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최영환,Choe, Yeong-Hwan 과학기술정책연구원 1992 과학기술정책 Vol.- No.20
지난 2월 7일 국가 과학 기술 자문 회의는 한국 생산성 본부에서 '대통령 자문 과제 선정을 위한 간담회'를 개최하였다. 최영환 KIST 과학 기술 정책·기획 본부 소장의 주제 발표로 시작된 본 간담회에서는 과학 기술 정책의 기본 방향을 재점검하면서 대통령 자문 과제 선정과 관련된 종합 토론이 이루어졌다. 이번 특집에서는 동 간담회의 주제 발표와 토론 내용을 다룬다
스포츠 예능 프로그램의 트랜스 미디어 스토리텔링 전략 분석 : ‘최강야구’를 중심으로
최영환 한국스포츠학회 2024 한국스포츠학회지 Vol.22 No.1
요약이 연구는 현대 미디어 환경에서 스포츠 예능 프로그램 '최강야구'의 트랜스 미디어 스토리텔링 전략을 분석하고, 이를 통해 콘텐츠 확장성과 브랜드 가치 향상 전략을 탐구한다. '최강야구'는 다양한 미디어 플랫폼과 오프라인 활동, 예를 들어, 유료 '직관경기', 팝업스토어를 통한 굿즈 판매 등을 활용하여, 시청자들과의 감정적 연결을 강화하고 프로그램의 화제성과 인기를 상승시키며 독특한 콘텐츠 전략을 구축한다. 이러한 트랜스 미디어 스토리텔링 전략은 현대의 미디어 환경과 변화하는 소비자 행태에 맞춰 성공적으로 적용된 모델로 평가될 수 있다. AbstractThis study analyzes the transmedia storytelling strategy of the sports entertainment program 'Choi Kang Baseball' in the modern media environment and explores strategies for content expansion and brand value enhancement. The program utilizes various media platforms and offline activities, such as paid "intuition games" and merchandise sales through pop-up stores, to strengthen emotional connections with viewers, increase the program's topicality and popularity, and build a unique content strategy. This transmedia storytelling strategy can be considered a successful model for adapting to the modern media landscape and changing consumer behavior.
생성형 AI 시대의 관광 분야 혁신교수법 적용에 관한 연구
최영환 (사)디지털산업정보학회 2024 디지털산업정보학회논문지 Vol.20 No.1
This study conducted an empirical study on the application of innovative teaching methods in the tourism field in a situation where innovative teaching methods suitable for the AI era are required. It was intended to provide exploratory basic data on the application of a wide range of innovative teaching methods through actual verification of the educational effectiveness before and after the application of the innovative teaching method. To this end, the effectiveness before and after education was empirically verified with 60 students who majored in tourism at Y University in the metropolitan area. Reliability analysis, corresponding sample t-test, and map analysis using graphs were performed on the collected data to increase visibility. As a result of the study, it was found that all the competencies of the innovative teaching method had a statistically significant influence after the application of the innovative teaching method. In addition, by increasing the effect of interaction between instructors and learners acting as facilitators, exploratory results were derived for potential benefits and areas that could be improved.
웹 마이닝을 위한 입력 데이타의 전처리과정에서 사용자구분과 세션보정
최영환,이상용 한국정보과학회 2003 정보과학회논문지 : 소프트웨어 및 응용 Vol.30 No.9
웹 이용 마이닝은 거대한 웹 로그들을 이용하여 웹 사용자의 이용 패턴을 분석하는 데이타 마이닝 기술이다. 이러한 웹 이용 마이닝 기술을 사용하기 위해서는 전처리 과정 중의 사용자와 세션을 정확하게 구분해야 하는데, 표준 웹 로그 형식의 로그 파일만으로는 완전히 구분할 수 없다. 사용자와 세션을 구분하기 위해서는 로컬캐시, 방화벽, ISP, 사용자 프라이버시, 쿠키 등과 같은 많은 문제들이 있지만, 이 문제를 해결하기 위한 명확한 방법은 아직 없다. 특히, 로컬캐시 문제는 웹 마이닝 시스템의 입력으로 사용되는 사용자 세션을 구분하는데 가장 어려운 문제이다 본 연구에서는 참조 로그와 에이전트 로그, 그리고 액세스 로그 둥의 서버측 클릭스트림 데이타만을 이용하여 로컬캐시 문제를 해결하고, 사용자 세션을 구분하고 세션을 보정하는 휴리스틱 방법을 제안한다. Web usage mining is the technique of data mining that analyzes web users' usage patterns by large web log. To use the web usage mining technique, we have to classify correctly users and users session in preprocessing, but can't classify them completely by only log files with standard web log format. To classify users and user session there are many problems like local cache, firewall, ISP, user privacy, cookey etc., but there isn't any definite method to solve the problems now. Especially local cache problem is the most difficult problem to classify user session which is used as input in web mining systems. In this paper we propose a heuristic method which solves local cache problem by using only click stream data of server side like referrer log, agent log and access log, classifies user sessions and completes session.

