A Comparison of Behaviours and Responses towards Different Social VR Environments in Initial Social Interaction

정승진,조현재,이현주 한국디자인학회 2022 디자인학연구 Vol.35 No.3

Background Despite the significant level of recent interest in social virtual reality (VR), there has been little discussion about environment design considerations that affect social interactions. This study suggests two possibilities for environment design in social VR. One is reality-based worlds where the definition of place is obvious, and the other is virtuality-based worlds where the definition of place is ambiguous. This study aims to explore environment roles in social VR by comparing behaviours and users’ responses in the two environments, with a focus on the early stages of social VR. Methods This study collected data from 46 research participants who were assigned to a team and arranged in a virtuality-based or reality-based environment setting. In order to explore initial social interactions, data of exploration and meeting sessions were collected. The differences in behaviour, according to their environment, were compared based on the coding scheme via video recording. For qualitative analysis, a contextual interview was held to understand affective responses by the given environment and the environmental factors influencing behaviours. Results As a result of the behaviour observation analysis, specific behaviours were prominent according to the provided environment designs in the early stages of social interactions. Significantly, we found that the behaviour of gazing at other participants (S_HeD) was significantly higher in the virtuality-based environment, and the behaviour of manipulating objects (In_Obj) was prominent in the reality-based space during the exploration session. On the other hand, the gap in behaviour decreased during the meeting session. As a result of the interview analysis, it was revealed that the virtuality-based environment indicates freedom to users, while the reality-based environment provides familiarity. Conclusions This research contributes to exploring the design possibilities and considerations through user data analysis of the different social VR environments. The study illustrates the importance of environment design in social VR and showes that the design can induce specific behaviours according to its contextual meaning. Also, social interactions can be motivated depending on how users affectively accept the environment. Understanding the role of environment design is significant for successful social VR functioning.

사회적 기업의 정체성 형성과정에서 지역과 산업의 역할

최현도 한국벤처창업학회 2016 벤처창업연구 Vol.11 No.4

Social enterprises have been concerned with the social problems and their market survival, simultaneously. They show diverse types of organizational identities in order to pursue such hybrid goals. This study examines how the social enterprises shape their identities. In particular, it focuses on regional and industry environments that influence the types of the organizational identities of the social enterprises. This study categorizes 219 social enterprises, founded in the environmental sector, into social oriented single identity, business oriented single identity, and mixed identity enterprises using the 2014 and 2015 Social Enterprise Directory published by Korea Social Enterprise Promotion Agency. Findings are as follows: First, there are more social enterprises with a single identity in the metropolitan environment, compared to ones in the non-metropolitan environment, and social enterprises with a mixed identity are more likely to be established in the non-metropolitan environment than ones in the metropolitan environment. Second, there are more social enterprises with a social oriented single identity in the emerging industry environment than ones in the mature industry environment. Also, more social enterprises with a business oriented single identity are formed in the mature industry environment than ones in the emerging industry environment. 사회적 기업은 사회문제 해결과 시장에서의 생존을 동시에 고민한다. 이들은 이질적 두 목적을 모두 달성하기 위해 다양한 유형의 조직정체성을 형성한다. 본 연구는 사회적 기업이 가지는 조직정체성이 어떻게 형성되는지에 대해 초점을 두었다. 특히 기업이 설립된 지역환경과 산업환경이 사회적 기업 정체성에 미치는 영향에 대해 탐구했다. 연구를 위해 한국사회적기업진흥원에서 2014년과 2015년에 발간한 ⌜사회적기업개요집⌟에 소개된 환경 분야 219개 사회적 기업 소개 자료를 활용해 이들을 사회적 정체성 기반기업, 사업적 정체성 기반기업, 혼종적 정체성 기업으로 구분하여 다음의 사실을 발견했다. 첫째, 수도권 및 광역시지역에 설립된 사회적 기업은 사회적 정체성이나 사업적 정체성 중 하나의 단일정체성을 가지는 비율이 시·군지역의 경우보다 높고, 시·군지역에 설립된 사회적 기업은 혼종적 정체성을 가지는 비율이 수도권 및 광역시지역의 경우보다는 높았다. 둘째, 성장산업환경에서는 사회적 기업이 사회적 정체성을 가지는 비율이 높아지고, 성숙산업환경에서는 사회적 기업이 사업적 정체성을 가지는 확률이 높아졌다.

