국내 라이프스타일 브랜드를 위한 컨셉 개발 방향 제안 연구- 일본 라이프스타일 브랜드 사례를 중심으로 -

오수진,김영롱,나건 한국인더스트리얼디자인학회 2013 산업디자인학연구 Vol.7 No.4

This thesis is to suggest a new concept development strategy of lifestyle brand, which has emerged a big issue due to the changes of customer’s lifestyle and their way of thinking. In the present society, single-person household has been increased and individual value has significantly changed. New customer has been emerged and the appearance has brought the diversity of lifestyle. Thus, customer needs have been changed, and it has lead the appearance and expansion of shops with lots of lifestyle products. In this thesis, it has defined a lifestyle brand which is an inadequate field for studying its concept to analyze the situation of domestic and foreign lifestyle shop. It also has explored to classify the shops deal with lifestyle products and the customers of lifestyle shop. As a result, Japan has developed the most various lifestyle brand as a trailblazer in the field of lifestyle brand. Therefore, the thesis has studied Japanese lifestyle brands ‘Muji’ and ‘Francfranc’ which are one of the most popular lifestyle brands in Japan and also Korea for a preceding research. This study has researched the concept, product, customers and positioning of two lifestyle brands 'Muji' and 'Francfranc' and then has founded the development direction for the actual state of Korean lifestyle brand. It is not simply about the methodology of past that sells and displays the related product but suggests a new brand concept for providing new lifestyle. Lifestyle brand could bring various items for the customers’ lifestyle in a space. It also expresses the brand value including the all of the related products and culture, food and exercise added entertainment elements in lifestyle concept. So, the thesis has studied the new concept development direction that suggests lifestyle trend for the improvement of lifestyle brand in Korea. 본 연구는 국내 소비자의 다양한 생활양식, 사고방식의 변화로 이슈가 되는 라이프스타일 브랜드의 새로운 컨셉개발 전략 제안에 대한 내용이다. 최근 사회는 1인 가구가 증가하고, 개인의 가치관이 존중되는 사회로 변화하고 있다. 그로 인해, 신소비자가 등장하고 욕구 충족을 위한 라이프스타일의 다양화를 초래했다. 그래서, 소비자의 니즈가 변화하고 라이프스타일 제품에 관한 다양한 숍이 출현 및 확대되었다. 아직 개념 정리가 미비한 라이프스타일 브랜드에 관해 정의하고, 국․내외 라이프스타일 브랜드 관련 현황에 대해 분석했다. 해당 제품 관련 매장을 유형별로 분류하고, 관련업계 소비자에 대해 탐구했다. 그 결과, 일본이 세계적으로 가장 다양한 라이프스타일 브랜드를 전개하고 있으며, 업계에서 선구자적인 입장에 있었다. 그러므로, 본 연구는 일본내에서도 1,2위를 다투고, 국내에 진출해 성공적인 매출을 거두고 있는 ‘무인양품(MUJI)’과 ‘프랑프랑(Francfranc)’을 선행 사례로 연구했다. 두 브랜드의 컨셉, 제품, 고객, 포지셔닝에 관해 리서치 한 후, 국내의 실정에 맞는 발전방향을 모색했다. 단순히 상품 진열을 통해 판매하던 과거의 방식이 아닌, 새로운 라이프스타일을 제안하는 신개념의 브랜드를 제안했다. 소비자들의 라이프스타일에 맞춰 다양한 아이템을 한 공간에서 전개하는 것이다. 컨셉에 맞는 모든 생활관련 상품을 취급하거나 문화, 음식, 운동 등 엔터테인먼트적인 요소를 가미해 상품이 아닌 브랜드 가치를 표현하는 것이다. 이를 기반으로, 국내 라이프스타일 브랜드의 발전을 위해 라이프스타일 트렌드를 제안할 수 있는 뉴컨셉 개발 방향을 연구했다.

DEVELOPMENT OF HIGH VALUE-ADDED TEXTILE PRODUCTS WITHIN THE GLOBALIZATION OF THE KOREAN WAVE

Mi Suk Lee,Kyung Hee Chung,Song Mi Lim,Qingqing Luo 글로벌지식마케팅경영학회 2015 Global Fashion Management Conference Vol.2015 No.06

