How Residential Mobility Influences Material and Experiential Purchases

홍수정 한국마케팅학회 2023 ASIA MARKETING JOURNAL Vol.24 No.4

With the increased mobility within nations, relocation has become a frequent and regular occurrence in modern life. However, we know little about how residential mobility affects purchase type. How does residential mobility affect our purchase behavior? This research explores the relationship between residential mobility and preference of purchase type, with psychological processes. The study primed participants with either a high or low mobility mindset to investigate the effect of mobility on consumption style in U.S. and South Korean. The results of the study confirm that the consideration of residential mobility shifts consumers’ preferences toward material goods and experiences. In addition, results also indicate that the connection between mobility and purchase type was mediated by autonomy and moderated by cultural factor. Lastly, the theoretical and practical implications are covered.

디지털 영상에 모션 그래픽의 표현 경향에 관한 연구

홍수정 한국디자인문화학회 2002 한국디자인문화학회지 Vol.8 No.2

Although the rapid change from printed media to multi-media has yet to affect the primary goals and roles of the typography as means of information delivery, the new environment requires the typography to find a new direction. In other words, the typography, which has delivered the linguistic information only on the static surface, is urged to add the elements of time, music and technology to itself to fit such multi-media environments as monitors and screens. As a result, the typography changes into a complex concept allowing for expression of video and audio images. Recently, ADSL has been widely distributed with enhanced performances of PC, and thus, numerous multi-media data are distributed, but the majority of Internets and websites are full of texts. People can easily create texts and images, but not sounds because their tools are not efficient. Thus, as in the earlier age of film industry - just as in Chaplin's films - most websites and authoring tools serve the users with texts and figures only. In order to solve such a problem, the kinetic typography can be used to deliver the information effectively because it may help to deliver the sound information in the age of multi-media. With such basic conceptions in mind, this study was aimed at reviewing the structural relationship among visual motions, sound types and images in terms of combination of art and music. To this end, concept and characteristics of the kinetic typography and technological methods of inserting sound were examined.

TV광고에서 유머의 유형에 따른 시각적 이미지의 특성 및 기능에 관한 연구

홍수정,박소영 한국일러스트레이션학회 2010 일러스트레이션 포럼 Vol.11 No.22

현재 유머라는 키워드는 사회문화 전반에 걸쳐 이슈화가 되고 있다. 이 연구는 유머광고의 유형에 따른 시각이미지 표현 방법의 기틀을 제시하고자 한다. 연구방법은 유머광고의 유형을 유머의 인식과정과 유머반응에 대한 이론을 중심으로 각성형 유머광고, 부조화형 유머광고, 우월성형 유머광고로 분류 하였다. 한편, 선행 연구에 나타난 유머 내용의 유형을 중심으로 해학, 기지, 풍자, 아이러니로 구분하였고 유머의 생산방법을 중심으로 비주얼 펀, 비주얼 패러디, 비주얼 패러독스로 구분하였다. 이 세 가지 방식으로 분류된 TV유머광고를 2D 이미지, 3D 이미지, 실사 영상(이미지)로 나누어 분류하여 시각적 이미지의 표현 특성을 조사 하였다. 조사대상은 국내 공중파에서 방영된 유머광고를 중심으로 선정하였다. 자료는 인터넷 사이트 TVCF(www.co.kr)의 품목별 형식에서 유머광고로 분류된 광고를 선정하였다. 분석기간은 2009년부터 현재(2009.01~2010.01)까지 약 1년간 방송에서 방영된 유머광고 20여 편을 선정하여 조사 하였다. 이 연구를 통하여 점차 대중적인 광고기법으로 자리 잡고 있는 유머광고를 보다 잘 이해하는 한편, 유머소구에 적합한 이미지 표현유형을 밝힘으로써 향후 유머광고의 이미지 선정과정 등에 실증적 자료를 제시하기 위함이다. Currently, the keyword, humor, becomes an issue over the whole society and culture. This study attempts to propose the foundation of methods of expressing visual images according to types of humorous advertisement. For the methods of this study, the types of humorous advertisements were divided into awakening, mismatched, and superiority types of humorous advertisements, by centering on process of perceiving and responding to humors. On the other hand, for the types of contents of humor appearing previous studies, advertisements were distinguished into humor, wits, satires, and irony and for the methods of producing humors, visual puns, parody, and paradox. In order to discover the characteristics of expressing visual images in these three types of humorous advertisements, this study divides the advertisements into 2D, 3D and actual images. This study mainly selected advertisements from humorous advertisements broadcasted in the Korean public network. The data was selected from chosen advertisements as humorous advertisement in the types by item on the web-site of TVCF (www.tvcf.co.kr). Twenty humorous advertisements were selected and analyzed for about a year from 2009 until now (January 2009 to January 2010). This study helps better understanding of humorous advertisements, which become a popular method of advertisement, and it is expected that the findings of this study becomes an empirical foundation for image selection in the future by identifying proper image expressions for humor appeals.

