙,김혜영,김경희 단국대학교 1999 論文集 Vol.34 No.-

The sample pretreatment technique using an atmospheric pressure acid digestion for the analysis of magnesia that is a representative material for fine refractory was studied. When magnesia was dissolved by four kinds of acids . i. e.. hydrochloric acid, nitric acid, perchloric acid + hydrochloric acid, phosphioric acid + nitric acid, the intensity change of Cr. B. Fe. Ca. Al were observed by ICP-AES. And, the recovery was measured by spiking the standard solution of 100ppm, the results indicate that the loss of most of elements is 8∼32% for hydrochloric acid and 7∼26% for nitric acid. The recovery is relatively lower value compared to that of perchloric acid+hydrochloric acid(1+2) and phosphoric acid+nitric acid(1+2), of which the recovery is more than 95% for most of elements. Magnesia single crystal and powder were quantitatively analyzed by a standard addition method after optimizing in sample pretreatment using HClO4 + HCl.

표고버섯(Lentinus edodes)섭취가 streptozotocin 유발 당뇨 흰쥐의 혈당수준과 에너지원 조성에 미치는 영향

한혜경,임숙자 德成女子大學校 1996 德成女大論文集 Vol.26 No.-

The hypoglycemic effects of Lentinus edodes on streptozotocin(STZ)-induced diabetic rats were investigated. Diabetes mellitus was induced in male Sprague-Dawley rats by injections of STZ into the tail vein at a dose of 45mg/kg. The animals weighing 200-250g were fed either a control diet(AIN-76) or mushroom diets for four weeks. The body weight gain was monitored and the blood levels of glucose and cholesterol were analyzed. The levels of protein, triglyceride and free fatty acid in plasma were determined. The extent of blood glucose decrements in rats fed on Lentinus edodes was greater than that found in the STZ-control group. The plasma protein levels were not influenced, although the plasma cholesterol levels were significantly lowered in rats fed on Lentinus edodes. The levels of plasma triglyceride and free fatty acid were also significantly decreased in Lentinus edodes. The results suggest that Lentinus edodes causes a hypoglycemic effect in diabetic rats and that mushroom intake may be beneficial for the managemant of diabetes mellitus.

영도지역 남녀 중ㆍ고교 학생들의 성지식에 관한 연구

강혜숙,남은우,박성빈,최재임 고신대학교 영도발전연구소 2000 영도연구 Vol.2 No.-

The purpose of this study was to grasp the sex knowledge in middle and high school students in Youngdo-Gu, Busan, and to provide some basic data for the needs and the direction of sex education for the teenagers. The survey was conducted by using questionnaires in two middle schools and two high schools in Youngdo-Gu. The questionnaires were took back after record by the respondents. The survey was conducted at September 15∼17, 2000 and a total of 791 were completed. The respondents were 200 (25.3%) males and 199 (25.2%) females in middle schools and 196 (24.8%) males and 196 (24.8%) females in high schools. For the statistical analysis, χ2-test, t-test and one-way ANOVA were used by using SPSS/PC+ WIN 8.0 program. The conclusions based on the results obtained from this study are as follows: 1) An attitude of the sexual matters showed that boys, students and non-christians were more progressive than girls, parents and christians, respectively (p<0.01). 2) The sexual agonies of students were in order of having a date 36.2%, sexual drive 11.1%, sexual intercourse 8.8%, masturbation 8.6% and sexual abuse 6.7%. 3) The points for sexual knowledges appeared 40.6 points out of 100 points from boys and 42.3 points from girls in middle schools, and 57.3 points from boys and 66.1 points from girls in high schools. Therefore, the girls had much knowledges on sexuality than those of the boys. There were a significant differences of knowledge on sexuality between boys and girls (p<0.001). Over 60% of both boys and girls had not enough knowledges on sexually transmitted diseases (STDs). 4) Satisfaction of sex education was common or unsatisfied as over 90% of respondents. The reasons were a textbook-like general information (50%) and nothing practically to help (29%). 5) The students wanted sex education for the practice in future life such as male and female relationship with etiquette(23%); and pregnancy and delivery (17%) in middle school students, and contraceptive and abortion (34%) and preventive STDs (18%). There was not enough to understand whole adolescent in Youngdo area because the study subjects were only public middle and hight school students in Youngdo-Gu, Busan. Conclusively, it is necessary to educate to give right information of sexuality to the adolescents in Youngdo, and to have systematically sex education from the kindergartens to the high schools by long range sex educational program. Also, a proper program for integrated sex education is necessary to build healthful sexual consciousness and worth in cooperation with sex educators, universities and health centers.

