학부모가 지각하는 태권도장의 브랜드증거가 브랜드 신뢰, 고객충성도에 미치는 영향 : 브랜드시민행동의 조절효과

윤은혜,조성균 국기원 2024 국기원태권도연구 Vol.15 No.1

This study aims to elucidate the effects of brand evidence perceived by parents in Taekwondo dojangs on brand trust and customer loyalty. Additionally, considering that parents' voluntary actions may influence brand evidence and customer loyalty, the study seeks to examine the moderating effect of parents' brand citizenship behavior on the relationship between brand evidence and customer loyalty. Consequently, the purpose is to provide strategies for efficiently leveraging the brand characteristics of Taekwondo dojangs and gaining a competitive edge in a fierce market. To achieve the objectives, parents of Taekwondo dojangs in Seoul, Gyeonggi, and Gyeongsang were selected as the population, and a convenience sampling method was used to extract the sample. A total of 255 responses from an online survey were analyzed. Data processing was conducted using SPSS 25.0 ver and JAMOVI 2.3 programs, including frequency analysis, confirmatory factor analysis, reliability analysis, correlation analysis, simple regression analysis, multiple regression analysis, and moderation analysis. Firstly, some sub-factors of Taekwondo dojang brand evidence had a significant effect on brand trust. Secondly, some sub-factors of Taekwondo dojang brand evidence had a significant effect on customer loyalty. Thirdly, brand trust in Taekwondo dojangs had a significant effect on customer loyalty. Fourthly, the moderating effect of brand citizenship behavior in the relationship between brand evidence and customer loyalty was shown to exist through conditional effects. Through this study, it was confirmed that strategizing the identity of the dojang in an unpredictable competitive market can secure sustainable competitiveness. This has both academic and practical significance. 본 연구는 학부모들이 지각하는 태권도장의 브랜드증거가 브랜드신뢰, 고객충성도에 미치는 영향을 규명하고자 한다. 또한, 학부모들의 자발적인 행동에 따라 브랜드증거 및 고객충성도에 영향을 줄 수 있다고 판단되어 학부모들의 브랜드시민행동의 조절효과에 따라 브랜드증거가 고객충성도에 미치는 영향의 효과를 살펴보고자 한다. 이에 따라 태권도장이 가진 브랜드 특성을 효율적으로 활용할 수 있는 방안과 치열한 경쟁 시장에서 우위를 선점할 수 있는 방안을 제공하는데 그 목적이 있다. 본 연구의 목적을 달성하기 위해 서울과 경기도, 경상도 지역 태권도장의 학부모를 모집단으로 선정하였으며, 편의표본추출법을 사용하여 표본을 추출하였다. 온라인 설문조사를 통해 최종 255부를 분석에 활용하였다. 자료처리는 SPSS 25.0 ver, JAMOVI 2.3 프로그램을 이용하여 빈도분석, 확인적 요인분석, 신뢰도 분석, 상관관계분석, 단순회귀분석, 다중회귀분석, 조절효과분석을 실시하였다. 연구결과 첫째, 태권도장 브랜드증거의 일부 하위요인은 브랜드신뢰에 유의미한 정(+)적인 영향을 미쳤다. 둘째, 태권도장 브랜드증거의 일부 하위요인은 고객충성도에 유의미한 정(+)적인 영향을 미쳤다. 셋째, 태권도장의 브랜드신뢰는 고객충성도에 유의미한 정(+)적인 영향을 미쳤다. 넷째, 브랜드증거와 고객충성도 간의 관계에서 브랜드시민행동의 조절효과는 조건부 효과를 통해 존재하는 것으로 나타났다. 본 연구를 통해 예측할 수 없는 경쟁 시장에서 도장의 색깔을 구체화하는 전략은 지속 가능한 경쟁력을 확보할 수 있다는 것에 학문적⋅실무적 의의가 있음을 확인하였다.

