Sports and Culture: Exploration for the Thought of Diversity and Historical Approach

Deok Seon CHANG,Hae Yu KIM,Hyuk Jin LEE 한국스포츠과학회 2020 스포츠과학연구(JSAS) Vol.4 No.4

Purpose: This study started with interest in sport culture and is meaningful as an exploratory study to help with the basic understanding of sport culture research. Research design, data, and methodology: The approach of this study is the exploratory approach by literature reviews. This study carried out exploratory research on thinking about diversity of sports culture and the development process of sports culture by human history periods. Results: First, in thinking about cultural diversity, cultural absolutism and cultural relativism were identified. The characteristics of sports culture can identify universality, individuality and diffusion, and the attributes of sports culture included sharing, learning, accumulation, whole systematic relationship and change. Second, the characteristics of sports culture were identified by the approach of each historical era. The historical stages were divided into ancient civilizations, ancient Greece and Rome, middle ages and early modern period, and late modern period. Sports have historically been found to have a British-centered European origin or popularized in the United States. Conclusions: with the characteristics of modern sports culture, the globalization of sports culture, the prominence of sports industry and sports space marketing, and the symbiotic influence relationship of sports and mass media were examined and future directions were discussed.

초등예비교사의 지각된 스포츠문화 분석

양웅비(Yang, Woong-Bi),김현우(Kim, Hyun-Woo) 학습자중심교과교육학회 2017 학습자중심교과교육연구 Vol.17 No.18

The purpose of this study is to provide basic data for the development of alternative physical education curriculum by analyzing perceived sports culture through elementary school pre - service teachers public education. The subjects of the study were the 2nd grade students in A University of Education and the 200 students who participated in practical skill Ⅰ were random sampled. The survey w as conducted from September 19, 2016 to October 30, 2016. Data were analyzed by t test, one - way ANOVA, and covariance analysis. The results of the analysis according to the above methods and procedures are as follows. First, according to gender, boys were more a ware than girls in sports culture, mental culture and challenging culture, and festival culture, media culture, and facility culture showed no difference. Second, the difference of sport culture by residence area was found only in facility culture, and the difference was not found in other factors. Third, the differences in the degree of participation in sport activities and sports culture were found to be different in game culture, mental culture, festival culture, media culture, and challenge culture excluding facility culture. Fourth, the difference of sports culture participation and sports culture is as follows: sex culture, participation level, mental culture, living environment, participation degree, participation status, festival culture, sex, participation level, And the presence of the participant, the institutional culture was influenced by the native area and the media culture did not affect any variables. 본 연구는 초등예비교사들의 공교육을 통하여 지각된 스포츠문화를 분석하여 학생 맞춤형 체육교육과정을 수립하는데 기초자료를 제공하고자 하였다. 연구대상은 A광역시 2학년 교대생을 모집단으로 하였고 체육실기Ⅰ을 수강하는 200명을 대상으로 무선표집하였다. 조사일정은 2016년 9월 19일부터 10월 30일까지 설문과 심층 면담을 실시하였다. 자료의 분석은 t검정, 일원변량분석, 공변량 분석을 활용하였다. 초등예비교사의 지각된 스포츠문화 분석의 결과는 다음과 같다. 남학생이 여학생에 비해 경기문화, 정신문화, 도전문화에 대한 인식수준이 높고 거주지역별로는 시설문 화에서만 차이가 나타났다. 스포츠 활동 참여정도와 문화의 차이에서는 시설문화를 제외한 5가지 문화요인(경기, 정신, 축제, 미디어, 도전)에서 차이가 나타났으며, 스포츠 활동 참여유무에 따른 스포츠문화의 차이는 성별과 참여정도는 경기문화에 영향을, 생활환경, 참여정도, 참여유무는 정신문화에 영향을, 성별, 참여정도, 참여유무는 축제문화에 영향을. 참여정도와 참여유무는 도전문화에 영향을, 출신지역은 시설문화에만 영향을 미쳤고 미디어 문화는 어떠한 변인에서도 영향을 미치지 않았다.

