박물관 관광체험이 장소애착 및 관광 만족도에 미치는 영향에 관한 연구-국립해양박물관을 중심으로-

왕홍,정호남,조정형 한국기초조형학회 2023 기초조형학연구 Vol.24 No.4

Museums serve as representative examples of cultural tourism experiences, showcasing the historical glory and cultural background of different eras, transitioning from conventional tourism to high-quality cultural tourism. From their inception as collections exhibitions, museums have fulfilled various functions such as promoting culture, entertainment, education, and public awareness. Marine museums also play a significant role as regional cultural and tourism resources. The purpose of this study is to explore the relationship between museum tourism experiences, place attachment, and tourism satisfaction, with the National Maritime Museum as the focal point. The research method first identified concepts and studies related to tourism experience, place attachment, and tourism satisfaction based on previous research. Next, the data collected through the survey method was utilized to verify the research hypotheses established through the research model. For this purpose, statistical packages such as SPSS 26.0 and PROCESS macro 4.0 were employed to conduct exploratory factor analysis, multiple regression analysis, and verification of indirect effects. The study's findings show that recreational experiences, educational experiences, escapist experiences, and aesthetic experiences, which are sub-factors of tourism experience, all have a significant positive effect on place dependence and place identity. Additionally, all of these sub-factors of tourism experience positively influence tourism satisfaction, with the educational foot system having the most significant impact. Furthermore, both place dependence and place identity, which are sub-factors of place attachment, significantly impact tourism satisfaction positively. Finally, the sub-factors of tourism experience, including recreational experiences, educational experiences, escapist experiences, and aesthetic experiences, have an indirect effect on tourism satisfaction through the medium of place attachment. Based on these findings, various proposals for the development of marine museum tourism are expected to offer a better museum tourism experience.

문화관광 체험요소와 체험가치가 만족과 재방문에 미치는 영향: 충청남도 홍성군 관광지를 중심으로

임연우,박오성 관광경영학회 2018 관광경영연구 Vol.80 No.-

This study is to investigate the effects of culture tourism experience factors and experience value on tourism satisfaction and re-visit to cultural tourism sites in small and medium cities. To research, survey was conducted by people who experienced cultural tourism in Hongseong-gun, Chungcheongnam-do. 320 respondents answered and 315 valid questionnaires were analyzed. Analysis was done using spss 20.0 and amos 20.0. Demographic characteristics were analyzed by frequency. Confirmatory factor analysis, correlation analysis, and reliability were used for questionnaire. Hypothesis testing used structural equations. The results of the study are as follows. Among the elements of cultural tourism experience, education, deviance, and aesthetics influenced experience value. Among the cultural tourism experience factors, aesthetics and amusement have influenced tourism satisfaction. Experience value did not affect tourism satisfaction. Experience value influenced revisit. Tourism satisfaction had an impact on revisits. Based on the results of the study, the following implications were derived. Cultural tourism products and development of sightseeing spots should be considered in consideration of cultural tourism spots and natural sight spots. Efforts to enhance the value of experience should be preceded by the success of cultural tourism. It is necessary to discuss development for tourism satisfaction in culture tourism.