Fresh attention is being paid to lifestyle brands offering differentiated contents and value such that the 21st century is now being called the age of global lifestyle. Recently national income has been increasing and a broad lifestyle culture has been established. Thus, brands with Scandinavian (Sweden, Denmark, or Norway), culture sensitivity, and design have deeply permeated the domestic market which has led to a domestic consumers' lifestyle trend (Chung& Park, 2004; Kwon, 2013; Magnus & Chrystin, 2003). In particular, such global lifestyle brands as Marimekko (Finland), CathKidston (UK), and Muji (Japan) have secured competitiveness in the global market as textile products which reflect its country's cultural identity (Lee& Park, 2014). Meanwhile, a new word, Hanban (韓版)which refers to Korean brands or products that were created from the Korean wave (韓流), which refers to Korean dramas or songs. Korean culture has been commercialized and grafted into various industries. In particular, a strong wind of Hanban in fashion cultural products not only has spread the Korean lifestyle to the world, but has enhanced its influence on related industries as well as fashion. Although certain major Korean companies launched lifestyle brands such as Jaju, Modern House, Butter, and Pum to help realize a Korean lifestyle brand business, most products sold in Korean lifestyle brands focus on overseas imported goods,so it is difficult to find Korean images on these products(Bang, 2004; Lee & Chung, 2013). The size of the lifestyle market is growing as a high value-added industry that can lead consumers' lifestyle trends, and there is a growing interest for Korean fashion cultural products. Therefore, the purpose of this study is to attempt to develop textile designs for Korean-made high value-added products with the improvement of Korean brand values. For study methodology, the status of lifestyle brands at home and abroad was examined and textile designs were developed for lifestyle brand B. For the development of the textile designs, demand required by brand B was researched and a textile design concept was established based on fashion and interior decoration trends. Then, a textile was designed using a motive that can effectively represent the identity of brand B and the Korean image. Adobe Photoshop 6.0 and Adobe Illustrator CC programs were used for the standardized textile design motif, pattern development, and colorway. The results were as follows. First, global lifestyle brands such as Marimekko, CathKidston, and Muji sell differentiated lifestyle products from other brands by applying motifs and colors which symbolize their country's and city's cultural image on textile products and displaying their own identity and peculiarity. On the other hand, Korean lifestyle brands such as Casamia, Hanssem, Kosney, and Art Box do not plan or produce their own design, but will import and sell foreign textile fabric or textile products with high recognition, or copy imported fabric. Thus, their textile design is unsatisfactory to express their own identity and satisfy consumers' needs. Second, as to the development direction required by brand B, a Korean lifestyle brand, the focus was to first, 'design American and European products using colors and techniques which reflect Korean image trends', Second, to create a 'design with Scandinavia's peculiar simplified line and sensitive color', and finally, to make a 'flower pattern design with good sustainable market feasibility'. Based on the direction and 2015 S/S color and textile trends, three concepts were established: Global Tribe, Bunny in the Wonderland, and Beyond Nature. Global Tribe is a folk paintin g(Minhwa) representing the Korean image well, and was reinterpreted in a modern sense. Bunny in the Wonderland is a modern Scandinavian style design using a rabbit, a symbol of brand B, as the main motif. Beyond Nature used a flower motif in various expression techniques and images. A textile design was developed by extracting from a folk painting, a rabbit, and a flower motif and standardizing a motif in watercolor, pen, and graphic techniques. It was digitalized by a scanner and a pattern was made via the steps of color adjustment and repetition. Three kinds of textile designs were developed according to three concepts and four kinds of colorways were made for each design. This study attempted to develop a textile design as Korean-made high value-added textile products. It is meaningful to suggest textile design with Korean cultural images and brand identity. Further study will focus on the development of fashion cultural products and DIY products to commercialize developed textile design.

LUXURY LIFESTYLE SEGMENTATION: TOWARD AN INTEGRATIVE CONCEPTUAL FRAMEWORK

Do Yuon Kim,Hye-Young Kim 글로벌지식마케팅경영학회 2017 Global Fashion Management Conference Vol.2017 No.07

