천연 탄산음료 제품의 소비실태 및 소비자 인식도에 관한 연구

최희령,이현준,이진실,김재식,황혜선,홍완수 동아시아식생활학회 2016 동아시아식생활학회 학술발표대회논문집 Vol.2016 No.5

기능성 첨가 천연 탄산음료 제품 개발을 위한 기능성음료 관심도 및 재료 선호도 연구

최희령,김재식,이진실,홍완수 한국식품조리과학회 2017 한국식품조리과학회지 Vol.33 No.5

Purpose: This research was performed to determine consumer interests in functional drinks and preferences related to materials to develop functional natural carbonated drinks. Methods: A survey was conducted enrolling adults over the age of 20 years. Data analysis of 544 valid samples was performed using SPSS 18.0. Results: The interest in functional drinks was statistically different by gender, marital status, parental status, age, disease presence, and monthly income. In the case of natural carbonated drinks with functionality, participants with diseases, a monthly income of more than 4,000,000 KRW or under 2,000,000 KRW, and an age over 50 years showed significantly higher purchase intentions. Participants in their 50s showed statistically high preference for all fruits other than orange, lemon, lime, and grapefruit as well as all Oriental and other additives except green tea. Those with a monthly income of 4,000,000 KRW or more showed statistically high preference only for acai berry, mulberry, and grapefruit as well as for all the Oriental and other additives except Japanese Apricot, big blue lilyturf, licorice, and aloe. Participants with disease showed statistically significant preference for boxthorn, ginger, ginseng, Korean Angelica, licorice, and big blue lilyturf. According to the level of interest in functional drinks, the high-interest cluster showed statistically significant high preference for all fruit additives as well as all Oriental and other additives except big blue lilyturf, semi-fermented tea, black tea, and aloe. Conclusion: Preference results in this study may be used to develop natural carbonated drinks with functionality for specific targets.

[여자2부 개인전 우승] 진정한 노력은 배신하지 않는다

최희령 대한검도학회 2017 대학검도보 Vol.- No.33

천연 탄산음료 제품의 소비자 이용 실태 및 인식도에 관한 연구

최희령,홍완수,Choi, Hee-Ryong,Hong, Wan-Soo 한국식품조리과학회 2016 한국식품조리과학회지 Vol.32 No.5

Purpose: This research was to understand the consumer awareness and consumption of natural carbonated drinks in Korea. Methods: A survey was conducted enrolling adults over the age of 20, residing in Seoul and its metropolitan area, and who consumed natural carbonated drinks. Data analysis of 544 valid samples was performed using SPSS 17.0. Results: The study showed that consumers mostly purchased natural carbonated water the most, primarily as a water substitute. However, many other usages that the consumer selected showed a possibility for a more versatile usages of natural carbonated drinks. As for the reason of purchase, 'interest in a new product' showed the highest mean value. The factor 'interest in a new product', 'interest in its effectiveness on skin care and diet', 'lower-calorie products', 'health benefits from the usage of natural flavoring and coloring' and 'recommendation from acquaintances' showed statistically significant higher values for women than men. The most frequent and preferred location for purchase were large discount stores, and the most preferred, major informants were in the order 'tasting events at marts and department stores', 'TV/radio advertisement' and 'recommendations from family/friends'. Analysis of the purchase intent showed high interest for non-alcoholic natural carbonated drinks. Conclusion: The study results can be used as baseline data to establish marketing strategies in the emerging natural carbonated beverage market.