영화 관광 체험이 관광객의 행동 의향을 자극하는 경로 연구 - 중국에서의 경험 증거

당문 한국콘텐츠학회 2024 한국콘텐츠학회논문지 Vol.24 No.5

본 연구는 평가 이론과 일치 이론에 기반하여 관광객 체험 가치, 관광객 참여도 및 관광객 향수를 중개 변수로, 관광 피로를 조절 변수로 하여, 영화 관광지 관광객의 행동 의향을 연구 모델을 구축하고, 영화 관광 체험이 관광객의 행동 의향을 자극하는 경로를 분석한다. 연구 결과: 영화 관광 체험이 관광객의 행동 의향을 긍정적으로 예측한다. 관광객 체험 가치, 관광객 참여도 및 관광객 향수는 영화 관광 체험이 관광객의 행동 의향에 미치는 영향에서 일부 중개 역할을 한다. 관광 피로는 관광객 체험 가치, 관광객 참여도 및 관광객 향수가 관광객의 행동 의향에 미치는 영향에서 부정적인 조절 역할을 한다. 관광 피로는 영화 관광 체험이 관광객의 행동 의향에 미치는 간접적인 영향을 관광객 체험 가치, 관광객 참여도 및 관광객 향수를 통해 발생시키는 과정에서 부정적인 조절 역할을 한다. 이에 따라, 관광 경험을 최적화하기 위해 혁신적인 관광 프로젝트를 제안하고, 관광 피로를 완화하기 위해 레저 시설을 강화하는 등의 대책을 제시하여 영화 관광의 고품질 발전을 촉진한다. Based on evaluation theory and concordance theory, this study builds a research model for the behavioral intention of tourists at movie tourist destinations using tourist experience value, tourist participation, and tourist nostalgia as an intermediary variable and tourism fatigue as a control variable, and analyzes the path through which movie tourism experiences stimulate tourists' behavioral intentions. Research Results: Film tourism experience positively predicts tourists' behavioral intentions. tourist experience value, tourist participation, and tourist nostalgia play some intermediary roles in the influence of movie tourism experience on tourists' behavioral intentions. tourism fatigue plays a negative role in the influence of tourist experience value, tourist participation, and tourist nostalgia on tourists' behavioral intentions. tourism fatigue plays a negative control role in the process of generating the indirect effect of movie tourism experience on tourists' behavioral intentions through tourist experience value, tourist participation, and tourist nostalgia. Accordingly, innovative tourism projects are proposed to optimize tourism experience and measures such as strengthening leisure facilities to alleviate tourism fatigue are suggested to promote the high-quality development of film tourism.

제주 방문 관광객의 관광경험이 장소애착과 행동의도에 미치는 영향

김용희,최병길 한국관광학회 2019 관광학연구 Vol.43 No.3

관광경험은 관광활동을 통해 관광객이 주관적으로 느끼는 생각과 감정으로 정의 할 수 있다. 관광경험은 관광목적지가 어디이고 관광객이 누구와 무엇을 경험하고 느꼈는지에 따라 달라진다. 이러한 개인 경험의 모든 차원을 포괄하여 측정하는 것은 사실상 불가능하기 때문에 그 동안의 관광경험 연구는 매우 제한적으로 이루어져 왔다. 본 연구의 목적은 제주도를 방문한 관광객을 대상으로 관광경험, 장소애착, 행동의도의 주요 변수 간 관계를 실증 분석하는데 있다. 선행연구 고찰을 통해 관광경험을 자신에게 유익한 경험, 동반자 유대 강화 경험, 지역 주민 환대 경험으로 구분하고 어떤 경험요인이 제주도를 방문한 관광객의 장소애착과 행동의도에 유의한 영향을 미치는 지를 분석하였다. 또한 관광경험과 행동의도간의 관계에서 장소애착의 매개효과에 대해 검증하였다. 분석결과 관광경험의 하위요인 모두 관광객들의 행동의도를 결정하고 장소애착을 형성하는 중요한 경험 요인으로 확인되었으며 장소애착은 관광경험과 행동의도와의 관계에서 유의한 부분매개효과를 보였다. 따라서 관광객들이 관광경험을 통해 해당 장소에 대한 친밀감이 높아지면, 행동의도가 더 높아지는 것을 확인 할 수 있었다. Tourism experience refers to what tourists have felt through tourism activities at their destinations. Tourism experience can vary depending on who they are with and where they go. Therefore tourism experience research has been limited despite its importance in the field of tourism since it is hard to measure tourist tourism experience including all dimensions of all the individuals’ perceived emotions. Based on literature review, tourism experience can be categorized into self-beneficial, companionship and local hospitality experience. This study focuses on the hypothesized empirical analysis of the relationship between tourism experience factors, place attachment and behavioral intention of tourists in Jeju Island, which is the representative tourist destination in Korea. The result of this analysis, self-beneficial, companionship and local hospitality experience influenced behavioral intention and place attachment. And place attachment partially mediated between the relation of tourism experience and behavioral intention. This confirms that tourists’ higher level of place attachment through tourism experience is able to increase the higher degree of their behavioral intention.

