패션브랜드자산의 형성과정에 관한 연구 : 캐주얼 브랜드를 중심으로 Focused on casual wear brand

김혜정,임숙자 한국의류학회 2004 한국의류학회지 Vol.28 No.2

In this complex marketing world, marketers find themselves having to grapple with difficult issues about branding and their brand management. In many cases, a deeper understanding of how consumers feel, think, and act could provide valuable guidance to address these brand-management challenges. The objective of this study is to conceptualize and test the framework of building fashion brand equity, utilizing Keller's CBBE Model as a theoretical framework and Kim and Lim's (2002) scale as a measurement model of fashion brand equity. We conducted a survey toward 696 university students using Kim and Lim's fashion brand equity scale. To test the hypothesized building paths of fashion brand equity, statistical analyses were performed with AMOS 4.1 program using confirmatory factor analysis and structural equation model. The results of this study were as follows. First, fashion brand equity was defined in terms of six components; customer-brand resonance, customer feeling, customer judgment, brand imagery, brand performance and brand awareness. Fashion brand equity was multi-dimensional brand attitude, which could be measured by 16 items. Consequently, Kim and Lim's scale acquired a statistical validity. Second, the proposed conceptual framework of this study was partially significant. We can provide an effectiveness of Keller's CBBE model to conceptualize the building process of fashion brand equity. Third, it was different between two brands to build fashion brand equity.

의복행동과 사회적 불안감과의 관련연구 Ⅰ

임숙자,이현미 이화여자대학교 한국문화연구원 1987 韓國文化硏究院 論叢 Vol.52 No.-

The results were as follows; 1. There was negative significant relationship between Clothing satisfaction, Aesthetic and Social security-insecurity. 2. Positive significant relationship were found between Social approval and Social security-insecurity 3. There was significant differences in Clothing satisfaction according to parents socio-economic status. 4. There was significant differences in Aesthetic according to university type, major field, parents education level, parents socio-economic status. 5. There were significant differences in psychological dependence, according to parent's education level parents socioeconomic status. 6. Social security-insecurity affected Clothing satisfaction, 7. Social security-insecurity affected Social approval. The purpose of this study was to investigate the relationships among clothing satisfaction, social approval, psychological dependence, and social security-insecurity, and to determine the differences of clothing behaviors by the demographic variables such as university type, major field, parents education, and socio-economic status. The following two hypothesis were established for this study. 1. There will be no significant relationship between social security-insecurity and subscales of the clothing behaviors. 2. There will be no significant relationship between demographic variables such as university type, major field, parents education level and subscales of the clothing behaviors. The measurement for the Social security-insecurity was adopted from Lapitsky's Social Security Inventory. Clothing behaviors were measured by Lim's Questionnaire modified and supplemented for the study.

