항공사에 대한 온라인 구전이 승객행동에 미치는 영향에 관한 연구

김용숙,박진우,Kim, Yong-Sook,Park, Jin-Woo 한국항공운항학회 2017 한국항공운항학회지 Vol.25 No.2

The ultimate aim of this research is to analyze the effects of on-line word of mouth (WOM) regarding airlines on behavior intention of airline passengers through information accommodation, attitude and trust. For the purpose, we have carried out a questionnaire survey with passengers who have used airline social media and websites as target, and analyzed a total of 362 copies of the questionnaire using structural equation. As a result of analysis, on-line WOM turned out to have a significant effect on accommodation, and the accommodation turned out to have significant effects on attitude and trust. Also, attitude turned out to have a significant effect on trust, and the trust turned out to have a significant effect on behavior intention. This research has significance in that it can help establish a WOM marketing strategy of airlines through grasping the actual situation of on-line WOM of airlines and present a possibility of WOM marketing utilizing social media as an appropriate marketing for aviation industry. At the same time, it also has an academic significance in that it predicted actual behavior intention of passengers who have used on-line WOM on airlines.

고학력사회의 과제와 전망

김용숙,Kim, Yong-Suk 한국대학교육협의회 1986 大學敎育 Vol.20 No.-

논문편 : 섬유제품 생산자의 환경의식과 환경보전행동

김용숙,신상옥 ( Yong Sook Kim,Sang Ock Shin ) 대한가정학회 1996 Human Ecology Research(HER) Vol.34 No.5

교직의 여성화에 문제있다

김용숙,Kim, Yong-Suk 한국대학교육협의회 1987 大學敎育 Vol.27 No.-

학습클리닉에 의뢰된 아동들의 인지기능 특성

김홍근(Hongkeun Kim),김진구(Jin-Goo Kim),김용숙(Yong Suk Kim) 한국재활심리학회 2011 재활심리연구 Vol.18 No.2

본 연구의 목적은 학습클리닉에 의뢰된 아동들의 인지적 특성을 알아보는 것이었다. 이를 위해 학습클리닉 아동군과 일반 아동군에게 아동용 Wechsler 지능검사 와 아동용 Kims 전두엽-관리기능 신경심리검사 를 실시하였다. 주요 결과는 다음 세 가지였다. 첫째 학습클리닉 아동군은 일반지능에 비해 관리기능(executive function)이 유의하게 낮았다. 이 결과는 자기조절학습 능력이 낮은 아동들이 학습클리닉에 많이 의뢰되고 있음을 제시한다. 둘째 학습클리닉 아동군은 일반지능수준에서 예견되는 것에 비해 학업성취도가 유의하게 낮았다. 이 결과는 일반지능에 비해 관리기능이 상대적으로 낮은 것에 기인할 수 있다. 셋째 학습클리닉 아동군과 일반 아동군 공히 관리기능은 일반지능에 비해 학업성취도의 보다 강력한 예언변인이었다. 결론적으로 학습클리닉에 의뢰되는 아동들 중 상당수가 관리기능에 약점이 있으며 이들의 학업성취도는 지능수준에서 예견되는 것에 비해 낮은 경향이 있다. 그러므로 학습클리닉 아동들의 심리평가에는 관리기능의 점검이 중요하다. 또한 이 아동들의 중재 프로그램에서도 관리기능에 초점을 맞춘 내용이 필요하다. This study investigated cognitive functions of children referred to a learning clinic. To this end we administered K-WAIS-Ⅲ and Kims Frontal-Executive Function Test for Children to a sample of learning-clinic children and a sample of control children. There were three main findings. First learning-clinic children had significantly lower executive function relative to their general intelligence. This finding suggests that many learning-clinic children have weak self-regulated learning ability. Second learning-clinic children showed significantly lower academic achievement relative to their general intelligence. This finding indicates that executive function has significant impact on academic achievement. Third in both learning-clinic and control children executive function was a more powerful predictor of academic achievement than general intelligence. In conclusion many learning-clinic children have weak executive function and their academic achievement tends to be low relative to their general intelligence. Thus executive function should be given more emphasis in psychological assessment as well as intervention programs for these children.

대구 지역 영아의 수면/활동 양상에 관한 연구

김미예 ( Mi Ye Kim ),고효정 ( Hyo Jung Koh ),신영희 ( Young Hee Shin ),김영희 ( Young Hee Kim ),오진아 ( Jin A Oh ),김혜영 ( Hye Young Kim ),이은주 ( Eun Ju Lee ),김용숙 ( Yong Sook Kim ) 부모자녀건강학회 2000 부모자녀건강학회지 Vol.3 No.2

성인 여성들의 로하스 라이프스타일에 따른 환경오염 인지와 친환경 의류에 대한 태도

김용숙 ( Yong Sook Kim ) 복식문화학회 2010 服飾文化硏究 Vol.18 No.3

멀티미디어 동화 활동이 유아의 친사회적 행동에 미치는 영향

김용숙(Kim, Yong-Sook),성영란(Ran, Sung-Young),유지은(Yoo, Ji-Eun) 한국산학기술학회 2015 한국산학기술학회논문지 Vol.16 No.7