사회적자본은 노동 환경에 영향을 미치는가?: 베트남 짜빈지역을 중심으로

조상미,간기현,김아영,송지연 한국세계지역학회 2022 世界地域硏究論叢 Vol.40 No.3

The purpose of this study is to analyze the impact of social capital on the overall working environment for Vietnamese youths. In particular, it was intended to examine how social capital affects the economic environment, social environment, and political environment, and further to seek ways to improve the working environment of youths. To this end, the job creation survey data, which was part of the "Demand Survey for Health Care, Climate Change, and Job Creation" education programs for the independence of the Vietnamese community. As a result, it was found that social capital had a positive effect on the working environment, and there was a difference according to the sub-variables of the working environment. Specifically, it was found that it had a positive effect on both the economic environment, the social environment, and the political environment, and among them, it had the greatest effect on the political environment. It was suggested that a long-term approach from a social structure perspective toward social capital accumulation, detailed and integrated analysis of the working environment, efforts to improve the perception of the political environment using networks, and the creation of social capital reflecting regional specificity are necessary. 본 연구는 베트남 청년을 대상으로 사회적자본이 노동 환경 전반에 미치는 영향을 분석하는 것에 목적을 둔다. 특히 사회적자본이 경제적 환경, 사회적 환경, 정치적 환경에 어떠한 영향을 미치는지 살펴보고, 나아가 청년들의 노동 환경 개선 방안을 모색해보고자 하였다. 이를 위해 「베트남 지역사회 자립을 위한 “보건의료·기후변화·일자리 창출” 교육 프로그램 수요조사」의 일자리 창출 조사 자료를 활용하였다. 분석 결과, 사회적자본은 노동 환경에 긍정적 영향을 미치는 것으로 나타났으며, 노동 환경의 하위요인에 따라 차이가 있음이 밝혀졌다. 세부적으로 경제적 환경, 사회적 환경, 정치적 환경 모두에 긍정적 영향을 미쳤으며, 그중 정치적 환경에 가장 큰 영향을 미치는 것으로 밝혀졌다. 이를 바탕으로 사회적자본 축적을 위한 사회구조적 관점에서의 장기적 접근, 노동 환경의 세부적·통합적 분석, 네트워크를 활용한 정치적 환경 인식 개선 노력, 지역의 특수성을 반영한 사회적자본 조성이 필요함을 제시하였다. 추가적으로 연구의 대상을 다양한 취업 취약계층으로 확대 적용할 것과 사회적자본을 구체화하여 노동 환경을 살펴보는 연구가 필요함을 제언하였다.