건강증진 라이프스타일에 따른 천연 탄산음료 제품의 시장 세분화

최희령(Hee-Ryong Choi),홍완수(Wan-Soo Hong) 한국식품영양과학회 2017 한국식품영양과학회지 Vol.46 No.12

건강증진 라이프스타일에 따른 천연 탄산음료 제품의 시장 세분화에 관한 연구 결과는 다음과 같다. 건강증진 라이프스타일에 따라 ‘건강증진 고관심형’, ‘건강증진 관심형’, ‘건강증진 저관심형’ 세 군집으로 분류하였다. 건강증진 고관심형은 외모를 추구하고 질병 예방에 가장 적극적이며 건강한 식생활을 중시하고 스트레스를 덜 받는 집단이다. 50대가 30.4%, 20대가 20.1%로 50대의 비율이 더 높은 경향을 보이며, 월소득 400만 원 이상이 71.1%를 차지하여 건강증진 고관심군을 타깃으로 장년층을 위한 제품, 프리미엄 제품개발이 가능할 것이다. 건강증진 고관심형은 안전한 식재료, 맛, 가격 적절성, 유통기한 표시 순으로 중요도가 나타났으며, 저 당분, 갈증 해소 도움, 천연향과 천연색소, 구입 편리, 유통기한 표시, 저 카페인 순으로 만족도가 나타났다. 가격 적절성을 제외한 중요도와 모든 만족도 값이 다른 군집보다 통계적으로 유의하게 높게 나타나 건강증진 고관심형을 타깃으로 제품 개발이 이루어져야 할 것이다. 또한, 가격 적절성, 안전 식재료, 맛, 유통기한 표시 순으로 갭이 크게 나타나 고관심형 소비자가 원하는 가격대에 대한 분석, 제품 선호도 파악, 품질인증을 통한 제품의 안전성 확보 등 마케팅 전략을 수립해야 할 것이다. 건강증진 고관심형의 천연 탄산음료 개발 제품 구매의사는 천연 탄산음료, 천연 탄산수, 천연 탄산과즙음료, 천연 탄산와인, 천연 탄산막걸리 순으로 나타났으며, 다른 군집에 비해 통계적으로 유의하게 구매의사가 가장 높았다. 특히 천연 탄산과즙음료 제품의 구매의사도 높았으며, 추가지불의사도 18.2%로 가장 높아 과일을 첨가한 천연 탄산음료 제품 개발이 필요할 것이다. 건강증진 고관심형의 천연 탄산음료 구매이유는 ‘소화에 도움 되기 때문’, ‘탄산 강도에 따라 제품 선택 가능’ 순으로 나타나 탄산강도를 달리한 천연 탄산음료 제품의 개발도 고려해야 할 것이다. 건강증진 관심형은 건강증진에 보통의 관심도를 보이는 집단으로 50대가 27.4%, 20대가 26.9%로 고관심형에 비해 20대의 비율은 다소 높은 경향을 보이며, 월소득 400만 원 이상은 58.9%를 차지하였다. 천연 탄산음료 제품 선택 시 안전한 식재료, 가격 적절성, 유통기한 표시, 구입 편리, 맛 순으로 중요하게 고려하며, 만족도는 천연향과 천연색소, 저 당분, 갈증 해소, 구입 편리 순으로 나타났다. 가격적절성, 안전한 식재료, 맛 순으로 갭이 크게 나타났다. 또한, 천연 탄산수의 구매의사와 추가지불의사가 가장 높았다. 건강증진 저관심형은 건강증진 관심도가 보통보다 낮은 집단으로 20대 28.9%, 30대가 32.0%로 청년층의 비율이 높으며, 월소득 400만 원 이상이 51.6%로 다른 군집에 비해 월소득이 다소 낮은 경향을 보였다. 중요도는 가격 적절성, 안전한 식재료, 구입 편리, 유통기한 표시, 맛 순으로 나타나 다른 군집에 비해 가격 적절성을 가장 중요시 하였다. 만족도는 천연향과 천연색소, 저 당분, 구입 편리, 갈증해소 순으로 나타났다. 가격 적절성, 맛, 안전한 식재료, 유통기한 표시 순으로 갭이 나타났으며, 건강증진 저관심형은 통계적으로 유의하게 가격 적절성과 맛의 갭 값이 가장 크게 나타나 가격과 맛이 가장 기대에 미치지 못한다는 것을 알 수 있다. ‘건강증진 고관심형’, ‘건강증진 관심형’, ‘건강증진 저관심형’ 모두 가격 적절성이 가장 기대에 미치지 못하므로 음료업계는 가격대별 제품 출시, 가격대비 질을 향상시킨 제품개발 등 가격에 대한 다각적인 마케팅 전략이 필요할 것으로 판단된다. 