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      • KCI등재

        방송댄스 서비스품질이 고객만족과 구매행동에 미치는 영향

        권웅,유현미 한국여성체육학회 2011 한국여성체육학회지 Vol.25 No.2

        This study was to analyze interrelationships between perceived service quality, customer attitude, and repurchase intention among customer in Broadcasting dance clubs. The subjects of this study consisted of 304 Broadcasting dance club members out of 340 were used for data analysis. The statistical technique for data analysis were correlation analysis and regression analysis by SPSS18.0 program. The results is as follows; First, broadcasting dance clubs service quality influenced customer satisfaction and repurchase intention. Second, broadcasting service quality had significant influenced comfortable factor. Third, broadcasting dance participant's customer satisfaction influenced repurchase intention.

      • KCI등재

        Global marketing of Formula One: Local variations and geocentric marketing mix

        권웅,이현우,김유겸 국민체육진흥공단 한국스포츠정책과학원 2018 International Journal of Applied Sports Sciences Vol.30 No.2

        Formula One has gained worldwide popularity, yet its success does not necessarily trickle down to the hosting cities. This study attempts to apply the A-B-C-D paradigm of global consumer behaviour into sport marketing and identifies differences among fan’s perception to marketing mixes and their intention to come back in three different hosting cities (i.e., Korea, China, and the US). Findings and discussion will help both researchers and practitioners to better comprehend and optimize their geocentric marketing strategies.

      • KCI우수등재

        Perylenetetracarboxylic dianhydride의 탄소전구체로의 응용

        권웅,김창규,한민우,정의경 한국섬유공학회 2020 한국섬유공학회지 Vol.57 No.5

        This study aims to investigate the application of perylenetetracarboxylic dianhydride (PTCDA), which is also known as C.I. Pigment Red 224 (PR224), as a carbon precursor. PTCDA has a stacking structure and planarity, thereby forming a crystal structure and good thermal stability. Moreover, PTCDA has a very high theoretical elemental carbon content of 73.47%, which suggests that its maximum theoretical carbon yield is more than 70%. Therefore, PTCDA was selected as a carbon precursor and compared with coal-tar pitch and petroleum pitch, which are carbon precursors with high carbon yield and excellent carbon crystallinity after carbonization. The initial decomposition temperature of PTCDA was 240–328 °C higher than that of the pitches, suggesting that the thermal stability of PTCDA is better than that of the other pithces. After carbonization, the graphite (002) interplanar distance (d002) of carbonized PTCDA (C-PTCDA) was 3.54 Å, which was similar to that of the pitch-based carbons. The crystal size (Lc) was the largest among the prepared carbons with 30.03 Å. The ID/IG ratio of C-PTCDA was 2.12, which was the lowest value among the prepared carbons. The 2D peak of C-PTCDA was observed at 2720 cm-1, suggesting the least disordered graphite structure. Therefore, we believe that PTCDA has excellent potential for use as a carbon precursor for highly ordered carbon materials.

      • KCI우수등재

        흑연 블록의 피치 함침 시 가압 열처리가 함침률에 미치는 영향

        권웅,김창규,안태민,정의경 한국섬유공학회 2021 한국섬유공학회지 Vol.58 No.6

        Artificial graphite blocks have excellent electrical, thermal, and chemical propertiesand are used in various applications. The impregnation process is an important step inthe artificial graphite block manufacturing process for achieving high density and optimizingvarious performances. However, during the re-carbonization process after the impregnationprocess, the impregnated pitch is melted via temperature increase for recarbonization,and its low molecular weight components are volatilized. This induces elutionof the impregnated pitch that filled the pores of the graphite block, resulting in adecrease in the impregnation rate and an increase in density. Re-impregnation and re-carbonizationprocesses, which are expensive and time-consuming, are required to be performedseveral times to achieve the desired density. Therefore, this study aims to addressthis issue by applying the pressurized heat treatment during the impregnation process. The rates of density increase and impregnation rates are not significantly increased whencompared to those of the impregnated graphite block without pressurized-heat treatment. However, it was found that about 10-20 bar of the pressure could be generated during thethe pressurized-heat treatment, resulting in the increased impregnation rate of the lowerpressure impregnation, which was similar to the higher pressure impregnation.

