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      • 창업요인이 경쟁우위와 경영성과에 미치는 영향에 관한 연구

        김예정,오영호 한국경영실무학회 2020 한국경영실무학회지 Vol.6 No.2

        본 연구는 창업요인의 경험, 자금조달능력, 마케팅능력이 경쟁우위와 경영성과에 미치는 영향에 관한 연구이다. 분석결과 첫째, 경험은 경쟁우위에 중요한 영향을 미치는 것으로 나타났다. 둘째, 자금조달능력은 경쟁우위에 부정적인 영향을 미치는 것으로 나타났다. 이는 설문대상자가 초기창업 을 경영하는 대상자들이 많아 정부자금 등의 타인자본금을 활용하지 못한 현실적인 부분이 반영된 결과라고 판단된다. 셋째, 마케팅능력은 경쟁우위에 중요한 영향을 미치는 것으로 나타났다. 넷째, 경쟁우위는 경영성과에 중요한 영향을 미치는 것으로 나타났다. 이러한 결과를 요약해 보면, 창업자의 경험 및 마케팅경영관리경험, 업종경험 등은 창업요인의 중요한 영향이 될 수 있으며, 이를 바탕으로 마케팅능력을 활용하여 차별화된 경쟁우위 및 원가경 쟁우위를 통해 재무성과에도 영향을 미칠 수 있음을 알 수 있다. 따라서 창업자는 사업아이템을 선정할 때 창업자의 경험을 토대로 철저한 준비과정을 통해 사전 준비과정의 중요성을 인지하고, 정부는 창업가의 역량을 향상시키기 위한 창업교육, 사업컨설팅 등 의 체계적인 프로세스를 구축하여 성공적인 창업이 이뤄질 수 있도록 지원해야 할 것으로 사료된 다. 또한 창업자는 창업사전 준비과정을 철저히 분석하고 검토하여 성공적인 창업을 이룰 수 있는 밑거름이 되어야 할 것이다. Due to the long-term recession of the domestic economy and the increase in the minimum hourly wage, the situation in the job market is getting worse, resulting in the fact that the unemployment rate is increasing and that the employment difficulties of young people are becoming serious social problems. In this regard, this study aims to pursue differentiated research objectives and results by analyzing the effects of entrepreneurial experiences (management experience, industry experience and start-up experience), financing capability of having a critical importance to the survival of businesses and marketing capability on the competitive advantage and business performance. The results of this study are summarized as follows. First, entrepreneurial experiences have a positive (+) effect on competitive advantage, meaning that they are an important factor to achieving the competitive advantage. Second, it was found that the financing capability does not seem to significantly affect the competitive advantage. This result is primarily due to the fact that most of the survey respondents are new start-ups and thus they have the difficulty in raising fund by themselves. What is worse, since the government start-up support system operates in the form of collateralized loan, it is not easy for them to obtain financial support from government. Therefore, it is necessary to innovate the government's support system by establishing the fund for start-ups, so that the entrepreneurs can successfully start up without the difficulty of financing. Third, marketing capability has a positive effect on the competitive advantage. This result means that a variety of marketing strategies to satisfy customers' needs are very crucial to the competitive advantage. Fourth, competitive advantage has a positive (+) effect on the business performance. This result implies that product and service differentiation strategies ultimately affect business results such as sales and net profit. Based on the results of this study, it can be concluded that entrepreneurs can gain a competitive advantage if they have differentiated marketing capability based on their own experiences, which ultimately has a positive effect on the business performance. In addition, regarding the financing, which is one of the biggest difficulties in the initial start-ups, it is necessary to innovate the government support policy such as the establishment of the fund for start-ups so that the entrepreneurs can overcome this problem and start up the successful businesses.