신재생에너지 관련 갈등관리방안 - 주민수용성 제고를 중심으로 -

홍수정 글로벌지식융합학회 2022 글로벌지식융합학회 학술대회 자료집 Vol.2022 No.9

Elevated Serum C-Reactive Protein as a Prognostic Marker in Small Cell Lung Cancer

홍수정,김대준,강영애,조병철 연세대학교의과대학 2012 Yonsei medical journal Vol.53 No.1

Purpose: Elevated C-reactive protein (CRP) is associated with poor prognosis in several tumor types. The purpose of this study was to investigate serum CRP as a prognostic marker in small cell lung cancer (SCLC). Materials and Methods: The pretreatment serum CRP level was measured in 157 newly diagnosed SCLC patients,and correlation between serum CRP level and other clinical parameters was analyzed. Multivariate analyses were performed to find prognostic markers using Cox’s proportional hazards model. Results: The initial CRP concentration was within the normal range in 72 (45.9%) patients and elevated in 85 (54.1%) patients. There was a significant correlation between serum CRP level and the extent of disease (p<0.001), weight loss (p=0.029) and chest radiation (p=0.001). Median overall survival (OS) in the normal CRP group was significantly longer than with the high CRP group (22.5 months vs. 11.2 months, p<0.001). Extent of disease (p<0.001), age (p=0.025), and performance status (p<0.001) were additional prognostic factors on univariate analysis. On multivariate analysis, elevated serum CRP level was an independent prognostic factor for poor survival (HR=1.8; p=0.014), regardless of the extent of disease (HR=3.7; p<0.001) and performance status (HR=2.2; p<0.001). Conclusion: High level of CRP was an independent poor prognostic serum marker in addition to previously well-known prognosticators in patients with SCLC.

캐릭터를 활용한 브랜드 성공 전략에 관한 연구 - E사의 티니위니를 중심으로 -

홍수정,현은령 한국브랜드디자인학회 2003 브랜드디자인학연구 Vol.2 No.1

현장측정을 통한 교차로 속도저감 차선마킹의 효과평가

홍수정,김지호,오흥운 대한교통학회 2018 대한교통학회 학술대회지 Vol.79 No.-

전문대학 디자인학부 교육과정 개선방안을 위한 국내.외 연구분석

홍수정,현은령 한국디자인문화학회 2003 한국디자인문화학회지 Vol.9 No.1

I.Introduction 본 연구는 전문대학 디자인 교육과정 개선을 위한 국내외 연구분석을 위해 다음과 같은 과정을 거쳤다.첫째, 21세기 디지털 정보화시대의 주요 트랜드와 특징을 분석하고 그에 따른 직업 구조의 변화가 전문대학 이수자의 직업 전망에 갖는 시사점을 도출하였다.둘째, 디지털 정보화시대의 수요 변화에 따른 국내외 전문대학의 학과 개편 동향과 특성을 분석하였다. 특히 해외의 경우는 우리나라 산업과 밀접한 관계를 가지며 사회 전반적인 영향을 끼치는 미국, 일본의 전문대학의 학과 개편 동향을 중심으로 분석하였다.셋째, 앞의 결과들을 토대로 한 전문대학 디자인 학부의 개편의 당위성과 개편에 따른 전공명칭의 구체적인 내용을 제시하였다. 마지막으로 전문대학 디자인학부의 이러한 개편을 통해 기대되는 발전방안을 모색하였다. 본 논문을 수행하기 위한 방법으로는 문헌 분석과 국내외 통계자료의 수집, 해외 사례조사의 과정을 거쳤다. 또한 21세기 산업 전망과 자료를 분석하기 위해 국내 유망 직종 및 유망산업의 전망, 전문대학 학위자를 위한 유망직종의 자료를 분석 정리하였다.이밖에도 한국 전문대학 협의회, 한국 직업능력개발원, 교육통계연보 등의 자료를 통해 전문대학의 교육환경과 관련한 자료를 조사하여 연구에 반영하였다.

아토피 피부염에서 프로바이오틱스 치료 유효성에 관한 문헌적 고찰

홍수정,정명수,안성훈 대한한방안이비인후피부과학회 2020 한방안이비인후피부과학회지 Vol.33 No.1

Objective : The purpose of this study is to investigate the use of probiotics for cure of atopic dermatitis and suggest for the better method of studies in order to seek more effective treatment. Methods : We searched from Korean Traditional Knowledge Portal(KTKP), Reserach Information Sharing Service(RISS), National Discovery for Science Leader(NDSL) and PubMed. We selected among the papers published from 2005 to 2019 using terms related to ‘Atopic dermatitic & Allergy diseases & Probiotics’. Results : 41 papers were selected from the database worldwidely. In these collected 41 related theses, there were 14 experimental studies(34.1%), 16 clinical studies( 39.0%), 11 review studies (26.9%). 23 papers(76.7%) insisted that the effects is but 9 papers(30%) said not effective. Conclusion : The effects of probiotics in atopic dermatitis is investigated positively, however, we have to consider the methods to approach the result including the sort, amount of probiotics, how to culture, how to eat and so on.

능력주의가 기부 의도에 미치는 영향

홍수정 한국소비자학회 2022 한국소비자학회 학술대회 Vol.2022 No.5