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남창현,Jie Yang,권웅 상명대학교 글로벌문화예술교육연구소 2022 Research in Dance and Physical Education Vol.6 No.3
The purpose of this study was to determine the effect of recycled fabrics (i.e., denim and hemp) on a thermal sensation model in the foot from the perspectives of fabric thermal properties and thermal sensation. The thermal and evaporative resistance of a two-layered material configuration, including recycled denim fabric and hemp fabric (recycled DH fabric), were compared with commercial calf-skin and pig-skin leathers (CP leather). For potential outdoor shoes, the thermal sensation model in the foot was proposed to predict thermal sensation with different fabrics in real time based on environmental conditions and fabric properties. The results showed that there were no significant differences between thermal insulation and evaporative resistance among the five different thicknesses of recycled DH fabrics. The thermal sensation model in the foot in the fabrics ranged from -0.7 (slightly cool) to 0.5 (slightly warm) in the case studied (25ºC, 45% relative humidity, and 0.5 m/s of air velocity). A similar thermal sensation among the recycled DH fabrics was observed with a maximum difference at the thermal sensation of 0.04. Therefore, the thermal sensation model in the foot of wearers wearing recycled DH fabrics and sustainable denim shoes is practically comparable to the thermal sensation of commercial shoes. This study can be used to provide fundamental knowledge regarding recycled material testing for developing outdoor sustainable products including footwear and clothing in sportswear industries.
Factors influencing consumers’ purchase intention of green sportswear
남창현,Huanjiao Dong,이영아 한국의류학회 2017 Fashion and Textiles Vol.4 No.1
The purpose of this study was to examine consumers’ purchase intention for green sportswear by investigating the effects of their expectation, perception, subjective norm, perceived behavior control, and attitude on purchasing green sportswear. The study further investigated differential influences towards purchase intention for green sportswear between non-green and green product users. A within-subjects research design was used to empirically test our conceptual model, which was expanded from the theory of planned behavior by adding two additional predictors (expectation and perception). An online survey was conducted with a nationwide convenience sample of U.S. consumers whose ages ranged from 18 to 74 years, and a total of 542 usable responses were obtained. The results of the overall model testing confirmed the significant effects of expectation, perception, subjective norm, and attitude on consumers’ purchase intention for green sportswear. The findings from the comparative model testing indicated significant differences between non-green and green product users in terms of the effects of expectation and perceived behavior control on participants’ green sportswear purchase intention. The outcomes of this study offer useful insights for developing effective strategies for consumers to generate more positive perception, expectation, and attitude towards purchasing green sportswear. This study also suggests potential ways for apparel retailers to develop effective marketing strategies for this sportswear segment to satisfy the values of potential customers.