Introduction For the past decade, luxury brands have become increasingly interested in portraying themselves as purveyors and curators of a “luxury lifestyle” (Dauriz & Tochtermann, 2013). Some of the world‟s largest fashion brands, for instance, have expanded their offerings to include lifestyle products and services such as housewares, furniture, fine dining, hotels, and private residences (e.g., Ralph Lauren, Giorgio Armani, Bottega Veneta, Herm?s) (Mellery-Pratt, 2014). Given that “lifestyle” is now one of the major buzzwords in luxury marketing (Dauriz & Tochtermann, 2013), it is useful to attempt to provide a solid theoretical perspective on this topic. The objective of this paper is to deepen our understanding of “luxury lifestyle” in a contemporary context. To do so, we first examine the existing definitions of lifestyle as a marketing concept. Next, we link the concept of lifestyle to customer segmentation and provide an integrative conceptual framework on lifestyle segments within luxury marketing. Finally, we highlight key insights and important lessons concerning luxury lifestyle segmentation for both theoretical and practical applications. Literature Review Multiple definitions of lifestyle exist in the literature. In this paper, we focus on the major accepted definitions. The concept of lifestyle was first introduced by Lazer (1964) in marketing research. According to his pioneering work, lifestyle is a distinctive mode of living, embodying the aggregative patterns that develop and emerge from the dynamics of living in a society. Building on this notion, Plummer (1974) specifically conceptualized lifestyle as a unique behavioral style of living that includes a wide range of activities (A), interests (I), and opinions (O). His AIO framework served as an important building block in the development of lifestyle scales as shown in Table 1. Table 1. A Summary of Lifestyle Scales Since the introduction of Rokeach Value Survey (Rokeach, 1973), the concept of lifestyle has been combined with personal values as exemplified in VALS (Mitchell, 1983). According to Schwartz (1994), values are one‟s desirable, relatively stable goals that serve as guiding principles in life. In other words, values contribute to the formation of a certain lifestyle (Gunter & Furnham, 1992) in that: (a) values are transsituational in nature influencing a wide range of behaviors across many different situations; and (b) individuals prioritize their world views based on their values varying in importance (Seligman et al., 1996). In the context of consumer behaviour, values are commonly regarded as the most deeply rooted, abstract consumer traits explaining how and why consumers behave as they do (Vincent & Selvarani, 2013). In line with this perspective, we thus conclude that luxury lifestyle is a multi-faceted construct focusing on a luxury consumer’s personal values manifested in the consumer’s activities, interests, and opinions. Conceptual Framework We propose a new framework of luxury lifestyle segmentation, including Conspicuous Emulators, “I-Am-Me” Uniqueness Seekers, Self-Driven Achievers, Hedonistic Experientials, and Societally Conscious Moralists, based on the review of related literature (e.g., Mitchell, 1983; Vigneron & Johnson, 2004; He, Zou, & Fin, 2010). The description of each segment and related firm strategies are shown in Table 2. Table 2. Lifestyle Segmentation Framework for Luxury Marketing Discussion and Implications Lifestyle is now the focal point for the marketing activities of most luxury firms (Dauriz & Tochtermann, 2013). In this study, we focused on the concept of lifestyle, one of the most compelling and widely used approaches to luxury market segmentation. Our conceptual framework built on the notion that luxury markets are heterogeneous, consistent with prior research describing the heterogeneity of luxury consumers (e.g., Vigneron & Johnson, 2004; He, Zou, & Fin, 2010). Since the 1960s, lifestyle has been viewed as a key marketing concept and has been the focus of a significant part of the market segmentation literature. The basic concept of lifestyle has not been greatly altered. Many of the fundamental approaches to lifestyle research are still valid today. The essence of the AIO approach outlined by Plummer (1974) is still evident in the work by Ko, Kim, and Kwon (2006) that defines a fashion lifestyle. Other advances in lifestyle research use personal value theories to specify different consumer segments. Despite the underlying stability of the basic concept of lifestyle, recent advances in digital communications and social media platforms and the trend toward globalization are introducing a discontinuous change to the adoption and implementation of segmentation strategies in luxury markets. Information technology has dramatically affected the nature of the communication and distribution options for luxury firms. As exemplified in specific industry examples in Table 2, consumers now interact with luxury firms through myriad touchpoints in multiple channels and media. These changes are altering the concept of luxury lifestyle segmentation. Thus, there is much room for additional research to strengthen the overall conceptualization of luxury lifestyle segmentation. One important topic involves the question of whether specific lifestyle segments prefer specific forms of touchpoints. For example, Hedonistic Experientials may prefer social media platforms whereas, for other segments, traditional vehicles such as print advertising and flagship stores may still remain crucial. Given a sizable and growing number of global luxury brands, another important issue for future research is to investigate whether the five lifestye segments conceptualized in this study can be empirically replicated on a global scale. We conclude that the concept of lifestyle segmentation, once adjusted to reflect the impact of the digital revolution and the globalization of luxury brands, has a great potential to advance both theory and practice in luxury marketing.

라이프스타일 형성 모델(Lifestyle-DEPER [Decision, Execution, Personal Factor, Environment, Resources])과 건강을 위한 라이프스타일 중재 전략

박지혁,박혜연,홍익표,한대성,임영명,김아람,남상훈,박강현,임승주,배수영,진연주,박지혁 대한신경계작업치료학회 2023 재활치료과학 Vol.12 No.4

