모바일 앱 서비스 특성이 사용자 만족과 지속적 사용의도에 영향을 미치는 요인

김병곤,김기원,서홍일 한국데이터전략학회 2019 Journal of information technology applications & m Vol.26 No.3

The purpose of this study is to provide information necessary for establishing a new strategy for customer service improvement by deriving factors affecting user satisfaction and continuous use intention of mobile app service user characteristics, system characteristics, and social characteristics. The results of this study are summarized as follows. First, reliability, innovation, familiarity, convenience, and self-efficacy among the characteristics of mobile app are analyzed as factors that have the greatest influence on user’s perceived usefulness. Second, convenience, mobility, and visibility are some of the characteristics of mobile app service. Third, identity, security, and expectation agreement among mobile app service characteristics are analyzed as negative factors that do not affect users' perceived usefulness. Fourth, interactivity, familiarity, and self-efficacy among the characteristics of mobile app service were analyzed as positive factors that have the greatest effect on user’s perceived ease of use. Fifth, reliability, mobility, visibility, and convenience among mobile app service characteristics are analyzed as factors that have some positive effects on perceived ease of use of app users. Sixth, identity, innovation, and security among the characteristics of mobile app service are negatively influenced by mobile app users' perceived ease of use. Seventh, the perceived usefulness of mobile app users is analyzed as a factor that has a very positive effect on user satisfaction. Eighth, the perceived ease of use of mobile app users is analyzed as a factor affecting perceived usefulness positively. Ninth, the perceived ease and expectation of mobile app users are positively influenced on user satisfaction. The tenth, the perceived usefulness of the mobile app users was analyzed as a factor having a very positive influence on the persistent intention to use. For the eleventh, the perceived ease of use of mobile app users was analyzed as a factor having a positive effect on the persistent intention to use. The twelfth, mobile app user satisfaction was analyzed as a factor having a very positive effect on the persistent intention to use.

중국 라이브 커머스 이용자 특성이 이용만족도에 미치는 영향

은문연,박찬균 공주대학교 KNU 기업경영연구소 2023 기업경영리뷰 Vol.14 No.4

Due to the impact of Covid-19, non-face-to-face living has spread, and along with it, the e-commerce market has also increased. As a result, the proportion of consumers in the live commerce market continues to increase due to e-commerce and live streaming. Although there have been many previous studies on live commerce including factors such as platforms and influencers, there is still insufficient research conducted on the characteristics of live commerce users. Therefore, this study aims to explore how users' psychological characteristics and motivation to use live commerce affect their satisfaction with live commerce from the perspective of the characteristics of live commerce users, with Chinese live commerce users as the research subjects. Specifically, the psychological characteristics of live commerce users were defined as price sensitivity, risk tolerance, and depression, and user motivation was defined as information seeking motivation, enjoyment motivation, and practical motivation. As a result of conducting an empirical analysis on 380 Chinese live commerce users, this study found that among the psychological characteristics of users, in addition to price sensitivity, users' risk sensitivity and depression had a significant positive effect on user satisfaction. Among users' motivations for use, in addition to enjoyment motivation, information seeking motivation and practical motivation were found to have a positive effect on satisfaction with live commerce.

