보고 : 연구소 소개 ; 색채디자인연구소

김길홍 ( Gil Hong Kim ) 한국의류산업학회 2003 한국의류산업학회지 Vol.5 No.2

청주시 대학생소비자의 충동구매행동과 영향

김길홍(Kil-Hong Kim),이정(Jing Lee),유현정(Hyun Jung Yoo) 충북대학교 생활과학연구소 2011 생활과학연구논총 Vol.15 No.2

Impulsive purchasing is to buy products or services without a purchasing plan because of various marketing stimuli. In the view of pragmatism focusing on economic efficiency, people have regarded impulsive purchasing as an irrational behavior. However, as the research about consumer behavior has increased, it has become known that impulsive purchase affords different kinds of benefits like imagination, pleasure, social and emotional satisfaction. In this research, we tried to find university students' awareness of impulsive purchasing and its influences. For this purpose, we carried out a survey targeting university students in Cheongju city from June 3, 2010 to June, 7, 2010 and analyzed 197 questionnaires statistically. The final results are below. First, seventy percent of research subjects are able to understand what impulsive purchasing means. However, seventy five percent of them also answered they are impulsively purchasing. This means that consumers do not recognize impulsive purchasing as bad and a behavior that should be controlled. Second, the place where consumers do impulsive purchasing coincides with where they usually shop, which means that there is not any specific place to make impulsive purchases, but they are made at very ordinary places. Third, the most influential factor in impulsive purchasing is the urge to shop. On the other hand, self-regulation failed to show a statistically significant difference among three different consumer groups. Fourth, impulsive purchasing gives consumers positive feelings. There is no difference among the groups in negative feelings after impulsive purchasing; however, unplanned groups feel more positively in consumer satisfaction than all the rest of the groups after buying impulsively.

색채의 환경적 기능과 도시경관효과 향상을 위한 조화방법연구

서명희(Seo, Myoung-Hoe),김길홍(Kim, Keel-Hong) 한국색채학회 2001 한국색채학회 학술대회 Vol.2001 No.-

남자대학생의 위버 섹슈얼에 대한 태도와 행동

이희숙(Hee Sook Lee),김길홍(Gill Hong Kim),김미래(Mee Rae Kim),유혜신(Hae Shin Yoo) 충북대학교 생활과학연구소 2009 생활과학연구논총 Vol.13 No.2

This study was to find the attitudes and behaviors toward Übersexual among male university students. Questionnaire survey was conducted from August 1, 2009 to 18 and 400 male university students who were attending universities in Cheongju-si area were selected. Major findings were as follows; First, the masculinity level of respondents was found to be 2.98 out of 10 based on traditional masculinity. And only 20% of respondents perceived Übersexual behaviors rather negatively. Second, the attitudes of respondents toward Übersexual was found to be rather positive(3.05 out of 5 scale). They, however, did not like to put some color cosmetics such as lip stick, eye shadow, foundation etc.(1.93 out of 5 scale). Third, actual Übersexual behaviors of respondents was found to be 2.57 out of 5 scale, which was lower level than the attitudes toward Übersexual.

제강슬래그와 CaO를 이용한 폐광산 주변 중금속 오염 농경지 토양의 안정화 처리 연구

손정호,노훈,이선영,김성규,김길홍,박중규,양재규,장윤영,Son, Jung-Ho,Roh, Hoon,Lee, Sun-Young,Kim, Sung-Kyu,Kim, Gil-Hong,Park, Joong-Kyu,Yang, Jae-Kyu,Chang, Yoon-Young 한국지하수토양환경학회 2009 지하수토양환경 Vol.14 No.6

