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박재옥,박혜정 한국의류학회 2002 한국의류학회지 Vol.26 No.2
The purpose of this study is to identify the differences between married women s dissatisfaction towards imported and domestic clothing and to test the role of socioeconomic variables on dissatisfaction. Two-piece formal suit was selected as the item, and country of origin of imported suit was not controlled. Sample selection criteria included married women living in Seoul, Korea, between ages 30-59. The data were analyzed using factor analysis, paired t-test, and one-way ANOVA. The results indicate, in the Korean clothing market, both international and Korean marketers should be prudent with their price policies and should implement differentiated marketing strategy based on their target market's demographic profile. Higher dissatisfaction towards domestic clothing in terms of most factors, under the rapidly globalizing market environment, suggests the Korean marketers will be forced to face full-scale harsh competition from international marketers.
Cultural Barriers in International Trade and the Protection and Promotion of Culture
박재옥 한국경제학회 2015 The Korean Economic Review Vol.31 No.2
I present a model of international trade with cultural barriers and cultural learning. There are two countries that can produce a manufacturing good and cultural goods and can trade with each other. Due to cultural difference, consumers in a country have difficulty in appreciating cultural goods produced in the other country, which creates cultural barriers, and consumers can overcome these barriers by investing in cultural learning. I first study trade equilibrium given cultural barriers in the two countries, and then I analyze decisions on cultural learning under three different scenarios and compare them. Based on the analysis, I provide economic explanations for countries’ policies to protect and promote their own cultures at home and abroad.
Backward-Looking Preferences and Present Bias
박재옥 연세대학교 경제연구소 2015 延世經濟硏究 Vol.22 No.1
This paper presents a model of backward-looking preferences in which an agent forms a memory based on his past consumptions and his current utility depends not only on his current consumption but also on his memory. Several memory formation processes are discussed, and it is shown that under some processes backward-looking preferences generate present bias.
소아 급성 부비동염의 진단에 Water's view촬영이 충분한가?
홍현숙,이혜경,박재옥 순천향의학연구소 1996 Journal of Soonchunhyang Medical Science Vol.2 No.2
The purpose of this study was to examine the utility of the Water's view in the diagnosis of acute sinusitis in children. The records of all pediatric patients who underwent sinus radiography for suspected acute sinusitis between Oct. 1995 and Apr.1996 was reviewed. All radiographs were reviewed by an attending radiologist and the interpretation of the Water's(occipitomental) view alone was compared to that of a 3 view PNS series(AP Caldwell, lateral, Water's view). 86 PNS series were obtained on 76 pediatric patients during the study period. When compared to 3 view series, the single Water's view had a sensitivity of 84%, specificity is 79%, positive predictive value of 87%, negative predictive value of 84%, overall accuracy of the Water's view in diagnosing childhood acute sinusitis was 85%. The authors conclude that the Water's view is usually sufficient in the evaluation of suspected acute sinusitis in children.
의류제품 관여수준에 따른 의복구매행동에 관한 연구 : 정부탐색활동, 동행자 및 준거집단의 영향, 비계획구매를 중심으로
박재옥,박혜성 漢陽大學校 韓國生活科學硏究所 1995 韓國 生活 科學 硏究 Vol.- No.13
Consumer are tend to pay their deep attention to pruchase a certain product, but in other product they havitually buy it in daily life. Hence, in establishing marketing strategy it is important to estimate the level of consumer's involvement for a product and to understand their preference. The purpose of this study is to investigate the relationship between clothing purchansing behavior and the level of consumer's product involvement. specifically this study was intended to examine the following points. 1) This study classifies the apparel products aecording to consumer's product involvement level high involvement product group and low involvement product group. In complience with the variables which are resulted by consumer's intrest and their situations : 2) Whether there is any difference in consumer's purchasing behaviors (i.e. information source, unmber of stores at purchasing, hour consumed at shopping) with respecto to information source. 3) Whether there is any difference in influence from their companies or reference groups. 4) Whether there is any difference between unplanned purchasing and other purchasing behavior (unplanned purchasing and its reason, number of purchasing and pattern of payment). The subjects are 340 housewives who have middle school or high school student in seoul. The instrument includes the clothing product involvement and demographic information measure in the background of previous research. As the method of investigation, questionaires have been used and in data analysis, to get the frequency, mean, percent, xtest, SPSS / PC has been used. The result of this study has been summarized as follows. 1) First, in reference with measuring the level of involvement, clothing product have been classified to five groups according their purposes. The formal wear for going out have been classified to high involved product, while the other such as night-clothes, Langery, sport wear, underwear and casual wear to low involment product. 2) With regard to the activity for getting information according to the level of involvement : ① When getting the information source of perching, and low involvement product, even though it is high or low involvement product, varied on the information from past purchasing experience and showwindow displayed product. ② From the viewpoint of amount the activity for getting information, they visit more number of stores when buying the low involvement product. ③ The level of clothing involvement influences the consumed for shopping. Consumers invest mere hours for purchasing the high involvement product than the low involvement product. 3) Regarding the influence from companions or reference group to the level of involvement : ① Especially, the kind of companions depends on the level of involvement Usually consumers acompany their close acquaintence when purchasing high involvement product, while the order of priority is 'alone' and 'close acquaintence' when pruchasing low involvement product. ② Without regard to high involvement product. ③ In influence from the reference group, the type to be considered varies depending on the level of involvement. when purchasing low involvement product, consumer tend to be influenced from their mates. But consumer tend to be influenced from their close acqintances or coworkers in the company when purchasing high involvement product. 4) In reference with unplanned purchasing or various purchasing, according to the level of involvement : ① First, when unplanned purchasing, there are somewhat different tendencies. But, in case of their unplanned purchasing, they tend to purchase the product impulsively. ② In reference with the unplanned purchasing, no difference appears between the level of product involvement. But, the major reason of the unplanned purchasing is 'cheaper than expected' in both cases, high and low involvement product. ③ In number of purchasing, there is difference between the level of involvement for product. generally low involvement product is more frequently used by housewives when purchasing high involvement product than when low involvement product. ④ In the pattern of payment, there is the difference depending on the level of the involvement for the product credit cards are more frequently used by housewives when purchasing high involvement product than when low involement product.