Benson's Group Additivity Method를 이용한 염화다환방향족 화합물의 열역학적물성치 평가와 생성반응경로에 관한 연구

임지선,박자영,원양수,최성필 嶺南大學校 環境問題硏究所 1995 環境硏究 Vol.15 No.1

도시폐기물 소각시설에서 다이옥신류는 chlorobenzene, chlorophenols, PCBs등의 염소성분이 포함된 방향족화합물과 함께 폐기물의 소각처리시 불완전 연소로 인해 주로 생성된다. 이들 다이옥신 생성에 대한 반응메카니즘의 예측에 필요한 다이옥신을 형성하는 전구물질인 분자 및 radical의 정확한 열역학적 물성치를 평가하기 위해 Benson's group additivity method에서는 고려되지 않는 Cl, F, OH, CH3등과 같은 2개 이상의 치환기가 결합된 방향족화합물에 대한 computer code인 THERM을 이용하여 엔탈피(Hf), 엔트로피(St), 열용량(Cp)을 평가하였다. 또한 이와 같은 열역학적 물성치 평가법의 신뢰성을 검토하기 위해 다양한 방향족화합물에 대한 실험적으로 측정된 문헌치와 평가치와의 절대오차는 para-cresol의 0.02kcal/mole에서 hexamethylbenzene의 3.46kcal/mole로 좁은 범위를 나타내었다. 또한 다이옥신을 생성하는 전구물질들의 열역학적 물성치를 THERM을 이용해 간접적으로 평가함으로써 다이옥신을 형성하는 주요 생성반응 경로에 대해 살펴본 결과는 다이옥신을 형성하는 기초반응(elementary reaction)중 욤소수가 많은 반응물질일수록 반응이 더 잘 일어남을 알수 있었다. Chlorinated dioxins are often observed in effluent from oxidation or incineration such as chlorobenzenes, chlorophenols and PCBs. It would be of significant value to have an accurate and fundamental understanding of the mechanism for dioxin formation, in addition to the knowledge of dioxin thermodynamic properties, in order to assist in the design of stategies to effectively control or reduce emissions of these compounds. Very little has been published on the thermodynamic properties and elementary reactions which lead to formation of dioxins. Benson group additivity method, when used for the estimation of thermodynamic properties of molecules, does not account for all interactions between functional groups or atoms on aromatics, such as chlorines, hydroxyl or ether linkages. Therefore thermodynamic properties of dioxins are estimated by THERM based on Benson's group additivity method corrected by interactions group. Absolute errors between our predictions and literature values range from a low of 0.02 kcal/mole for paracresol to a high 3.46kcal/mole for hexamethylbenzene. We use these thermodynamic calculations to show the feasibility of several elementary reaction pathways leading to dioxin formation, where the presence of chlorine acts to enhance or lower the Gibbs free energy of reactions.

방사선에 노출된 환자에 발생한 갑상선결절의 세침흡인세포학적 소견

임성철,구자봉 朝鮮大學校 附設 醫學硏究所 2002 The Medical Journal of Chosun University Vol.27 No.2

배경 : 두경부의 각종 질환치료에 사응되는 방사선 조사는 갑상선암종의 발생위험을 높이고, 여러 가지 세포학적 변화를 초래한다고 잘 알려져 있다. 그러나, 대부분의 보고는 임상적, 방사선학적 및 병리학적 소견에 집중되고 세침흡인 세포학적 소견의 보고는 없는 실정이다. 이에 저자들은 세포학적소견을 절제생검된 조직과 연계하여 문헌고찰과함께 보고한다. 방법 : 세침흡인 세포검사는 초음파 유도하에 이루어졌고, 이어 시행된 절제 생검조직을 세침흡인 세포학적 소견에 바탕하여 고찰하였다. 결과 : 환자는 55세 여자로 21개월전에 진단된 혀의 편평세포암종으로 화학요법과 방사선요법을 받았으며, 내원 14개월전에 치료를 마쳤다. 또한 환자는 영아기에 흉선비데가 있어 방사선치료를 받은 과거력이 있다. 환자는 화학요법후 최근에 발생된 갑상선 기능저하증을 제외하고는 특별한 이상소견 없이 잘 지내왔다. 최근 갑상선 좌엽의 결절이 발견되어 세침흡인검사를 시행하였으며, 도말상 군집을 이루거나, 산재된 갑상선 여포세포들이 심한 세포학적 이형성을 보이며 관찰되었으나, 유사분열이나, 괴사의 소견은 없었다. 결론 : 세포학적 소견이 방사선조사에 의한 것에 부합되지만 여포병변의 가능성을 배제할 수 없어서 갑상선 전절제술을 시행하였는데, 피막에 잘 싸여진 여포선종이 관찰되었다. 그리고, 갑상선 전체에서 관찰되는 상피세포의 이형성은 악성변화와는 무관하며 방사선조사효과에 부합된다고 판단하였다. BACKGROUND. It is well known that any kind of radiation used to treat benign or malignant conditions in the head and neck area results in an increased risk of thyroid cancer and a cytomorphologic changes. Most of the reports have been described the clinical, radiological, and pathological features, but cytology of FNA has not. In the current study the authors report the cytologic findings in FNA specimens with literature review and attempt to correlate the cytologic features with the excisional biopsy findings. METHODS. FNA was performed with ultrasound guidance. Corresponding subsequent excisional biopsy tissue was reviewed in conjunction with the cytologic findings. RESULTS. A case of FNA cytologic atypia of the thyroid gland in radiation exposed patient. She is 55-year-old with history of a squamous cell carcinoma of the tongue, diagnosed in 21 months ago, and underwent chemotherapy, followed by radiation therapy, which was completed in 14 months ago. She also has a history of thymus enlargement in infancy, which was treated with radiation therapy. She has done well since chemotherapy except most recently developed hypothyroidism. She was found to have a left lobe thyroid nodule for which she has undergone fine needle aspiration. Smears showed clusters as well as scattered thyroid follicular cells with marked cytologic atypia. Areas with microfollicular arrangement and colloid were present. There was no evidence of mitosis or necrosis. CONCLUSION. Although the findings were compatible with radiation changes, the possibility of an underlying follicular lesion could not be excluded. She underwent total thyroidectomy and showed well-encapsulated follicular adenoma. The entire thyroid contained epithelial atypia consistent with radiation therapy effect.