      • KCI등재

        바인더의 공중합체 조성에 따른 안료잉크의 발색성 및 견뢰도 연구

        권웅,이민규,정의경,배진석 한국염색가공학회 2018 韓國染色加工學會誌 Vol.30 No.4

        The binder polymers for digital textile printing(DTP) pigment inks were prepared using miniemulsion polymerization with various monomer compositions to study effects of monomer compositions on particle size distribution, average molecular weight, Tg, and color strength and rubbing fastness of the dyed fabrics with the prepared binder based pigment ink. The monomers used were MMA(Methyl methacrylate), BA(Butyl acrylate), MAA(Methacrylic acid), NMA(N-methylol acrylamide), NEA(N-ethylol acrylamide) and the ratios of the monomers were changed. The particle size was the smallest with 136nm when the MMA to BA weight ratio was 4:16 and the largest with 290nm when the MMA, BA, MAA, NEA ratio was 2.5:17:0.25:0.25. However, the glass transition temperature was lowest with -41.90℃ and the color strength and rubbing fastness of the resulting sample were the best when the MMA, BA, MAA, NEA ratio was used. This suggested that the introduction of the NEA monomer to the binder polymer for the pigment ink could be an efficient way to enhance the rubbing fastness of the DTP pigment inks present.

      • KCI등재

        프로야구 동일 홈구장 사용 여가관람자들의 스포츠 팬 행동, 팀 애착 및 충성도의 관계분석

        권웅,박상일 한국여가레크리에이션학회 2021 한국여가레크리에이션학회지 Vol.45 No.4

        The purpose of this study is to verify the propensity of sports fans through comparison between groups in the same home stadium of professional baseball. Through this study, we intend to present the importance of an independent sports space by comparatively analyzing the sports fan behavior of clubs using the same home stadium in professional baseball that is affiliated with the local area. For the sampling of this study, professional baseball fans who watched the game at Jamsil Baseball Stadium in Seoul were selected as the population. To accomplish of this research, 500 samples from Jamsil baseball stadiums were used. For this study, 478 data were used except data which did not respond or responded trustlessly. First, as a result of analyzing the effect of professional baseball fan behavior on team attachment, it was found that fan behavior factors had a statistically significant effect on team attachment for the Doosan Bears and LG Twins home audience. Second, as a result of analyzing the effect of professional baseball fan behavior on loyalty, it was found that fan behavior factors had a statistically significant effect on loyalty in the case of the Doosan Bears and LG Twins home audience. Third, as a result of analyzing the effect of team attachment on loyalty, it was found that team attachment had a statistically significant effect on loyalty in both the Doosan Bears and LG Twins home audience.