본 연구의 연구목적은 멀티미디어 동화와 그림 동화 듣기 활동이 유아의 친사회적 행동에 미치는 영향을 비교하여 봄으로써 교수-학습 과정에 효과적인 교수매체를 알아보고자 한다. 연구대상은 대전 D어린이집 만 5세 각 20명씩 총 40명으 로 비교집단과 실험집단으로 구성하였으며, 자료 분석 방법은 빈도분석과 t-검증을 실시하였다. 연구 결과는 유아의 친사회적 행동에 있어 멀티미디어 동화 듣기 활동이 효과가 있는 것으로 나타났으며, 하위 요인별로는 대인관계형성 능력, 유아교육기 관 적응 능력에 유의미한 차이가 있는 것으로 나타났다. 따라서 유아교육현장에서의 질 높고 다양한 교육을 위해서는 기존의 평면적인 교수매체 보다는 멀티미디어 교수매체를 활용하는 것이 더 효과적임을 알 수 있었다. The purpose of this study is to investigate effective teaching media for infants' teaching-learning process by comparing the effects of multimedia fairytale activities and picture fairytale listening activities on infants' prosocial actions. Following the purpose of this study, we studied any effect to infants’ prosocial actions from multimedia fairytale activities by dividing in two groups. This study was conducted with 5-year-old infants (total 40; 20 experimental group & 20 comparison group) in D daycare center in Daejeon. Verifying data tool were time series corresponding t-test, independent t-test and multi-variant analyses. As a result, multimedia fairytale listening activities are more effective for infants' prosocial actions. It has meaningful difference in the interpersonal relationship skills and early childhood education adapt which is sub-area of infant’s prosocial actions. So, for various and high-quality early childhood education, using multimedia teaching media is more effective than existing teaching media.

성인 여성들의 모발관리행동과 모발화장품 만족도

김용숙(Yong Sook Kim),이지영(Ji Young Lee) 한국복식학회 2002 服飾 Vol.52 No.8

The purpose of this study was to identify the hair management behavior and satisfaction of hair care products of women. A self-administered questionnaire developed by researchers was used. The subjects were 500 women who were residing in Chonbuk province from Aug, to Sep, 2002. Frequencies, percentages, means, and standard deviations were calculated. And One-way ANOVA and t-test were done. The results were as follows: 1. Most women were satisfied with the condition, gloss, and thickness of their hair, but unsatisfied with their hair color. As they were getting older, their satisfaction were lowered about their hair condition and gloss. 2. Most women went to beauty shops once or twice a month to have their hair permanent waved or cut, and some for dyeing or dry. Few women went to beauty shop for make-up and peticures. 3. Women did frequent hair management behaviors such as cleansing, style, and providing nutrition, but caring dandruff and preventing alopecia were relatively less. Older or married women did more frequent hair management behaviors such as caring dandruff, preventing alopecia, dyeing, styling, and providing nutrition. Women used cleansing products to manage their hair, and styling products and nutrients to provide their hair with nutrition. 4. Specially price and efficiency satisfaction of dandruff care products, alopecia preventing products, dyeing products were very low.

노년기 여성의 의복추구혜택에 따른 시장세분화

김용숙(Yong Sook Kim) 한국복식학회 2000 服飾 Vol.50 No.8

The purposes of this study were to segment the elderly women`s apparel market according to their benefits sought and to develop the profiles of each segment. Questionnaire survey was done to 500 elderly women aged over 55 in Chonbuk province from Mar. 1 to Mar. 15, 2000, and 360 questionnaires were used. Frequencies, percentages, means, factor analysis, cluster analysis, χ^2-test, and ANOVA were done with SPSS Win+. Duncan`s Multiple Range test was followed. The factors of clothing benefits were consisted of fashion, brand loyalty, economy, practicality, activity, and utility. The elderly women were segmented into 4 groups of the reasonability pursuit, the economy & practicality, the benefit unconscious, and the fashion & brand pursuit. The fashion information sources were divided into mass communication-dominated source and point-of-purchase & consumer-dominated source. The factors of store patronage criteria were divided into product assortment, convenience, and additive service. The economy and practicality pursuit selected their clothing with the help of others, used any kind of information sources less, considered convience of the store more, shopped at traditional market, group size was the biggest, was the oldest, and educated less. The reasonability pursuit selected their clothing by themselves, used all kind of information sources, considered many facets of stores, shopped at department store, was younger, healthier, educated more, and lived with husband more. The benefit unconscious spent less money to their clothing, lower usage of information sources, selected their clothing with the help of others, considered all facets of stores less, shopped at moderate or volume zone apparel market or traditional market, was older, healthy, and involved the widowed more. The fashion and brand pursuit spent more money to clothing, considered the product assortment or additive service of store more, shopped at department store, and selected their clothing by themselves, group size was the smallest, was younger, educated more, healthy, and showed a tendency of living with husband.