사용자 경험 디자인(UXD) 요소와 공유 오피스 공간 특성과의 상관관계 연구 -중국 공유 오피스 브랜드를 중심으로-

포좌문,김경숙 한국공간디자인학회 2023 한국공간디자인학회논문집 Vol.18 No.7

(Background and Purpose) In the era of the 4th industrial revolution, the advancement of digital technology and high-speed internet connectivity have provided a crucial technological foundation for the sharing economy, fostering the resurgence of resource and service sharing. This phenomenon has significantly impacted people's lives and workstyles, leading to changes. It has also actively influenced traditional office spaces, enabling individuals to work in more flexible and diverse ways, independent of time and location. Shared office spaces have emerged in this context. Particularly in China, the demand for shared office spaces has steadily increased due to four key factors: comprehensive government support for startups, advances in science and technology, the revitalization of the sharing economy, and the rising employment rates among millennials. Since users of shared office spaces play a leading role in space utilization, user experience, which focuses on meeting users' needs, emotions, and demands, has become a critical consideration in shared office space design. Therefore, the purpose of this study is to derive user experience design elements and shared office space characteristics through an analysis of previous research. Subsequently, it aims to analyze data to identify correlations and impact relationships between shared office space characteristics and user experience design elements, ultimately identifying shared office space design features that enhance user experience. (Method) To achieve this, we began by conducting a literature review and reviewing prior studies to understand the definitions and concepts of user experience design and shared offices. Based on this, we formulated survey items, a research model, and hypotheses. We conducted empirical analysis by surveying individuals with experience in selected major shared office brands in China, collecting 250 valid responses, and performing correlation and multiple regression analyses using SPSS 27. (Results) The analysis revealed that shared office space characteristics do influence user experience design elements. However, the degree and direction of this influence vary depending on the user experience design element. In general, among the shared office space characteristics, "Refresh," "Diversity," "Identity," "Interaction," and "Mobility" positively impact user experience. Among these, "Refresh" had the highest influence, followed by "Diversity" and "Identity," with "Interaction" and "Mobility" having the lowest impact. (Conclusion) This study explores the interplay between the characteristics of shared office spaces and user experience design elements. The goal is to enhance shared office environments and improve user experiences by considering various facets of user experience. Through an in-depth analysis of these relationships, this research aims to provide insights into how the attributes of shared office spaces can be leveraged to enhance user experiences. Ultimately, this research seeks to elevate the relevance and practicality of shared office spaces in light of the contemporary context characterized by constant change.