      • KCI등재

        창업의지 및 자금조달과 사업능력이 재무성과에 미치는 영향에 관한 연구: 포항지역 소상공인을 중심으로

        김예정 한국국제회계학회 2019 국제회계연구 Vol.0 No.85

        With the continued growth without employment under the uncertain economic environment recently, start-ups have become a necessity, not an option. Start-ups have become a useful means of creating jobs, and in this regard, the number of start-ups of small-scale has increased. This study analyzes (1) the effect of entrepreneurial intention on the business ability and financial performance, (2) the effect of financing on the business ability and financial performance, and (3) the effect of business ability on the financial performance. The results of this study are summarized as follows. First, it was found that the entrepreneurial intention has a positive (+) effect on the business ability and financial performance. This means that the entrepreneur's strong intention in the process of starting a new business has a crucial effect on the business ability and financial performance, such as securing technical competence to enhance competitiveness and marketing ability to meet customer's needs. Second, it was found that financing has a positive (+) effect on the business ability, however, it does not have a significant impact on the financial performance. This result is primarily due to the fact that most of the subjects surveyed are first-time start-ups, suggesting that the government should introduce a systematic support program to help solve the financial liquidity of the first-time entrepreneurs. Third, it was seen that business ability has a positive (+) effect on the financial performance. This means that the business ability, such as the entrepreneur's technical ability and marketing ability to meet the customers' needs, will eventually affect sales and operating profits of start-ups. 최근 불확실한 경제 환경 속에 고용 없는 성장이 지속되면서, 창업이 선택이 아닌 필수의 시대가 되었다. 창업은 고용창출을 위한 유용한 수단이 되었으며, 이러한 시대적 상황으로 소자본으로 소규모의 기업을 창업하는 소상공인의 창업이 늘어나고 있다. 이에 본 연구에서는 창업의지가 사업능력 및 재무성과에 미치는 영향과, 자금조달이 사업능력과 재무성과에 미치는 영향, 그리고 사업능력이 재무성과에 미치는 영향관계를 실증분석 함으로써 선행연구와 차별화된 연구목적 및 성과를 추구하고자 한다. 본 연구의 결과를 요약해보면 다음과 같다. 첫째, 창업의지는 사업능력 및 재무성과에 유의한 정(+)의 영향을 미치는 것으로 나타났다. 이는 창업자가 새롭게 사업을 시작하는 과정에서 창업자의 강한의지는, 경쟁력 제고를 위한 기술역량을 확보하고 고객의 욕구를 충족시키기 위한 마케팅역량 등 사업능력 및 재무성과에 결정적인 영향을 미친다는 것을 의미한다. 둘째, 자금조달은 사업능력에 유의한 정(+)의 영향을 미치는 것으로 나타났다. 그러나, 자금조달은 재무성과에는 유의한 영향을 미치지 않는 것으로 나타났다. 이는 설문대상자의 대부분이 초기창업자라는 특성 때문인 것으로 판단된다. 이는 초기창업자들의 자금 유동성을 해결하기 위한 정부의 체계적인 프로그램 도입이 필요할 것으로 사료된다. 셋째, 사업능력은 재무성과에 유의한 정(+)의 영향을 미치는 것으로 나타났다. 이는 창업자의 기술능력과 고객의 욕구를 충족시키려는 마케팅능력 등 사업능력은 결국 매출액, 영업이익 등에 영향을 미친다는 것을 의미한다.