라이프스타일-형성 모델(Lifestyle-DEPER [Decision, Execution, Personal Factor, Environment, Resources])은 라이프스타일이 어떻게 형성되는지를 설명해 준다. 라이프스타일은 결정, 실행, 습관화 단계를 거쳐 형성된다. 결정 단계는 무엇을 할 것인가를 결정하는 단계이고, 실행 단계는 실제로 활동과 작업을 수행하는 단계이다. 두 단계가 지속적으로 반복되는 것을 습관화라고 한다. 라이프스타일 형성 단계에 영향을 주는 요소들은 환경, 자원, 개인적 요소로 구분된다. 환경은 우리 주변을 둘러싸고 있는 것으로 사회적 환경, 물리적 환경, 문화적 환경, 가상적 환경이 포함된다. 자원은 개인이 가지고 있는 것으로 건강적 자원, 시간적 자원, 경제적 자원, 사회적 자원 등으로 분류된다. 개인적 요소는 역량, 욕구, 가치가 포함된다. 역량은 할 수 있는 능력, 욕구는 현재 상태와 원하는 상태의 차이, 가치는 개인이 중요하다고 생각되는 것을 뜻한다. 라이프스타일의 형성 단계에서 환경, 자원, 개인적 요소는 각 단계별로 서로간에 영향을 준다. 이러한 전반적 과정을 흔드는 것을 사건이라고 하며, 개인적 사회적 사건을 모두 포함한다. 건강과 관련된 라이프스타일 요소는 신체활동, 식습관, 사회관계, 활동 참여이며, 이것들이 라이프스타일 중재의 목표이다. Lifestyle-DEPER 모델을 기반으로 한 중재 전략 KEEP (지식, 경험, 평가, 계획[Knowledge, Evaluation, Experience, Plan])은 라이프스타일 형성 단계와 영향 요소들을 다면적으로 고려한 건강을 위한 중재 전략이다. 본 문헌을 통해 Lifestyle-DEPER 모델을 소개하고, 건강을 위한 라이프스타일 중재 전략(KEEP)을 제시하였다. 추후 연구를 통해 Lifestyle-DEPER 모델과 KEEP 전략은 타당성과 적용 가능성에 대한 검증이 필요할 것으로 사료된다. The Lifestyle-DEPER (Decision, Execution, Personal Factors, Environment, Resources) model explains lifestyle formation. Lifestyles are shaped through the decision, execution, and habituation stages. Factors influencing the establishment of a lifestyle are categorized as environmental, resource, and personal. The environment encompasses our surroundings and social, physical, cultural, and virtual environments. Resources refer to what individuals possess, such as health, time, economic, and social resources. Personal factors include competencies, needs, and values. At the lifestyle establishment stage, each of these factors influences a different stage. These collective processes are referred to as events, encompassing both personal and social events. Health-related lifestyle factors include physical activity, nutrition, social relationships, and occupational participation. These are the goals of lifestyle intervention. The intervention strategy based on the Lifestyle-DEPER model, called KEEP (Knowledge, Evaluation, Experience, Plan), is a comprehensive approach to promoting a healthy lifestyle by considering lifestyle formation stages and their influencing factors. This study introduces the Lifestyle-DEPER model and presents a lifestyle intervention strategy (KEEP) to promote health. Further research is required to validate the practicality of the model after applying interventions based on the lifestyle construction model.

대학생의 가치관이 생활양식에 미치는 영향

김용미,이창식 한국청소년학회 2008 청소년학연구 Vol.15 No.5

