‘연결, 소통, 공유’의 경영교육과 수업만족도 분석 연구 –D대학교 경영교과목 사례를 중심으로-

공희숙 한국로고스경영학회 2023 로고스경영연구 Vol.21 No.4

Professors are required to undergo changes and innovations in the conduct and methods of their classes. These can be presented through connection, communication, and sharing, and should be applied to the content and operation of the classes. Based on this research, the subjects "People and People" and "Management and Life" can be examined from a managerial perspective by connecting servant leadership, empathetic communication, and flexibility. In actual class operations, in the case of non-face-to-face real-time classes, various open programs were attempted for communication, and tools like Jamboard or Canvas were used to enhance the effectiveness of learning. However, the key issue becomes the guidance on the continuous use of educational and learning tools, as voluntary participation of students is crucial. Furthermore, the impact factors on non-face-to-face class satisfaction, resistance to non-face-to-face classes, and satisfaction with face-to-face classes were examined through learner characteristics. Learner characteristics considered intrinsic motivation, extrinsic motivation, self-directed learning ability, information communication ability, interaction between professors and students, and interaction among students. It can be confirmed that learner characteristics such as the interaction between professors and students, intrinsic motivation, and information communication ability influence satisfaction with non-face-to-face classes. Factors affecting satisfaction with face-to-face classes are mainly the interaction between professors and students, followed by self-directed learning ability and intrinsic motivation. Although significant improvements are being made through non-face-to-face and face-to-face classes, continuous attention is required, and these aspects should be applied to actual class content and operations.

인터넷 쇼핑몰의 제휴혜택이 만족과 충성도에 미치는 영향에 관한 연구

공희숙(Hee-sook Kong),허은경(Eun-kyung Her) 한국인터넷전자상거래학회 2009 인터넷전자상거래연구 Vol.9 No.2

Many companies have provides alliance benefit in order to increase customer loyalty because it gets important more and more for companies to maintain existing customers than acquire new customers. Many companies have started running alliance to lead those loyal customers to their companies by providing higher profits than competitors. Selling alliances of Internet shopping malls have become increasingly popular in business practices. Selling alliances are viewed as critical to the success of business. Customers using internet shopping malls can get many benefits from Internet shopping malls that provide unlimited time and space, but, they usually tend to converse to other shopping malls. Therefore we need to focus on the importance of selling alliances of internet shopping malls. This study intends to examine the effects of selling alliance benefits of internet shopping malls and the customer loyalty. The research findings are as follows. First, alliance benefits(psychological benefit, economic benefit, customization benefit, social benefit) have the positive influence on the satisfaction of internet shopping malls. Second, alliance benefits(economic benefit) have the positive influence on the active loyalty of internet shopping malls. and alliance benefits(economic benefit, customization benefit, social benefit) have the positive influence on the passive loyalty of internet shopping malls. Third, alliance satisfaction have the positive influence on the active loyalty and passive loyalty of internet shopping malls. Fourth, the moderating effects of alliance type were identified. The useful results will provide marketing strategy for marketers of internet shopping malls. Based on these empirical results, this study suggests a few managerial implications for selling alliances of internet shopping malls.

간호사의 임상간호인성, 자기효능감이 간호업무성과에 미치는 영향

공희숙 ( Hui-suk Gong ),위휘 ( Hwee Wee ) 대한의료커뮤니케이션학회 2021 의료커뮤니케이션 Vol.16 No.2

Background: Since nursing performance is related to the organizational performance of hospitals, this study was attempted to determine the effects of general characteristics, clinical nursing character, and self-efficacy of nurses working in hospitals on nursing performance. Methods: The subjects were 150 nurses working in 3 general hospitals. Data collected through self-report questionnaires from January 4 to 18, 2021, were used. Data were analyzed using SPSS 23.0, and hierarchical regression analysis was performed to identify factors affecting nursing performance. Results: In the final model, the experience of the nurse’s current unit, clinical nursing character, and self-efficacy were found to be influencing factors on nursing performance. The explanatory power of the whole model was 53.6%. Conclusion: Hospital administrators should carefully consider changing departments so that nurses can gain sufficient experience in the unit. In addition, it is necessary to develop and apply a program to strengthen clinical nursing character and enhance self-efficacy.