슬통의 침구임상 진료지침 프로토콜 개발을 위한 전자우편 설문조사

윤은혜,김은정,정찬영,장민기,이승덕,남동우,김현욱,이은용,조현석,이건목,이재동,김선웅,김갑성 대한침구의학회 2009 대한침구의학회지 Vol.26 No.3

Objectives : This survey was done in order to find out how Korean medical doctors derive pattern identification for acupuncture prescriptions in treating knee pain in real clinical practice. Methods : The survey questionnaire was developed by the committee of experts who major in acupuncture & moxibustion or statistics for acupuncture clinical trial protocol development. The questionnaires were distributed via e-mail to 75 members of Korean Acupuncture & moxibustion society from March 26th to April 14th in 2009. 57 members completed answers, and the computerized data were analyzed by SPSS 17.0 statistical program. Results : 1. 54 Korean medical doctors selected meridian pattern identification based on the course of the meridians(52.5%), visceral pattern identification(27.1%), pattern identification based on cause of disease(8.5%) as the most commonly used pattern identification methods for acupuncture prescription when treating knee pain patients in real clinical practice. 2. In meridian pattern identification based on the course of the meridians,  liver meridian of the medial knee region(13.2%), bladder meridian of the posterior knee region(12.0%), spleen meridian of the lateral knee region(11.7%), stomach meridian of the anterior knee region(9.8%) and kidney meridian of the medial knee region(8.6%) were selected. 3. In visceral pattern identification, blood stasis of sinews due to liver and kidney deficiency(5.3%), damp joint with yang deficiency of liver and kidney(4.9%), kidney qi deficiency with congealing cold(4.5%), yin deficiency of liver and kidney(4.1%) were selected. Conclusions : In our e-mail survey, Korean medical doctors answered that Meridian Pattern Identification based on the course of the meridians is the most often used diagnosis method. Visceral pattern identification, pattern identification based on cause of disease, pattern identification based on symptom and pattern identification based on qi-blood-yin-yang theory in order of frequency used, were selected for knee pain diagnosis in real clinical practice.

요통환자 대상 오적산 엑스산 투여 임상시험 이상반응 연구

윤은혜,장민기,황지후,이승훈,정원제,이재동,이승덕,김경호,김은정,김갑성 대한침구의학회 2010 대한침구의학회지 Vol.32 No.4

Objectives : This study was performed to report adverse events in Ojeok-san extract powders RCT. Methods : 180 patients with LBP were randomized into groups for a double blind, placebo-controlled clinical study. They received Ojeok-san simple Extract, Ojeok-san complex Extract or placebo in powders, orally dissolved 3times a day for 4weeks. During 4weeks, we researched the symptoms and duration of adverse events and Digest ability, Milk hypersensitivity, Starch hypersensitivity, Caramel hypersensitivity, West-med hypersensitivity, Herb-med hypersensitivity in patients who had adverse events. Results : 52patients(28.9%) had adverse events and of them 44patients(28.9%) had lost adverse events naturally. But 5patients(2.8%) were withdrawn from the research because of the adverse events. Most of the symptoms of adverse event was Gastrointestinal symptom(88.3%) and adverse events frequency was not different from Ojeok-san simple Extract, Ojeok-san complex Extract and placebo. Conclusions : Ojeok-san extract powders had adverse events no different from the placebo, which shows that it is a safe drug.

부산 방문 일본인의 관광유형에 대한 고찰

윤은혜 동서대학교 일본연구센터 2013 次世代 人文社會硏究 Vol.9 No.-

In the city of busan, tourism is an important business in the municipality and has a large impact on local economy. There are a lot of plans and projects to increase the number of foreign tourists visiting busan. In particular, busan government is committed to develop a variety of products and services for tourist to complete the” 3million tourist plan” until 2015. The majority of tourists in busan are from Japan. The type of tourism from group and visiting sightseeing place changed to more individual, focused on seeing nature, interact with natives and grasping everyday life style in South Korea. Tourism stops being just for relax but become a chance to see and learn something new. The factors of new type tourism are changing lifestyle, improved education system, vast usage of the Internet. Due to changes in the tourism type, developing new cultural tourism contents in busan is natural. busan citizens are perceived as a public good for the tourist destination. In addition, busan citizens, both those involved and not involved in tourism should have hospitality towards tourists.