한국 스포츠문화의 미래적 응시: 스포츠컬처리즘

김영갑 ( Kim Young-kab ) 대구가톨릭대학교 인문과학연구소 2017 인문과학연구 Vol.0 No.31

This study is for an epistemological understanding of sports-culturism as a pointing spot of Korean sports culture. The reality of Korean sports culture is that there exists an organizational contradiction between school sports and public sports due to enforcement of state-dominated Elite Sports Policy on the back side of development to a sports powerhouse, which is the reality of Korean sports culture, along with which `Victory First Policy(winning at any cost)` of Korean sports culture has been regarded as a sport ideology converged by the relationship with those ideologies of industrialization. The mechanical relation-diagram of sport ideology can be expressed as `Compressional Modern Growth→Growth First Policy→Victory First Policy(winning at any cost)` The sports culturism as a pointing spot of Korean sports culture is a trial for breaking from sport ideology in the ear of industrialization and for spreading sportsmanship in terms of culture. The key meaning of sports-culturism is the will to create an advanced sports culture. If the establishment of sports-culturism makes it possible for athletes` sportsmanship to be defined as a cultural cognizance and attitude of men playing sports, the establishment of developmental pointing spot `Chivalry→Gentlemanship→Sportsmanship→Sports-Culturism` can be a creative academic imagination.

대중문화론의 관점에서 본 스포츠 패러다임과 표출양상

이상문,김동규 한국체육철학회 2013 움직임의철학 : 한국체육철학회지 Vol.21 No.2

The purpose of this research is to review the theoretical framework related to the correlation between sport and popular culture in order to search for the paradigm that is manifested via popular culture theory’s perspective. Among the perspectives of the diverse theories of culture presented by Won Yong-jin (2004), this research focused on four theories of culture, which are culturism, structuralism, conflict oriented, and consumerism that are related to sport phenomenon. The double-sidedness of culture and consumption are the core areas that are handled by sport humanities. The sport paradigm studied from the popular culture theory’s perspective, presented in this research, is as follows. First is the sport’s culturism theory of culture. Culturism is perceived, not at the class or conflict level, but as unfolding interpretation of the public which is the main entity of popular culture newly. Second is the sport’s structuralism culture theory. Structuralism continued to force human beings to depend on structure, which was an especially important tool in case of sport. Despite the fact that sport’s function is a positive one, this research noticed that dispute may continue to rise due to the interpretation carried out merely from the structuralism viewpoint. Third is the sport’s conflict oriented theory of culture. Sometimes, sport unintentionally expresses conflicts with the popular culture. This is based on the political and social elements of conflict that are inherent to sport. There was a dispute regarding these elements. Fourth is the theory of consumption culture level approach as it concerns sport. This perspective is the basis of capitalism because repetition of consumption through re-production is the phenomenon that sustains today’s market economy. The results of the research carried out based on the above mentioned discourse could play a role in establishing sport related cultural theoretical system and base. 이 연구는 스포츠와 대중문화의 관계에 대한 이론적 틀을 검토하고, 대중문화론의 관점을 통해 나타나는 패러다임을 탐색하는데 목적이 있다. 원용진(2004)이 제시한 다양한 문화론의 관점 중 스포츠현상과 관련 있는 문화주의, 구조주의, 갈등주의, 소비주의 등 4가지의 문화론에 주목하였다. 문화에 대한 양면성과 소비라는 주제는 스포츠인문학에서 다루는 핵심 분야이다. 이 연구에서 제시한 대중문화론 관점에서의 스포츠 패러다임은 첫째, 스포츠의 문화주의 패러다임이다. 계급이나 갈등의 차원이 아니라 대중문화의 주체인 대중에 대한 해석을 새롭게 전개하는 것이 문화주의라고 보았다. 둘째, 스포츠의 구조주의 패러다임이다. 구조주의는 끊임없이 인간을 구조에 종속시켜 왔고, 특히 스포츠는 중요한 도구였다. 스포츠의 기능이 긍정적임에도 불구하고, 구조주의적으로 해석하는 것에 대한 논란이 끊이지 않고 발생할 수 있음에 유의하였다. 셋째, 스포츠의 갈등주의 패러다임이다. 스포츠는 본의 아니게 대중문화와의 갈등을 표출하기도 한다. 이는 스포츠에 내재된 정치적 사회적 갈등요소들에 의한 것으로서 그에 대한 논의가 있었다. 넷째, 스포츠의 소비주의 패러다임이다. 이러한 관점은 자본주의의 근간이다. 재생산을 통한 소비의 반복이 오늘날의 시장경제를 유지하는 현상이기 때문이다. 이상의 논의에 의한 연구결과는 스포츠와 관련된 문화적 이론체계와 기반을 구축하는데 일조할 수 있을 것이다.

