Designing effective advertising by matching advertising contents and language with tourists’ travel motivation

변재문 한국관광연구학회 2018 관광연구저널 Vol.32 No.10

Effective advertising can help managers attract tourists to their businesses. This study examined whether matching advertising contents and language with tourists’ travel motivation would have positive impacts on tourists’ responses toward advertising through two consecutive between-subject design experiments. Both hedonic travel motivation and utilitarian travel motivation scenarios are designed. Then, two advertisements are designed for each experiment: affective advertising contents vs. cognitive advertising contents and assertive advertising language vs. suggestive advertising language. The findings demonstrate that respondents with utilitarian travel motivation showed more positive attitudes and behavioral intentions toward affective advertising contents than cognitive advertising contents. They also showed stronger behavioral intentions toward suggestive advertising language than assertive advertising language. In contrast, respondents with utilitarian travel motivation showed no different responses, between affective advertising contents and cognitive advertising contents, and likewise between suggestive advertising language and assertive advertising language. The findings imply that advertising contents and language can make significant impacts on tourists’ responses especially for tourists whose travel motivation is utilitarian. Thus, managers of local businesses should design different advertising to target local consumers and tourists. This study further implies that advertising can be managed to be more effective by matching its components with diverse aspects of destination and tourism.

건강운동프로그램이 여성노인의 하지 등속성 근기능에 미치는 영향

변재경, 박순희, 변재문, 서정기, 정수정, 민수경 忠北大學校 平生體育硏究所 2010 平生體育硏究所 論文集 Vol.21 No.-

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자연과학편 : 12주간의 복합운동 프로그램이 여성노인의 골밀도와 슬관절 등속성 근기능에 미치는 영향

변재경(JaeKyungByeon),정수정(SooJeongJeong),변재문(JaeMoonByeong),박순희(SunHeePark) 한국체육학회 2010 한국체육학회지 Vol.49 No.2

본 연구는 12주간의 하지강화 운동을 중심으로 한 복합운동프로그램이 여성노인들의 골밀도와 슬관절 등속성 근기능에 어떠한 영향을 미치는지 알아보고자 하는데 목적이 있다. 피험자는 65-75세의 여성노인으로 복합운동집단(10명)과 통제집단(10명)으로 나누어 골밀도와 슬관절 등속성 근기능을 측정하였다. 결과는 다음과 같다. 첫째, 골밀도(BMD)는 요추, 대퇴 경부에서 실험집단이 유의하게 증가 하였다(p<.05). 둘째, 근력은 실험집단에서 좌·우측 상대 최대 신근력(p<.01, p<.05), 좌·우측 상대 최대 굴근력(p<.05, p<.05) 모두 유의하게 향상되었다. 집단 간 비교에서도 좌,우측 굴근력(p<.05)과 좌측 신근력(p<.01)에서 유의한 향상을 보였다. 셋째, 동측 근력비율에서는 통제집단에서 유의하게 감소한 것으로 나타났다((p<.05). 넷째, 양측 근력의 비율에서는 유의한 차이가 나타나지 않았다. 이상의 결과를 종합해 볼 때 12주간의 복합운동프로그램은 골밀도(BMD)의 증가 및 유지에 긍정적인 영향을 미쳤으며, 근력과 근지구력 및 동측, 양측근력비율의 유지 및 향상에 도움이 되는 운동 프로그램이라고 여겨진다. The purpose of this study was to examine the effects of 12 weeks combined exercise program has on bone mineral density(BMD) and isokinetic muscular function of the knee joint of the elderly women(age ≥65, n=20). In order to examine the effectiveness of the program(3 times/week, 80min/day) by measuring BMD and isokinetic muscular function, we divided participants into 2 groups; the combined exercise group(n=10) and the control group(n=10). As a result are as follows. First, The combined exercise group were significantly better than control group on BMD of lumbar(L1-L4) and femoral neck(p<.05). Second, The exercise group were significantly better on muscular strength(left, right) extensor(p<.01, p<.05), muscular strength(left, right) flexor(p<.05, p<.05). As well as, and showed the significant difference even in the comparison between groups on muscular strength(left) extensor(p<.01) and muscular strength(left, right) flexor(p<.05). Third, exercise group didn't show any significant difference in ipsilateral balance ratio, but control showed significantly reduced ipsilateral balance ratio(p<.05). Fourth, it was found that both exercise group and control showed no significant difference in bilateral balance ratio. In conclusion, the regular combined exercise program for 12 weeks is effective for maintaining BMD and inhibiting bone loss in elderly women, and has positive influence upon increasing and maintaining the muscular strength, muscular endurance, ipsilateral balance ratio, bilateral balance ratio.