      • KCI등재

        데이팅관계에서 폭력집단의 특성과 신체적 폭력 발생의 맥락

        김예정,득성 한국가족관계학회 1999 한국가족관계학회지 Vol.4 No.2

        This research is based on the survey on people who have used violence in their fight with partners. Specifically this study will shed light on the differences between the so-called 'violent group' and 'non-violent group' and patterns of violence, characteristics of habitual aggressors(using physical violence). First, couples who have experienced physical violence("violence group") are more likely to have suffered from parents' fighting, child abuse and school violence than those who have not("non-violent group"). The violent group is more likely to put a firm grip on their partners and to be receptive to violence. And "violence group" faces more conflicts in their relationship and has less family income. In addition, violence group contains more men than women. Secondly, physical violence tends to occur when couples have strong ties-one extra ordinarily loyal to the other and go out together very frequently. The biggest reason behind conflicts is over-expectation toward each other. Relatively modest types of violence such as slapping the cheeks are most often used. Previous studies show that violence occurs when one of the couple exerts threatening physical action against the other. But this study unveils that people use physical violence when they feel overlooked or extremely angry. The victim of the violence, in turn, tends to use violence in response to the physical aggression he or she received. Then the aggressor feels regret and apologizes to the victim. To put it another way, after fights involving physical violence the couple often maintains their relationship as if nothing happened. In some cases the relationship even improves after the couple experience physical violence. Violence occurs mostly in public places. Some people use violence when they are drunk. Besides, physical violence can be caused by verbal attacks such as insult, unexpected behavior, loss of self-esteem and harsh criticism.

      • KCI등재

        CSR활동이 기업가치에 미치는 영향

        김예정 한국국제회계학회 2019 국제회계연구 Vol.0 No.87

        Due to the recent changes in the business environment, a variety of stakeholders, such as investors and consumers, have called for corporate social responsibilities (CSR) that create social values beyond economic value. However, previous studies have failed to classify CSR activities as CSR authenticity, CSR consistency, CSR relevance, and CSR discrimination, and to identify the interrelationships between these factors and the corporate image, organizational identification and firm value. In contrast to the previous studies, this study analyzes the effects of CSR authenticity, CSR consistency, CSR relevance, and CSR discrimination on corporate image, organizational identification and firm value systematically by establishing a single integrated structural equation model. The results of this study are as follows. The hypothesis that CSR authenticity has an effect on the corporate image was accepted. However, the hypothesis that CSR authenticity affects the organizational identification was rejected. Whereas the hypothesis that CSR consistency affects the corporate image was adopted, the hypothesis that CSR consistence affects the organizational identification was rejected. The hypothesis that CSR relevance has an impact on the corporate image was rejected, however, the hypothesis that CSR relevance has an effect on the organizational identification was adopted. The hypothesis that CSR discrimination affects the corporate image was rejected. On the other hand, the hypothesis that CSR discrimination has an effect on the organizational identification was adopted. Furthermore, the hypothesis that the corporate image has an effect on the organizational identification was adopted. The hypothesis that the corporate image affects the firm value was adopted. In addition, the hypothesis that the organizational identification has an effect on the firm value was also adopted. 최근 경영환경의 변화로 인해 기업의 영향력이 있는 투자자, 소비자 등의 다양한 이해관계자들은 경제적 가치 창출을 넘어 사회적 가치를 창출하는 기업의 사회적 책임(CSR: Corporate Social Responsibility)을 요구하고 있다. 최근 기업에서 차별화된 CSR활동을 시행하기 위한 노력을 하고 있으나, 조직구성원들의 CSR활동에 대한 의지 및 중요성 인식에 대한 선행연구가 미흡하다. 따라서 본 연구에서는 포항지역의 대표기업인 포스코 및 외주파트너사의 직원들을 대상으로 CSR활동의 속성을 CSR진정성, CSR일관성, CSR연관성, CSR차별성으로 분류하여 CSR활동이 기업이미지 및 조직동일시에 미치는 영향과 궁극적으로, 기업가치에 어떠한 영향을 미치는지에 대한 분석을 통해 대기업에서 수행하고 있는 CSR활동이 실제 CSR활동을 수행하고 있는 조직구성원들이 어떠한 영향을 미치는지 분석하고자 하였다. 본 연구의 결과는 다음과 같다. 첫째, CSR진정성은 기업이미지에 유의한 정(+)의 영향을 미치는 것으로 나타났으나, CSR진정성이 조직동일시에는 유의하지 않는 결과로 나타났다. 둘째, CSR일관성은 기업이미지에 유의한 정(+)의 영향을 미치는 것으로 나타났으나, CSR일관성은 조직동일시에는 유의하지 않는 결과로 나타났다. 셋째, CSR연관성은 기업이미지에 유의하지 않는 결과로 나타났으나, CSR연관성은 조직동일시에는 유의한 정(+)의 영향을 미치는 것으로 나타났다. 넷째, CSR차별성은 기업이미지에는 유의하지 않는 결과로 나타났으나, CSR차별성은 조직동일시에는 유의한 정(+)의 영향을 미치는 것으로 나타났다. 다섯째, 기업이미지는 조직동일시 및 기업가치에 유의한 정(+)의 영향을 미치는 것으로 나타났다. 여섯째, 조직동일시는 기업가치에 유의한 정(+)의 영향을 미치는 것으로 나타났다.