친환경 사명감과 사회적 지지가 소비자의 친환경 실천행동에 미치는 영향

송유진 한국소비자정책교육학회 2020 소비자정책교육연구 Vol.16 No.1

As the problems deriving from climate changes and environmental contamination get serious, diverse efforts are made across society to solve environmental issues. Despite the efforts over the last decades, however, South Korean consumers are decreasing in practice levels of environment-friendly actions. This study thus set out to take interest in consumers' commitment and social support and analyze the effects these two variables have on their environment- friendly practice actions. For this purpose, a survey was conducted for six days from December 3~8, 2019 via Macromill Embrain, an online survey specialist. The sample included 500 adult consumers ages 19 or older, and a population proportional quota sampling was used according to gender, age, and place of residence. The analysis results were as follows: first, consumers' green commitment recorded an above-average level, and their social support was average. The level of their green commitment was higher than that of their social support; secondly, the group of higher green commitment and social support scored higher points of statistical significance in all of recognition of environment-friendly issues, environment-friendly attitudes, environment-friendly behavioral intentions, and environment-friendly practice actions than the group of lower green commitment and social support; thirdly, the study examined the moderating effects of green commitment and found that the consumers' green commitment had positive moderating effects on their environment-friendly behavioral intentions and connected them to their environment-friendly practice actions; and finally, the study also examined the moderating effects of social support and found that their social support had moderating effects on two paths from the recognition of environmental issues to environment-friendly behavioral intentions and from environment-friendly behavioral intentions to environment-friendly practice actions. Based on these analyses results, the study made the following proposals to improve consumers' environment-friendly practice actions: first, there should be consumer education to promote their green commitment; second, a system should be built for consumers to have sympathy with environmental issues and share information with one another; and third, an environment should be created in which consumers can practice environment-friendly actions. 기후변화와 환경오염 문제가 심각해지면서 이를 해결하기 위한 다양한 노력이 사회 곳곳에서 시도되고 있다. 그러나 과거 수년에 걸친 노력에도 불구하고 한국소비자들의 친환경 행동 실천 수준이 하향되고 있다. 이에 본 연구에서는 사명감과 사회적 지지가 소비자의 친환경 실천행동에 미치는 영향을 분석함으로써 친환경 행동 강화 방안을 모색해 보고자하였다. 조사는 온라인 설문조사전문업체인 ㈜마크로밀 엠브레인를 통하여 2019년 12월 3일에서 8일까지 6일 동안 수행되었다. 표본은 만19세 이상 성인소비자 500명으로 성별, 연령, 거주지를 기준으로 인구비례할당 표집 하였다. 분석결과를 정리하면 다음과 같다. 첫째, 소비자의 내적지지인 사명감이 외적지지인 사회적 지지보다 높은 수준이었다. 둘째, 사명감과 사회적 지지가 높은 집단이 낮은 집단에 비해 친환경 태도, 친환경 행동의도, 친환경 실천행동 수준이 통계적으로 유의미하게 높은 것으로 나타났다. 셋째, 사명감의 조절효과를 확인한 결과, 사명감이 소비자의 친환경 행동의도를 조절하여 친환경 실천행동으로 연결하는 효과가 있는 것으로 나타났다. 마지막으로 사회적 지지의 조절효과를 확인한 결과, 환경문제인식이 친환경 행동의도로 가는 경로와 친환경 행동의도가 친환경 실천행동으로 가는 두 경로에서 사회적 지지의 조절효과가 검증되었다. 분석결과를 토대로 본 연구에서는 소비자들의 친환경 실천행동을 향상시키기 위한 방안을 다음과 같이 제안하는 바이다. 첫째, 소비자의 사명감을 증진시키기 위한 소비자교육이 시행되어야 한다. 둘째, 소비자가 환경문제에 대해 공감하고 정보를 공유할 수 있는 시스템을 구축해야 한다. 셋째, 소비자가 친환경 행동을 실천할 수 있는 환경이 구축되어야 한다.

연구논문 : 사회환경분야 환경영향평가 개선방안

신경희 ( Kyung Hee Shin ),임효숙 ( Hyo Sook Yim ),조공장 ( Kong Jang Cho ) 한국환경영향평가학회 2012 환경영향평가 Vol.21 No.1

The purpose of this study is to understand the process and characteristics of social impact caused by development projects through research and analysis on issues presented during development projects carried out in Korea. Furthermore, on the basis this analysis, this study proposes possible improvement measure environmental impact assessment for minimizing social impact of development projects in the future. Issues related to development projects are generated mainly by the following three causes. Initial social impact can occur when a development project directly causes certain changes in natural, living and social environment. Operational problems related to assessment are another cause of social impact, and it can also occur when changes in natural and living environment work in tandem with social environment sphere. Social impact of development projects is not brought about solely by changes in social environment, but is the result of interaction of factors such as changes in social, natural, living environment and problems related to assessment or operation /management. As to why the current environmental impact assessment could not provide satisfactory solution to the issues mentioned above, this study suggests the following reasons: limitations of assessment method used in social environment category, difficulties in defining assessment criteria, limitations inherent in criterion referenced assessment method, insufficient issue-making in local community, and lack of participation on the part of local residents. Possible solutions for these limitations are as follows: 1) To identify local issues in social environment category through participation of local experts in scoping stage, 2) To adopt deliberative method for local participation, 3) To utilize social survey technique.