요통환자 대상 오적산 엑스산 투여 임상시험 이상반응 연구

윤은혜,장민기,황지후,이승훈,정원제,이재동,이승덕,김경호,김갑성,김은정,Yoon, Eun-Hye,Jang, Min-Gee,Hwang, Ji-Hoo,Lee, Seung-Hoon,Jeong, Won-Je,Lee, Jae-Dong,Lee, Seung-Deok,Kim, Kyung-Ho,Kim, Kap-Sung,Kim, Eun-Jung 대한침구의학회 2010 대한침구의학회지 Vol.27 No.4

Objectives : This study was performed to report adverse events in Ojeok-san extract powders RCT. Methods : 180 patients with LBP were randomized into groups for a double blind, placebo-controlled clinical study. They received Ojeok-san simple Extract, Ojeok-san complex Extract or placebo in powders, orally dissolved 3times a day for 4weeks. During 4weeks, we researched the symptoms and duration of adverse events and Digest ability, Milk hypersensitivity, Starch hypersensitivity, Caramel hypersensitivity, West-med hypersensitivity, Herb-med hypersensitivity in patients who had adverse events. Results : 52patients(28.9%) had adverse events and of them 44patients(28.9%) had lost adverse events naturally. But 5patients(2.8%) were withdrawn from the research because of the adverse events. Most of the symptoms of adverse event was Gastrointestinal symptom(88.3%) and adverse events frequency was not different from Ojeok-san simple Extract, Ojeok-san complex Extract and placebo. Conclusions : Ojeok-san extract powders had adverse events no different from the placebo, which shows that it is a safe drug.

중국 新 화장품감독관리조례에 관한 연구: 수출 전 제품등록에 관한 기술규정을 중심으로

윤은혜,정윤세 한국무역연구원 2023 무역연구 Vol.19 No.3

Purpose – This study aims to analyze the impact based on the latest Technical Barriers to Trade from the Chinese government in the cosmetics industry, which is heavily dependent on exports to China, and discovers estimated difficulties to continue imports under new regulations. Design/Methodology/Approach – This study compared the cosmetic regulations and import standards of three major cosmetic importing countries. It was conducted through a literature review, especially in new regulations, Cosmetics Supervision, and Administration Regulations from China. Findings – First, it highlighted the challenges that Korean exporters face due to the different regulatory standards for cosmetics in different countries. The new ordinances required excessive information disclosure, product efficacy evaluation reports, and localization using only Chinese local laboratories. These requirements could cause duplicate inspections, leak core technology, and hinder the technological development and quality improvement of the cosmetics industry. Lastly, the absence of clarity on the basis and standards for protecting the safety data of cosmetic ingredients adds to the registration burden for companies to continue exporting. Research Implications – Korean cosmetics exporters are firmly positioned in the Chinese market with experience and world-class technology, but new Chinese Cosmetics Supervision and Administration Ordinance may impact export values. However, there is currently insufficient data to measure the impact of the ordinance. To become the world’s top cosmetics exporter, the Korean cosmetics industry needs a gradual approach to resolve China’s import regulations, and close cooperation between exporters and government agencies is essential. Future analysis may be possible with more quantitative data.