Q방법론을 활용한 농촌체험관광 시장에 관한 인지도 분석

정봉선,김미정,유형숙 동북아관광학회 2020 동북아관광연구 Vol.16 No.1

This study focuses on providing grounds and basic data to tourists who experience rural areas to identify their perception of the rural experience tourism market and suggest the direction of future rural experience tourism projects. This study selected 34 participants of rural tourism experience and conducted Q methodologies using PQMethod program. According to the analysis, there are five types that participants in rural experience tourism are aware of. Type I was found to be an economic effect-oriented type where rural tourism contributes to creating income, creating jobs, improving the image of farming villages and feeling that farmers' lives and cultures can be understood. Type II showed that rural tourism is an important form of recreation/healing that provides opportunities for rest, helps with mental healing and treatment, and feels pleasure in nature. Type III appeared to be a PR/system-oriented type that operators of rural tourism programs need knowledge and expertise and that promoting the Internet/SNS of rural tourism is important. Type IV has emerged as a necessary form of system establishment. They think that the pre-booking and enquiry system of rural tourism is important and want to get information about rural tourism. Type V shows that rural tourism requires a variety of packaged products, and youth experience of rural tourism is a type of package product that instills right values and helps. Referring to these distinct types, the criteria and direction for the development of rural experience tourism programs are expected to contribute to the revitalization of rural experience tourism projects in the future. 본 연구는 농촌체험 관광객들을 대상으로 이들의 농촌체험관광 시장에 관한 인식을파악하여 향후 농촌체험 관광사업의 방향성을 제시할 근거 및 기초자료를 제공하는것에 역점을 두고 있다. 본 연구는 농촌관광체험 참가자 34명을 선정하여 PQMethod 프로그램을 사용하여Q방법론을 실시하였다. 분석결과 농촌체험관광 참가자들이 인지하고 있는 유형은 5가지로 도출되었다. 유형Ⅰ은 농촌관광이 소득창출, 일자리 창출에 기여하며 농산촌 이미지 개선 및 농민의 생활과 문화를 이해 할 수 있다고 느끼는 경제적 효과 중시형으로 나타났다. 유형Ⅱ는 농촌관광이 휴식의 기회 제공, 정신적 치유 및 치료 도움, 자연에서의 즐거움을 느끼는 휴양/치유 중시형으로 나타났다. 유형Ⅲ은 농촌관광 프로그램운영자는 지식과 전문성이 필요하다고 느끼며 농촌관광의 인터넷/SNS 홍보가 중요하다고 느끼는 홍보/시스템 중시형으로 나타났다. 유형Ⅳ는 농촌관광의 사전예약 및 문의 시스템이 중요하다고 느끼고 농촌관광에 대한 정보를 얻기 원하는 시스템 구축 필요형으로 나타났다. 유형V는 농촌관광은 다양한 패키지 상품들이 필요하며, 청소년들의 농촌관광 체험은 바른 가치관을 심어주고 도움이 된다는 패키지상품 추구형으로나타났다. 이렇게 구분된 유형들을 참조하여, 농촌체험관광 프로그램 개발의 기준과 방향을 제시하면, 향후 농촌체험 관광사업의 활성화에 기여할 것으로 예측된다.

문화예술관광 체험이 브랜드 자산과 태도, 충성도에 미치는 영향

최인경 ( Ingyeong Choe ) 관광경영학회 2020 관광경영연구 Vol.98 No.-

The purpose of this study is to investigate the influence of cultural and artistic tourism experiences on brand equity, attitude and loyalty. This is because it is possible to promote and market culture and art tourism in Jeollabuk-do and to seek ways to expand tourist attraction, and to enhance the image of culture and art tourism and Jeollabuk-do. First, in order to understand the effect of cultural and artistic tourism experience on brand assets (images), a regression analysis was conducted by analyzing each item of culture and arts tourism. It was found to have a significant effect on (image). Second, in order to understand the influence of cultural art tourism experience on brand assets (cognition), a regression analysis was conducted by analyzing each item of culture and art tourism. As a result, it was found that entertainment, educational, and deviant factors had a significant influence among the factors of cultural art tourism experience, and education seemed to be the most affected. Third, a regression analysis was conducted by analyzing each item of culture and art tourism to understand the effect of cultural art tourism experience on brand assets (perceptual quality). As a result, it was found that entertainment, educational, deviant, and psychological factors all had a significant influence among the factors of cultural art tourism experience. Fourth, in order to understand the influence of cultural and artistic tourism experiences on attitudes, a regression analysis was conducted by analyzing each item of culture and arts tourism. As a result, it was found that entertainment, educational, and psychological factors among the factors of cultural art tourism experience had a significant effect, but the deviant factor did not have a significant effect. Fifth, in order to understand the influence of cultural and artistic tourism experiences on loyalty, a regression analysis was conducted by analyzing each item of culture and arts tourism. As a result, it was found that educational and psychological factors had a significant influence among the factors of cultural art tourism experience, but entertainment and deviant factors did not have a significant effect. Sixth, in order to understand the influence of brand equity on attitudes, regression analysis was conducted by analyzing each item of brand equity. As a result, among the factors of brand equity, image, perception, and perceived quality all had a significant effect, while entertainment and deviant factors did not have a significant effect.