사회적기업의 사회적 가치실현노력이 기업성과에 미치는 영향 – 외부지원환경 매개 효과를 중심으로

조영주,라영수 한국콘텐츠학회 2022 한국콘텐츠학회논문지 Vol.22 No.8

본 연구는 사회적기업을 대상으로 사회적기업의 사회적가치 실현노력이 사회적기업의 성과에 미치는 영향 및 사회적 지원환경의 매개효과를 분석하였다. 분석을 위하여 사회적기업진흥원에서 사회적기업을 대상으로 실시한 ‘사회적경제 지역생태계 구축을 위한 지역자원 조사’ 공개데이터 자료를 이용하여 통계 분석을 실시하였다. 분석결과 사회적기업의 사회적가치실현노력은 사회적기업의 사회적 성과와 경제적성과에 직접적인 영향을 미치는 것으로 나타났다. 특히 기업의 외부지원환경은 사회적가치실현 노력과 사회적 성과 간 각각 매개효과가 있는 것으로 나타났다. 그러나 Process for SPSS 4.0을 통한 매개효과의 통계적 유의성 검증결과, 외부지원환경은 사회적 가치실현노력과 사회적 성과 간 매개효과가 유의미했으나 경제적 성과에서는 매개효과가 비유의적이었다. 이로써 사회적 가치실현노력이라는 사회적자본이 사회적 성과에 미칠 수 있는 외부지원환경의 역할을 기대할 수 있을 것으로 보인다. This study aims to analyze relationship between effect on social value realization efforts and company performances, focusing on the mediating effect of external-support environment. Data for the analysis is collected from open data source from Social Enterprise Promotion Agency. The results of the analysis are, first the social value realization efforts has positive effect on both social and economic outcome of the social enterprises. External-support environment has influence on both social performance and social value realization efforts. Additional analysis to test mediation effect of external-support environment were carried out by statistical software package, Process for SPSS4.0. Mediation effect could be found between social realization efforts and social performances, however, no evidence could be found on economic performance. The result indicates that social value realization efforts as a social capital has influence on social performance mediated by external-support environment.

Social networking atmosphere and online retailing

박민숙,신종국,JU YONG 한국마케팅과학회 2014 마케팅과학연구 Vol.24 No.1

Online store atmosphere is an important determinant of shopping behavior. The rapidgrowth of online social networks means it is widely used in online stores in manypatterns. We seek to address the lack of systematic research on how customer-tocustomersocial environment can influence consumer online shopping outcome. Thisstudy adopts the concept of social networking atmosphere of online stores and uses theStimulus-Organism-Response framework widely used in environmental psychology totest whether the characteristics of the social networking environment of online storescan influence their consumers’ shopping behavior. The characteristics of the socialnetworking atmosphere are proposed to be convenience, personalization, and socialsurveillance. We received 270 valid responses from people who have experience usingonline stores with a social networking environment. The results indicate that thecharacteristics of the social networking environment (convenience, personalization,and social surveillance) will increase consumers’ satisfaction with (affective) andperceived usefulness of (cognitive) the online store atmosphere, which in turn willincrease the consumers’ purchase intention in the online store with a social networkingatmosphere. Moreover, males have better internal states to convenience andpersonalization than females and females have better internal states to socialsurveillance than males. Online store atmosphere is an important determinant of shopping behavior. The rapid growth of online social networks means it is widely used in online stores in many patterns. We seek to address the lack of systematic research on how customer-to customer social environment can influence consumer online shopping outcome. This study adopts the concept of social networking atmosphere of online stores and uses the Stimulus-Organism-Response framework widely used in environmental psychology to test whether the characteristics of the social networking environment of online stores can influence their consumers’ shopping behavior. The characteristics of the socialnetworking atmosphere are proposed to be convenience, personalization, and socialsurveillance. We received 270 valid responses from people who have experience using online stores with a social networking environment. The results indicate that the characteristics of the social networking environment (convenience, personalization,and social surveillance) will increase consumers’ satisfaction with (affective) and perceived usefulness of (cognitive) the online store atmosphere, which in turn will increase the consumers’ purchase intention in the online store with a social networking atmosphere. Moreover, males have better internal states to convenience andpersonalization than females and females have better internal states to socialsurveillance than males.