대학 전산회계 프로그램에 대한 인지된 유용성과 사용자의 특성이 시스템 만족도와 통합충성도에 미치는 영향

손성진(Sohn, Sung Jin) 한국국제회계학회 2013 국제회계연구 Vol.0 No.47

정보시스템(IS)과 회계정보시스템(AIS) 분야에서 IS성공요인, IS(또는 AIS)의 품질요인이 사용자 만족도와 충성도에 미치는 영향력을 규명하고자 한 노력은 있어왔지만, 대학전산회계프로그램에 대한 인지된 유용성이 시스템만족도와 통합충성도에 미치는 효과를 규명하고자 한 노력은 부족한 것으로 생각 된다. 통합충성도는 ‘태도충성도+행위충성도’로 정의되는데, 태도와 실제행위가 구분된다는 관점에서 ① 태도적 관점의 태도충성도(인지충성도), ② 행위적 관점의 행위충성도(지속적 사용의도)로 구분하여 그 관계를 규명할 필요가 있다. 그리고 전산회계프로그램의 활용이 더욱 효과적이려면 시장세분화(market segmentation criterion)의 관점에서 시스템 사용자의 사용의도, 사용기간 등 같은 개인적 특성과 인구통계학적특성(성별)을 포함하는 사용자의 특성(user characteristics)에 대한 고려도 있어야 할 것으로 생각된다. 이러한 이유로 이 연구는 대학전산회계프로그램에 대한 인지된 유용성이 시스템만족도와 인지된 충성도(태도), 지속적 사용의도(행위)로 구분한 통합적 관점에서의 충성도에 미치는 영향을 규명하고자 하였다. 또한 인지된 유용성과 개인적 특성(사용목적, 사용기간), 인구통계학적 특성(성별)으로 구분한 사용자특성이 시스템에 대한 만족도와 통합충성도에 미치는 조절효과도 확인하고자 하였다. 이 연구의 결과는 다음과 같다. 첫째, 대학전산회계프로그램에 대한 인지된 유용성이 높으면 시스템만족도가 높아지고 이는 인지된 충성도(태도충성도)를 매개하여 지속적 사용의도(행위충성도)를 높여주는 것으로 나타났다. 둘째, 대학전산회계프로그램에 대한 인지된 유용성과 더불어 프로그램을 사용하여 전산회계자격증을 취득하겠다는 성취욕구(또는 학습열망) 그리고 개인의 학습시간(또는 학습기간), 그리고 사용자의 성별에 따라 시스템만족도, 인지된 충성도(태도충성도), 지속적 사용의도(행위충성도)에 차별적인 영향을 미친다는 점을 확인하였다. 이 연구의 결과는 대학전산회계프로그램에 대한 인지된 유용성과 더불어 시스템에 대한 만족도는 사용자의 태도와 행위를 변화시킬 수 있다는 점과 또한 인지된 유용성과 분명한 프로그램사용 목적, 장기 지속적 사용의 여부 등과 같은 개인특성과 사용자성별의 인구통계학적 특성에 따라 시스템만족도, 태도충성도, 그리고 행위충성도가 달라질 수 있다는 점을 시사하고 있다. With rapid change of IT technology, it has been many efforts to clarify that IS success factors or quality factors influence the system user"s satisfaction and the loyalty, but there"s little effort to test that the user’s perceived usefulness of computerized accounting program in university education influence the system user"s satisfaction and the integrated loyalty, which is consist of ① perceived loyalty(attitude viewpoint), ② continuous intention of use(behavior viewpoint). And also, to make the system effective, it is necessary to consider the personal traits such as intention of use, period of use and the user"s characteristics including the demographic characteristics(gender) from the market segmentation criterion view. For these reasons, this study investigates that the perceived usefulness of the computerized accounting program in university education influence the system user’s satisfaction and the integrated loyalty. In addition, this study try to identify that the perceived usefulness and the user"s characteristics including the personal traits and the demographic characteristics make an moderating effect on the system satisfaction and the integrated loyalty. The results of this study are made as follows: First, as the perceived usefulness of the system is high, user’s satisfaction is also high, which makes the behavior loyalty high via the perceived loyalty. Second, the perceived usefulness of the system, the motivation to acquire the certificate of computerized accounting, the level of personal learning time(or period), and the gender of the user have an effect on the system user’s satisfaction, the perceived loyalty and the behavior loyalty. The results of this study show that the perceived usefulness for computerized accounting program and the system user’s satisfaction could change the user"s attitude and behavior. And it also imply that the personal traits(the clear intention of the program use, and whether one use it continuously), and the demographic characteristics(user"s gender) influence the system satisfaction, the attitude loyalty and the behavior loyalty.

인터넷 개인방송의 지불 행위에 영향을 미치는 요인에 관한 연구: 중국 1인 방송의 이용자 개인 특성, BJ의 특성, 그리고 플랫폼 특성을 중심으로