This study examined effects of university students's value on their lifestyle. Data were collected from 1,187 male and female students attending at university. First, value of traditional marriage and political value of conservatism were preferred by female, but both value of condition-oriented marriage and value of internal job were preferred by male. Second, value of condition-oriented marriage was least preferred by age group of over 25, and value of external job was more preferred by age group of both 21-22 and 23-24 than age group of 19-20. On the other hand, political value of interest was most preferred by age group of over 25, and political value of participation was more preferred by age group of 21-22 than age group of 23-24. Third, female students were higher in lifestyle of pursuit of fashion, lifestyle of devotion to IT, and lifestyle of family orientation than male ones. Fourth, lifestyle of pursuit of fashion were the highest in the order of age group of 21-22, 19-20 and over 25, and family-oriented lifestyle was the least in age group of over 25. Lifestyle of devotion to IT was higher in age group of 21-22 than over 25. Fifth, lifestyle of pursuit of fashion was affected by sex, age, value of traditional marriage, and value of external job. Sixth, lifestyle of devotion to IT was affected by age, value of traditional marriage, value of internal job, value of external value, political value of interest and political value of participation. Seventh, lifestyle of challenge and adventure was influenced by value of internal job, political value of conservatism and political value of participation. Finally, lifestyle of family orientation was affected by sex, age, value of condition-oriented marriage, value of internal job, and political value of participation. 이 연구는 대학교에 재학중인 1,187명을 대상으로 이들의 가치관이 생활양식에 미치는 영향을 파악하고자 하였다. 연구의 결과를 요약하면 다음과 같다. 첫째, 전통적 결혼관과 보수주의적 정치관은 남학생이, 조건중시 결혼관과 내재적 직업가치는 여학생이 높았다. 둘째, 대학생의 조건중시 결혼관은 25세 이상이 가장 낮았으며, 외향적 직업가치는 21~22세와 23~24세가 19~20세보다상대적으로 높았고, 대학생의 관심주의 정치관은 25세 이상이 가장 높고, 참여주의 정치관은 21~22세가 23~24세 집단보다 상대적으로 높아 차이가 있었다. 셋째, 여학생이 유행추구, 가족중심, IT 몰입의 생활양식에서 남학생보다 높았다. 넷째, 연령에 따라서는 유행추구 생활양식은 21~22세, 19-20세, 25세 이상 집단순으로 높았고, 가족 중심 생활양식은 25세 이상이 가장 낮았으며 그리고 IT 몰입 생활양식은 21-22세 집단이 25세 이상 집단보다 상대적으로 높게 나타났다. 다섯째, 여학생일수록, 연령이 낮을수록, 전통적 결혼관을 중시할수록, 조건을 중시 할수록, 내재적 직업가치가 높을수록, 외향적 직업가치가 높을수록 유행을 추구하는 생활양식이 높은 것으로 나타났다. 여섯째, 연령이 낮을수록, 전통적 결혼을 선호하지 않을수록, 내재적 직업가치가 높을수록, 외향적 직업가치가 높을수록, 정치에 관심이 높을수록, 정치 참여가 낮을수록 IT에 몰입하는 생활양식이 높은 것으로 나타났다. 일곱째, 내재적 직업가치가 높을수록, 외향적 직업가치가 높을수록, 정치에 보수적인 경향이 낮을수록, 정치 참여가 높을수록 도전하고 모험하는 생활양식을 추구하는 경향이 높은 것으로 나타났다. 여덟째, 여학생인 경우, 연령이 낮을수록, 조건을 중시할수록, 내재적 직업가치가 높을수록, 정치에 관심이 높을수록 가족 중심적 생활양식이 높게 나타났다.