Silk Road sports culture

( Chongshen Li ) 한국체육학회 2016 국제스포츠과학 학술대회 Vol.2016 No.1

Over two thousand years ago, accompanied by melodious camel bells, mankind trod a path of exchanges between Chinese and Western civilizations which was later known as the “Silk Road”. During the 1st and 2nd centuries A.D., ancient Rome, Parthia, Kushan and the Han Dynasty of China, all with prosperous powers located from west to east along the traffic arteries of the Eurasian continent. It was the very Silk Road that linked up these four countries. On this endless Silk Road, ancient Chinese, Indian, Persian, Arabic, Greek and Roman civilizations interacted and learned from each other, and jointly pushed forward the progress of human civilization. Today, the tinkle of camel bells has long disappeared in history, while the rich cultural heritages along the Silk Road, particularly those related to sports activities such as games, entertainments and athletics have provided us with a large space for studying the transmission and development of Chinese and Western sports culture. Especially against the backdrop of China’s all-round promotion of the Silk Belt and Road Initiative, tapping the sports cultural heritage on the Silk Road is of great significance for exchanges between eastern and western civilizations, particularly in the field of sports culture between China and western countries. The “Silk Road sports culture” is a concept derived from the ancient Silk Road, but it has a much richer meaning. On this trading route, large numbers of sports-related cultural sites and artifacts have been discovered, such as ancient battlefields, ancient architectures, arenas, polo courts, post roads, ancient tombs, petroglyphs, caves, as well as stoneware, potteries, weapons, bronze vessels, chariots, ancient castles, the ancient Great Wall, gold- and silverware, jade, porcelains, oracle bone inscriptions, bamboo and wooden slips, sculptures, carved stones, brick paintings, murals, paintings, paintings on plaques, silk paintings, tiles, bronze mirrors, pottery figurine, etc, all these are valuable materials for us to study the Silk Road sports culture. After thousands of years, the Silk Road sports culture is now a profound historical and cultural accretion. Today, by borrowing the historical symbol of the ancient Silk Road, we try to elucidate the abundant traditional sports culture of the Belt and Road countries so that people could have a clear understanding of the sports culture on the Silk Road, i.e., the sports culture from Chang’an to Athens and Rome, as well as the similarities, differences and influences of Chinese and Western sports culture. History is never purely the past, because its footprint has always been extending. History is a mirror of reality, while reality is a reflection of history. With more than one hundred thousand Chinese characters and five hundred photographs of cultural relics, this book unfolds before us the magnificent historical picture of sports from the rudiments of primitive sports to transmission, exchanges and integration of oriental and occidental sports culture, as well as from the “Saishe” (sacrificial rites which later evolved into sporting activities) of ancient Chang’an to Olympic movement of ancient Greece, giving us a vivid description of forms and development of various sports activities from Chang’an to Athens, Rome and other countries and regions along the Silk Road. Traditional culture is one of the most essential features of a nation, thus its disappearance often means the vanishing or loss of the national identity. As an integral part and a direct manifestation of a nation’s traditional culture, sports have a tremendous impact on the formation of ideas, spirit and physical quality of that nation. Sports are physical behaviors and a form of culture common to all mankind. To study and carry forward the sports culture is therefore indispensable for us to protect the colorful traditional culture and enrich the cultural life of human society. From the perspective of social origin, sports emerged in response to various social needs, being an important part of people’s spiritual life and a form of existence of human life. As a form of social activity, sports arose from social production and practice of life, therefore, its formation and development can only be explained by social practice.

