임상간호사의 이직의도 및 이직에 관한연구 : 일개대학 병원을 대상으로 in the case of S University Hospital

김영미,박성애 서울대학교 간호대학 간호과학연구소 1995 간호학 논문집 Vol.9 No.1

The purpose of this study is, first of all, to identify the factors which influence the turnover intention and /or the turnover behavior through the literature review. Secondly, based on the identified factors, this study is to provide basic data for effective nursing personnel management in the hospital. Through the literature review, individual characteristics, familial characteristics, organizational structural characteristics, and organizational behavioral characteristics are identified as influencing factors of the turnover intention and/or the turnover behavior of nurses. Individual characteristics included in this study are age, tenure, religion, education level, and marital status. The number of children, the child caregiver, and the responsibility of household economy are variables included in the familial characteristics. The tenure of present job, experience of ward transfer, type of wards, position, night shift, the size of working unit, and number of new nurses are variables included in the organizational structural characteristics. Finally, organizational behavioral characteristics include the organizational commitment, job satisfaction, job characteristics, satisfaction of initial expectancy, and type of superior's leadership. The subjects of this study are two groups of nurses, the remaining group and the voluntary separation group. The remaining group is consisted of 291 nurses who were working in the S University Hospital in March, 1994. The voluntary separation group is consisted 114 nurses available among those who left S University Hospital form January, 1993 to March 1994. The questionnaire is used for data collection and the data are collected through mail for the voluntary separation group. According to the result of this study, the turnover intention is highest in the 25-29 age group. The relationship between turnover intention and tenure is similar to that of turnover intention and age, however the turnover intention is highest in the group with 3-5 years of experience group. The turnover intention by education level is not statistically significant, although the junior college group with three years of education shows the highest turnover intention. The turnover intention by religion is not statistically significant. The single group shows significantly higher turnover intention than the married group[(P<0.01). The turnover intention is lowest when paid housekeeper cares for children(P<0.05). The nurses who have many children show low turnover intention. The turnover intention by position shows that 4th class is the highest turnover intention group, next being 5th class group. It seems that the higher the position, the lower the turnover intention(P<0.001). The night shift group has a higher turnover intention(P<0.001). Turnover intention by type of wards differs significantly(P<0.05). The tenure of present job, the experience of ward transfer, the size of unit, the number of new nurses show no significant difference in turnover intention. The organizational behavioral characteristics such as organizational commitment, job characteristics, job satisfaction, satisfaction of initial expectancy, and type of leadership are negatively correlated with turnover intention. Organizational commitment, job satisfaction, and job characteristics are higher in the voluntary separation group than the remaining group. But when the remaining nurses are divided into the high turnover intention group and the low turnover intention group, the latter shows the highest score in organizational commitment, job satisfaction, job characteristics among all the three groups. For the purpose of identifying the predicting variables in turnover intention, multiple regression is conducted. The result shows that education level, tenure, number of children, childcaregiver, position(4th class, 5th class), and organizational commitment are the significant variables which we can predict the turnover intention. Among them, organizational commitment is the most powerful variable predicting turnover intention. Finally, as the result of logistic regression analysis for the purpose of identifying the turnover behavior predicting variables, it is found that the education and the type of leadership are powerful predictors of turnover behavior. Other variables predicting turnover are job tenure at the time of turnover, marital status, job satisfaction, ward, having the children. Therefore it is concluded that higher education level, unsatisfging superior's leadership, more job tenure at the time of turnover, single status, higher job satisfaction, type of wards, and those who have children are the predicting variables of turnover behavior.