라이프스타일 호텔에서 나타난 공간마케팅 특성에 관한 연구

박정은 ( Jeongeun Park ),윤재은 ( Jeaeun Yoon ) 한국공간디자인학회 2018 한국공간디자인학회논문집 Vol.13 No.3

(연구배경 및 목적) 급변하는 현대사회에서는 사람들의 가치관이 변화함에 있어 라이프스타일이 다양해지고 이에 따라 호텔의 개념도 다양화되고 있다. 라이프스타일 호텔은 여행이나 비즈니스뿐만 아니라 다양한 목적으로 방문하고, 사람들의 취향을 존중하며 새롭게 느낄 수 있도록 맞춰나가고 있다. 라이프스타일 호텔은 획일화 되지 않고 다양하고, 복합적인 공간이라 할 수 있다. 또한 고객들이 공간을 이용함으로써 감동을 전달받는 것은 공간마케팅의 목적으로 볼 수 있으며 다양한 추억을 쌓고 체험을 통하여 소비를 하는 것은 공간마케팅의 전략적인 요소로도 활용된다. 이에 본 연구는 라이프스타일 호텔에서 나타난 공간마케팅의 특성에 관하여 연구하는데 목적이 있다. (연구방법) 본 연구에서는 기존 문헌과 관련 선행연구를 바탕으로 먼저 라이프스타일 호텔의 배경 및 개념을 고찰하고, 라이프스타일의 변화를 알아본다. 그 후, 공간마케팅의 개념과 요소, 소비경향의 변화에 대해 파악해 보고자 한다. 이를 통해 라이프스타일 호텔 공간분석 요소인 공간적 요소, 감성적 요소, 환경적 요소를 기반으로 하여 각 요소에 대한 키워드를 도출하고 국내 수도권을 중심으로 2014년 이후로 개관했으며, 3성급 이상인 라이프스타일 호텔의 사례로 한정하여 분석한다. (결과) 그 결과, 첫 번째로 공간적 요소의 경우, 가장 공통적으로 나타난 특성으로는 대상과 목적에 따라서 적합한 공간구조를 가진 합목적성이다. 여러사람들이 모여 사용하는 쿼드룸, 반려견과 함께 지내는 바크룸 등이 있으며 일부는 기능에 따라 공간이 구성되어 있기도 하였다. 두 번째, 감성적 요소의 경우, 고객중심으로 이루어진 서비스를 통해 고객들과의 상호작용성이 두드러지게 나타나고 있다. 그리고 라이프스타일 호텔에서는 일정부분의 공간을 이용하여 문화를 공유하기도 하고, 일부는 호텔에서는 영감을 받아 전체적인 스토리를 통해 감성적인 요소를 부각시키기도 하였다. 세 번째, 환경적 요소의 경우, 현시대의 트랜드에 맞춰 변화되고 있는 라이프스타일 호텔의 지속성에 대해 알 수 있다. 또한, 다양한 공간으로 고객들과의 소통과 사회단체를 통해 공유가치 프로젝트를 진행함으로써 활용성이 나타남을 알 수 있다. (결론) 본 연구에서 사례 분석한 결과를 보면 키워드로 도출된 특성이 라이프스타일 호텔의 사례에서 전반적으로 고르게 적용되어 있으며 또한 라이프스타일 호텔의 특성은 공간마케팅과의 연관을 가지고 있음을 확인 할 수 있다. 본 연구는 라이프스타일 호텔의 공간마케팅적 특성을 통해 라이프스타일호텔 연구의 기초자료로 활용되기를 기대한다. (Background and Purpose) In this fast-paced society, lifestyle has diversified in correspondence with the changes in people’s values; the concept of the hotel has also diversified to meet this trend. The lifestyle hotel is adapting to meet the standards of not only those who visit the hotel for travel or business but also other people who have different purposes based on their own tastes. A lifestyle hotel is not a uniform, but rather a diverse and complex space. Receiving an impression by utilizing the space can be seen as the purpose of space marketing. In addition, receiving customers’ emotions through the use of space can be seen as a secondary purpose of space marketing. Creating a variety of memories and consuming through experience is also a strategic element of space marketing. As such, this research aimed to study the characteristics of spatial marketing evident in the lifestyle hotel. (Method) This research studies the background and concept of the lifestyle hotel using existing literature and research to identify the change in lifestyle. Based on lifestyle hotel spatial analysis elements, emotional factors and environmental factors, the company derived keywords for each element, and applied it to hotels of three stars or more in the local metropolitan area since 2014. (Results) As a result, for the first spatial element, the most common characteristic was revealed to the combinability with a suitable spatial structure depending on the object and purpose. For example, there are four-person rooms available as well as backrooms for dogs, with some spaces are organized according to their function. Second, for emotional elements, the ability to interact with customers is noticeable in customer-centric services. Third, in the case of the environmental element, we can see the continuity of lifestyle hotels, which are adapting to current trends. In addition, it can be seen that usability is a factor: hotels communicate with customers in various spaces and create a sense of shared value through social organizations. (Conclusion) The results of this study show that the characteristics derived from the keywords can be applied uniformly throughout the lifestyle hotels and that the characteristics of the lifestyle hotels are related to spatial marketing. It is anticipated that this study can be utilized as basic data in the field of lifestyle hotel research through its identification of the spatial marketing characteristics of lifestyle hotels.

