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오상집(Sang Jip Ohh),정윤필(Yun-Pil Jung),오경태(Kyung-Tae Oh),홍승지(Seung-Jee Hong),이종인(Jong-In Lee) 충남대학교 농업과학연구소 2012 농업과학연구 Vol.39 No.3
The object of this study is to establish proper consumer-oriented advertisement strategies of animal welfare egg. Data were collected by consumer survey on November 4th, 2011 at Hanaromart in Chunchon area. SAS 9.1 and Excel 2007 were used as statistical package and ranked logit model was used to analyze the data. From the results of the study the following advertisement strategies were suggested for animal welfare egg considering the effects of advertisement media. First, internet based media were most preferred. For effectively using the internet based media the message should be succinctly and clearly transferred to consumers. Therefore if phrases and pictures emphasizing the difference between animal welfare egg and general egg were used, then positive effects could be attained from consumers in a short period. Second, advertisement media should be used differently based upon the consumers" income level. In the case of consumers under three million won income level the advertisement in the purchasing site was most effective regarding the advertisement effects. Therefore if the advertisement showing the breeding surroundings between animal welfare egg and general egg was used, positive effects could be attained. For consumers over three million won income level the homepage of egg producers was most effective in advertisement. So if more accurate information were distributed to consumers visiting the homepage and high quality egg were sold via the homepage, positive effects could be attained.
오상집(Sang-Jip Ohh),정윤필(Yun-Pil Jung),홍승지(Seung-Jee Hong),최명래(Myung-Rae Choi),김용복(Yong-Bog Kim),이종인(Jong-In Lee) 충남대학교 농업과학연구소 2012 농업과학연구 Vol.39 No.1
In this paper, animal welfare egg was focused in Korea. This study was built to establish marketing strategies for the animal welfare egg. Data were collected by consumer survey on November 4th, 2011 at Chuncheon Hanaromart in Chuncheon. 355 questionnaires were distributed and collected. SAS 9.1 and Excel 2007 were used as statistical packages and ranked logit model was used to analyze. From the results of the study the following improving plans were suggested for the consideration factors affecting to purchase for animal welfare egg. First, strategies using public relations are needed only for package design. Thepackage design will be able to complements gaps for low advertisement. Moreover, when consumer will be provided information on packaging for consumers, the consumer will be able to reduce anxiety. Second, package design of identity strategies are needed. There are so many package designs in market. The package design of identity may give competition power to the animal welfare egg.
실험경매법을 이용한 동물복지형 달걀에 대한 수용성 분석
오상집 ( Sang Jip Ohh ),정윤필 ( Yun Pil Jung ),이준엽 ( Jun Yeob Lee ),이종인 ( Jong In Lee ) 한국축산경영학회 2012 농업경영정책연구 Vol.39 No.4
The purposes of this study are to analysis the consumer`s WTA and WTP for egg produced by animal welfare in Korea. Data were collected by two times of experimental auctions and questionnaire for housewives and university students in Chuncheon. In the result of the first experiment, average WTP for the animal welfare egg was estimated as 91% higher than the usual egg price that was suggested in the experiment. And average WTA for the egg was estimated as 41% higher than the usual egg price. In the second experiment, the average WTP for the animal welfare egg was estimated as 205%~199% higher than the usual egg price. And average WTA for the animal welfare egg was estimated as 197%~87% higher than the usual egg price. The results of the TOBIT analysis were as follow. In the first experiment, birth year in WTP, and birth year and monthly income were statistically significant. The results of the second experiment were as follow. In the experiment for studdents, genger, birth year, and residental area in WTP, and sex, birth year, residentail are, and monthly income in WTA were statistically significant. In the experiment for housewives, birth year in WTP, and birth year, marital status, family member in WTA were statistically significant.