      • KCI등재

        중소병원 간호사의 개인성격특성, 조직성격특성이 직무만족, 조직몰입에 미치는 영향

        김예정,유정희,조유리,임지영,Kim, Ye Jung,Yoo, Jung Hee,Joe, You Ri,Lim, Ji Young 한국가정간호학회 2018 가정간호학회지 Vol.25 No.1

        Purpose: The aim of this study was to identify how personality characteristics of individuals and organizations influence nurses' job satisfaction and organizational commitment in small-medium sized hospitals. Methods: Subjects were 186 nurses with more than one year working experience. They currently worked in four small-medium sized hospitals specialized in spinal surgery. Data were collected from June 13 to July 12, 2016 using self-recorded questionnaires. The collected data were analyzed using descriptive statistics and multiple regression analysis. Results: Among individual personality characteristics, extroversion significantly affected job satisfaction; on the other hand, extroversion and openness affected organizational commitment. In the meantime, organizational characteristics did not present statistical effects on job satisfaction and organizational commitment. Conclusion: Based on these results, we found that extroversion and openness had statistically significant influences on nurses' job satisfaction and organizational commitment in small-medium sized hospitals. Therefore, when hospitals recruit nurses, we recommend considering their personality traits in order to increase compliance with duties and organizational characteristics.

      • 유효미생물 배양액으로 수경재배한 보리싹과 밀싹의 영양성분 평가

        김예정,희선 순천향대학교 기초과학연구소 2018 순천향자연과학연구 논문집 Vol.24 No.1

        The growth, yield and nutrients contents of barley and wheat sprouts grown in the hydroponic culture using microbial fertilizer were analyzed in order to establish the optimized cultivating hydroponic condition. After 5 and 7 days of cultivation, plant heights were measured and ranged from 8.4 to 21.8 cm. The macronutrients contents analyzed by the AOAC method showed that barley sprouts showed 3 times higher carbohydrate contents after 7 days compared to the 5 days of cultivation. Protein contents were not different though crude fat contents were decreased after 7 days compared to the 5 days. Wheat sprouts showed higher carbohydrate contents after 5 days than 7 days. However, the protein contents of wheat sprouts increased after 7 days while crude fat contents showed no differences after 5 and 7 days of cultivation. Barley sprouts showed high vit C and pyridoxine contents after 5 days. Wheat sprouts showed 7.50mg/100g of vit C and 93.57mg/100g of pyridoxine after 7 days. Vit E isomers in barley sprouts were higher after 7 days while no differences were observed in wheat sprouts. Gamma-tocotrienol was only detected after 7 days in wheat sprouts. Mineral concentrations were analyzed using ICP. In barley, Na, Ca, P, Fe, Cu, Zn, Se contents were increased after 7 days of cultivation. In wheat, P, Mg, Cu, Se were increased after 7 days, while Na, Ca, Fe, Zn concentrations did not increased after 7 days of cultivation. Barley sprouts showed the highest nutrients contents at 5 days of cultivation while wheat sprouts showed higher nutrients contents after 7 days. Both wheat and barely sprouts showed higher nutrients contents than grains except niacin.