미국 공립학교 음악 교육의 새 방향성에 대한 고찰 : 협력 프로그램을 통한 현대음악 교육

윤은혜 The Pianissimo 음악예술학회 2015 음악예술연구 Vol.5 No.1

본 논문은 현재 미국 공립학교 음악 교육의 열악한 상황 때문에 생긴 음 악 교육의 부재로 인한 문제점들과, 이런 문제의 해결을 돕기 위해 자발적 으로 생겨난 협력 교육 프로그램 (partnership program) 이 제시하고 있 는 현대음악을 통한 새로운 교육 방법을 관찰하는데 목적을 두었다. 새로 작곡되는 현대 음악들의 소리와 박자의 구성은 대중들에게는 종종 이해가 어려운 음악으로 받아들여지고 있으며 학교 음악 프로그램에서도 현대음악 에 대한 교육은 활발하지 않았었다. 2001년 미국에서 발표된 새 교육제도 의 영향으로 공립학교의 음악교육 과목이 점점 줄어들게 된 이후로 학생들 이 음악을 대해 배울 수 있는 기회는 더욱 낮아지게 되었으며 그로인해 학 생들은 현대음악에 대해 더욱 어려워하게 되었다. 이로 인해 현대음악을 전문으로 연주하는 음악인들은 앞으로 그들의 음악을 이해하고 들어줄 대 중이 대폭 줄어들 것을 인지하고 전문 연주 단체들을 중심으로 협력 교육 프로그램을 개발되기 시작했다. 본 논문 하단에는 New York과 Chicago의 공립학교들과 협력 교육을 활발히 하고 있는 International Contemporary Ensemble (ICE)의 교육 담당자와의 인터뷰를 통해 ICE가 추구하는 현대 음악을 통한 음악교육이 미국의 공립학교와의 협력 교육 프로그램을 통해 어떻게 지도 되고 있는지에 대해 나눈 얘기를 소개하고 있다. In this article, the author raises the issue of music education within the American system of public education. Music and art programs in many public schools in the United States have been gradually decreasing since the implementation of the No Child Left Behind educational policy in 2001. Compounding the problem of classical music's lackluster appeal to the general population and in particular, young students, is the lack of opportunity to study the discipline through the public educational system. Because of this, the genre is foreign to most young people; putting professional performance organizations especially those that specializing in modern music and independent musicians in danger of losing their audience. In the article, the author makes the case for robust partnership programs between underfunded public schools and professional modern music organization. This study urges professional musicians and performing organizations to seriously consider employing this fresh, innovative model of music education. By doing so, they will not only strengthen music programs in public schools but also secure future generations of enthusiastic audience members to preserve the genre of modern classical music. In order to provide a better understanding of the new approach to classical music education, the author conducted an in-depth interview with Dr. Jacob Greenberg, a director of education in International Contemporary Ensemble (ICE).

특수학교 학교기업 담당자가 인식하는 성공요인들 간의 상대적 효과 및 요인 간 구조적 관계 분석

윤은혜 ( Yoon Eun Hye ),허유성 ( Heo Yu Sung ) 한국지적장애교육학회(구 한국정신지체아교육학회) 2016 지적장애연구 Vol.18 No.3

본 연구는 특수학교 학교기업을 운영하고 있는 학교에서 관련 업무를 담당하는 교사를 대상으로 특수학교 학업기업 운영 현황을 간단히 분석한 후, 운영 현황에 근거하여 성공적인 학교기업 운영에 영향을 미치는 관리자 역량 및 교직원 참여도, 지역사회 네트워크 구축, 직업훈련실의 적정성, 교육과정과 학교기업 연계의 적절성 요인들 간의 상대적 효과를 분석하였다. 또한 최종적으로 네 요인 간의 구조적 관계를 분석하였다. 이를 위해 16개 학교에 소속된 학교기업 담당교사 94명의 설문조사 자료를 활용하였다. 주요 연구결과를 보면, 첫째, 운영 현황을 물어본 모든 문항의 평균이 3.5이상으로 담당자들은 학교기업 운영을 긍정적으로 인식하고 있는 것으로 나타났다. 둘째, 매출 현황을 보면, 64.5%는 상승하고 있다고 응답하였으며, 감소하고 있다는 비율은 약 10%로 크게 높지 않았다. 셋째, 성공적인 학교기업에 영향을 미치는 요인으로 관리자 역량 및 교직원 참여도, 지역사회 네트워크 구축, 직업훈련실의 적정성, 교육과정과 학교기업 연계의 적절성을 독립변인으로 회귀분석을 실시한 결과, 설명량이 약 55%로 비교적 높게 나타났으며, 지역사회 네트워크 구축이 가장 중요한 요인으로 나타났다. 직업훈련실의 적정성 역시 정적으로 유의미한 변인으로 나타났다. 구조적 관계를 보면, 관리자 역량 및 교직원 참여도는 교육과정 연계 및 직업훈련실의 적정성에, 교육과정 연계는 지역사회 네트워크 구축과 직업훈련실의 적정화에 긍정적인 영향을 미쳤다. 마지막으로 직업훈련실의 적정성은 지역사회 네트워크에 정적인 영향을 미치는 것으로 나타났다. This study was implemented to investigate the current situations of special school-based enterprises and the relative effects of variables influencing on the success of them. A total of 94 teachers from 16 special schools in charge of special school-based enterprises participated in questionnaires. According to the key results, first, teachers perceived current special school-based enterprises positively. In addition, most of teachers thought that special school-based enterprises had positive impacts on their students. 64.5% of teacher reported sales had been up. On the other hand, only 10% of teachers reported sales had been down. Third, according the regression analysis for the variables impacting on special school-based enterprises` success level, the local network was most important variable and the proper vocational training room was also positively significant variable. This model explained about 55% of total variances. According to structural relation analysis, supervisor`s competences and staff participation gave positive impacts on curriculum and vocational training room. The vocational training room impacted positively on local networks.