강선문,이익선,오상집,김거유,이성기,Kang, Sun-Moon,Lee, Ik-Sun,Ohh, Sang-Jip,Kim, Gur-Yoo,Lee, Sung-Ki 한국축산식품학회 2011 한국축산식품학회지 Vol.31 No.1
This study was conducted to investigate the effect of a deep sea water (DSW) supplement on the quality characteristics of chicken meat. One-day-old broiler chicks (Ross 308) were assigned to three groups and supplemented with water (control) or DSW diluted with deionized water at 1:40 (DSW1:40) and 1:20 (DSW1:20) ratios, respectively, for 28 d. The control was fed a basal diet containing 0.18% salt. Five birds were slaughtered from each group, and the breast meat was collected and stored at $4^{\circ}C$ for 9 d. The DSW supplementation did not affect cholesterol content in the chicken meat. The DSW 1:40 supplement decreased fat content (p<0.05), water-holding capacity (p<0.05), and sodium and potassium contents (p<0.05) but increased unsaturated fatty acid content (p<0.05) and the $L^*$ value (p<0.05) of the meat. The DSW 1:20 supplement increased the $a^*$ value (p<0.05) but decreased thiobarbituric acid reactive substance inhibition, the $L^*$ value (p<0.05), and the $b^*$ value (p<0.05) in chicken meat. However, the DSW 1:20 supplement did not affect water-holding capacity, fatty acid composition, or mineral content. DSW supplementation at a higher concentration increased red color but decreased lipid oxidation stability. However, further studies are needed to support our findings. 본 연구는 육계에게 심층수를 급여했을 때 도축 후 닭고기의 품질 특성에 미치는 영향을 구명하고자 실시하였다. 1일령 육용 병아리(Ross 308)를 음용수의 종류에 따라 세 처리구로 나누어 각각 식수(대조구)와1:40 및 1:20(심층수:증류수)의 비율로 희석한 심층수들을 28일 동안 급여하였으며, 대조구의 경우 0.18% 소금이 첨가된 기초사료를 급여하였다. 육성 완료 후 각 처리구마다 5수씩 도살하여 가슴육을 채취한 후 $4^{\circ}C$에서 9일 동안 저장하였다. 그 결과, 1:40 및 1:20 심층수의 급여 모두 닭고기의 콜레스테롤 함량에 영향을 미치지는 못하였다. 하지만 1:40으로 희석한 심층수를 급여시 지방 함량, 보수력, 나트륨과 칼륨 함량이 감소하였으나(p<0.05), 불포화지방산 함량과 명도는 증가하였다(p<0.05). 1:20으로 희석한 심층수의 경우 적색도가 증가하였으나(p<0.05), 명도와 황색도(p<0.05), TBARS 억제력은 감소하였다. 반면에 보수력, 지방산 조성과 무기질 함량에는 영향을 미치지 못하였다. 따라서 심층수의 급여 농도가 증가함에 따라 닭고기의 육색이 더 붉어졌으나, 지방산화 안정성은 감소하였다. 하지만 다른 육질 항목들에 대한 급여 효과를 명확히 알기 위해서는 추가 연구가 필요하다고 판단된다.
정윤필,노성훈,오상집,이종인,Jung, Yun-Pil,Roh, Sung-Hoon,Ohh, Sang-Jip,Lee, Jong-In 한국축산환경학회 2010 축산시설환경학회지 Vol.16 No.1
본 연구에서는 동물복지형 축산물의 경제적 가치를 국내외의 선행연구를 통하여 알아보고자 하였다. 이 연구를 위하여 국내 외에서 발간된 다양한 연구결과를 참고하였다. 분석결과 국내 외 모두 이 분야에 대한 연구가 그리 활발하지 않다는 점을 발견하였다. 분석은 소고기, 돼지고기, 닭고기, 칠면조고기 등의 육류와 계란에 대한 소비자들의 의식조사가 주를 이루고 있었다. 여기에 사용된 데이터는 설문조사를 통한 데이터가 주를 이루고 있었으며, Lexis-Nexis databases, 소고기, 돼지고기, 가금육, 비육류 식품에 대한 분기별 소비량과 소비자가격, 그리고 경매실험을 통한 데이터 등이 사용되었다. 한편, 분석모형으로는 Random parameters logit and latent c1ass model, WTP 분석, Roterdam model, Pearson's Chi test, Mann-Whitney U-test, Kruskal-Wallis test, structural equation model, 회귀분석, Target-costing, 그리고 conjoint 분석 등이 사용되었다. The purpose of the study is to review current studies for economic values on livestock products produced by animal welfare. In order to review the topic, published research papers and reports were reviewed in the world. As the result of the study, the studies for the topic are not researched actively. The main ideas for the studies were consumer survey on meats and egg. Data were questionnaire, Lexis-Nexis databases, consumptions and prices on meats, auction data. Tools for analyses were Random parameters logit and latent class model, WTP analysis, Roterdam model, Pearson's Chi test, Mann-Whitney V-test, Kruskal-Wallis test, structural equation model, regression model, Target-costing, and conjoint analysis.