지역사회 거주 고령자의 라이프스타일 측정도구에 관한 조사: 경향과 활용전망

박강현(Park Kang-Hyun),원경아(Won Kyung-A),박지혁(Park Ji-Hyuk) 대한신경계작업치료학회 2019 재활치료과학 Vol.8 No.3

목적: 본 연구의 목적은 고령자의 다면적 라이프스타일 프로파일 개발을 위해 라이프스타일을 포괄적으로평가하는 도구 뿐만 아니라, 라이프스타일의 기본요소인 신체적 활동과 영양 그리고 활동 및 참여를평가하는 도구들을 체계적으로 분석하여 제시하고자 한다. 연구방법: 포괄적 라이프스타일 평가도구의 경우 2001년 1월부터 2019년 6월까지 CINANL, NDSL, PubMed, Riss을 사용하여 문헌을 수집하였으며, 검색어는 lifestyle assessment OR lifestyle profile OR lifestyle test 를 사용하였다. 라이프스타일 구성요소별 평가도구 관련 문헌 검색의 경우 2010년부터1 월 부터, 2019년 6월까지 CINANL, NDSL, PubMed, Riss을 사용하여 문헌을 수집하였으며, 검색어는 physical activity assessment , OR physical activity participation profile , nutrition assessment 그리고“activity participation assessment” OR “activity participation and lifestyle”을 사용하였다. 결과: 검색결과로 얻은 4,165편의 문헌 중 선정기준에 부합하는 31편의 연구가 최종적으로 선정되었으며, 총 31편의 논문에서 포괄적 라이프스타일 평가도구는 총 5종류로 모두 자가응답식 평가도구이며, Health Enhancement Lifestyle Profile(HELP)와 Health-Promoting Lifestyle Profile(HPLP)이 각각 3편(33%)으로가장 많이 사용되었다. 신체 활동 평가도구의 경우 자가응답식 설문형식의 평가도구가 7편(58%)으로가장 많았고, 설문 형식의 평가 방법의 보완으로 객관적 평가도구인 가속도계를 기반으로 한 평가도구4개(33%), 고령자를 위한 식이 평가도구는 Mini-Nutritional Assessment(MNA)가 3편(42%)로 가장 많이사용 됨을 알 수 있었다. 활동 참여의 평가도구의 경우 총 5종류의 평가도구가 노인의 활동 참여를측정하기 위해 사용되는 것으로 분석되었고 그 중 Meaningful Activity Participation Assessment(MAPA) 가 3편(43%)으로 가장 많이 사용된 것으로 나타났다. 결론: 31편의 문헌 고찰 결과, 고령자의 라이프스타일과 관련된 평가도구는 총 21개로 나타났다. 포괄적평가도구는 자가보고식의 평가가 기반이 된 항목이 많았고, 주로 음주, 흡연, 운동 및 식이와 사회적 활동에 관한 참여 빈도 및 시간을 측정하는 것으로 나타났다. 그 외 라이프스타일의 주요 구성 요소로평가도구로는 대부분 자가보고식의 평가형식이며, 활동에 대한 참여여부와 빈도를 측정하는 것으로나타났다. 따라서 본 연구는 기존의 포괄적 라이프스타일 평가도구와 라이프스타일의 각 항목별 평가도구의 종류, 평가항목 및 측정방법을 분석함으로써, 향후 고령자의 다면적 라이프스타일을 평가 할 수있는 표준화된 평가도구를 개발하는데 기초자료로 활용 될 것으로 사료된다. Objective: The purpose of this study is to analyze comprehensive lifestyle assessment and other assessments which evaluate essential lifestyle factors, including physical activity, nutrition and activity participation. Methods: To analyze the comprehensive lifestyle assessment, from January 2001 to June 2019, a literature search was conducted using the CINANL, NDSL, PubMed, and RISS databases. The search terms were ‘lifestyle assessment’ OR ‘lifestyle profile’ OR ‘lifestyle test’. In terms of other assessments of essential factors of lifestyle, from January 2010 to June 2019, articles were searched using similar databases. The search terms were ‘physical activity assessment’ OR ‘physical activity participation profile’, ‘nutrition assessment’, ‘activity participation assessment’ OR ‘activity participation and lifestyle’. Results: A total of 4,165 articles were obtained, and finally 31 articles were selected according to the inclusion criteria. Among 31 articles, there were five with comprehensive lifestyle assessments, and all of them were self-report questionnaires. The most popular assessments were the Health Enhancement Lifestyle Profile (HELP) and the Health-Promoting Lifestyle Profile (HPLP), which were used in three articles (33%). In terms of assessment of physical activity, the most frequently used evaluation method was the self-report questionnaire, which was used in seven articles (58%) followed by objective assessments, which were used in four articles (33%). It was demonstrated that the Mini-Nutritional Assessment (MNA) was the most frequently used for nutrition assessment in the elderly. There were five types of assessment tool used for activity participation. Among them, meaningful activity participation assessment (MAPA) was the most frequently used tool. Conclusion: As a result of the systematic review, it was found that there are 21 assessments related to the evaluation of lifestyle in the elderly. Most assessments employed the self-report questionnaire method and mainly evaluated frequency and duration of participation in drinking, smoking, exercise, nutrition and social activities. Assessments of essential lifestyle factors were the self-report questionnaire method and the participation and frequency of activity. Therefore, by analyzing assessment tools, types of items and measurement methods of comprehensive lifestyle assessments and other assessment of essential lifestyle factors, this study provides the basic data on which to develop a standardized assessment tool that can evaluate the multifaceted lifestyle profile of the elderly.

소비자의 패션감성/취향이 라이프스타일숍 선호도에 미치는 영향과 감각적 체험요소가 온라인 라이프스타일 제품구매 의도에 미치는 영향 ╶ 한국형과 유럽형 라이프스타일숍을 중심으로╶