제흔원,김용환 동국대학교 사회과학연구원 2019 사회과학연구 Vol.26 No.4

This study amis to discover what factors influence internet personal broadcasting users' gift payment behaviors. Specifically, this study examines how users' personal characteristics, perceived BJ's characteristics, and perceived characteristics of the platform influence the frequency and the amount of internet personal broadcasting users' gift payment. Firstly, the results showed that, among the three factors of users' personal psychological characteristics, conformity has a positive influence on users’ gift payment behaviors. All of the four factors of BJ's characteristics had no significant relationship with thegift payment. As for the six factors of characteristics of platform, 'interactions with BJ' and 'HCI utility' had statistically significant influences on users’ gift payment behaviors. To put it shortly, with more conformity, interaction with BJ and HCI utility, internet personal broadcasting users were more likely to pay more for the gift and do it more often. In terms of the magnitudes of factors influencing the users’ payment frequency, conformity had the strongest influence, followed by interactions with BJ and HCI utility. As for the amount of payment, it turned out that conformity, HCI utility and interaction with BJ had significant influences in order. Conformity had the greatest influence on both the frequency and amount of gift payment. Interactions with BJ had a greater influence on the frequency of payment while HCI utility has more on the amount of user’s gift payment. 본 연구는 어떠한 변인들이 인터넷 개인방송 이용자들의 별풍선 지불행위에 영향을 미치는지에 대해서 알아보고자 한다. 구체적으로 시청자 개인의 특성, BJ의 특성 그리고 플랫폼의 특성이 인터넷 개인방송 이용자들의 별풍선 구매빈도와 구매액수에 어떻게 영향을 끼치는지 살펴보았다. 이를 위해 인터넷 개인방송을 시청하는 중국인들을 대상으로 온라인 설문조사를 실시했다. 분석 결과, 개인의 심리적 특성 중 동조성이—즉, 다른 시청자의 별풍선 구매행위를 보고 이에 동조하고 싶을수록— 지불행위와 긍정적인 관계를 가지는 것으로 나타났다. 시청자가 느끼는 BJ의 전문성, 매력, 커뮤니케이션 능력, 유머감각 등 네 가지 BJ의 특성모두 별풍선 지불행위와 유의미한 관계를 가지지 않는 것으로 밝혀졌다. 플랫폼의 특성 요인 중에서는 BJ와의 상호작용과 HCI 유용성이 지불행위에 통계적으로 유의미한 관계를 가지는 것으로 밝혀졌다. 요약하자면, 동조성이 높고 BJ와 상호작용성이 높을수록, 지각된 HCI 유용성이 높을수록, 이용자는 별풍선을 더 자주, 더 많이 구매하는 것으로 나타났다. 각 요인의 영향력을 순서대로 나열하면 월(月)구매빈도에 대해서는 동조성, BJ와 상호작용성, HCI 유용성 순으로 나타났으며, 구매액수에 대한 영향력은 동조성, HCI 유용성, BJ와 상호작용성 순으로 나타났다. 두 결과 모두 동조성이 가장 큰 영향을 미치고 있고, 월구매빈도에는BJ와 상호작용성이 HCI 유용성보다 영향력이 더 크지만, 구매액수에는 HCI 유용성이 BJ와 상호작용성보다 영향력이 더 큰 것으로 밝혀졌다.

개인방송의 진행자와 이용자 속성이 재미지각에 미치는 영향: 뷰티콘텐츠를 중심으로

주정민,양승준,채종훈,김건희 한국언론학회 2019 커뮤니케이션 이론 Vol.15 No.2

This study confirms the effect of personal broadcasting producer's and user's characteristics and the parasocial interaction that was formed through communication on user's perception of fun, which has been increasing rapidly with the rapid expansion of users. Through this, we confirm the effect of parasocial interaction according to the characteristics of the personal broadcasting producer and user, and examines the effect of such parasocial interaction on psychological variables such as perceived fun in personal broadcasting use. As a result of research, it was confirmed that the characteristics of the personal broadcasting producers affects the parasocial interaction with the users. On the other hand, the characteristics of the users did not affect parasocial interaction. The parasocial interaction through communication between the producer and the user has a significant effect on the perception of fun, and the characteristics of the producer and the user have a direct influence on the perception of the fun, but it has direct effect on the mediation of the parasocial interaction. Overall, the parasocial interaction between the producer and the user affects the perceived fun of watching the personal broadcasting and the producer's characteristics have an effect on the parasocial interaction. 본 연구는 최근 이용자의 급속한 확대와 함께 그 영향력이 증대하고 있는 개인방송의 진행자와 이용자의 속성, 그리고 이들의 의사소통을 통해 형성된 의사인간관계가이용자의 재미지각에 미치는 영향을 고찰하였다. 이를 통해, 개인방송 진행자와 이용자의 속성에 따라 상호간의 소통을 통한 의사인간관계에 미치는 영향을 확인하고, 이러한 의사인간관계가 개인방송 이용에 있어 지각하는 재미라는 심리적인 변인에미치는 영향을 살펴보았다. 연구결과, 개인방송을 진행하는 정보원의 속성이 이용자와의 의사인간관계에 영향을 미치는 것으로 나타났다. 반면에 이용자의 속성은 이러한 의사인간관계에 영향을 주지 않았다. 진행자와 이용자의 소통을 통한 의사인간관계는 재미지각에 유의미한 영향을 주었고, 진행자와 이용자의 속성이 직접적으로 재미지각에 일부 영향을 주지만, 의사인간관계의 매개를 통해 보다 직접적인 영향을 주었다. 종합적으로, 개인방송 시청에 있어 진행자와 이용자의 의사인간관계가 재미지각에 영향을 미치고, 이러한 의사인간관계에는 진행자의 속성이 영향을 주는 것으로 나타났다.

