『인터넷전자상거래연구』 윤리헌장 외

편집부(편집자) 한국인터넷전자상거래학회 2019 인터넷전자상거래연구 Vol.19 No.1

『인터넷전자상거래연구』윤리헌장 외

편집부(편집자) 한국인터넷전자상거래학회 2015 인터넷전자상거래연구 Vol.15 No.5

Factors Impacting Initial Trust and Purchase Intention in Internet Shopping Malls

Rae-jin Yang(양래진),Hyoung-gil Kim(김형길),In-am Song(송인암),Dong-cheol Lee(이동철),Jung-kyun Kim(김정균) 한국인터넷전자상거래학회 2007 인터넷전자상거래연구 Vol.7 No.4

인터넷 쇼핑몰에서 소비자들의 초기신뢰는 재방문이나 회원가입, 개인정보 제공, 구매행동과 같은 신뢰의 후속적인 행동과 연계되어있어 인터넷 쇼핑몰 연구의 중요한 주제로 다루어져 왔다. 특히 인터넷 쇼핑몰은 대면 접촉이 없이 인터넷상에서 업체가 보여주는 정보에만 의존해야 하며 거래를 위해서는 신용카드와 같은 자신의 개인정보를 제공해야만 하므로 오프라인 환경에서보다 신뢰가 훨씬 중요한 의미를 가진다. 본 연구는 한국과 중국의 소비자들을 대상으로 인터넷 쇼핑몰을 처음으로 방문하여 형성되는 초기신뢰의 영향요인과 구매의도에 관한 내용을 중심으로 연구하였다. 실증 분석결과 한국과 중국 소비자 모두 기업의 프로파일과 웹사이트 품질이 인터넷쇼핑몰 초기신뢰에 영향을 미치는 것으로 나타났으며, 개인적 특성에 있어서는 한국에서는 소비자의 신뢰성향이, 중국에서는 개인의 혁신성향이 초기신뢰에 영향을 미치는것으로 나타났다. 또한 한국과 중국 소비자 모두 지각된 기술적 기반이 초기신뢰에 영향을 미치는것으로 분석되었다. 이상의 연구결과를 바탕으로 하여, 인터넷 쇼핑몰 업체들의 고객의 초기신뢰를 구축하기 위한 마케팅 시사점을 제시하였다.

중국 전자상거래의 유형별 문제점과 해결방안

최석범,이재길,엄광열,최해란 한국인터넷전자상거래학회 2006 인터넷전자상거래연구 Vol.6 No.3

…Rapidly increasing internet adoption in China has helped push the worldwide online population. In China, B2C E-commerce is divided into three categories in China: online direct sale, online retail, and online booking services. Online retail remains the major form of B2C business, and online booking services and online direct sale also maintained rapid growth. The B2C market will be more competitive with vigorous development of E-Commerce in China. The B2B sectors has seen a higher transaction volume and more stable growth than the B2C sector. The Regional B2B platform and vertical B2B platform will make further development in the China's market. Those comprehensive B2B platforms need to be enhance the value-added services to face the impact brought by new B2B Platform. China's C2C market witnessed rapid growth in 2005, the market growth may slow down in 2006 and 2007, due to heavy market competition, challenges to the business model and slow corporate user growth. The purpose of this paper is contribute to development E-commerce in China by finding the solutions of the bottlenecks in Types of E-commerce in China. 중국에서의 컴퓨터가 사용된지 40여년이 지나고 있지만(江欣, 2006) 인터넷이 사용되기 시작한 것은 지난 1990년대 중반부터였다. 중국정부는 중국을 발전시키는 바로미터가 디지털 및 IT산업의 적극적인 활동이라는 점을 누구보다도 많이 인식하고 있다. 따라서 정보를 공개공유하여 On-line상에서 국민들을 위해 제공할 수 있는 서비스 개발에 앞장서고 있다.(高瞻, 2006) 이와 더불어 중국은 초고속 Internet서비스 업체가 매년 증가하고 있으며 새로운 비즈니스 기회를 창출하고 있다.(向, 2005) 그러나 중국의 인터넷 시장이 확대됨에 따라 외국기업의 중국진출이 증가하고 있으나 사전준비가 수반되지 못한 채 중국시장에 진입하는 것은 매우 위험하며 실패가능성도 매우 높은 것으로 나타나고 있다.(민윤경, 2001)중국에서의 전자상거래의 건전한 발전은 대부분 전자상거래와 관련한 법률적인 문제와 직결되는데 전자상거래 관련법 제정에 있어서 중국정부는 정부주도의 전자상거래 시장발전을 강조하고 있다. 따라서 중국정부는 전자상거래관련정책과 입법문제를 아주 중요시하고 있다.(민윤경, 2001, p.147) 이와 같이 중국은 전자상거래 인프라 및 법제도의 개선과 정부조직을 전산화하여 효율성과 신뢰성을 강화하고자 하며 이를 바탕으로 중국 정보산업화를 진행하고 있다.(최석범(a), 2005, p.278.)