지방체육회 조직문화 연구: 생활체육지도자를 중심으로

김민,남재준 한국웰니스학회 2022 한국웰니스학회지 Vol.17 No.3

The purpose of this study was to understand the organizational culture of leisure sports instructors of the local sports council, and to explore the organizational culture development strategy of the regional sports council. To achieve the purpose of the study, leisure sports instructors working in local sports council under the Korean Sports & Olympic Committee were selected as the population, and samples were extracted using the stratified colony wireless sampling method. After excluding 35 insincere questionnaires from the total sample, 265 usable copies were selected as the final significant sample, and confirmatory factor analysis and paired t-test were performed using SPSS 26.0 Window Version. As a result of the analysis, first, the current organizational culture of leisure sports instructors was confirmed in the order of hierarchy-market-innovation-relationship oriented culture. The result of the difference analysis confirmed that in the future, the relationship oriented culture is expected to be strengthened and the market oriented culture is to be weakened further. Second, the current organizational culture results according to gender were confirmed in the order of hierarchy-market-relationship-innovation oriented culture for men and hierarchical-market-innovation-relationship oriented culture for women. As a result of the analysis of differences, it was found that both men and women preferred the relationship oriented culture to be strengthened the most. Lastly, as for the organizational culture results by work type, it was confirmed that general leaders had a hierarchy-market-innovation-relationship oriented culture, and senior leaders had a hierarchy-relationship-market-innovation oriented culture. As a result of the difference analysis, it was found that they hoped that relationship orientation would be strengthened the most, and market oriented culture would be most weakened. This study is meaningful in providing basic data on the direction the local sports council should take in line with the spirit of the times by understanding the organizational culture of life sports leaders who play a pivotal role in the local sports association. 이 연구는 지방체육회의 지속가능성을 위해 생활체육지도자의 조직문화를 정확히 파악하고, 연구의 결과를 중심으로 지방체육회의 조직문화를 발전시키기 위한 관리 전략 모색을 하고자 하였다. 또한, 현재의 조직문화와 미래의 희망하는 조직문화 간의 격차를 실증 분석함으로써 지방체육회의 조직문화 변화관리 전략 제시에 목적이 있다. 연구목적 달성을 위해 대한체육회 산하의 지방체육회에 근무하고 있는 생활체육지도자들을 모집단으로 선정한 후 유층집락 무선 표집법을 이용하여 표본을 추출하였다. 전체 표본 중에서 불성실한 설문지 35부를 제외하고 사용 가능한 265부를 최종 유의표본으로 선정한 후 SPSS 26.0 Window Version을 이용하여 탐색적 요인분석((Exploratory factor analysis: EFA))과 대응 표본 t-검증을 시행하였다. 분석 결과 첫째, 생활체육지도자의 현재 조직문화는 위계-시장-혁신-관계지향 문화의 순서로 확인되었다. 차이 분석 결과는 미래에는 관계지향문화가 더욱 강화되기를 시장지향문화는 더 약화 될 것을 희망하고 있는 것으로 확인되었다. 둘째, 성별에 따른 현재 조직문화 결과는, 남성의 경우 위계-시장-관계-혁신 지향문화의 순서로, 여성의 경우 위계-시장-혁신-관계 지향문화의 순서로 확인되었다. 차이 분석 결과 남녀 모두에서 관계지향문화가 가장 강화되기를 선호하고 있는 것으로 나타났다. 마지막으로 근무 형태별 조직문화 결과는, 일반지도자는 위계-시장-혁신-관계지향 문화, 어르신지도자는 위계-관계-시장-혁신지향 문화로 확인되었다. 차이 분석 결과 관계지향을 가장 강화되기를, 시장지향문화가 가장 약화하기를 희망하는 것으로 나타났다. 이 연구는 지방체육회의 중추적 역할을 하는 생활체육지도자의 조직문화를 이해함으로써 시대정신에 맞는 지방체육회가 나아가야 할 방향에 관한 기초자료 제공에 의미가 있다.