A Study about User Experience Model

Beom Suk Jin,Ji Yeon Kim,Yong Gu Ji 대한인간공학회 2011 대한인간공학회 학술대회논문집 Vol.2011 No.5

Objective: The aim of this study is to understand the user experience and to establish user experience model depending on the product use stage. Background: Many researches about user experience have been conducted in various academic areas. However, the definition of user experience is not clear. One of these reasons, the user experience is complex and fuzzy concept. Also, the concept of user experience is varied depending on the flow of time. In other words, user experience is difficult to predict or measure. Therefore, the model of user experience to measure and predict is one of the major issues. Method: For this, we reviewed researches and papers related user experience in various areas(social science, psychology, cognitive science, behavioral science and engineering science). Based on this, we extracted the main factors affecting on user experience. Results: The model of user experience is suggested. This model consisted of four concept; 1) user characteristics, 2) product quality, 3) product use stage, and 4) interaction. Conclusion: Through this model, we will be able to identify the major factors influencing user experience depending on the product use stag. Application: The results of this research might help to understand the user experience for smart phone users.

Developing User Persona Based on the Factors of Visitor Recreation Activities in Hongneung Experimental Forest

장윤선,유리화,이정희 인간식물환경학회 2019 인간식물환경학회지 Vol.22 No.5

Much research has been conducted on user behavior by taking surveys and interviews to plan the green space effectively. However, there is a limitation in understanding detailed user characteristics such as personalities and values. This study applied the Persona-based Scenario Method (PSM) to Hongneung Experimental Forest to understand the detailed needs and behaviors of the users in the forest recreation area. The PSM is a user experience modeling technique, which tries to understand the users by describing the type of users as real people. This study 1) extracts the factors of visitor recreation activities in Hongneung Experimental Forest based on the results of the survey, 2) develops user personas based on the results of survey and comes up with activity factors, and 3) designs user scenarios. As a result of applying the PSM, 64 factors of visitor activities were derived from the observation survey in 14 sites of Hongneung Experimental Forest and 25 key factors of visitor activities were chosen through observer’s brainstorming. Second, three types of personas were developed considering the key factors and the results of user characteristics with quantitative and qualitative analysis. Lastly, context scenarios were designed by applying the key factors of visitor recreation activities to the persona model. We identified the design problems of the space and design requirements through the scenarios. This study has significance in that it takes an approach from the user perspective and was applied to the forest recreation area, which was mainly used in product design. The developed personas could be used for deriving design elements and setting the direction for planning considering detailed needs, behaviors and characteristics of users.

Developing User Persona Based on the Factors of Visitor Recreation Activities in Hongneung Experimental Forest