또한, 천연 탄산음료 제품 선택 시 맛을 중요하게 고려하는 건강증진 고관심형, 맛에 대한 기대치가 가장 낮은 건강증진 저관심형을 대상으로 선호도가 높은 천연 탄산음료 제품 개발을 위한 전략도 필요할 것이다. 본 연구는 건강증진 라이프스타일을 적용하여 소비자군을 분류하여 천연 탄산음료 제품에 대한 소비자 행위를 분석한 것이 의미가 있으며, 앞으로 음료, 식품 분야의 시장세분화 분석을 위한 유용한 틀로 활용될 수 있을 것으로 보인다. 또한, 국내 음료업계가 다양한 천연 탄산음료 제품 개발 시 마케팅 전략을 수립하는 데 기초자료를 제공할 수 있을 것으로 판단된다. This research was performed to analyze the market for natural carbonated drinks with health improving lifestyle. A survey was conducted enrolling adults over the age of 20 years. Data analysis of 544 valid samples was performed using SPSS 18.0. Participants were segmented based on their degree of interest in a health improving lifestyle as follows: ‘high-interest’, ‘mid-interest’, and ‘low-interest’. In the ‘high-interest’ cluster, 30.4% were in their 50s, and 74.1% had a higher monthly income than ￦4,000,000. The ‘high-interest’ group showed statistically significant higher satisfaction and importance in all items except price appropriateness compared to other clusters. Safe ingredients, taste, price appropriateness, and expiration date indication showed high importance while low-sugar, thirst relief, natural flavor, and coloring showed high satisfaction by written order. The ‘high-interest’ cluster also showed statistically significant higher purchase intention for natural carbonated drinks than other clusters. In the ‘mid-interest’ cluster, 27.4% were in their 50s, and 26.9% were in their 20s. Moreover, 58.9% had a monthly income higher than ￦4,000,000. The ‘mid-interest’ cluster considered safe ingredients to be the most important. In the ‘low-interest’ cluster, 28.9% were in their 20s, and 32.0% were in their 30s. 51.6% of all ‘low-interest’ participants earned more than ￦4,000,000. This group considered price appropriateness to be the most important. The study results can be used as baseline data to establish market segmentation strategies for natural carbonated drinks according to health improving lifestyle.