건전한 스포츠문화 정착을 위한 전문체육인의 역할과 과제

조욱연,박성주,강민욱 한국체육정책학회 2018 한국체육정책학회지 Vol.16 No.2

Unethical or illegal acts of athletes are damaging the 'fairness' aspect of sports. A more serious problem is the increasing tendency of players to play games, take drugs, and violence. Deviations in the domestic elite sport culture are becoming serious threats to prevent the formation of a healthy sports culture. In order to eliminate these threats, it is necessary to try to find a fundamental solution from the viewpoint of social structure, not to think about the problem of deviations that arise in the sports field. The purpose of this study is to analyze the roles and tasks of professional athletes for the settlement of healthy sports culture on the premise that the concept of deviant overculture is useful in understanding domestic elite sport culture. The creation of a mature sports culture would be the only way to enhance the ideals and values ​​that sports pursues. Therefore, the following suggestions are suggested by the policy of fostering professional athletes to settle a healthy sports culture. First, visual transition to abuse sports culture. In order to normalize the abnormal practices of Korean sports culture, we must concentrate all our attention and ability. It is necessary to establish a comprehensive and systematic cooperative system of all members and related organizations to create and share sports culture, not individual, and to transform the viewpoint from the individual dimension to the social structure dimension. Second, regular sports ethics training is conducted. Basic ethical theory, social role of sports, sports ethics as a sports person, moral responsibility and duty, sports ethics education should include social ethics and macro ethical contents which can include social context about sport will be.