사회적 혼합단지의 주거환경요인이 임대 입주민의 소셜믹스 인식에 미치는 영향

구기환,김세용 SH공사 도시연구원 2023 주택도시연구 Vol.13 No.2

This study analyzed the relationship between residents' perception of social mixing in social-mixed complexes, residential environment factors, and the mediating effect of residential satisfaction between them. Previous studies have shown that the residential environment significantly affects residential satisfaction, and the living experience of public housing has a positive effect on the perception of social-mixed complexes. Based on the 2019 Seoul Public Rental Housing Tenants Panel Survey conducted by the SH Corporation, we verified a new causal pathway through a structural equation model. Our findings indicated that the exterior of the housing and the neighborhood environment significantly affect housing satisfaction, while the satisfaction level of the interior of the house falls outside the significance level. Additionally, the interior of the house and the neighborhood environment do not significantly affect social-mix perception. Our analysis of the mediating effect reveals that housing satisfaction plays a complete mediating role in the “residential environment → residential satisfaction → social-mix recognition” pathway, while residential satisfaction plays a partial mediating role in the “residential satisfaction → social mix” pathway. These results suggest that improving the physical environment of social-mixed complexes could provide a better residential environment for social housing residents and promote social mix in terms of housing welfare. Therefore, to successfully distribute social-mixed housing in the future, physical improvements, particularly the quality of the external environment of the housing, are necessary to enhance residents' housing satisfaction.

포항지역에 위치한 국·공립 민간 보육기관 보육교사의 직무만족도 조사

문선정 ( Moon Seon-jeong ),김은희 ( Kim Eun-hee ),박효정 ( Park Hyo-jeong ) 한국도서(섬)학회 2022 韓國島嶼硏究 Vol.34 No.1

본 연구는 포항지역에 위치한 국·공립 민간 보육기관 보육교사의 직무만족도를 조사하고자 해당지역의 보육교사를 대상으로 2019년 6월부터 8월까지 자기기입식 설문조사를 실시하였고, 342부를 최종 분석하였다. 자료 분석은 SPSS 25.0 Version을 사용하여 일반적 특성에 따른 직무만족도 차이는 t-test와 ANOVA를 실시하였고, 하위요인별로 직무만족도에 미치는 영향을 알아보기 위하여 다중회귀분석을 실시하였다. 일반적 특성에 따른 직무만족도 차이는 여자가 남자보다 높았고, 근무환경은 50대가 가장 낮았으며, 보수는 25세 이하가 가장 낮았다. 직무는 10~14년 3.59점, 3년 이하 3.28점, 보수는 10~14년 3.67점, 3년 이하 3.24점으로 근무경력이 짧고, 보수가 낮을수록 직무만족도는 낮았다. 사회적 인정은 10~14년 3.93점으로 가장 높았고, 20년 이상 3.12점으로 가장 낮았다. 근무환경은 국공립유치원이 4.03점으로 가장 높았고, 보수는 사립유치원 3.33점에 비해 국공립유치원 3.86점으로 가장 높게 나타나 민간어린이집과 사립유치원에 비해 국공립유치원이 근무환경과 보수 만족도가 높게 나타났다. 직무만족도 하위요인 간의 영향력을 파악한 결과, 근무환경, 보수, 사회적 인정이 직무에 미치는 영향에서 근무환경, 보수, 사회적 인정이 높을수록 직무가 높았고, 사회적 인정이 직무에 가장 큰 영향을 미치는 것으로 나타났다. 직무, 보수, 사회적 인정이 근무환경에 미치는 영향에서 직무, 보수, 사회적 인정이 높을수록 근무환경이 높았고, 보수가 근무환경에 가장 큰 영향을 미치는 것으로 나타났다. 