개인적 및 사회적 혜택이 공유가치 서비스 이용의도에 미치는 영향: 플랫폼 이용 용이성의 조절효과 중심으로

이혜정,서주환 한국마케팅관리학회 2022 마케팅관리연구 Vol.27 No.2

Currently, Creating Shared Value (CSV) service market, which not only solves social problems but also provides various benefits to consumers and service providers, is drawing attention. CSV is growing rapidly by expanding its scope to a variety of consumer goods and services such as clothing, bicycles, children’s toys, books, and office space, as well as accommodations and vehicles. In this study, we analyze factors that affect the intention to reuse CSV services with high potential in the future. Based on previous studies, this study examined two factors influencing the intention to use CSV services in terms of value: the characteristics of CSV services (convenience, economy, security) and the psychological characteristics of consumers (eco-friendly, altruistic, and innovative). In addition, the effects of these independent variables on reuse intention were analyzed by mediating personal and social benefits perceived by consumers. From September 1 to September 6, 2021, an online survey was conducted through a domestic survey agency, and the final 473 surveys were analyzed by collecting from users ages 20–59 with experience with CSV services nationwide. Data were analyzed with SPSS 26.0 and AMOS 26.0 using a structural equation model. The results of the study indicate that service convenience, economy, security, and consumer tendencies including eco-friendliness, altruism, and innovation all had a significant effect on consumers’ personal and social benefits. In addition, personal and social benefits were found to have a significant effect on use intention. Moreover, the group with a large ease of the moderator variable platform had a statistically significant effect on the convenience of the service, as a result of which personal benefits were affected. This study will help marketers of CSV services and operators who want to enter CSV services in the future to build a successful business model. 최근 사회적 문제를 해소할 뿐만 아니라 소비자 및 서비스 제공자에게 다양한 이익을 제공하는 공유가치 서비스 시장이 주목받고 있다. 숙박 및 차량뿐만 아니라 의류, 자전거, 아동 장난감, 도서 및 오피스 등 다양한 분야로 영역을 확장하며 급격한 성장을 이루고 있다. 공유가치 서비스 이용의도에 대한 영향요인을 공유가치 서비스 품질의 특성 (경제성, 편의성, 보안성)과 소비자의 심리적 특성(친환경 성향, 이타주의 성향, 혁신 성향) 두 가치 측면에서 접근하였으며, 지각하는 개인적 및 사회적 혜택을 매개하여 이용의도에 미치는 영향을 분석하였다. 2021년 9월 1일부터 2021년 9월 6일까지 국내 유명 설문기관을 통하여 온라인 설문조사를 시행하였으며, 전국에서 공유가치 서비스 경험이 있는 만 20세에서 59세 이용자를 대상으로 최종 473부를 수집하였다. 자료분석은 SPSS와 AMOS 26.0을 이용하여 구조방정식(SEM)으로 분석하였다. 연구결과 공유가치 서비스 품질의 경제성, 편의성, 보안성과 소비자 심리적 특성인 친환경 성향, 이타주의 성향, 혁신 성향 모두 소비자의 개인적 및 사회적 혜택에 유의한 영향을 미치는 것으로 나타났다. 또한 이 두 변수들은 이용의도에 통계학적으로 유의미한 결과를 미쳤다. 뿐만 아니라 조절변수인 플랫폼 이용 용이성이 큰 집단(높은 플랫폼 이용 용이성)과 공유가치 서비스의 편의성은 통계학적으로 유의미한 결과로서 개인적 혜택에 영향을 미쳤다. 아울러, 본 연구는 공유 가치 서비스의 마케터 및 향후 공유가치 서비스에 진입하려는 사업자들에게 공유가치 서비스 시장에 대한 이해를 높일 수 있는 데 도움이 되고자 하는 목적이다.