포스트 코로나 시대, 비대면 교육환경에서의 교양수업 학습 만족도 연구

박혜영,공희숙,이민아,이광성,정혜영 한국교양교육학회 2021 한국교양교육학회 학술대회자료집 Vol.2021 No.6

생쥐 미성숙 난자의 융합에 의한 성숙 유도

김해권,공희숙,이경광,조완규 한국통합생물학회 1987 동물학회지 Vol.30 No.1

The research of fused oocytes was conducted to investigate the in vitro mejotic maturation of immature oocytes (GV oocytes) fused with oocytes in germinal vesicle breakdown (GVBD oocytes) in the presence of dbcAMP which is known as one of the strong inhibitors to GVBD. The immature oocytes fused together as well as those fused with GVBD oocytes proceeded to GVBD in 3 hr culture in plain medium. But in the medium containing dbcAMP (100$\mu$g/ml), the immature oocytes fused together did not show any GVBD and thus the fusion itself could not affect the inhibitory activity of dbcAMP. However, all of the immature oocytes fused with GVBD oocytes underwent GVBD in 3 hr culture despite of the presence of dbcAMP. When the culture was extended to 20 hr, nearly all of the immature oocytes fused together were still arrested at the GV stage in the presence of dbcAMP. But most of the fused oocytes which had shown GVBD during 3 hr culture developed to metaphase II stage extruding one or two polar bodies regardless of the presence of dbcAMP. In this experiment, it was found that two sets of the metaphase chromosomes were somewhat concomitant with a pair of the polar bodies in the fused egg. Upon the results of the present studies, it is assumed that there may be a maturation promoting factor(s) in the cytoplasm of the GVBD occytes, and this factor(s) possibly nullifies the function of dbcAMP. 생쥐 미성숙 난자를 재료로 하여 난자 성숙 억제제인 dbcAMP 존재하에서 GVBD 난자와의 융합에 따른 체외성숙 양상을 조사하였다. 기본 배양액 내에서 3시간이 경과하였을 때 GVBD 난자와 융합된 미성숙 난자 뿐만이 아니라 미성숙 난자 뿐만이 아니라 미성숙 난자끼리 융합된 것들도 모두 성숙을 재개하였다. 그러나 dbcAMP가 함유된 배양액 내에서 3시간 경과 하였을 때는, 미성숙 난자끼리 융합된 것들은 모두가 GV상태로 성숙이 억제된 채로 있었고 반면에 GVBD 난자와 융합된 미성숙 난자들은 비록 dbcAMP가 존재하더라도 보두 성숙을 재개하였다. dbcAMP가 함유된 배양액 내에서 20시간이 경과하였을 때 미성숙 난자끼리 융합된 것들은 여전히 성숙이 억제되어 있었으나 GVBD 난자와 융합된 미성숙 난자들은, 기본 배양액 내에서 배양된 융합 난자들과 마찬가지로 다수가 하나 혹은 두개의 극체를 형성하는 제2 감수분열 중기에 진입하였다. 두 개의 극체를 방출한 융합난자들 중에는 하나의 세포질 내에 감수분열 중기방추사가 두 곳에서 형성되는 것이 관찰되었다. 이 실험 결과로 보아 이미 성숙이 재개된 난자내에는 난자 성숙 억제제인 dbcAMP의 억제효과보다 더 영향이 큰 난자 성숙 유도 물질이 있으며, 이 물질이 융합하고 있는 미성숙 난자내로 이전하여 dbcAMP에 의해서 그 성숙이 억제된 미성숙 난자의 성숙을 유도한다는 것을 알 수 있다.

A Study of Affiliate Program Satisfaction and Consumer Loyalty in Service Companies - Focused on Korean and Japanese Consumers -

최형섭,공희숙 한국무역학회 2008 Journal of Korea trade Vol.12 No.3

Many companies make active use of loyalty programs to improve their customers’ loyalty to the company. Loyalty programs are widely used in various industries and sectors, including oil, telecommunications, credit card, department stores, and internet shopping malls; their performance seems to be successful in building a positive relationship with customers. This study emphasizes the role of affiliate programs in creating loyalty, thereby helping companies to maintain their competitive advantage. Based on these hypotheses, this study investigates the relationship among the value of affiliate programs, the satisfaction of affiliate programs and service companies, and the loyalty. Many companies make active use of loyalty programs to improve their customers’ loyalty to the company. Loyalty programs are widely used in various industries and sectors, including oil, telecommunications, credit card, department stores, and internet shopping malls; their performance seems to be successful in building a positive relationship with customers. This study emphasizes the role of affiliate programs in creating loyalty, thereby helping companies to maintain their competitive advantage. Based on these hypotheses, this study investigates the relationship among the value of affiliate programs, the satisfaction of affiliate programs and service companies, and the loyalty.