원주방향균열이 존재하는 원전 배관계통의 파괴거동에 관한 실험적 연구(I) - 직관부에서의 균열거동 평가 -
최영환,박윤원,Choi, Young-Hwan,Park, Youn-Won,Wilkowski, Gery 대한기계학회 1999 大韓機械學會論文集A Vol.23 No.7
The purpose of this study is to investigate experimentally the effects of both seismic loading and crack length on the fracture behavior of piping system with a circumferential crack in nuclear power plants. The experiments were performed using both large scale piping system facility and 4 points bending test machine under PWR operating conditions. The difference in the load carrying capacities between cracked piping and non-cracked piping was also investigated using the results from experiments and numerical calculations. The results obtained from the experiments and estimation are as follows : (1) The safety margin under seismic loading is larger than those under quasi static loading or simple cyclic loading. (2) There was no significant effect of crack length on tincture behavior of piping system with both a surface crack and a through-wall crack. (3) The load carrying capacity in cracked piping was reduced by factors of 7 to 46 compared to non-cracked piping.
호텔기업의 내부서비스품질이 종사원만족과 CS활동에 미치는 영향
최영환 한국호텔관광학회 2014 호텔관광연구 Vol.16 No.1
The purpose of this study is to investigate relationships of internal service quality, employee‘s Satisfaction, CS Activity. The SPSS 15.0 and AMOS 7.0 ware utilized for the data positivistic analysis. The specific findings are as follows; First, as a result of the analysis for credibility and validity in regard to the research unit. Secondly, after analyzing the influence of the internal service quality on the employee‘s Satisfaction, it has been confirmed that there is a significant level of positive (+) influence. Thirdly, sympathetic responsiveness factot and assurance factor influence on CS Activity but physical tangibility factor was not. Fourthly, after analyzing the influence of the internal support satisfaction factor on the CS Activity, it has been confirmed that there is a significant positive (+) influence. but physical tangibility factor was not. This study concluded with more managerial implications for managers and future research directions.
최영환 한국호텔관광학회 2015 호텔관광연구 Vol.17 No.2
The purpose of this study was to investigate the structural relationships among purchasing motivation of a wine consumer, purchasing attribute, consumption value. This study was conducted using a sample survey of 219 buying consumers of wine around Seoul. The specific findings are as follows; First, as a result of the analysis for credibility and validity in regard to the research unit, it has been analyzed that the level of credibility is very high for the research variables.Secondly, after analyzing the influence of the purchasing motivation of a wine consumer on purchasing attribute, it has been confirmed that there is a significant level of positive (+) influence. Thirdly, after analyzing the influence of the purchasing attribute of a wine consumer on the consumption value, it has been confirmed that there is a significant positive (+) influence. This study revealed more managerial implications for wine marketing managers and future research directions.
외식서비스의 서비스품질과 서비스스케이프가 고객가치, 행위의도에 미치는 영향: 대학가 이탈리안 레스토랑을 중심으로
최영환,최화열,김성훈 한국호텔관광학회 2012 호텔관광연구 Vol.14 No.1
The purpose of this study is to investigate relationships of service quality, servicescapes, customer value, behavior intention. This study conducted a sample survey of 188 visiting consumers of Italian restaurant around the University place. The specific findings are as follows; First, as a result of the analysis for credibility and validity in regard to the research unit, it has been analyzed that the level of credibility is very high for the service quality and servicescapes. Secondly, after analyzing the influence of the service quality on the customer value, it has been confirmed that there is a significant level of positive (+) influence. Thirdly, after analyzing the influence of the servicescapes on the customer value, it has been confirmed that there is a significant positive (+) influence. Fourthly, after analyzing the influence of the customer value on the behavior intention, it has been confirmed that there is a significant positive (+) influence. This study concluded with more managerial implications for managers and future research directions.