      • 미국 신용협동조합의 경영전략 : 협동조합 금융기관의 우위성

        권웅 농업협동조합중앙회 2004 농협조사월보 Vol.560 No.-

        1. 미국 신용협동조합(Credit Union, 이하 CU)은 협동조합 금융기관이며, 주로 조합원을 대상으로 예금, 대출 등 소매금융을 취급하고 있다. CU의 조합원으로 가입하기 위해서는 조합원의 범위를 미리 한정한 '커먼 본드 (Common Bond)' 에 속해 있어야 한다. 2. CU는 주식회사와 같이 주주에게 높은 배당을 실시할 필요가 없다. 따라서 서비스의 질을 향상시키는데 더 많은 경영자원을 사용할 수 있다. 예를 틀어 보다 높은 예금금리와 낮은 대출금리·수수료율을 적용하여 조합원에게 이익을 환원할 수 있다. 조직의 목표를 조합원의 복리 향상에 초점을 맞출 수 있는 것이 CU의 강점이다. 3. 미국의 몇몇 대형은행은 수익성을 높이기 위해 점포 수를 줄이고, 고객에 따라 수수료율을 차등 적용하는 등 고객선별전략을 확대하고 있다. CU는 은행의 이러한 태도에 불만이 높아진 지역주민을 조합원으로 포함시켜 사엽기반을 확대해 나가고 있다. 4. CU는 설립 당시부터 일관되게 은행과 차별화된 전략을 추구하고 있다. 과거에는 은행이 적극적으로 취급하지 않는 소액대출시장에 주로 진출했었다. 그러나 최근에는 조합원의 주거래은행이 되는 것을 목표로 삼고 있다. 단지 수수료율만으로 은행과 승부하는 것이 아니라, 조합원과의 접촉음 늘려 신뢰관계를 구축하고 대화를 통해 그들의 요구를 파악하고 이를 상품과 서비스에 반영한다는 사업전략을 수립하고 있다. 또한 선진 금융서비스(인터넷 뱅킹 등) 전략과 함께 점포의 중요성을 강조함으로써 점포의 감소에 따른 조합원의 불편을 최소화하는데 노력하고 있다. 5. CU의 독특한 사업전략으로는 조합원이나 어린이들에 대한 교육활동이 있다. 교육활동은 조합원에게 협동조합 정선을 이해시키고 금전관리 능력을 높여 줄 뿐만 아니라 조합원과 장기적인 관계를 맺도록 해준다. 특히 아이들에 대한 교육활동은 장래 우량고객을 확보할 수 있는 가능성을 높여주기도 한다. 6. CU가 지역에서 필수적인 금융기관으로 존재하기 위해서는 조합원의 요구를 민감하게 파악하고 이러한 요구를 만족시킬 수 있는 다양한 프로그램을 개발하는 노력이 필요하다. 이를 위해서는 상품과 서비스의 질을 지속적으로 개선하고 엽무방식의 계속적인 개혁이 요구되고 있다. 앞으로 끊임없이 변화하는 환경에 적응하기 위해서는 이러한 변화에 능동적으로 대응해 나갈 수 있는 유연하면서도 진취적인 자세가 필요하다.

      • KCI등재

        대학 교양스포츠강좌 유형별 교수에 대한 역할기대가 학생들의 재미거리에 미치는 영향

        권웅,박상일 한국여가레크리에이션학회 2018 한국여가레크리에이션학회지 Vol.42 No.1

        The purpose of this study is to identify the differences of the role expectation of liberal physical activity courses leaders and enjoyment sources according to types of physical activity courses and to elucidate the relationship between physical activity courses leaders’ role expectation and participants’enjoyment sources. Data were collected from 366 university students participating in liberal sport activity courses. The descriptive statistical analysis, the factor analysis, the reliability analysis, and the correlation analysis were conducted using the SPSS 19 and AMOS 19 statistical programs. For the hypothesis test, independent sample t - test and multiple regression analysis were carried out and the results of the study are as follows: First, the role expectation according to participation type did not show any statistical differences in all sub-variables. Second, there were statistically significant differences in all sub-variables of enjoyment sources depending on participation type. In particular, participants in the group sports showed higher scores of enjoyment sources than did participants in the individual sports. Third, the role expectation of the liberal physical activity courses leader significantly influences the enjoyment sources of the liberal physical activity courses participants. 본 연구는 대학 내 교양체육 실기수업 수강학생들을 대상으로 그들이 인지하는 교양체육 참여유형에 따른 역할기대와 재미요인간의 차이를 검증한 후, 교양체육 지도자에 대한 역할기대와 재미요인의 관계를 규명하여 대학 내 교양체육 수업 발전방안을 모색하는 데 있다. 이에, 교양체육에 참여중인 대학생 366명의 자료를 가지고 SPSS 19 및 AMOS 19 통계프로그램을 이용하여, 빈도분석, 기술통계 분석과 신뢰도 분석, 상관관계분석을 실시하였으며, 가설검증을 위해 독립표본 t검증과 다중회귀분석을 실시하여, 도출된 연구결과는 다음과 같다. 첫째, 참여유형에 따른 역할기대는 모든 하위변인에서 통계적으로 차이가 나타나지 않았다. 둘째, 참여유형에 따른 재미거리의 모든 하위변인에서 통계적으로 유의한 차이가 나타났다. 특히, 참여유형의 단체종목이 개인종목보다 재미거리의 모든 변인에서 통계적으로 높게 나타났다. 셋째, 교양체육지도자에 대한 역할기대는 교양체육 참여자의 재미거리에 유의한 영향을 미치는 것으로 나타났다.

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