비소 및 여러 양이온 중금속으로 오염된 풍정광산 주변 밭토양 및 논토양의 안정화처리를 위해 CaO 및 제강슬래그를 여러 혼합비로 사용하였을 때의 적용성을 회분식 및 컬럼반응기를 이용하여 연구하였다. TCLP 용출시험법을 이용하여 안정화제 처리 전후의 중금속 고정화도 변화를 평가하였다. 안정화제로 제강슬래그만 사용한 경우에는 비소 및 양이온 중금속 모두에서 고정화도가 15% 이하로서 높지 않았다. 이러한 것은 제강슬래그 주요 성분인 $Fe_2O_3$와 $SiO_2$에 의한 중금속들의 안정화효과가 크지 않은 것과 제강슬래그 자체에 함유된 CaO에 의한 토양 pH 상승효과가 용출실험에 사용한 TCLP 용액의 산성도에 의해 상쇄된 것에 기인하여 나타난 것으로 여겨진다. CaO와 제강슬래그를 함께 사용한 경우에는 주입비율의 차이에 따른 양이온 중금속 제거율은 큰 변화가 없었으나 제강슬래그의 비를 높여 줄수록 비소의 제거율의 증가를 가져왔다. 컬럼실험에서도 CaO와 제강슬래그를 함께 주입한 경우 비소 및 양이온 중금속들의 용출농도는 처리기간 동안 수질배출허용 기준이하로 나왔다. 이것은 양이온 중금속의 경우 CaO 사용에 따른 pH 증가함에 따른 중금속의 고정화, 비소의 경우는 CaO에서 유리된 $Ca^{2+}$와 $AsO_4^{3-}$와의 반응에 의해서 생성되는 난용성의 $Ca_3(AsO_4)_2$가 생성되는 것에 기인한 결과로 판단된다. 비소 및 양이온 중금속이 함께 오염된 토양의 안정화에 CaO와 제강슬래그를 함께 주입할 경우 복합오염물질을 효과적으로 안정화처리가 가능함을 알 수 있었다. Applicability of CaO and steel slag as stabilizers in the treatment of field and paddy soils near Pungjeong mine contaminated with arsenic and cationic heavy metals was investigated from batch and column experiments. Immobilization of heavy metals was evaluated by TCLP dissolution test. Immobility of heavy metal ions was less than 15% when steel slag alone was used. This result suggests that $Fe_2O_3$ and $SiO_2$, known as the major component of steel slag, have little effect for the immobilization of heavy metal ions due to acidity of TCLP solution. Immobilization of cationic heavy metals was little affected by the ratio of CaO and steel slag while arsenic removal was increased as the ratio of steel slag to CaO increased. In the column test, concentrations of both arsenic and cationic heavy metals in effluents were below the water discharge guideline over the entire reaction period. This result can be explained by the immobilization of cationic heavy metals from the increased pH in soil solution as well as by the formation of insoluble $Ca_3(AsO_4)_2$. From this work, it is possible to suggest that arsenic and cationic heavy metals can be concurrently stabilized by application of both CaO and steel slag.

그린워싱 정보 인식에 따른 소비자의 구매행동의도

송유진 ( Eu Genne Song ),이정 ( Jing Li ),김길홍 ( Kil Hong Kim ),유현정 ( Hyun Jung Yoo ) 한국소비자학회 2011 소비자학연구 Vol.22 No.1