체험산업의 성공사례 연구

장근일,김성현 한국경영컨설팅학회 2015 경영컨설팅연구 Vol.15 No.3

근대화 이후 관광의 형태는 패키지 투어상품이 보편화되어 단순히 감상 위주의 시각적 관광이 주를 이루었으나, 점차 관광지의 전통문화 시 설에 대한 방문과 감상을 중심으로 한 문화관광으로 발전하였다. 그 후 정형화된 문화관광 상품에 대한 비판이 제기되 면서 관광 장소가 아닌 특 성을 활용한 참여적 학습으로서 몰입과 진정성 있는 경험을 얻는 일상적 문화를 만들어가는 사회적 교류의 장이라 할 수 있는 체험형 관광산업 이 등장하게 되었다. 최근, 주 5일근무제가 정착되면서 여가생활과 취미활동이 증가되고 있으며, 관광산업의 패러다임이 단순 참관형에서 체험형으로 변화하고 있어 체험관광에 대한 수요가 꾸준히 증가하는 추세이다. 그러나, 현재 체험산업은 주로 1차 산업 종사자들의 부업활동 으로 인식되어져 영세사 업자들에 의해 주로 수행되어지고 있어서 활성화를 위한 체계적인 지원이 필요한 실정이다. 본 연구는 체험산업의 현황과 사례조사를 통해 도출된 문제점을 바탕으로 개선방안을 강구하고, 체험산업에 요구되는 체험산업 생태계를 정 의하였으며, 체험사업 통합관리시스템과 체험산업 활성화 방안을 제시하였다. 본 연구가 새로운 체험프로그램을 발굴하고 이를 활성화시킬 수 있는 지원 정책수립에 도움이 되기를 기대한다. Since modernization, package tours that have focused on visual appreciation have become a prevalent product in tourism. However, the trend has shifted to culture tourism around visiting and appreciating traditional culture facilities in tourist attractions. After criticism against similar culture tourism products, the experience-oriented tourism emerged as the way of social interaction to make day-to-day culture where people can gain genuine experience and participatory learning utilizing the characteristic instead of tourist place. Recently, as the five-day workweek has become more common, people are enjoying more leisure and hobbies, and the paradigm of tourism industry has changed from simple visual tourism to experience tourism. Thus, the experience tourism is increasing steadily. However, the current experience industry is considered as a sideline activity of the primary industry businessman, and is provided mainly by small businessman. Therefore, systematic support is needed in order to activate the experience industry. This study taken improvement measures based on the derived issue through the status and case studies of the experience industry, and defined the experience industry ecosystem required for the experience industry, suggested integrated management system of experience business and activation measures of experience industry. I hope this study will help establish support policies to discover new experience programs and activate the industry.