국내 고위험신생아 연구 분석 및 중재 연구의 질 평가

이혜정,김안나,맹안나,김가영 한국아동간호학회 2016 Child Health Nursing Research Vol.22 No.2

Purpose: It is critical that evidence from research is applied to everyday nursing practice to improve the quality of care and health outcomes. Aims of this study were to review high-risk infant related studies published in major nursing and non-nursing journals in Korea and to assess the quality of intervention studies. Methods: Through the Korean literature search engine of RISS.KR the authors identified 132 studies, and two researchers evaluated each of these studies using the analysis criteria. The quality of intervention studies was assessed using the van Tulder Scale. Results: Among the studies, 40.2% were either thesis or dissertation and 86.4% were quantitative studies. Convenience sampling was the most commonly used sampling method. All experimental studies were quasi-experiment except one pre-experiment study. Sensory stimulation and kangaroo care were the most common interventions for high-risk infants. Over half of the intervention studies were assessed to be “low risk of bias” but both randomization and blinding processes were not adequately satisfied in most of the studies. Conclusion: Findings of this study suggest that high-risk infants are more likely to be recruited for experimental studies but types of interventions were very limited. To provide evidence-based care for high-risk infants, rigorously conducted experimental studies should be encouraged.

패널자료에서의 항목무응답 대체 방법 비교

이혜정,송주원,Lee, Hyejung,Song, Juwon 한국통계학회 2017 응용통계연구 Vol.30 No.3

설문조사를 실시할 때 응답자가 설문조사의 일부 문항에 대하여 응답하지 않는 경우 항목무응답이 발생한다. 무응답이 발생한 자료를 제외하고 완전하게 응답된 자료 만에 근거한 분석은 분석 결과에 편의가 발생할 수 있으므로, 이를 채워 넣어 완전한 형태의 자료로 분석하기 위해서 무응답 대체가 흔히 사용되고 있으며 여러 가지 무응답 대체 기법들을 비교하는 연구들도 많이 존재한다. 패널조사 연구는 연구 대상 패널에 대하여 정해진 시간에 따라 반복적으로 동일한 설문 문항에 대하여 응답을 조사하여 시간에 따른 변화를 살펴보는 조사 방법을 나타낸다. 패널조사 자료의 항목 무응답을 대체할 때 이전 시점의 응답 자료가 존재한다면 이를 포함하여 대체를 실시하는 것이 바람직한 것으로 여겨져 왔으나 이에 관한 직접적인 연구는 찾기 힘들다. 따라서 본 연구에서는 패널자료에서 이전 시점의 정보를 고려하지 않고 대체를 실시하는 방법과 이전 시점의 정보를 활용하여 대체하는 방법들 중에서 어느 대체 방법이 보다 적절한 대체를 제공하는지 살펴보았다. 특히 이전 시점의 응답 정보를 이용하는 방법인 비대체, 선형혼합모형을 이용한 대체와 선형혼합모형에 근거한 베이지안 대체 방법을 고려하였고, 이를 이전 시점의 정보를 고려하지 않는 대체 방법들 중 흔히 사용되는 평균대체, 핫덱대체 방법과 비교하였다. 모의실험 결과 선형혼합모형에 근거한 베이지 안 대체 방법이 다른 대체 방법에 비해 무응답 비율이 높아지더라도 편의도 작으며 평균에 관한 95% 신뢰구간의 포함률도 높게 나타나서 가장 좋은 대체 방법으로 확인되었다. When conducting a survey, item nonresponse occurs if the respondent does not respond to some items. Since analysis based only on completely observed data may cause biased results, imputation is often conducted to analyze data in its complete form. The panel study is a survey method that examines changes of responses over time. In panel studies, there has been a preference for using information from response values of previous waves when the imputation of item nonresponses is performed; however, limited research has been conducted to support this preference. Therefore, this study compares the performance of imputation methods according to whether or not information from previous waves is utilized in the panel study. Among imputation methods that utilize information from previous responses, we consider ratio imputation, imputation based on the linear mixed model, and imputation based on the Bayesian linear mixed model approach. We compare the results from these methods against the results of methods that do not use information from previous responses, such as mean imputation and hot deck imputation. Simulation results show that imputation based on the Bayesian linear mixed model performs best and yields small biases and high coverage rates of the 95% confidence interval even at higher nonresponse rates.