Gladiolus (Gladiolus×hybridum)와 Carnation (Dianthus caryophyllus)의 절화수명에 좌우하는 꽃의 발육단계, 저온저장 및 절화보존제 처리의 효과

최희령(Choi Hee-Ryung),노승문(Roh Seung-Moon) 한국원예학회 1980 Horticulture, Environment, and Biotechnology Vol.21 No.2

고령 친화 HMR 제품 선택속성의 중요도-만족도 분석

이현숙,최희령,황혜선,최승균,박주현,홍완수 한국식생활문화학회 2019 한국식생활문화학회학술대회논문집 Vol.2019 No.11

노트 : 정기총회 및 추계학술 발표회 순서 / 분리 강남콩 단백질의 유화특성에 관한 연구

손경희,최희령,민성희 한국식품조리과학회(구.한국조리과학회) 1989 한국식품조리과학회지 Vol.5 No.2

This study was carried out in order to study the emulsifying properties of kidney bean protein isolate. Kidney bean protein isolate was tested for the purpose of finding out the effect of pH, addition of NaCl, and heat treatment on the solbulity and emulsion capacity, emulsion stability, surface hydropobicity and emulsion viscosity. The results were summarized as follows. 1. The solubility of kidney bean protein isolate was affected by pH and showed the lowest value at pH 4.5 which is isoelectric point of kidney bean isolate. When the kidney bean protein isolate was heated, the highest value observed at pH 2 and pH 7 was 96.11%, 97.41% respectively. 2. The emulsion capacity of kidney bean protein isolate was not significantly different with each pH. With addition of NaCl, emulsion capacity decreased steadily. When heated the highest value observed at pH 2 and pH 7 was 82.91㎖ oil/100㎎ protein (60℃), 82.08㎖ oil/100㎎ protein (80℃) respectively. 3. The emulsion stability was significantly higher at pH 4.5 than that of pH 2 and pH 7. (p 0.05) When NaCl was added, emulsion stability was generally increased after 2hrs. When heated, the highest value observed at pH 2 and pH 7 was 21.25% (80℃), 23.7%(100℃) respectively after 2hrs. 4. Surface hydrophobicity increased sharply as 0.2M NaCl was added to pH 4.5. When heated, the surface hydrophobicity increased as the temperature increased. 5. The highest value of emulsion viscosity was observed at pH 4.5 and pH 7 when 0.2M NaCl was added. Under heat treatment, the highest value was 48,000 cps at pH 4.5 (40℃). In the case of pH 7, the highest value was 105,000 cpa at 100℃.

중국 고령소비자의 HMR 제품의 구매행태 및 IPA 분석

이현숙,최희령,이나영,김현아,권필녀,박신정,홍완수 한국식생활문화학회 2020 韓國食生活文化學會誌 Vol.35 No.5

This study surveyed Chinese elderly consumers to determine their purchasing behavior, importance, and satisfaction withHMR products in China. Three hundred and seventy people were surveyed: 184 males and 186 females aged 55 to 70years. Two hundred and sixty-seven (72.25%) of the surveyed consumers had an average monthly income of 6,000 yuanor less, and 313 (84.9%) responded that they spend 3000 yuan or less on groceries per month. Three hundred and fortyeight(94.1%) showed a high interest in health management. Regarding the frequency of purchasing HMR products, mostresponded that they purchased HMR products more than once or twice a week, with a single purchase of 100 yuan or lessfor each purchase. The respondents preferred 2 or 3 serving packagings in a refrigerated form. For all forms of products,those made as in-house meals, outdoor meals, as a snack or night snack, for serving guests, for trips, camping, and on-thegoproducts, the participants mostly responded that they frequently purchased the product. When purchasing HMRproducts, the importance of hygiene, convenience in purchase accessibility, the freshness of ingredients, and an indicationof the nutritional content were considered as a high rank. After purchase, the satisfaction of SNS and mobile applicationadvertisements and promotions, amount per serving, take out convenience, and new menu were considered low-rank. TheIPA results showed that marking the origin of the ingredients and new menu are areas needing improvement. The studyresults may be used as base data for developing elderly friendly HMR products and establishing its marketing strategies.

떡류 소비가치에 따른 구매행태 및 IPA 분석

김민성,최희령,손춘영,홍완수 한국식생활문화학회 2023 韓國食生活文化學會誌 Vol.38 No.6

This study was undertaken to provide basic data to aid product development and marketing by identifying purchasingbehaviors and performing Important Performance Analysis (IPA) according to the consumption values of rice cakes. Thisstudy was conducted on 426 consumers who purchased rice cakes. Analysis was performed to determine generalcharacteristics, consumption behaviors, preference for rice cakes, material preferences for rice cake development, need forrice cake development, and importance and satisfaction when selecting rice cakes. Cluster analysis classified consumptionvalues into three clusters. The high and middle consumption value groups contained the greatest proportions of consumersaged over fifty. The high and medium consumption value groups preferred rice cakes more than the low consumption valuegroup. Higher rice cake consumption value was positively associated with the greater preference for rice cakes. Furthermore,the perceived need to develop rice cakes was greatest in the high consumption value group. In addition, importance andsatisfaction were positively associated with consumption value. IPA analysis showed that the attributes that requirecontinuous attention because of their contributions to importance and satisfaction were taste, quantity, and hygiene. Different rice cake marketing and product development strategies are required for different consumption values.