서비스 기업에 있어서의 제휴 프로그램의 가치, 만족, 충성도와 기업 충성도간의 관계

김분태,공희숙 한국전략마케팅학회 2010 마케팅논집 Vol.18 No.1

소비자는 제휴 프로그램을 이용함으로써 다양한 혜택을 받고 있다. 그러나 제휴되어진 기업이 제공하는 제휴 프로그램에 대한 만족이 바로 제휴 프로그램을 활용하고 있는 서비스 기업 자체에 대한 만족을 의미하는 것은 아닐 것이다. 그러므로 충성도 프로그램에 대한 충성도와 이를 활용하는 서비스 기업에 대한 충성도를 구분하여 그 관계를 검토할 필요가 있다. 본 연구의 주요결과는 다음과 같다. 첫째, 제휴 프로그램의 가치가 높을수록 제휴 프로그램에 대한 만족이 높게 나타났다. 둘째, 제휴 프로그램의 만족이 높을수록 제휴 프로그램에 대한 충성도가 높게 나타났으며, 제휴 프로그램의 태도적 충성도보다 행동적 충성도에 더 큰 영향을 미치는 것으로 나타났다. 셋째, 제휴 프로그램의 만족이 높을수록 서비스 기업의 태도적 충성도와 행동적 충성도가 높게 나타났다. 또한 서비스 기업의 태도적 충성도는 행동적 충성도에 영향을 미친다는 것을 알 수 있다. 넷째, 제휴 프로그램에 대한 태도적 충성도와 행동적 충성도가 높을수록 서비스 기업에 대한 행동적 충성도 역시 높아짐을 확인하였다. 그러나 제휴 프로그램 충성도가 서비스 기업에 대한 태도적 충성도에는 유의적인 영향을 미치지 않았다. In this study, affiliate programs are defined as customer loyalty programs to provide customers with a variety of incentives with a purpose to acquire and maintain customers by affiliating more than two companies. And, affiliate programs are including several forms, such as discount coupons of affiliates, affiliate cards with various benefits, event participation, free prizes, and so on. The research findings are as follows. First, affiliate program value has significant effects on the satisfaction of the affiliate programs. Second, affiliate program satisfaction has significant effects on the affiliate program loyalty(attitudinal loyalty, behavioral loyalty), and the satisfaction of affiliate programs has more significant effects on behavioral loyalty than attitudinal loyalty. Third, affiliate program loyalty has significant effects on the loyalty to the service companies(attitudinal loyalty, behavioral loyalty). Also, it has shown that the attitudinal loyalty of service companies has significant effects on the behavior loyalty. Forth, in the results from examining the relationship between the loyalty of affiliate programs and the loyalty of service companies, the higher attitudinal loyalty and behavioral loyalty to affiliate programs are, the higher behavioral loyalty to service companies is. Yet, the loyalty of affiliate programs didn't have any significant effects on the attitudinal loyalty to service companies.

인터넷쇼핑몰의 판매제휴 혜택과 고객충성도의 구조적 관계

최원일,공희숙 한국전략마케팅학회 2007 마케팅논집 Vol.15 No.3

전원주택 마케팅 믹스 전략에 관한 탐색적 연구 : 서울 · 수도권과 부산 · 경남권을 중심으로

배상욱,공희숙,이만희 한국산업경제학회 2005 산업경제연구 Vol.18 No.5

러시아 소비자들의 소비체험과 소비성과의 관계 -소비유형과 지식유형을 중심으로-

김분태,공희숙 한국마케팅관리학회 2012 마케팅관리연구 Vol.17 No.3

Using the data from a survey, this paper explores how consumption experience affects consumption performance when consumption types and knowledge types are different. Consumption experience was divided into two dimensions, such as external and internal based on the industry classification index and ethnographic interviews. It was found that each of dimensions of consumption experience has the influence and pretty much same weight on consumption performance. But upon the types of consumption and knowledge, the result was different. for hedonic consumption, internal experience affects the consumption performance more than external, on the type of practical consumption, external experience affects on performance more than internal. For knowledged consumers, both external and internal experience make effects on the judgement. But for the consumers in paucity of information on the product or service, managers need to mainly focus on inducing internal experience. Through these foundations, marketers need to manage consumers' experience and give different weights on each specific consumption experience following consumption type. And they also need to consider the consumers's knowledge intensity and the way it was formed to pursue the performance. These results accounts for Russian culture on the loose opportunity of consumption experience and the way of knowledge formation. 본 연구는 러시아소비자들을 대상으로 설문조사를 실시하여 수집된 자료로 소비체험의 영역을 발견하고, 각 체험영역과 소비성과의 관계를 평가하였다. 소비유형은 소비자들이 방문한 곳에 대해 러시아표준산업분류 및 ethnographic 인터뷰를 통해 쾌락적 소비와 실용적 소비로 구분하였다. 분석결과에 따르면, 러시아 소비자들의 소비체험은 내적 체험과 외적 체험으로 구분되며, 두 유형의 소비체험은 소비성과에 비슷하게 영향을 미치는 것으로 나타났다. 그러나 소비유형에 대해서는 쾌락적 소비의 경우, 상대적으로 내적 요인이 소비성과에 크게 작용하는 반면에 실용적 소비의 경우, 외적 체험이 소비성과에 더 중요하게 영향을 미치는 상반된 결과를 보였다. 소비자 제품관련 지식에 대해서는, 높은 지식을 가진 소비자들은 지식유형에 상관없이 외적 체험이 중요하였으나, 낮은 개념지식의 소비자들의 경우, 내적 체험만 유의하였으며 상대적으로 영향력은 높았다. 이러한 결과는 러시아 소비자들에게 소비체험은 소비유형에 따라 다르게 관리되어야 하며, 체험의 세부 영역의 상대적인 고려도 달리 해야 함을 시사한다. 그리고 소비자지식이 실제 경험 혹은 간접지식으로 형성되었는가에 따른 성과의 차이가 크지 않음으로 인해 소비자지식유형의 차이는 고려하지 않아도, 지식의 정도에 따라 소비성과에 미치는 소비체험을 다르게 관리해야 한다. 이러한 결과는 소비체험의 기회 및 지식형성의 방식에 대해 다소 느슨한 러시아 문화에 기반 한다고 볼 수 있다.