모바일 상거래 채택시기에 따른 라이프스타일이 모바일 결제시스템에 미치는 영향에 관한 연구

윤영미(Young-mi Yoon),이영호(Young-ho Lee),민천홍(Cheon-hong Min),윤재희(Jae-hee Yoon) 한국인터넷전자상거래학회 2009 인터넷전자상거래연구 Vol.9 No.2

These days mobile commerce is a somewhat diffusion of innovation. We regards studying that mobile brings to benefits as a meaning. Especially, mobile payment is a important application in the mobile commerce, because we can use mobile payment without temporal and spacial restriction. And the commonality characteristic among mobile payment characteristics such as, reliability, convenience, security and economics is a representative characteristic. Our study adopt the commonality characteristic to the variable in mobile payment. When mobile payment is widely avaliable to our life, the lifestyle that involve person's activity, interests and opinion would incur change to the consumption pattern of mobile payment. Therefore, This study will finding the relationship with lifestyle and mobile payment in mobile user adoption. In conclusion, If lifestyle in mobile user adoption is meaningful for mobile payment, we can segment a certain lifestyle that improve the profit and implication of mobile payment service providers. Therefore, mobile payment will grow one of the mobile commerce applications through it expedites ubiquity of mobile commerce.

브랜드확장유형에 따른 인터넷쇼핑몰의 브랜드자산이 고객결속에 미치는 영향

심규열(Gyu-yeol Shim),김용만(Yong-man Kim),송종호(Jong-ho Song) 한국인터넷전자상거래학회 2002 인터넷전자상거래연구 Vol.2 No.2

The development of information technology and the emergence of electronic commerce have recently brought about the new revolution in the industrial world. Especially, the emergence of the Internet and the Web has made on-line businesses active, which revolutionizes our life style.<br/> Electronic commerce revolutionizes the activities of companies as well and forces companies to come up with their new survival strategies to adjust to the changing environment.<br/> This thesis is designed to study the relationship between changes in shopping malls brand names and customer commitment. This thesis examined the effects of brand names of companies that already have brick and mortar shops and newly set up Internet shops in cyberspace. This thesis viewed the effects of the recognition of established brand names and brand name displacement on customer commitment by using brand asset theory.<br/> In conclusion, the customers recognition of brand names appears to exert a powerful influence on customer commitment in electronic commerce. Brand extensions into the either same brand name or different brand name appear to strengthen customer commitment. The companies that have not only virtual shops and but also Internet shops seem to strengthen customer loyalty.