장애인 운동의 측정과 평가전략

변재문 대한운동사협회 2013 대한운동사협회 워크숍자료집 Vol.38 No.-

12주간의 복합운동프로그램이 여성노인의 골밀도와 PTH, IGF-Ⅰ에 미치는 영향

변재경,김학준,궁성수,박순희,서정기,변재문,정수정 대한운동사협회 2010 아시아 운동학 학술지 Vol.12 No.1

[INTRODUCTION] The purpose of this study was to examine the effects of the 12-week combined exercise program on bone mineral density(BMD), parathyroid hormone(PTH) and insulin like growth factor-I(IGF-I) in elderly women. [METHOD] Twenty participants aged above 65 years old were randomly directed into combined exercise program(CEP) group(n=10) and control group(n=10). All of the data were analyzed by using two-way ANOVA with repeated measure, paired t-test and independent t-test by using SPSS program (version 12.0). P-values of <.05 were considered significant. [RESULT] After the program, there was no significant difference in PTH and IGF-I for both groups but femur neck BMD was significantly improved in the CEP group(p<.05). [CONCLUSION] 12-week combined exercise program consisting aerobic exercise, muscular strengthen exercise, and fall prevent exercise help maintaining BMD and preventing bone mass loss. These positive effects help to lower the risk of osteoporosis for elderly women. [서론] 본 연구는 12주간의 복합운동 프로그램이 여성노인들의 골밀도와 부갑상선호르몬(parathyroid hormone; PTH) 및 인슐린 유사 성장인자(insulin like growth factor-I; IGF-Ⅰ)에 어떠한 영향을 미치는지 알아보고자 하는 데 목적이 있다. [방법] 피험자는 65세 이상의 여성노인 20명을 대상으로 복합운동프로그램집단(10명)과 통제집단(10명)으로 나누어 골밀도와 PTH 및 IGF-Ⅰ을 측정하였다. 모든 자료는 SPSS 12.0 통계패키지로 반복이원변량분석, 대응표본 t-test, 독립표본 t-test로 분석하였으며, 유의수준 α=.05로 설정하여 분석한 결과 다음과 같은 결과를 얻었다. [결과] 프로그램 후 IGF-Ⅰ과 PTH는 두 집단 모두 유의한 변화가 없었으나, 골밀도의 경우 대퇴경부의 골밀도에서 복합운동프로그램집단이 유의하게 향상되었다(p<.05). [결론] 결론적으로 12주간의 규칙적인 복합운동프로그램은 여성노인들의 골밀도를 유지하고 골소실을 억제하는데 긍정적인 영향을 미쳐 골다공증의 위험도를 낮출 수 있을 것으로 사료된다.