문정현,김칠순 경희대학교(국제캠퍼스) 예술디자인연구원 2021 예술· 디자인학연구 Vol.24 No.2

This study aims to investigate the shopping behavior of lifestyle shops, and to examine the effects of various consumers' fashion sensibilities and tastes on the preferences of lifestyle brand shops launched in Europe and Korea. In addition, it was attempted to observe whether the sensibility experience factors of consumers in the on/offline lifestyle shop store influence the intention to purchase products of online shopping shops. The research method was a questionnaire method, for female consumers aged 20s to 30s those who have an experience in purchasing a lifestyle shop, collecting data on mobile and online by convenience sampling, and conducting statistical analysis. As a result, respondents showed that the most preferred shop was IKEA in lifestyle shop preferences, Most of consumers first looked at things offline, and mostly bought online, called “showroomig”. Second, we realized that ethnic taste had a significant negative influence on the preference of European lifestyle shops, while Korean & romantic taste and mass sense had a positive effect. Third, sensibility experience factors such as “safety of shopping due to fear of corona”, “easy exchange and refund”, “happy feeling of receiving a gift during delivery”, and “free shipping charge” are significantly positive in product purchase intentions at online lifestyle shops. Among the factors, the stability of shopping has the greatest impact on the purchase intention. In addition, the most important factor influencing the repurchase intention of an online lifestyle shop is the “purchase review”. The findings was significant in proposing product planning and VMD strategies that could appeal to Korean consumers in terms of marketing, considering the competition of domestic brands with global SPA lifestyleshop brands. 본 연구는 라이프스타일숍에 대한 쇼핑행동을 고찰하고, 다양한 소비자의 패션감성과 취향이 유럽과 한국에서 런칭된 라이프스타일숍의 선호도에 미치는 영향을 살펴보고자 하였으며, 그리고 온 오프라인 라이프스타일숍 매장에서의 소비자의 감각적 체험요소가 온라인에서 제품 구매의도에 영향을 미치는지를 확인하고자 하였다. 연구방법은 설문지 방법으로 라이프스타일숍 구매경험이 있는 20-30대 여성 소비자를 대상으로 설문지 법을 사용하여 편의추출에 의한 모바일과 온라인으로 데이터를 수집하여 통계분석을 실시하였으며 다음과 같은 결론을 얻었다. 첫째, 라이프스타일숍 선호도를 분석한 결과 응답자들은 가장 선호되는 숍은 이케아이며 가장 많은 사람들이 오프라인에서 제품보고 온라인에서 구매하는 쇼루밍 행동이 관찰되었다. 구매하고 싶은 아이템은 인테리어 장식 소품인 것으로 나타났다. 둘째, 유럽형 라이프스타일숍 선호도에 영향을 미치는 것은 에스닉 취향은 통계적으로 유의미하게 부정적인 효과를, 한국적이고 로맨틱한 취향과 대중적 감성은 긍정적 영향을 미치는 것으로 나타났으며, 반면에 한국형 라이프스타일숍 선호도에 영향을 미치는 것은 대중적, 로맨틱한 취향으로 나타났다. 셋째, 코로나 두려움으로 인한 “쇼핑의 안전성”, “교환환불용이”, “배송시 선물 받는 행복감”, “ 무료배송“ 의 체험요소가 온라인 라이프스타일숍에서의 제품구매의도에 통계적으로 유의하게 긍정적인 영향을 나타내며 쇼핑의 안정성이 가장 크게 영향을 주는 것으로 나타났다. 또한, 온라인 라이프스타일숍의 재구매 의도에 가장 중요하게 영향을 주는 요소는 “구매후기”인 것으로 나타났다. 본연구의 최종목표는 글로벌 SPA 라이프스타일 숍 브랜드가 국내 브랜드들과 경쟁을 벌이기 때문에 마케팅 차원에서 한국 소비자들에게 어필이 가능한 상품전략과 VMD전략에 도움이 되고자 한다.

서울시 거주 성인의 라이프스타일에 따른 건강신념 수준과 건강행동 실천 비교

최나홍(Na Hong Choi),안홍석(Hong Seok Ahn),이승민(Seung Min Lee) 대한지역사회영양학회 2011 대한지역사회영양학회지 Vol.16 No.6

This study compared levels of health beliefs and health behavior practices according to lifestyle pattern among adults in Seoul. A self-administered survey questionnaire was collected from a total of 1,004 Seoul residents aged 30-59 years. The levels of perceived benefit, perceived barrier, and self-efficacy from health belief model and health behavior practices were measured across multiple health behavior areas including dietary behavior, drinking, smoking, exercise, functional food consumption, and weight control behavior. Factor analysis and subsequent cluster analysis based on 28 lifestyle questions divided the subjects into four lifestyles of society-, economy-, trend-, and health-oriented lifestyle. Some general characteristics were significantly different by lifestyles. The society-oriented lifestyle was significantly higher in proportions of men and overweight. The trend-oriented lifestyle was significantly younger and spent more monthly allowance. Health-oriented lifestyle was older. The levels of health belief variables and health behavior practices significantly differed by lifestyles. Overall the health-oriented lifestyle showed more desirable levels of health belief variables and health behavior practice in various health behavior areas compared to the other lifestyles, whereas the society-oriented lifestyle was found the other way. Health belief model variables including perceived benefit, perceived barrier, and self-efficacy were generally significant in predicting the levels of various health behavior practice, with somewhat differences by lifestyle pattern and health behavior type. The study findings suggest it may be useful to segment target subjects according to lifestyle pattern in planning and administering health education programs. (Korean J Community Nutr 16(6) : 683~696, 2011)

Playfulness’ Influences on Leisure Lifestyle in Female High School Students

( Hyoung-kil Kang ),( Seok Min Shin ) 한국체육학회 2017 International journal of human movement science Vol.11 No.1

A paucity of leisure research has addressed the relationship between playfulness and leisure lifestyle, and the purpose of this study is to understand how playfulness influences leisure lifestyle. A total of 600 questionnaires were administered and 26 incomplete questionnaires were excluded. As a result, a total of 574 questionnaires were used for data analysis. Correlations analysis showed that most subsets of leisure lifestyle and playfulness were intercorrelated. Multiple regression analyses showed that physical animation and mental spontaneity positively predicted reasonable plan leisure lifestyle, sensor pursue leisure lifestyle, while negatively predicted indifferent leisure lifestyle. Humor perspective and emotional fluidity negatively predicted work-centered leisure lifestyle and sensory pursue leisure lifestyle respectively. Findings indicated that physical animation and mental spontaneity promote positive leisure lifestyle and limit negative leisure lifestyle. Theoretical and practical implications are provided in the discussion section.