電子商去來 契約慣習 形成에 따른 主要懸案에 關한 考察

심종석(Chong-Seok Shim) 한국인터넷전자상거래학회 2002 인터넷전자상거래연구 Vol.2 No.1

As was discussed above, this study is to establish a framework satisfying the requirements of electronic commerce usage on the grounds that the rights and obligations of the parties to the contract of sale may be soundly and reasonably performed, based on substantiated contractual usage resulted from electronic commerce in todays situation confronted by electronic commerce emerged fast due to rapidly advanced new technology.<br/> Actually, it presented theoretical background on topical and part issues through a comparative study using existing typical law systems or law models as analytical tools, by encompassing the already debated elements with the pending issues to be dealt with. Also, it verified the validity of whether contractual usage can be formed by the suggested results in relation with the relevant provisions of CISG (United Nations Convention on Contracts for the International Sale of Goods), of which the scope of interpretation might be duplicated and/or conflicted by each section according to the altered or modified conditions of trade usage.<br/> In summary, the present framework seems to be still at the infant step until contractual usage of non-structured electronic commerce will be reflected in legal mind of structured typical law systems and then become a stable and concrete source. Accordingly, the fact that the subjects to be mentioned are extremely limited to reach common theory by which most of people accept can be considered as foreseen structural flaws of. this study.<br/> For example, the concept of electronic transaction has not been established correctly and clearly. And, admissibility of documentation for an electronic document equivalent to a paper document. Its evidential weight and the background of electronic commerce usage which may be handled in the ordinary course of its performance and termination subject th the formation of the contract are not covered by this study. As a result, these aforementioned are seemed to be loopholes of this study.<br/> In addition, this study is not deemed to timely interface with various characteristics of network which cyberspace embodies, including electronic information system base and its effective attributes. However, the fact that specific legal issues deriving from conceptual recognition of electronic commerce are scattered as their own key elements may be contributed to providing the basis in order to supplement week points of this study of which the subjects are sectioned.<br/> Therefore, we hope that this dissertation will be provided to give a help to a study which is intended to make mutual complement or positive model law, by accepting severed contractual usage of electronic commerce melted into legal mind.

전자무역 구현특성에 따른 성과측정 지표 연구

김승철(Seung-chul Kim) 한국인터넷전자상거래학회 2009 인터넷전자상거래연구 Vol.9 No.2

E-trade is expected to dominate the global trade in the 21st century and thus is being introduced as a major policy assignment for each developing country. E-trade has the potential to accelerate existing trends and introduce new ways of conducting trade. It is especially important in Korea, which has a high dependency rate on trade. Faced with structural problems with a high-cost trade system, trade efficiency through the channel of e-trade is an alternative to strengthen international competitiveness of Korean medium and small export and import firms. Therefore, Korea needs to quickly adjust to this new method of e-trade and provide a number of policy suggestions that it can make best use of. Korean government and Trade-related bodies in Korea have made various efforts to vitalize e-Trade due to strength trade competitiveness and re-engineering export-import trade process. Through three times e-trade service establishment project, Korea's e-Trade is in the high stage from the initial application stage. However. Academic research shows that it has yet to meet the initial expectation in terms of the performance measurements of e-trade usage and e-trade service performance. Therefore, this study tried to suggest measurement model between the introduction of e-trade usage and the e-trade service performance

한국 수출기업의 검색엔진 마케팅(Search Engine Marketing)활용방안 연구

김승철(Seung-chul Kim),박재우(Jae-woo Park) 한국인터넷전자상거래학회 2009 인터넷전자상거래연구 Vol.9 No.4

As the world wide web has matured, search engines have occupied an increasingly powerful position, by both channelling the attention of millions of users, and generating revenue for web sites through contextual advertising programmes, such as Google’'s AdSense. In this environments, Search engines are playing an increasingly important role in Internet marketing and commerce in export enterprises. However, against the background of a rapidly consolidating search market, there are increasingly sophisticated technology tools and approaches to utilizing search engines to achieve marketing goals such as Market Research, International Marketing. The purpose of this paper is to identify the most popular techniques used to rank a web page highly in search engine and offers a revealing insight into the techniques used by industry experts to rank highly in search engine.

인터넷 쇼핑 사이트의 구매결정 지원기능과 구매정보 특성이 구매결정에 미치는 영향- 신뢰형성요인과 몰입형성요인을 중심으로 -

정기호,박준철 한국인터넷전자상거래학회 2007 인터넷전자상거래연구 Vol.7 No.1