12주간 복합운동이 비만아동의 신체구성 및 혈중지질에 미치는 영향

김현준, 박명진, 변재문 忠北大學校 平生體育硏究所 2009 平生體育硏究所 論文集 Vol.20 No.-

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Regulating Electron Density of Atomically Dispersed Fe-N-C via Sulfur-doping to Control the Oxygen Reduction Reaction Activity with Volcano Correlation

변재호,문영동,이성규,이진우 한국공업화학회 2022 한국공업화학회 연구논문 초록집 Vol.2022 No.1

Increasing Kale Sulforaphane Contents by Combining Geraniol with Water Stress in Indoor Farm Aeroponics

주종문,변재일 한국생명과학회 2022 생명과학회지 Vol.32 No.4

Sulforaphane is a sulfur-containing substance found in large amounts in cruciferous plants and has been reported in several studies to have anticancer effects. Kale is a representative cruciferous plant known as a superfood and is widely used as an ingredient in various dishes. In this study, in order to investigate a cultivation method for increasing kale’s content of sulforaphane, kale was treated with geraniol or methyl jasmonate and water stressed during cultivation using a aeroponic culture system in a fully enclosed plant factory. Geraniol or methyl jasmonate were sprayed on the kale’s leaf surface once a day for 2 days, and water deprivation stress was conducted for 3 days after 7 days from first treatment day. No difference in growth between control, geraniol, methyl jasmonate treated groups were observed during cultivation. The study results showed that the kale sulforaphane content increased by 60% in the group treated with geraniol compared to the control group and that the group treated with water deprivation stress in addition to geraniol showed a significant increase of 414%. These results show that kale with an increased content of sulforaphane can be grown and that geraniol can be a good research material for increasing the content of functional substances in plants.

복부에 생긴 골외형질세포종양의 영상소견

박양신,변재호,배경수,원형진,김아영,신용문,김표년,하현권,이문규 대한영상의학회 2006 대한영상의학회지 Vol.55 No.6

목적: 복부 장기에서 생긴 골외형질세포종양의 호발 장기 및 영상소견에 대해 알아보고자 하였다. 대상과 방법: 2000년 4월부터 2005년 1월까지 골수를 제외한 복부 장기에서 생검 및 수술을 통해 형질세포종양으로 확진된 8명의 환자(남자 4명, 여자 4명; 평균연령, 50.6세)를 대상으로 하였다. 두 명의 영상의학과 의사가 합의하에 후향적으로 CT, 초음파 및 소장투시영상을 분석하여 침범된 복부 장기와 병변의 수, 크기, 경계면, 조영증강 정도 및 림프절 종대에 대해서 알아보았다. 결과: 4명은 다발골수종 환자였고 4명은 골수외 형질세포종 환자였다. 병발된 복부 장기는 간(n = 4), 비장(n = 4), 림프절(n = 3), 위(n = 1), 소장(n = 1), 대장(n = 1) 이었다. 간침범은 균일한 음영의 경계가 분명한 단일 종괴형(n = 1), 다 결절형(n = 1), 그리고 간비대형(n = 2)의 소견을 보였으며, 비장 및 림프절 침범은 균일한 음영의 비장 종대 및 림프절 종대의 소견을 보였다. 위, 소장, 대장 등의 위장관 침범은 균일한 음영의 미만성 장벽 비후나 종괴의 형태로 보였다. 결론: 골외형질세포종양이 복부에서 병발할 때 주로 간, 비장, 림프절에 병발하며 드물게 위장관을 침범한다. 형질세포종양을 진단 받았거나 의심하는 환자에서 복부 장기에 경계가 분명한 균일한 음영의 병변이 있다면 형질세포종양의 침범을 고려하여야 한다. Purpose: To evaluate the imaging findings of abdominal extraosseous plasma cell neoplasm. Materials and Methods: From April 2000 to January 2005, eight patients (four men, four women; mean age, 50.6 years) with pathologically proved, extraosseous plasma cell neoplasm involving the abdominal organs were included in this study. The diagnoses were based on consensus agreement between two radiologists who retrospectively reviewed CT, ultrasonography, and enteroclysis findings. We evaluated the findings by focusing on the location, size, margin, and enhancement pattern of the lesion, and lymphadenopathy on each image. Results: There were multiple myeloma in four patients and extramedullary plasmacytoma in the remaining four. Involved abdominal organs were the liver (n = 4), spleen (n = 4), lymph node (n = 3), stomach (n = 1), small bowel (n = 1), and colon (n = 1). The hepatic involvement of plasma cell neoplasm presented as a homogeneous, well-defined, solitary mass (n = 1), multiple nodules (n = 1), and hepatomegaly (n = 2). Its involvement of the spleen and lymph node appeared as splenomegaly and lymphadenopathy, respectively. Its involvement of the gastrointestinal tract including the stomach, small bowel, and colon, presented as a homogeneous, diffuse wall thickening or mass in the gastrointestinal tract. Conclusion: Abdominal extraosseous plasma cell neoplasm involves occasionally the liver, spleen, and lymph node, and rarely the gastrointestinal tract. When we encounter a well-defined, homogeneous lesion of the abdominal organs in patients diagnosed or suspected as having plasma cell neoplasm, we should consider its involvement of the abdominal organs.