엘리트스포츠에 대한 문화철학적 고찰

김정효,남궁영호 한국체육철학회 2009 움직임의철학 : 한국체육철학회지 Vol.17 No.1

엘리트스포츠는 국민에게 희망과 용기를 주는 것은 물론이고 국위 선양의 첨병으로서 국민에게 기여하는 정서적 효과가 매우 크다. 그러나 한편으로 생활체육과 사회체육의 발전을 가로막는 장애물로 지목되기도 한다. 이러한 이중적 관점의 대립은 엘리트스포츠 자체에 대한 논의가 지나치게 대중주의적 관점에 기대어 온 것에 기인한다. 본 연구는 엘리트스포츠의 당위성을 국가주의와 같은 정치, 사회학적 관점이 아닌 문화철학적 스펙트럼을 통해 고찰해 본 것이다. 엘리트스포츠는 한국 사회만이 가지는 독특한 스포츠문화로서 그 태생적 한계와 가능성을 동시에 지니고 있다. 국가에 의한 스포츠의 독점이라는 측면에서 바라볼 경우 부정적이고 후진적인 현상으로 파악되지만, 이미 한국적 스포츠 문화의 하나로 존재하는 이상 보다 깊이 있는 시각으로 접근할 경우 새로운 패러다임으로 기능할 여지를 남긴다. 그 새로운 시각과 접근을 본 연구에서는 스포츠가 문화로서 갖는 자기발전성에서 찾았다. 이를 통해 엘리트스포츠와 권력의 관계가 스포츠의 특수한 일면에 대한 과장에 기초하고 있음을 밝힘으로써 이데올로기적 장치로서의 엘리트스포츠가 갖는 한계를 분명히 할 수 있었다. 엘리트스포츠의 본원적 모습은 스포츠 자체의 문화적 특성과 그것이 갖는 문화로서의 존재근거를 획득함으로써 가능해진다. 이러한 관점을 통해 엘리트스포츠와 대중스포츠는 전자를 통해 창출된 새로운 운동문화가 후자를 매개로 상호 작용하는 보완적 관계에 있으며, 이를 원활히 만드는 일이 무엇보다 중요하다는 사실을 지적하였다. This paper aimed to provide understanding of Elite Sport in terms of cultural philosophy. Elite sport is a concept which is used only in Korea for politics to promote national pride. For this reason, sometimes the excellent national athletes make a deep impression on Koreans with the national anthem after winning in Olympic games. On the other hand, elite sport has been an obstacle to the development of lifelong sports. These opposing evaluations mean that the existing argument over sports mainly focus on populism and that elite sport has the limit and possibility at the same time as the original sport culture in Korea. Based on the idea that the nation has a monopoly on sports, the sports environment of Korea is under very negative and deplorable circumstances. However, since elite sport already settled as sport culture in Korea, a deeper approach is requested for the possibility of new sport culture paradigm. This study showed that the possibility could be found in one of the cultural aspects of sports, self-expandability. The past elite sport was based on the exaggerated political utilizations and it is one of the distorted culture that has a limit fundamentally. When elite sport recovers cultural self-subsistence, sport will be able to free itself from political influences. In conclusion, elite sport and lifelong sport have relationship of mutual development from the viewpoint of culture. The new culture of athletics that has been made by elite sport acts as a medium of lifelong sport.

스포츠팬의 문화적 함의

김석기,김지혁 한국체육철학회 2014 움직임의철학 : 한국체육철학회지 Vol.22 No.2

스포츠팬 문화는 스포츠에 보편적으로 나타나는 특징이다. 스포츠팬은 자발적으로 모여 특정 스포츠나 스포츠 스타의 대상을 선택하여 자신들의 문화를 만들어가는 현상이다. 최근의 스포츠팬들은 수동적인 관람자에서 벗어나 스스로의 선택과 기호에 맞게 스포츠를 재구성함으로 스포츠문화 창출의 능동적인 주체자로서 하나의 거대한 스포츠의 문화적 수요를 이끌어 내고 있다. 동시에 그들이 속한 사회 속에서 스포츠의 의미를 적극적으로 해독하는 창조적 문화실천으로 자신들의 독자적인 스포츠문화 형식을 창출해 내고 있는 것이다. 이러한 스포츠팬의 실천 영역은 지배 문화가 만들어 놓은 사회 제도를 뛰어 넘는 문화자본의 형태를 띠고 있는 것이다. 또한 스포츠팬의 역동성은 최근의 뉴미디어인 다양한 SNS 환경의 변화와 함께 더욱 더 가시화되고 있다. 스포츠팬들의 조직적 활동과 집단력은 거대한 힘을 발휘하고 있으며, 스포츠팬 문화가 새로운 가치를 추출할 수 있는 가능성을 가지고 있다. 따라서 스포츠에 대한 과잉담론 시대에 스포츠팬 문화의 역동성은 스포츠를 통해서 올바른 경쟁의 질서를 유포하고 이상적인 공동사회의 모델을 제시하며 또한 그러한 조건을 만들어 나가는 스포츠팬 커뮤니티 형성에 기여할 수 있는지를 도모하여야 할 것이다. Sports fans culture is a feature that appears universally in sports. Sports fans is a phenomenon that gathered spontaneously, select the target of specific sports and sports stars, to create a culture of their own. Recently Sports fans can elicit demand for cultural giant sport as a single subject's active sports culture created by a dash down the audience passive, to rebuild the sport to suit your taste and choice of their own. At the same time, its you're creating a form of sports culture of their own creative culture practical to decipher actively the meaning of sport in society they belong. Practice area of fans of these sports is charged with a form of cultural capital that exceeds the social system that dominated culture made​​. A[so its changes in SNS environment a variety of new media recently, driving force behind the fan of these sports have surfaced more and more. Collective power is to demonstrate the enormous power and organizational activities of the sports fan, possibility that the culture of sports fans to extract new value. Therefore, the driving force behind the culture of sports fans, and also presents a model of communal ideal to spread the order of appropriate competition through the sport in excess discourse era of sports, to make such a condition it should attempt to see what you can contribute to the community formation of sports fans.