<겨울 해바라기>와 <아시안 스위트>의 음식서사 연구

이혜정,이홍이 한국일본언어문화학회 2020 일본언어문화 Vol.51 No.-

This study aims to analyze how the psychology of characters and their changes are described through ‘food’ in the dramas ‘Winter Sunflower’ and ‘Asian Sweets’ by the playwright Chong Wishing. For example, in ‘Winter Sunflower’, the main story is based on the host family of Galmegi-jang, and the conflict between the mother and son, and their lovers. The suppressed feelings of the characters in the play are expressed all the time as only beer and cola appear on the empty table at the end of the year. In the scene where they seek reconciliation, everyone sits around eating osechi, a holiday food. ‘Asian Sweets’, on the other hand, depicts a family’s long-term hustle and bustle as a cold food taken from the refrigerator or a dessert that has been sown in a convenience store. The scene of alleviating their conflict is not a conversation or another event, but a warm hot pot. As such, these two works suggest a new feature of Chong’s play in that he actively uses the image of food in showing relationships between characters whose dialogues in drama are not explained enough. .

16세기 가내사환노비의 同類意識과 저항 - 『黙齋日記』를 중심으로 -

이혜정 조선시대사학회 2010 朝鮮時代史學報 Vol.54 No.-

Based on a perusal of the <Mukjae ilgi (黙齋日記, Diary of Mukje)> compiled by the government official Yi Mungeon during the 16th century, this study analyzes the lifestyle of the ganae sahwan nobi (slaves who resided in their owners’ houses) who served the yangban class. The ganae sahwan nobi, who as mentioned above resided in their owners’ houses, were in charge of the various duties and services needed to maintain the regular lifestyle of the owner. They were educated from childhood onwards to possess the comportment demanded of a nobi (slave). However, contrary to their owners’ expectations, they did not grow up to become loyal nobi. Rather, from childhood onwards they formed a consciousness of kind with other slaves who toiled under similar circumstances, and developed a sense of resistance against their owners. This consciousness of kind possessed by slaves was evident in the latter’s everyday activities. For instance, it was not uncommon for slaves to embezzle funds by deceiving their owners, all with the implicit knowledge of other slaves. It was also common for slaves to lie to their owners in order to protect their fellow slaves, or to submit themselves to the punishment intended for other slaves. This consciousness of kind was further strengthened through the sharing of their grievances about their owners. They intensified the state of conflict with their owners by including them in various tales of betrayal, murder and ghostly revenge (gwoedam) as part of their efforts to mitigate their suffering. Furthermore, they were wont to create and spread baseless rumors and stories about their owners in order to put the latter in embarrassing or problematic situations. Meanwhile, although these nobi generally used passive methods such as deliberate idleness or vandalism to express their displeasure, they sometimes employed more aggressive methods such as abscondment. Although their vandalism was passed off as the result of simple accidents, such actions became a means to indirectly express their anger and resistance to the injustices perpetrated by their owners. Moreover, despite owners efforts to prevent their slaves from absconding and their continuous pursuit of runaway slaves (chuswae), nobi endlessly sought to run away. As such, they attempted to live their lives in a free and affluent manner by resorting to the aggressive action known as abscondment. 본고에서는 16세기 관료인 黙齋 李文楗이 남긴 『黙齋日記』를 통해 양반가 가내사환노비들의 생활상을 보다 가까이 살펴보고자 한다. 가내사환노비들은 노주와 함께 거주하면서 노주의 일상생활에 필요한 잡다한 사역을 담당하였는데, 이들은 어린 시절부터 노비로서의 행동양식을 지니도록 교육되었다. 그러나 노비들은 노주의 의지대로 忠直한 노비로 자라나지는 않았다. 노비들은 어린 시절부터 동일한 처지의 노비들과 동류의식을 형성하였고, 노주에 대한 저항의식을 함께 나누었다. 노비들의 동류의식은 소소한 일상생활 안에서 형성되었다. 노비들은 때로 노주의 눈을 속이며 중간횡령을 하기도 했는데, 다른 노비들은 이를 알면서도 짐짓 눈감아주었다. 한편 노비들은 동료를 보호하기 위해 일부러 노주에게 거짓말을 꾸며대기도 했고, 동료를 감싸다가 대신 매를 맞기도 했다. 이같은 동류의식은 노주에 대한 각종 불만을 동료들과 공유하면서 더욱 강화되기도 했다. 노비들은 노ㆍ주간의 갈등상황을 당시 유행하는 각종 怪談에 담아 유행시키고, 이를 통해 자신들의 억울한 심정을 풀어나갔다. 때로 이들은 노주에 대한 뜬소문을 만들고 유포시킴으로써, 노주를 곤란한 지경에 빠뜨리기도 했다. 한편 노비들은 태업이나 기물파손 등 소극적 방식으로, 때로 도망 등 적극적 방식으로 노주에 대한 불만을 표출하였다. 기물파손 등은 비록 단순한 실수로 위장되었지만, 노비들은 이를 통해 간접적으로 자신들의 불만을 표현하고, 노주의 부당함에 저항하였다. 한편 노비들은 노주의 다양한 도망방지 노력과 지속적인 推刷에도 불구하고 끊임없이 도망을 시도하였다. 노비들은 도망이라는 적극적 방식을 통해, 자신의 삶을 보다 자유롭고 풍요롭게 영위하기 위해 최대한 노력한 것이다.