지속적 및 간헐적 운동이 운동중과 운동후 에너지대사에 미치는 영향

고성식,변재문 대한운동학회 2014 아시아 운동학 학술지 Vol.16 No.1

[INTRODUCTION] The purpose of this study was to compare the energy metabolism between 'intermittent exercise group' and 'continuous exercise group' of same intensity(60%VO2R) total exercise duration(45min) and total exercise recovery period(45min). [METHOD] Nine healthy university students participated in two trials: (1) a single 45min bout exercise (continuous) and (2) three 15min bouts of exercise separated by a 15min rest (intermittent). Each exercise was performed with a treadmill at 60% oxygen uptake reserve. [RESULT] During the rest, no significant difference was observed in oxygen uptake(VO2), respiratory exchanged ratio(RER), exercise expenditure(EE) and fat oxidation rate(FOR) between the intermittent and continuous trails. During the exercise, no significant difference was observed in VO2, RER, EE, FOR between the intermittent and continuous trails. However, the RER and FOR values during the recovery period were significaltly lower in the intermittent trial than in the continuous trial(p=.003, p=.002), and the VO2 and EE values during the recovery period were significantly higher in the intermittent trial than in the continuous trial(p=.005, p=.001), respectively. [CONCLUSION] These results suggest that the moderate intermittent exercise can contribute to greater exercise-induced energy expenditure compared with a moderate continuous exercise. [서론] 본 연구는 동일한 운동시간(45분)과 회복시간(45분)의 조건에서 지속적 및 간헐적 두 운동유형이 안정시와 운동중 및 운동후 회복기의 산소섭취량, 호흡교환율, 칼로리소비량 및 지방산화율에 미치는 차이를 규명하는데 목적을 두었다. [방법] 건강한 남자 대학생 9명을 대상으로 VO2max와 최대지방연소 운동강도(MFOEI)를 결정한 다음 60%VO2R의 운동강도에서 45분간 지속적 또는 15분 운동 3회와 15분 휴식 2회의 간헐적 운동조건에 무선적으로 배정하여 각각 안정시, 운동중 및 운동후 회복기의 에너지 대사변인을 측정하여 분석하였다. [결과] 안정시와 운동중의 에너지 대사변인은 두 운동조건 간에 모두 유의한 차이가 나타나지 않았다. 운동후 회복기에는 산소섭취량과 칼로리소비량이 간헐적 운동조건과 지속적 운동조건간에 유의한 차이가 나타났다(p=.005, p=.001). 호흡교환율과 지방산화율은 간헐적 운동조건과 지속적 운동조건간에 유의한 차이가 나타났다 (p=.003, p=.002). [결론] 60%VO2R의 강도에서 간헐적인 운동은 동일한 강도와 동일한 운동량의 지속적인 운동보다 EPOC를 증가시켜 전체 칼로리소비량을 높이는데 효과적이었다.