Youn-Sun Jang,Rhee-Hwa Yoo,Jeong-Hee Lee 인간식물환경학회 2019 인간식물환경학회지 Vol.22 No.5

Much research has been conducted on user behavior by taking surveys and interviews to plan the green space effectively. However, there is a limitation in understanding detailed user characteristics such as personalities and values. This study applied the Persona-based Scenario Method (PSM) to Hongneung Experimental Forest to understand the detailed needs and behaviors of the users in the forest recreation area. The PSM is a user experience modeling technique, which tries to understand the users by describing the type of users as real people. This study 1) extracts the factors of visitor recreation activities in Hongneung Experimental Forest based on the results of the survey, 2) develops user personas based on the results of survey and comes up with activity factors, and 3) designs user scenarios. As a result of applying the PSM, 64 factors of visitor activities were derived from the observation survey in 14 sites of Hongneung Experimental Forest and 25 key factors of visitor activities were chosen through observer’s brainstorming. Second, three types of personas were developed considering the key factors and the results of user characteristics with quantitative and qualitative analysis. Lastly, context scenarios were designed by applying the key factors of visitor recreation activities to the persona model. We identified the design problems of the space and design requirements through the scenarios. This study has significance in that it takes an approach from the user perspective and was applied to the forest recreation area, which was mainly used in product design. The developed personas could be used for deriving design elements and setting the direction for planning considering detailed needs, behaviors and characteristics of users.

SNS를 떠나는 사람들 : 사용자의 특성과 SNS 피로감 중심으로

이은지(Eunji Lee) 한국HCI학회 2018 한국HCI학회 논문지 Vol.13 No.1

SNS의 폭발적인 성장 이면의 부작용으로 최근 SNS 사용자들은 피로감(SNS Fatigue)을 호소하며, 서비스를 중단하거나 전환하려는 움직임을 보이고 있다. 이에 따라 국내에서는 SNS 연구를 통해 사용자의 피로감이 서비스 지속 사용에 부정적인 영향을 미침을 밝혀왔지만, 사용자의 특성들이 SNS 피로감과 이용에 미치는 영향에 대한 규명은 부족한 실정이다. 본 연구는 SNS 사용자의 특성(인구구성학적 특성, 성격 특성, SNS 이용 특성)에 집중하여 (1) 이에 따른 SNS 피로감 지각과 SNS 중단의향의 차이를 알아보고 (2) 사용자의 특성(인구구성학적 특성, 성격 특성, SNS 이용 특성)이 SNS 중단의향에 미치는 영향을 탐색적으로 알아보았다. 그 결과, 자존감 수준이 낮은 사용자는 자존감 수준이 높은 사용자 보다 더 높은 SNS 피로감과 중단의향을 나타냈으며, 20대 사용자는 40대 사용자보다 더 높은 SNS 중단의향을 보였다. 또한, 사용자의 연령과 자존감 수준이 낮을수록 SNS 중단의향이 높았으며, 피로감 수준이 높고 여성 사용자의 경우 SNS 중단의향이 높았다. 본 연구는 SNS 피로감 외에도 사용자의 여러 가지 특성이 SNS 중단의향에 영향을 미칠 수 있음을 조명하였으며, 이와 같은 결과는 점점 더 확대되고 있는 SNS 시장에 실무적 함의를 제시할 것이라 기대한다. Recently, SNS users have begun to complain of fatigue attributed by the dependency on the Social Networking Services, and this trend seem to have them cease or leave the SNS despite its exponential growth. Although researchers devote their effort to identify negative effects of perceived SNS fatigue on the intention to keep using SNS, it still lacks dealing with users’ personal characteristics. Thus, this study looked into (1) the differences of perceived SNS fatigue and the differences of intention to leave SNS based on the users" characteristics (demographic variables, personality traits, and SNS usages) and (2) the users’ characteristics on the intention to discontinue SNS. The results show that the users with low self-esteem were more likely to feel higher SNS fatigue and to discontinue SNS than those with high self-esteem, and the users in 20s showed higher intention to discontinue SNS than those in 40s. Moreover, the younger the users were, and the lower the levels of self-esteem were, the users reported higher level of fatigue. Additionally, the female users showed that the higher the level of fatigue, the stronger intentions to discontinue SNS. This research sheds light on the fact that the characteristics of users give influences the intention to discontinue SNS, and is expected to suggest practical implications in the ever-expanding SNS market.