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스페셜이벤트 구매행동에서 이벤트매력도에 관한 연구 : 2008 ISU 피겨그랑프리 파이널대회를 중심으로
정명수,김민철,이기룡 한국스포츠산업경영학회 2009 한국스포츠산업경영학회지 Vol.14 No.3
This study was to find out the relations between contest watching factors and sports event attraction, and between sports event attraction and purchase satisfaction or repurchase intention. The purpose of this study is to analyze event attraction in holding one-time special event. The subjects were 226 spectators who entered in 2008 ISU Figure Grand Prix Final Contest from Dec. 12th through 13th, 2008. We used SPSS 12.0 and Amos 5.0 for the result analysis. The result of this study were as follows : First, among contest watching factors, game advertising and accessibility and convenience had no positive influence on event attraction, but watching contest expense had positive influence on sports event attraction. Second, event attraction had no positive influence on purchase satisfaction, but it had positive influence on repurchase intention. Third, purchase satisfaction of special event had positive influence on repurchase intention. 이 연구는 경기관람요인과 스포츠이벤트매력도, 그리고 스포츠이벤트매력도와 구매만족 및 재구매의도와의 관계를 규명하기 위해 시도된 연구로 스페셜이벤트 개최에 있어서 이벤트매력도에 관한 분석을 연구의 목적으로 두고 있다. 이 연구의 대상은 2008년 12월 12일과 13일에 양일간 2008 ISU 피겨 그랑프리파이널 대회에 입장한 226명의 스포츠이벤트 구매고객이며, 결과분석을 위해 SPSS 12.0 통계패키지와 AMOS 5.0을 사용하였다. 그 결과 다음과 같은 결론을 도출하였다. 첫째, 경기관람요인의 대회홍보와 접근성, 용이성은 스포츠이벤트매력도에 긍정적인 영향을 미치지 못한 것으로 나타났으나, 관전비용은 스포츠이벤트매력도에 정(+)의 영향을 미치는 것으로 나타났다. 둘째, 스포츠이벤트매력도는 구매만족에 긍정적인 영향을 미치지 못하였으나 재구매의도에는 정(+)의 영향을 미치는 것으로 나타났다. 셋째, 스페셜이벤트의 구매만족은 재구매의도에 정(+)의 영향을 미치는 것으로 나타났다.
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정명수,이천인 한국스포츠리서치 2003 한국 스포츠 리서치 Vol.14 No.4
The result of this research which has conducted over coaches, trainers, and parents to advance Taekwondo education through learning the management of training institutions was as following. First, the great percentage of people interested in Taekwondo training was younger generations. Second, gymnasium's location and signboards were very important to publicize. Third, the reasons to train Taekwondo were to protect themselves and to change their personality. Fourth, the reason to decide Taekwondo was because of children's parent. Fifth, education present condition of Taekwondo's problem were lack of the monograph possessions and VTR data. Sixth, Taekwondo education needs to educate the Taekwondo comprehensively like theory of Taekwondo. Seventh, Taekwondo education needs to grope some prevention systems of Taekwondo education. Eighth, Taekwondo gymnasiums need to raise facilities satisfaction to compete. After understanding the problems of Taekwondo training, one which nay help. First, the city and the state government must operate classes for Taekwondo coaches such as course for elementary physical education, old age, respiration of dan-qian, qi-gong, and Taekwondo gymnastics. Second. Taekwondo needs some precede new programs for being contact from children and toddlers to adult. Third, Taekwondo gymnasiums has to improve facilities for satisfaction.
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정명수,임효택 조선대학교 스포츠과학연구소 1999 스포츠科學硏究 Vol.10 No.-
In Korea, almost all of the Private sports facilities are located in great towns. While the private sports facilities play an important part in sport and leasure activities of Koreans, most sports facilities undergo hardships such as bankrupsy and changing of their businesses caused by improper or insolvent operation. Thus, the purpose of this study was to examine satisfaction factors of commercial sports center users and reasons for using these sports centers to contribute to management policy and setting up of service goals. The results are as follows. 1. Men preferred to bawling(27.0%) and body-building(23.2%), while women preferred to swimming(27.8%) and aerobic dance(27.2%). Men participated in sports activities in the afternoon(38.9%), while women participated in sports activities in the morning(49.3%). Both group participated in sports activities more than 4-5 times a week. 66.4% of participants did exercise by themselves and other participated in sports programs in public or commercial sports facilities. 2. Men, older people and higher payed-people preferred to closer sports facilities. More than 50% of participants in sports activities were satisfied with their sports activity types and sports facilities. 3. The significant factors which had effects on users’ satisfaction with sports facilities were teaching ability of sports and leasure leaders(7.9%), new equipment(7.5%), scales of sports facilities(7.4%), helpfulness of employees in sports facilities(5.8%) and adequate programs for participants.
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정명수,백승헌 한국스포츠리서치 2004 한국 스포츠 리서치 Vol.15 No.4
The purpose of this study that is based on results of previous studies about sports complex users' buying behaviors and general customer satisfaction and hypothetical models is to examine the relationship between sports complex users' buying behaviors and general customer satisfaction using X² test and Discriminent Analysis, These are the results from the structural model based on above-mentioned methods of this study and results from analyzing data, First, in the aspect of sports consumption behavior according to individual peculiarities, there are significant differences in the kinds of sport consumption, the time range of consumption the length of participating time and travel time, Second, inthe aspect of buying behavior of sports facilities, expansion of newest equipments affects consumer satisfaction of facilities, that is to say evaluations after choosing sports facilities, The ability of coaches (8.6%), the size of facilities (7.6%) and classes based on one's athletic ability (7.3%) take the precedence over sports shops (3.0%), convenient facilities such as restaurants and shops (2.9%), kindness of parking guides (2.2%). Third, factors in choosing sports facilities, such as material service, human service and systematic service affect considerably sports consumers' buying behaviors. As a result, perception of sports complex users' buying behaviors makes a better understanding ofgeneral service quality (sports shops, convenient facilities such as restaurants and shops, kindness of parking guides) and a better understanding of general service quality (the ability of coaches, the size of facilities, classes based on one's athletic ability) improves consumer satisfaction, And, finally, high consumer satisfaction produces extremely high buying behavior and intention of word of mouth marketing. It is the base of consumer relationship marketing to perceive service quality from sports complex users' points of view and to maintain and manage facilities to improve general consumer satisfaction.
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추출조건을 달리한 마늘 추출물이 Triton WR-1339 유발 고지혈증 흰주의 체내 지질대사에 미치는 영향
정명수,김혜자,조화은,최윤희,한중호,이기남,Chong, Myong-Soo,Kim, Hae-Ja,Cho, Hwa-Eun,Choi, Yun-Hee,Han, Choong-Ho,Lee, Ki-Nam 대한예방한의학회 2009 대한예방한의학회지 Vol.13 No.1
The purpose of this study was to investigate the effect of garlic(Allium sativum L.) extracts with extraction conditions on hyperlipidemia prevention. The extracts prepared for garlic by hot temperature extraction(HG), low temperature extraction(LG), UMPM extraction(UG), fermentation(FG) and black garlic hot temperature(BG) method. To evaluate of hypolipidemia effect in vivo, we examined serum and liver lipid profiles of Triton WR-1339 induced hyperlipidemia rats. Serum triglyceride and total cholesterol levels in UG group were significantly higher than control group. Liver total cholesterol content in LG group and liver triglyceride in UG group was significantly lower than control group.
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