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The main purpose of this study is to investigate the lives and management philosophy of Maeheon Seung-Jik Park, the founder of Doosan Group and Yonkang Doo-Byung Park, the first son of him. And the secondary purpose of this study is to examIne the lives and management philosophy of chairmen Soo-Chang Jung, Yong-Kan Park and Yong-Oh Park. Maeheon Seung-Jik Park is both a self-made and national entrepreneur who has constructed the foundation of establishment and development of Doosan Group, The commercial capItal that he has accomplished has been capitalized industrially by his son Doo-Byung Park to build Doosan Group. Doosan has been the root that has led the Korean business history of the last century and contributed to the formation of Korean national capital and economic development. In 1896, Maeheon Seung-Jik Park has started “Park Seung-Jik Sang lum”, from which the Korea first century-long enterprise has been grown by the active management activities of his son Doo-Byung Park, a professional manager Soo-Chang Jung, his grandsons Yang-Ken Park and Yong-Oh Park until 2000. Like this, Doosan could have grown during 100 years because of the unique management ideology and philosophy of the founder Maeheon Seung-Jik Park and Yonkang Doo-Byung Park, and the prominent entrepreneurial spirit from a professional manager Soo-Chang Jung to the third generations of Yong-Kon Park and Yong-Oh Park. First, that was the commercial spirit of Seung-Jik Park who has opened the founding period of Doosan, which has been based on the spirits of harmony among men, thrift and diligence, compromise, and national self-reliance. Furthermore, the management philosophy including harmony-first, thrift and diligence, honesty, cedit, royalty and filial piety, and Confucianism that has attached much importance to family line has been the final chance to achieve the management results. Second, the Chairman Yonkang Doo-Byung Park has succeeded in establishing the modern management system and changing the commercial capital into the industrial capital by following the will of his father, and contributed greatly to the construction of modern industrial foundation by establishing Doosan Group and dividing into capital and management. His management philosophy has been established into management of harmony among men, thrift and saving, honest management, creditable management, labor-employer harmony, customer satisfaction, and responsible management. Third, this has been supported by the management philosophy of professional manager Soo-Chang Jung, the third generation entrepreneur and chairman Yong-Kong Park, and the chairman Yong-Oh Park who has enforced restructuring successfully in entering upon the centennial anniversary of Doosan foundation. That is the very management principles of Doosan, which has become the 21st century management philosophy of Doosan; (1) Enterprise winning the love of customer, (2) Enterprise serving nation and people, (3) Enterprise fulfilling its social responsibility and (4) Enterprise with pride and self-confidence.
This article begins with an awareness of two. One is to consider the meaning of "letter" sensibility, as expressed in Yi Sang`s text in relation to newspapers and printed media, which constituted modern media in the city of Gyeong-seong [京城] in the 1930`s. The other is to analyze Yi Sang`s dream of writing and of realizing his goals through the letter expression. Therefore, the objective of this article is to investigate the unique ideas about letters and the meaning of the expressions in the literary texts of Yi Sang, who omnidirectionally participated in the so-called "modernity of media," as he drew figures, blueprints, and illustrations and worked as a magazine editor and literary coterie within modern Korean literature in the 1930`s. On the basis of this investigation, we tried to clarify the patterns in Yi Sang`s dreams of writing. Yi Sang`s unique ideas about letters were incorporated into his works in various forms and expressed through his original literary language. Moreover, his ideas had a sociocultural impact at that time beyond the function of delivering literary meanings. In his essay, "Lingering Impressions of a Mountain Village," he expressed the natural mood that sprang up from rural society by replacing with metaphoric language acquired fromand sensitized by "urban emotions." Hence, various aspects of Yi Sang`s literature constituting the so-called "rhetoric of city" were patterned by reflecting urban phenomena in visual forms in many parts of his works. The metaphoric system of the "rhetoric of city" established the unique metaphor in the viewpoint of the new modernity by the emotions and senses of those living in a city in the 20th century, saying good-bye to the senses of the 19th century. The characteristic elements of Yi Sang`s literature in the area of Korean literature in the 1930`s, which resulted from various forms of letters and their application to literary works, can ultimately be considered ventriloquial reactions to the speed of the capitalistic society that was changing rapidly, as well as to the disturbance of time and the entanglement of space in the changing process. This is a key factor in Yi Sang`s literature as well as the novel writing pattern that advocated the autonomy of art as "objectless writing`" based on the letter sensibility and the sign game method. Moreover, the new form of literature realized by Yi Sang`s letter sensibility and his literary world still requires an interpretation from a novel point of view, in the sense that it was an abstract painting that expressed the uneven consciousness of those living in a city, generated from the regulatory system of capitalistic reason that was rapidly expanding in the urban space of Gyeong-seong in the 1930`s.