녹차의 주성분인 에피갈로카테킨 갈레이트의 정맥주사후 흰쥐에서의 약물속도론 연구

임재수,황성주,지웅길,김동출 충남대학교 약학대학 의약품개발연구소 2000 藥學論文集 Vol.16 No.-

The pharmcacokinetic study of epigallocatechin gallate was performed following iv bolus administration in Sprague-Dawley rats. The values of systemic clearance (CL) were 68±5 and 27±1 ml/min/kg following iv bolus administration of 1 mg and 5 mg EGCG, respectively. The values of volume of distribution at steady state were 380 and 835 ml/kg body weight after iv bolus administration 1mg and 5mg EGCG, respectively. The decrease in the value of CL and the increase of Vss as a function of dose suggest saturable pharmacokinetics of EGCG in rats.

흡연자와 비흡연자의 타액에서 코티닌 정량 및 ETS 노출량 평가

임흥빈,강영국,손형옥,이영구,문자영,이동욱 충북대학교 엽연초연구소 2001 煙草硏究 Vol.18 No.-

This study was conducted to measure and compare the salivary cotinine concentration between smokers and nonsmokers, and to investigate the effect on the exposure to environmental tobacco smoke(ETS) with housewives, living on an apartment of Korea. Saliva samples were taken from all volunteers and salivary cotinine was analyzed by a developed radioimmunoassay(RIA) method. The median salivary cotinine levels were 52.8±12.6 ng/ml and 44.6± 9.7 ng/ml in male smokers and in female ones, respectively, and they were 4.3±2.1 ng/ml and 2.9±3.1 ng/ml in male nonsmokers and in female ones, respectively. In addition, average salivary cotinine levels were 3.8±2.7 ng/ml in housewives from smoking homes and 2.4±2.4ng/ml in ones from nonsmoking homes. Results obtained from the analysis of salivary cotinine demonstrate that smokers had a significantly higher concentration of salivary cotinine than nonsmoker. But, there was no significant difference in the salivary cotinine concentration for housewives living in apartment between with smoking husband and with nonsmoking husband.