영유아 자녀를 둔 기혼여성의 결혼만족도 영향요인

이혜정,임승자 한국가족사회복지학회 2018 한국가족사회복지학회 학술발표논문집 Vol.2018 No.2

백서 간세포 핵소체 인산단백질 B23의 진화론적인 특성 규명

이혜정,윤상인,박주인,정진숙,김영대,김정만,곽종영,김인후 동아대학교의과대학 1997 동아의대학술지 Vol.9 No.1

혐오 발언, 규제 옹호와 반대의 양립가능성

이혜정 대한철학회 2023 哲學硏究 Vol.168 No.-

혐오 발언이란 단지 싫어한다거나 불쾌감을 주는 감정이 아니라 공동체에서 인종, 민족, 성적 지향 등 다양한 속성을 근거로 다수에 속해 있는 발화자가 취약한 위치에 있는 소수자를 모욕하고 차별하는 행위이다. 자유주의자는 혐오 발언에 대해 표현의 자유의 이름으로 사법적 제재를 가해서는 안 된다고 주장하지만 평등주의자는 권력이 불평등한 사회에서 발화자의 표현은 단지 표현이 아니라 힘의 행사이며 사회적 불평등을 강화하는 행위이며 따라서 사법적 제재를 허용해야 한다고 주장한다. 필자는 이러한 배경하에서 평등주의자가 주장하는 표현과 행위와의 인과적 힘에 대해 버틀러의 렌즈를 통해서 비판적으로 성찰한다. 발화자의 주권 권력은 영원하지도 고정된 것이 아니다. 발화자의 발화는 이미 사용되고 있는 표현들을 인용하고 반복하고 있을 뿐이다. 오히려 표현과 행위의 견고한 인과성 보다는 그 사이의 간격을 활용함으로써, 즉 탈맥락화함으로써 대항 표현들로 저항할 수 있을 것이라고 주장한다. 그러나 저항의 가능성이 곧장 저항의 실천으로 이행하는 것이 아니기 때문에 보완이 필요하다. 그것은 발화자에게는 책임을 부과하는 것이고 수신자에게는 역량을 강화하는 정책을 요청하는 것이다. 이는 사법적 규제로 나아가지 않으면서 사법적 규제 효과를 얻을 수 있을 것으로 보인다. Hate speech is not just a feeling of dislike or displeasure, but an act of insulting and discriminating against a minority in a vulnerable position by a speaker belonging to the majority based on various attributes such as race, ethnicity, and sexual orientation in the community. Liberals argue that judicial sanctions should not be imposed in the name of freedom of expression. But egalitarians argue that in a society where power is unequal, the speaker's expression is not just expression, but an exercise of power, an act that reinforces social inequality. Therefore, they claim that judicial sanctions should be allowed. With this in mind, I critically reflect on the causal power between expression and action that egalitarians claim through Butler's lens. The speaker's sovereign power is neither eternal nor fixed. The speaker's utterance merely cites and repeats expressions already in use. Rather, it is argued that it is possible to resist counter-expression by utilizing the gap between them rather than the solid causality of expression and action, that is, by decontextualizing them. However, since the possibility of resistance does not directly translate into the practice of resistance, supplementation is necessary. It calls for a policy to impose responsibility on the speaker and empower the capabilities of the recipient. This seems to be able to achieve the effect of judicial regulation without actually advancing to judicial regulation.