직무, 근무환경, 사회적 인정이 보수에 미치는 영향에서 직무, 근무환경, 사회적 인정이 유의한 정적(+) 영향력을 주었고, 근무환경이 보수에 가장 큰 영향을 미치는 것으로 나타났다. 직무, 근무환경, 보수가 사회적 인정에 미치는 영향에서 직무, 근무환경, 보수가 높을수록 사회적 인정도가 높았고, 직무가 사회적 인정에 가장 큰 영향을 미치는 것으로 나타났다. 보육교사의 직무만족도 관련 연구 결과를 바탕으로 보육의 질을 높이기 위해서는 보육교사의 직무만족도를 높일 수 있는 근무환경에 대한 양질의 행정지원 확대 등 정책수립 및 개선 방향 제고에 대한 방안 마련이 필요할 것으로 사료된다. The research was conducted on job satisfaction in childcare teachers at national, public, and private childcare centers in Pohang by using a self-administered questionnaire from June to August 2019, and 342 copies were finally analyzed. An SPSS 25.0 Version program was used to perform t-test and ANOVA for variation in job satisfaction by the general characteristics and multiple regression analysis for the effects of its sub-factors on job satisfaction. As for the variation in job satisfaction by the general characteristics, women were more satisfied with their job than men, those in their fifties scored lowest for the work environment, and those aged <25 scored lowest for wage. The shorter working career and the lower wage, the lower level of job satisfaction: for job, those with 10-14 years of career scored 3.59 and those with ≤3 years of career scored 3.28; for wage, those with 10-14 years of career scored 3.67 and those with ≤3 years of career scored 3.24. For social recognition, those with 10-14 years of career scored 3.93, which was highest, and those with ≥20 years of career scored 3.12, which was lowest. The teachers at national and public kindergartens were more satisfied with their work environment and wage than those at private nurseries and kindergartens: the teachers at national and public kindergartens scored 4.03 for the work environment and scored higher for wage than those at private kindergartens (3.86 and 3.33, respectively). As for the effects of the work environment, wage and social recognition on job, the better work environment, wage, and social recognition, the higher level of job satisfaction, with social recognition most strongly affecting job. The better job, wage, and social recognition, the better work environment, with wage most strongly affecting the work environment. Job, the work environment, and social recognition significantly positively affected wage, with the work environment most strongly affecting wage. The better job, work environment, and wage, the better social recognition, with job most strongly affecting social recognition. The results of the research on job satisfaction in childcare teachers suggest the need to make a plan for making national policies and presenting an improvement direction by increasing high-quality administrative support for the work environment so that childcare teachers can become more satisfied with their job, which leads to higher quality of childcare.