스포츠문화와 사회변화의 관계 탐색

구강본 한국응용과학기술학회 2019 한국응용과학기술학회지 Vol.36 No.4

Today's sports, by themselves, express a wide variety of phenomena and reproduce or imply complex social symbols. The definition of sports being transformed in combination with ideology, which has become a central issue in each era, has become more diverse in recent years. Recently, with the 4th Industrial Revolution leading the social phenomenon, sports culture is producing a new phenomenon. In this era, we need the study in the question of how to understand and interpret sports culture is the right approach. The struggle for survival in each discipline was expressed as a reinterpretation of sports culture. This is to answer questions about how sports culture is consumed, spread and reinterpreted. The purpose of this study is to find out the direction and directing point of sports culture. Based on such problem recognition, five types of answers to what sports culture consumes were presented. Based on this, the fairness related to school sports, sports society-club(sports clubs), sports events, sports media, and sports was suggested as a medium for the spread of sports culture. We are accepting and transforming numerous scientific civilizations to improve sports culture and to promote consumers. However, there is a pity not to define such a thing. Efforts at a more fundamental level, such as cultural regulation and fundamental directions, need to be discussed. The framework of reinterpretation of sports culture should be constantly looking for directions and answers about what to do, not just the level of interpretation. 오늘날의 스포츠는 그 자체만으로도 매우 다양한 현상을 표출하기도 하고, 복잡한 사회적 기호를 재생산하거나 의미를 내포하고 있다. 각 시대에서 중심적 이슈가 되고 있는 이데올로기와 결합하면서 변용되는 스포츠의 의미는 최근 더욱 다양해지고 있다. 최근 사회 현상을 주도하는 4차 산업혁명과 만나서 스포츠문화는 새로운 현상을 생산하고 있다. 과연 이러한 시대에 우리는 스포츠문화를 어떻게 이해하고, 해석해야 하는 것이 옳은 접근인가에 대한 고민에서 이 연구의 필요성이 있다. 각각의 학문별로 영역별로 살아남기 위한 몸부림, 그것이 스포츠문화의 재해석이라는 것으로 표현되었다. 스포츠문화가 어떻게 소비 되고, 확산되고, 재해석되어 가는가에 대한 궁금증을 해소하기 위함이다. 이를 통해 스포츠문화의 방향과 지향점을 알아보고자 하는 것이 이 연구의 목적이다. 이와 같은 문제인식을 바탕으로 스포츠문화는 무엇을 소비하는가에 대한 답을 다섯 가지 형태로 제시하였다. 이를 근거로 스포츠문화의 확산 매개체로 학교체육, 스포츠 동호회(스포츠 클럽), 스포츠이벤트, 스포츠미디어, 스포츠와 관련된 공정성을 제시하였다. 우린 수많은 과학문명을 수용하고, 변용하면서 스포츠문화를 향상시키고, 소비자에게 촉진 시키고 있다. 다만 그러한 것을 규정화 하지 못하는 아쉬움이 있다. 보다 근본적인 부분에서의 노력, 즉 문화 규정짓기와 근본적인 방향성에 대한 논의가 필요하고, 해야 한다. 스포츠문화의 재해석이라는 틀은 단지 해석의 차원이 아니라 무엇을 할 것인가에 대한 방향과 답을 끊임없이 찾아야 할 것이다.