한국비서자격시험의 개선점과 비교연구

남자현,이미정,이미영,이아영,정해금,최유정,이미숙,전인선,정혜림 이화여자대학교 법정대학 비서학과 1997 비서학연구 Vol.- No.17

공침법으로 제조한 Y-TZP(+10m/o Al₂O₃)에서 미세구조가 기계적 성질에 미치는 영향

구자호,이홍림 연세대학교 산업기술연구소 1991 논문집 Vol.23 No.2

ZrO_2(+3m/o Y_2O_3)-10m/o Al_2O_3 and ZrO_2(+3m/o Y_2O_3)-5m/o Al_2O_3 powders were synthesized by coprecipitation method using ZrOCl_2・8H_2O and YCl_3・6H_2O, Al_2(SO_4)_3・18H_2O as starting materials. Studied were the sintering behavio of Y-TZP ceramics with temperatures(1200~1600℃) and the changes of mechanical properties with microstrucutres. Relative densities of sintered bodies were >95% above at 1400℃. Especially, in the case of ZY10A600, it shows 96% R.D. at 1200℃ and 98% R.D. at 1300℃. All sintered bodies were consisted of tetragonal ZrO_2 and α-Al_2O_3 phases. Maximum mechanical properties were as follows; K_IC=12.3 MPa・m^1/2, Hv=14.6 GPA. And when ZY5A+5A-800 was sintered at 1500℃, it was infered that the sintered body had the mechanical properties and microstructure of nanocomposite ceramics.

감압하에서의 김치숙성과 열처리

정자림,김미향,김미정,장경숙,김순동 대구효성가톨릭대학교 식품과학연구소 1994 식품과학지 Vol.6 No.-

김치의 숙성과 열처리 효과에 미치는 감압의 영향에 대한 실험결과를 요약하면 다음과 같다. 김치를 560㎜Hg과 360㎜Hg에서 숙성시킨 경우는 상압보다 젖산균의 생육이 촉진되는 반면호기성균이 감소되어 김치의 품질이 향상되었다. 그러나 0㎜Hg에서는 균의 생육이 저해됨과 동시에 김치조직이 손상되었다. 560㎜Hg와 360㎜Hg에서 숙성시킨 김치는 상압에서 숙성시킨 김치보다 저장성이 높았다. 숙성된 김치를 감압하에서 열처리할 경우 바람직한 감압조건은 460-260㎜Hg이었으며 80℃에서는 4분처리, 100℃에서는 2분처리, 120℃에서는 1분간 처리하는 것이 조직의 상태나 저장면에서 양호하였다. This study was carried out to investigate the effect of sub-atmosphere on the fermentation and heat treatment after fermentation of Kimchi. When the results from the conditions of atmosphere and under-atmosphere were compared, the growth of lactic acid bacteria was increased but the growth of aerobic bacteria was decreased under 560㎜Hg and 360㎜Hg. The number of total microorganism was decreased and simultaneously damaged to the tissue of Kimchi under 0㎜Hg. Kimchi fermented under 560㎜Hg and 360㎜Hg had longer storage duration than that of atmosphere. Among the several conditions, the result of heat treatment under 460-260㎜Hg was the best. The treatment for 4 minutes at 80℃, 2 minutes at 100℃, and 1 minute at 120℃ was good in tissue states and storage.

건대추를 이용한 소금절임과 품질

정자림,김미경,권상호,김미정 대구효성가톨릭대학교 식품과학연구소 1993 식품과학지 Vol.5 No.-

건대추를 이용한 소금절임과정중 품질변화를 조사한 결과는 다음과 같다. 절임중의 증량변화는 온도와 염도의 차이에 따라 상당한 차이를 나타내었으며 건대추중량의 260-280%이상의 증가현상이 나타날 경우는 조직이 흐트러지고 심한 연화현상을 동반하였다. 특히 온도가 30℃로 높을 경우에 이러한 현상이 두드러지게 나타났다. 절임온도가 10℃일때 그리고 염농도가 10%일때가 바람직하였다. 절임액으로의 물질의 용출정도는 염도가 높고 온도가 높을 수록 거의 비례적으로 높았다. 염절임 대추의 색상은 온도 10℃, 염농도 10%일때가 좋았으며 온도가 높고 염농도가 이보다 높을 경우는 색상이 불량하였다. Quality changes during salting of dried jujube fruits were investigated. The summarized results were as follows. The changes in the weight of the jujube fruit showed great difference according to the difference of temperature and salt concentration during salting. Softening and decay of tissue appeared when the weight of dried jujube increased over 260-280% during salting. Especially, the phenomena was serious at above 30℃. The most disirable salt concentration and temperature for jujube salting were estimated by color and tissue state, and best condition was 10% and 10℃, respectively. Elution amounts of jujube substance from the fruit to salt solution during salting became high when the salt concentration and temperature were high during salting.