과학 현상에 대한 가설 평가의 사고 과정 모형 개발

이혜정,김유미,신동훈,이준기,권용주 韓國生物敎育學會 2008 생물교육 Vol.36 No.4

The purpose of this study was to develop the thinking process model for hypothesis evaluation on scientific phenomena. Prior to the model development, literatures on the scientific knowledge generation process and thinking process were surveyed and analyzed. Based on the analysis, a coding scheme was invented for the thinking categories on the hypothesis evaluation on scientific phenomena. Raw protocols were collected by an think aloud method and then analyzed by a psychological modelling procedure. The present study showed that the thinking process for the hypothesis evaluation consisted of the three categories; data collection, data analysis, and conclusion construction. Each category contained the subcategories. The data collection stage consisted of raw data collection, data selection, data comparison, and data conversion. The data analysis stage consisted of data reflection, method reflection, criteria reflection, criteria-data comparison, knowledge borrowing, and phenomenon confirmation. Finally, the conclusion construction stage consisted of hypothesis reflection, unit conclusion reflection, conclusion integration, conclusion judgement, and conclusion confirmation. This result showed that the thinking process for the hypothesis evaluation on scientific phenomena was the product of continuous and iterative interactions between categories, rather than sequential flow of the categories. Each category was sectionalized into several subcategories to clarify the flow of mind. We hope that the thinking process model aid the future teachers and learners by providing examples and feedbacks for teaching strategy and learning process. This study can also serve as the basic theory for the program development of the hypothesis evaluation.

흰머리 염색 후의 두피 스케일링케어와 두피 에센스가 건성두피에 미치는 영향

이혜정,박안나 한국인그리에학회 2021 한국인그리에학회지 Vol.3 No.1

This study is to solve the problem of dry scalp that becomes drier after dyeing hair through scalp scaling and scalp essence care. As people get older, they dye their hair black due to gray hair, but there are many cases where side effects have occurred to the scalp. The experimental group applied [scalp shampoo → scalp scaling → scalp essence] after dyeing hair, and the comparison group applied [scalp shampoo → scalp essence] after dyeing hair. Comparison group didn't apply scalp scaling that remove residue. The moisture measurement, which is the standard for scalp and hair health, was conducted a post-test on the experimental group and the comparative group to verify it. The moisture level of the experimental group steadily increased as the rounds continued, and the moisture level of the comparison groups increased in the first round, but it decreased sharply in the second round, and then slowly increased again. The increase in moisture between rounds was effective in both experimental and comparison groups. While the experimental group had significant effects on all scalp types (p<.05), the comparison group was not meaningful(p>.05). Visually observed through scalp diagnostic measurements, a large amount of dye residue was removed from the first scaling of the experimental group after gray hair dyeing. During the second, third, and fourth rounds, positive changes were identified such as dye residue, scalp dead skin mass, scalp tone, and moisture. However, the comparison group was a significant difference in the dye residue, scalp dead cells, scalp tone, and moisture. Through this study, the result of using scalp scaling and essence once a week for a month reduce scalp sensitivity and inflammation after dyeing, and it was observed visually through a diagnostic device (100 magnification, 400 magnification). Using scalp scaling and essence has been found to solve dry scalp problems due to dyeing, with rapid sedation and nourishment to the dry scalp.