자연관광이 치유체험, 만족 및 재방문의도에 미치는 영향

김미라 ( Kim Mi-ra ) 한국관광산업학회 2020 Tourism Research Vol.45 No.1

본 연구는 자연관광, 치유체험, 만족 및 재방문의도의 영향관계를 검증하였다. 자료수집은 자기기입식방법을 적용하였고, 234부를 분석에 사용하였다. 분석은 SPSS 21.0통계 프로그램을 이용하여 신뢰성과 타당성을 검증하였고, 회귀분석을 실시하여 각 변수들 간의 영향관계를 규명하였다. 분석결과 자연관광은 치유체험에 영향을 미치고, 치유체험은 만족과 재방문의도에 각각 영향을 미치며, 만족은 재방문의도에 영향을 주는 것으로 밝혀졌다. 이러한 검증결과는 다음과 같은 시사점을 제공할 수 있다. 첫째, 자연관광과 치유체험의 구성요소를 규명함으로서 요소의 폭을 확정하였고, 자연관광과 치유체험의 세부적 영향관계를 규명함으로서 학문적 인과관계를 규명하였다. 둘째, 자연관광은 유익하면서도 다양한 치유체험을 제공할 수 있음으로 정부 및 지방자치단체 등은 각 지역이 가진 자연관광자원의 특색을 살려 차별화된 다양한 성격의 자연관광상품을 개발할 필요가 있을 것이다. 셋째, 관광객은 추구하는 치유체험의 종류에 맞는 선택적 자연관광 활동을 실행할 필요가 있을 것이다. 더불어 관광지 운영주체는 치유체험의 유형에 맞게 차별화되고 개인화된 마케팅전략을 수립 및 전개할 필요가 있을 것이다. 넷째, 치유체험의 모든 구성요소는 만족에 영향을 미침으로 관광상품 및 관광목적지 등의 운영주체는 치유체험요소를 확대 및 강화할 필요가 있음을 시사하고 있다. This study established and tested hypotheses to establish the relationship between natural tourism, healing experience, satisfaction, and revisit intention. Analysis showed that natural tourism affects healing experiences, healing experiences affect satisfaction and revisit intention, and satisfaction affects revisit intention. These results may provide the following implications: First, the academic causality was identified by identifying the detailed impact of natural tourism and healing experiences. Second, the government and local governments will need to actively pursue natural tourism in a wider range. Since natural tourism can offer various healing experiences, it will be necessary to develop natural tourism products of various characteristics, taking advantage of the characteristics of natural tourism resources each region has. Third, with different effects on the healing experience depending on the type of natural tourism, tourists will need to carry out selective nature tourism activities that match the type of healing experience they seek. Fourth, with all components of the healing experience affecting satisfaction, operating entities such as tourism products and tourist destinations will need to expand and strengthen healing experience elements. Especially focusing on factors related to relaxation, deviance, and social relationships, mental healing and stability will be very effective.

체험품질이 고객만족에 미치는 영향

권영미(Kwon Young-mi),박종희(Park Jong-hee),양주환(Yang Joo-hwan),서상윤(Seo Sang-yun) 한국문화산업학회 2010 문화산업연구 Vol.10 No.3

The specific goals of this study are as follows: First, we develop the items to measure the quality of rural tourism experience based on the Pine and Gilmore's experience economy theory and related literatures. Second, we examine the quality of experience is more important than it of service as Pine and Gilmore suggested. Third, we investigate which experience quality factors are more important in the farm tourism. Finally, we investigate the quality of experience affect on the visitors satisfaction. The results show that the importance of experience quality was more high than the service quality importance among the farm tourists. The effect of the four kinds of experience quality factors on customer satisfaction appears statistically significant. And the quality of experience results in very important factor affecting on the visitors satisfaction. The specific goals of this study are as follows: First, we develop the items to measure the quality of rural tourism experience based on the Pine and Gilmore's experience economy theory and related literatures. Second, we examine the quality of experience is more important than it of service as Pine and Gilmore suggested. Third, we investigate which experience quality factors are more important in the farm tourism. Finally, we investigate the quality of experience affect on the visitors satisfaction. The results show that the importance of experience quality was more high than the service quality importance among the farm tourists. The effect of the four kinds of experience quality factors on customer satisfaction appears statistically significant. And the quality of experience results in very important factor affecting on the visitors satisfaction.

농촌관광의 체험과 이미지가 관광몰입 및 방문만족에 미치는 영향

정찬성 관광경영학회 2019 관광경영연구 Vol.92 No.-

The Effect of Rural Tourism Experience and Rural Tourism Image on Tourists’ Immersion and Visit Satisfaction. This study used SPSS WIN Ver.22.0 statistical software package, the social science research analysis package, and AMOS 18.0 for the empirical analysis. It conducted a frequency analysis on the demographic characteristics of the tourism employees who responded to the questionnaire, a factor analysis, a confidence analysis, a correlation analysis and an empirical analysis by applying the SEM (Structure Equation Model) to figure out the structural correlation between each factor. As a result of verification of the hypotheses, 4 factors of rural tourism experiences and 1 factor of tourists’ immersion were adopted as well as 2 factors of rural tourism images and 1 factor of tourists’ immersion, meaning that hypotheses 1 and 2 were adopted. The hypothesis on the relationship between 1 factor of tourists’ immersion and 1 factor of visitors’ satisfaction was adopted. 4 factors of rural tourism experiences and 1 factor of visitor’s satisfaction were partially adopted. Lastly, the relationship between two factors of rural tourism images and 1 factor of visitors’ satisfaction was partially adopted. this study is expected to be used as a useful basic data for effective positioning of the tourists in rural tourism through the representative rural tourism experience types. Second, it can be used as a useful data to learn the rural tourism images of Korea’s representative rural tourism experience villages at the moment, and as an important data to recognize the future projects or policies regarding rural tourism.