환경문제의 심각성이 대두되면서 기업은 친환경성을 강조하여 자사의 제품을 광고하고 있다. 그러나 그에 대한 부작용으로 그린워싱 사례 또한 지속적으로 증가하고 있다. 이에 본 연구는 그린워싱 정보인식 전후의 소비자구매 행동의도 변화 및 영향력을 알아보고자 하였다. 분석을 위해 그린워싱 정보를 전달 전후의 2단계로 나누어 설문조사를 실시하였으며, 분석 결과는 다음과 같다. 첫째, 그린워싱 정보를 접할 경우 소비자의 감정상태, 광고태도, 브랜드 태도, 구매의도가 모두 부적으로 강화되었다. 둘째, 그린마케팅을 인식할 경우 부정적 감정이 발생하여 소비자의 구매행동의도에 중요한 영향을 미치는 것으로 확인되었다. 셋째, 소비자는 친환경 제품 개발의 필요성을 느끼고 있기는 하지만 실제로 친환경 제품을 구매·사용하는데 따르는 경제적 손실을 감수할 의사는 없는 것으로 나타났다. 넷째, 소비자는 친환경 기만광고의 경우 기존의 기만광고보다 더욱 비윤리적이라고 인식하는 것으로 조사되었다. 이에 따라 그린워싱으로부터 소비자를 보호하기 위해서는 각 시장주체별로 다음과 같은 노력이 요구된다. 첫째, 기업은 그린워싱을 자제하고 그린제품의 질적 수준을 향상시켜야 한다. 둘째, 정부는 그린워싱에 대한 적절한 규제를 마련해야 한다. 그리고 녹색정보 제공 시스템에 소비자가 쉽게 접근할 수 있도록 노력해야 한다. 마지막으로 소비자는 스스로 그린워싱에 기만당하지 않도록 주체적 소비자능력을 함양해야 한다. As environmental issue have become one of the social problem, the company have started advertising their environment-friendly products. However, greenwashing is increasing in the side effects of the environment-friendly advertising. The primary purpose of this study is to investigate the difference of consumer behavior on greenwashing information perception. For this study, survey was conducted in two steps. Steps are separated whether respondents are informed of greenwashing or not. The results of this study could be summarized as followed: First, all that consumer`s emotional state, advertising attitude, brand attitude, purchase intention are strengthened negatively. Second, negative emotional state in green marketing have a significant effect on consumer behavior. Third, consumer found it necessary to develop environmental-friendly products but have no intention of taking the economic damage following eco-products purchasing and using. Forth, consumer perceived that greenwashing is more unethical than common deceptive advertisements. In conclusion, main agents of economic activity make effort to protect consumer from greenwashing as followed. Firstly, the company should refrain from greenwashing and improve eco-products quality. Secondly, some cure for greenwashing evils ought to come from thought-out governmental regulations of corporations. And the government should make effort to increase the accessibility of consumers to the green information support system. It could be recommended that TV programs for current events and education provide consumers with the proper information about the green products or environment-friendly products. They can try to place and mention the green certifications on their programs as like a PPL. It will help to raise consumers` perception for green consumption and motivate them to get a mature sense of citizenship. Lastly, it is the most important that consumer should cultivate their power by themselves not to be deceived by greenwashing. Further more consumers need to be willing to pay more price for real environmental-friendly products. Protecting the environment needs an economic cost as well as human`s physical effort. So consumers must have an idea that environmentalfriendly consumption is necessary, not an option. If consumers would be willing to pay more at the environmental-friendly products, greenwashing should be diminished.

토양정화사업의 공정 최적화를 위한 BIM 기반 공정시뮬레이터 개발

곽중민(Kwak, Joong Min),백상민,지상복(Ji, Sang Bok),김현성(Kim, Hyun Sung),김길홍(Kim, Kil Hong),윤준기(Yun, Jun Ki) 대한토목학회 2012 대한토목학회 학술대회 Vol.2012 No.10

街路 環境色彩 調節/調和方案에 관한 硏究 : 看板色彩를 中心으로

金吉弘 이화여자대학교 한국문화연구원 1978 韓國文化硏究院 論叢 Vol.32 No.-

The purpose of this study was to find out some factors which distory the aesthetic values of our urban environment and to suggest a control method for change. The image of a significant number of urban street was found to be so perceptually chaotic that an urgent change for the improvement of street landscapes was needed. For that reason, beauty is as essential for Man as water is for fish. It was found that color was misused on signboards and selected without any considerations of the whole architectural surface. Misuse of coloron the signboard to allow for it smultiple use for many users for building, and allowing the idea that bigger is the best for letter size are considered to be factors which kill the visual environment. These factors were analyzed and criticized and criticized by theoretical reference. An interesting facts, for example, was that there were too many blue and green colors on street signboard panels. This phenomena was more prevalent alongside the streets of surburban regions, and decreased in prevalence toward the central business area of the city. Also, these are some of the main factors which contribute to building disharmony and confusion, Because of using highly saturated blue and green on the large area of the panel it will always appear isolated from any brighter, less saturated surface colors. With this way of thinking, we could understand the general conciousness of the person, client or signboard builder who still thinks of using color for its symbolic aspect, and not its aesthetic of functional use. Blue and green color have had specific meaning through out Korean history, and are easily related to myth or religion such traditionalism always makes trouble for correct color use. Consequently, to make a more simple and clear environment, we must correct the misuse of environmental color on the signboards, and control the use of large size letters and panels. For that, formulas were organized for objective criteria of the maximum size of letter height from the potential abilities to perceive the minimum letter size, and to decrease the large panel size into more reasonable ones. As for the dimension of color, the control and harmony method was evaluated for improving the present situation and concluded this study. If the method and principle which I adopted and developed in this study were used, I would expect a 70 to 80% increase in efficiency from the present street color environment situation.