융합환경에서의 지식기반 사회공헌의 발전방향 : 기업의 사회공헌을 중심으로

배유진 사회복지법제학회 2016 사회복지법제연구 Vol.7 No.2

It is argued that corporate social responsibility is the source of corporate sustainability and increasing competitiveness and it is important to review the linkage and expansion of local welfare with the value that corporate social contribution in a convergent environment should pursue. This study examines the meaning of corporate social responsibility and the status of corporate social contribution activities. The purpose of this paper, while examining their evaluation and limitations, is to present the future value of legal system to support the importance of data management and the value that social contribution of knowledge base should aim for under convergent environment. In this study, the implications of corporate social responsibility are examined as well as the limitations in terms of the scope and status of corporate social contribution activities in 2015. First, there is a lack of awareness of the convergence environment. Second, although some attempts have been made to subdivide the field of corporate social contribution, it has been merely attempted with diversity and local linkage. Third, knowledge management to serve as a hub for corporate social contribution is still insufficient. Fourth, there is no statute related to corporate social contribution. The main consideration based on these problems is the data, which is the core of welfare-related services in knowledge management. With regard to that subject, the importance of knowledge management and management direction that can be linked to another welfare by convenient and various services by knowledge management are described in detail. The legislative direction of social contribution emphasized the importance of legislative system that considers both consumer-centered or supplier-and-consumer welfare system based on IT knowledge management and community sharing, along with the legislation that supports welfare-industry consumer-centered, both sides of supplier and consumer that support. First, a new convergence business model using contents and services is being created due to the knowledge-based industry of the Fourth Revolution. In line with such changes in society, companies should contribute to society in terms of a shared economy and shared values ​​that share mutual benefits based on the convergence environment. Second, corporate social contribution should be expanded to various fields besides traditional welfare field, and it should be linked to welfare development of local area. The direction of linking corporate social contribution and local welfare should be based on division of labor and cooperation for customized service for customers, rather than a formal and standardized way based on suppliers. Third, in order for a company to make an optimal social contribution, it should be able to judge what kind of welfare is necessary according to the situation of each consumer. In other words, data management is so important that the data should be analyzed and provided throughout the stages of pre-planning, execution andpost-implementation of social contribution. Fourth, in order to promote social contribution in a mutually beneficial relationship between corporations and society, corporate social contribution activities should be promoted not only by regional units, but also by the whole country. From a governance viewpoint, it is necessary to support legal system that can be approached by social contribution of knowledge based industry under legislative and convergence environment considering side. 기업의 사회적 책임이 기업의 지속성장과 경쟁력 향상의 원천이라는 방향으로 논의가 모아지고 있고, 융합환경하에서의 기업의 사회공헌이 추구해야 하는 가치와 지역 복지의 연계 및 확대에 대한 고찰이 중요한 시점이다. 본 연구는 기업의 사회적 책임의 의미와 기업의 사회공헌활동의 현황을 진단하고, 평가와 한계를 짚어보면서 융합환경하에서 지식기반의 사회공헌이 지향해야 할 가치와 데이터 관리의 중요성 및 이를 뒷받침할 법제의 미래 발전방향을 제시하는데 목적이 있다. 본 연구를 위하여 기업의 사회저 책임의 의미를 살펴보고, 2015년 기업의 사회공헌활동의 규모와 현황을 통해 한계를 분석하였다. 첫째로, 컨버젼스 환경의 인식이 부족하다는 점이다. 둘째, 기업의 사회공헌의 분야가 세분화되려고 어느 정도는 시도하고 있지만 다양성과 지역연계로의 시도에 머물고 있다. 셋째, 기업의 사회공헌의 허브화 역할을 해줄 지식관리가 여전히 미흡한 상황이다. 넷째, 현재 기업의 사회공헌 관련한 법령이 부재한 상태이다. 이런 문제점을 토대로 한 주요 고려사항으로는 지식기반사회에서의 복지와 관련한 서비스의 핵심은 데이터이므로, 지식관리에 의한 편리하고 다양한 서비스가 또 하나의 복지로 연결될 수 있는 지식관리의 중요성과 관리방향의 모습을 구체적으로 담았다. 사회공헌의 법제방향은 IT 지식관리 기반 복지시스템 및 공동체적 나눔 그리고 복지산업을 뒷받침하는 입법 및 수요자 중심 내지 및 공급자와 수요자 양 측면을 고려한 법제도의 중요성을 강조하였다. 첫째로, 제 4차혁명의 지식기반산업으로 인해 콘텐츠와 서비스를 이용한 새로운 융합사업모델이 창출되고 있다. 이런 사회의 변화에 맞추어 기업은 융합환경에 따른 상호이익을 나누는 공유경제 및공유가치의 관점으로 사회공헌을 행해야 할 것이다. 둘째로는 기업의 사회공헌이 전통적인 복지 분야 이외에도 다양한 분야로 점차로 확대되어야 하고, 그것이 지역의 복지발전에도 연계가 되어야 할 것이다. 기업의 사회공헌와 지역복지의 연계의 방향은 공급자 중심의 일률적이고 획일적인 형식적인 차원을 아닌, 수요자 맞춤형 서비스를 위한 분업․협업이 기본이 되어야 한다. 셋째, 기업이 최적화된 사회공헌을 하기 위해서는 수요자 각각의 상황에 따라 어떤 복지가 필요한지를 잘 판단할 수 있어야 한다. 즉, 사회공헌의 사전계획부터 실행단계, 실행 단계 후의 관한 데이터가 분석되어 제공되어야 하므로 데이터 관리가 중요하다. 넷째, 기업과 사회가 유기적으로 갖는 상생적 관계에서 사회공헌의 촉진을 위해, 기업의 사회공헌활동은 지역적 단위만이 아닌 국가 전체적인 차원에서도 도모되어야 하고, 거버넌스적 관점에서 수요자 중심 내지 공급자와 수요자 양 측면을 고려한 입법과 융합환경하에서 지식기반산업의 사회공헌으로 접근될 수 있는 법제의 뒷받침이 필요하다.