장애인의 재활 동기 측정도구 개발

한혜숙,임난영 성인간호학회 2002 성인간호학회지 Vol.14 No.4

Purpose: to develop an instrument to assess the rehabilitation motivation and to test its reliability and validity. Method: The data was collected with in-depth interviews of nine participants that include adults with disabilities acquired after they reached 18 years' of age. The development of the preliminary items was based on the theory of self-determination proposed by Deci & Ryan (1985) and the results from the analysis of the data. After these, appropriate specialists clarified the validity of the contents of the preliminary items twice. A test to reliability and validity was conducted with 186 disabled. A principal axis factor analysis with oblimin rotation was performed on 29 items. Result: Finally 27 items were selected. The 5-factor solution emerged as the most appropriate model for the data. The different types of motivation for rehabilitation were identified as: task-oriented motivation, change-oriented motivation, obligatory motivation, external motivation, and amotivation. The alpha coefficient of internal consistency was .85. Conclusion: The results of this study suggest that the instrument to measure motivation for the rehabilitation of the disabled may be a useful instrument with a high degree of reliability and validity.

마케팅 리서치에서 다중측정방법에 관한 실증적 연구

박혜정,김혜정,이영주,임숙자 服飾文化學會 2002 服飾文化硏究 Vol.10 No.6

Qualitative research is a method widely used in marketing research However. the method has seldom been used in fashion marketing research in Korea. The purpose of this study was to prove that using both qualitative and quantitative research methods in main stage is much useful than using qualitative research method only in exploratory stage. Qualitative data were gathered by conducting Focus Group Interview(FGI) with 48 college students. Quantitative data were gathered by surveying college students, and 487 questionnaires were used in the statistical analysis. The data were analyzed using content analysis. mean. standard deviation, and t-test. As a result, FGI. one of the tools used in qualitative research methods, was proved to be useful in revealing consumers' deep emotional needs as well as purchase motives. FGI also revealed information which quantitative research method tools such as survey could have missed. Therefore. it is best to use multiple methods-simultaneous use of quantitative and qualitative methods-to understand fast changing consumers' needs and Purchase motives

무용활동이 청소년의 주관적 기분(mood)변화에 미치는 영향

남인숙,임혜자 韓國舞踊敎育學會 1999 韓國舞踊敎育學會誌 Vol.10 No.2

The purpose of this study was to investigate subjects' mood change after participating dance activity. The mood changes of three groups were measured; (1) hiphop dance group (2) folk dance group and (3) running group. One hundred twenty middle and high school students(male=18 female=102) participated in this study. The subjets' age was ranged from 15 to 18, with the mean age of 16.5. Dependent measures were positive well-being, psycological distree, and fatigue. Mood was assessed immediately pre-and-post dance activity with the SEES (Subjective Exercise Experience Scale). ANOVAs with repeated measure on the last factor was used to analyze the mood changes. The results of this study showed that three groups are significantly different each other. The results are as followed. The hiphop dance group and folk dance group showed higher positive well-being than the running group. The finding suggest that the hiphop is a representative culture of teenager. It is believed that participating in hiphop may induce to incease the teenager's motivation. Therefore it is concluded that dance activity would increase the positive attitude and reduct the negative attitude and fatigue of participants.

KS H ISO 1242 표준의 평가 : 라반딘 정유의 산값 측정

전혜림,이은지,장혜진,손현화,김건,김남선,전명숙,이동선 서울여자대학교 2010 자연과학연구논문집 Vol.22 No.-

The acid value (AV) as well as the ester value of essential oil is an important index to evaluate quality of essential oil. The official standard analytical method of KS H ISO 1242 dealing with “Essential oils - Determination of acid value” was assessed experimentally using two lavandin essential oils obtained in France as an example. One French lavandin oil sample showed the results of AV= 0.9 by both indicator method and potentiometry. Another sample showed AV = 1.9 by indicator method and AV = 1.6 by potentiometry. Latter lavandin oil sample exhibited significantly higher acid value than maximum value of 1 described in the standard. This result suggests that latter lavandin oil was contaminated, because this oil was contained in an orange juice bottle. Results of this study proved that KS H ISO 1242 could be used as a suitable scientific standard for the determination of acid value of essential oils.