      • KCI등재
      • KCI등재

        창업의지가 창업성과에 미치는 영향: 창업역량 및 차별화 경쟁우위의 매개효과를 중심으로

        김예정 한국벤처창업학회 2019 벤처창업연구 Vol.14 No.4

        Recently, as young and senior entrepreneurs are getting interested in starting a business, the domestic startup rate is gradually increasing. However, the survival rate of start-ups is so low. In this regard, this study empirically examines how the entrepreneurial intention affects both financial and non-financial start-up performances through the intermediation effects of experiential competence, financing competency, marketing competence and differentiated competitive advantage. In doing so, the purpose of this study is to find out the key elements to successful start-ups. To this end, the survey results of 200 start-ups in Pohang from January 21 to February 1, 2019 were used to test the research hypotheses. The results of the study are summarized as follows. First, it is shown that the entrepreneurial intention have a positive effect on the experiential competence, financing competence and marketing competence. Second, it is found that both experiential competence and marketing competence have significant positive effects on the differentiated competitive advantage. On the other hand, the financing competence has not been shown to have a significant effect on the differentiated competitive advantage, which might result from the characteristic of the data that most of the respondents are from new businesses. Third, it is shown that the differentiated competitive advantage has a positive effect on both financial and non-financial performances. In conclusion, the results of this study suggest a theoretical basis for the successful start-up performance. Namely, it is necessary for the founders of start-ups to secure differentiated competitive advantage through the entrepreneurial intention and the entrepreneurial competences such as financing competence and marketing competence because the differentiated competitive advantage leads to the successful financial and non-financial start-up performances. In addition, the results of this study suggest to both entrepreneurs and managers that for the successful business performance, it is important for them to make continuous efforts to come up with new ideas and to reinforce financing and marketing activities in order to achieve the differentiated competitive advantage. 최근 청년창업자 및 시니어창업자들의 창업에 대한 관심이 높아지면서, 국내 창업률은 점차적으로 증가하고 있다. 그러나 창업기업의 생존율은 낮아 창업성과가 미비하다. 이에 본 연구에서는 창업성과를 높이기 위한 방안을 찾고자 창업의지가 창업역량요인의 경험역량, 자금조달역량, 마케팅역량 및 차별화경쟁우위를 통해 재무성과 및 비재무성과에 어떠한 영향을 미치는지에 대하여 실증분석하였다. 이를 위해 2019년 1월 21일부터 2월 1일까지 포항지역의 창업가 200명을 대상으로 실시한 설문조사 결과를 가설검증에 활용하였다. 연구결과를 요약하면 다음과 같다. 첫째, 창업의지는 경험역량, 자금조달역량, 마케팅역량에 유의한 정(+)의 영향을 미치는 것으로 나타났다. 둘째, 경험역량, 마케팅역량은 차별화경쟁우위에 유의한 정(+)의 영향을 미치는 것으로 나타났다. 반면에 자금역량은 차별화경쟁우위에 유의한 영향을 미치지 않는 것으로 나타났는데, 이는 설문대상자의 대부분이 신규사업자라는 분석대상자의 특성이 반영된 결과로 판단된다. 셋째, 차별화경쟁우위는 재무성과, 비재무성과에 정(+)의 영향을 미치는 것으로 나타났다. 결론적으로 본 연구에서는 성공적인 창업성과를 위해서는 창업자의 창업의지 및 창업역량의 자금조달역량, 마케팅역량을 통해 차별화경쟁우위를 확보할 수 있다는 이론적 근거를 제시하고 있으며, 차별화경쟁우위와 창업의 재무성과 및 비재무성과 간에 유의적 관계가 있음을 밝혔다. 또한 창업자의 강한 의지를 바탕으로 새로운 아이디어를 창출하려는 노력을 기울이고, 자금투자 및 마케팅활동을 강화하여, 차별화된 경쟁우위를 확보하려는 지속적인 노력이 경영성과를 위해 필요하다는 중요한 의미를 창업자 및 경영실무자에게 제시하고 있다.

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