태권도장의 내부마케팅이 서비스지향성, 조직시민행동, 직무성과에 미치는 영향

윤은혜 ( Yoon Eyn-hye ),조성균 ( Cho Sung-kyun ) 국기원 2022 국기원태권도연구 Vol.13 No.2

목적 본 연구는 태권도장의 내부마케팅이 서비스지향성, 조직시민행동, 직무성과에 미치는 영향을 규명하는데 그 목적이 있으며, 태권도장의 경영자가 사범을 내부고객으로 보는 것이 사범의 책임감과 역량에 어떻게 영향을 주는지에 대해 학문적 영역을 확장하고 실질적으로 태권도장의 차별화된 마케팅 전략 및 기획을 활성화하기 위한 기초자료를 제공하는데 의의가 있다. 방법 본 연구의 목적을 달성하기 위해서 태권도장에서 근무하는 사범을 모집단으로 선정하여 비확률표본추출법 중 편의표본추출법을 사용하였으며, 온·오프라인 설문조사를 통해 350부를 배포하여 일괄 응답, 불성실한 응답, 중복 응답 30부를 제외한 총 320부를 최종 분석에 사용하였다. 자료처리는 SPSS 25.0 ver을 활용하여 빈도분석, 탐색적 요인분석, 신뢰도분석, 상관관계 분석, 회귀분석을 실시하였다. 결과 연구결과 첫째, 내부마케팅은 서비스지향성에 정(+)적인 유의한 영향을 미쳤다. 둘째, 내부마케팅의 하위요인은 조직시민행동에 전반적으로 정(+)적인 유의한 영향을 미쳤다. 셋째, 내부마케팅의 요인 중 교육훈련, 권한위임이 직무성과에 정(+)적인 유의한 영향을 미쳤다. 넷째, 서비스지향성은 직무성과에 정(+)적인 유의한 영향을 미쳤다. 다섯째, 조직시민행동의 스포츠맨십, 참여행동, 예의바른행동은 직무성과에 정(+)적인 유의한 영향을 미쳤다. 결론 태권도장 간 경쟁이 치열한 시대에서 내부마케팅의 개념과 적용 방안은 태권도장 경영에 확장된다는 것에 학문적·실무적 의의가 있다. Purpose The purpose of this study was to examine closely the Effects of Taekwondo’s internal marketing of service orientation, organization citizenship behavior and job performance. It was meaningful to expand academic field and provide basic data to revitalize TaekwondoJang’s differentiated marketing strategies and plan about how TaekwondoJang managers’ view point about the instructor as an internal customer affect the instructor’s responsibility and competence. Method To achieve the purpose of this study, the people who were working at TaekwondoJang as an instructors were selected as a population though using the convenience sampling method among non-probability sampling methods. The Total of 320 were used for the final analysis, excluding unfaithful responses, batch responses and duplicate responses of 30 copies through on·off line survey. Results The research results follow. First, Internal Marketing had a positive statistically significant effect on service orientation. Second, Sub-factors of internal marketing had a positive statistically significant effect on organization citizenship behavior on the whole. Third, Education training, delegation of authority of Internal Marketing had a positive statistically significant effect on orientation citizenship. Forth, service orientation had a postive statistically significant effect on job perfomance. Fifth, participatory behavior, polite behavior of Organization citizenship behavior had a postive statistically significant effect on job perfomance. Conclusion This study conclued the service orientation, organization citizenship behavior, job performance had positive effects on the internal marketing of TaekwondoJang. And the concept and application plan of internal marketing have academic significance in the era of fierce competition among TaekwondoJangs’.

자가 적응 시스템을 위한 목표 기반의 정책 결정 방법

윤은혜(Eunhye Youn),이은석(Eunseok Lee) 한국정보과학회 2012 한국정보과학회 학술발표논문집 Vol.39 No.2B