확장된 계획행동이론(TPB)을 활용한 커피전문점 행동의도 연구

조원섭 ( Won Seb Cho ) 대한관광경영학회 2014 觀光硏究 Vol.28 No.6

계획행동이론은 행동의도를 설명하는 우수한 이론으로 주목 받고 있으나 낮은 설명력은 지속적으로 지적 받아와 다양한 분야의 실증연구가 지속적으로 이루어져야 하는 실정이다. 이에 본 연구는 커피전문점 고객으로부터 획득한 354부의 설문을 이용하여 태도, 주관적 규범, 지각된 행동통제, 사전지식 그리고 지각된 위험이 행동의도에 미치는 영향을 규명하기 위하여 이론연구와 실증연구를 병행하였다. 실증분석 결과 태도는 행동의도에 긍정적 영향을 미치는 것으로 나타났다. 주관적 규범은 행동의도에 긍정적 영향을 미치는 것으로 나타났다. 그리고 지각된 행동통제와 사전지식도 행동의도에 긍정적 영향을 미치는 것으로 나타났다. 그러나 지각된 위험은 행동의도의 긍정적 영향을 미치는 것으로 나타났다. 이러한 연구결과의 설명력은 58.1%(태도->행동의도), 65.5%(주관적 규범->행동의도), 66.7%(지각된 행동통제->행동의도), 58.9%(사전지식->행동의도), 57.4%(지각된 위험->행동의도)등으로 도출되어 그 동안 낮은 설명력으로 지적 받아 왔던 계획행동이론의 설명력이 강화되었음을 알 수 있다. 이러한 연구의 결과는 커피전문점의 마케팅에 있어서 사전지식과 지각된 위험을 추가한 확장된 계획행동이론의 적용 가능성을 제시하고 있다. This study was aimed at inquiring into the effect of attitude, subjective norm, perceived behavioral control, prior knowledge and perceived risk on behavior intention of guest of coffee shop by carrying out an empirical survey on 354 peoples in Korea. Analysis showed that attitude has a positively significant effect on the behavior intention, subjective norm has a positively significant effect on the behavior intention, perceived behavioral control has a positively significant effect on the behavior intention, prior knowledge has a positively significant effect on the behavior intention, perceived risk has a negetively significant effect on the behavior intention. Also explanation power of relationship show that 58.1%(attitude → behavior intention), 65.5%(subjective norm → behavior intention), 66.7%(perceived behavioral control → behavior intention), 58.9%(prior knowledge → behavior intention) and 57.4%(perceived risk → behavior intention) The consequences of this research is presented as follows: theory of extended planned behavior was important factor on marketing in coffee shop.

확장된 계획행동이론을 통한 생태관광지 방문객의 행동의도에 대한 연구-제주 동백동산 습지 방문객을 사례로-

고채환 제주학회 2023 濟州島硏究 Vol.60 No.-

The purpose of this study was to analyze the behavioral intention of eco-tourists which is essential for sustainable development of ecotourism. To do so, this study conducted the survey on visitors from Dongbaek-Dongsan wetland in Jeju Island based on applying Extended Theory of Planned Behavior which has been verified in the preliminary study in order to explain behavioral intention. This study explored Extended Theory of Planned Behavior composed of attitude, subjective norm and perceived behavioral control with additional factors including perceived value and environmental awareness as the antecedents of behavioral intention. As a result of this analysis, the relations between those factors and behavioral intention were identified that epistemic value, attitude and subjective norm, environmental awareness, and perceived behavioral control are in the sequence of the significant effects on behavioral intention. On the other hand, this study examined that functional value and emotional value did not show significant effects on behavioral intention. In conclusion, this study provides clear implications for ecotourism. It is necessary to develop marketing and promotional planning, and the various ecotourism programs that reflect visitors’ epistemic value, attitude and subjective norm, environmental awareness, and perceived behavioral control related to their behavioral intention. Also, it is essential to provide interpretation and education programs, and to organize governance with the participation of communities, environmental groups, experts and administration in order to raise social awareness regarding diverse values of ecotourism..

아로마테라피 계획행동이 행동의도에 미치는 영향

한현정,김용신 한국응용과학기술학회 2024 한국응용과학기술학회지 Vol.41 No.2

본연구는 계획행동이론 요인으로 태도, 주관적 규범, 지각된 행동통제의 계획행동이론으로 아로마테라피의 계획행동이 행동의도에 미치는 영향을 알아보는데 목적을 두었다. 아로마테라피 계획행동이행동의도 독립변수의 태도, 주관적 규범, 지각된 행동통제는 아로마테라피 행동의도에 유의미한 긍정적인인과관계가 있는 것으로 분석되었다. 가설1의 “아로마테라피 계획행동이 행동의도에 미치는 영향을 미칠것이다” 의 검증 결과로 아로마테라피 계획행동 중에 태도, 지각된 행동통제, 주관적 규범이 클수록 참여의도역시 상승하는 것을 확인된 선행연구와 본 연구가 유사한 결과로 검증이 일치하였다. 이같은 결과는 아로마테라피 계획행동이 행동의도를 통해 아로마테라피의 시장점유율상승, 스트레스감소, 건강증진에 기여할것으로 시사한다. The purpose of this study was to investigate the effect of aromatherapy planned behavior on behavioral intention using the theory of planned behavior of attitude, subjective norm, and perceived behavioral control as factors of the theory of planned behavior. The behavioral intention of aromatherapy planned behavior was analyzed to have a significant positive causal relationship between the independent variables of attitude, subjective norm, and perceived behavioral control on the behavioral intention of aromatherapy. As a result of testing Hypothesis 1, “Aromatherapy planned behavior will have an effect on behavioral intention,” previous research confirmed that the greater the attitude, perceived behavioral control, and subjective norm during aromatherapy planned behavior, the higher the participation intention. The verification was consistent with similar results between this study and this study. These results suggest that aromatherapy planned behavior will contribute to increasing aromatherapy's market share, reducing stress, and improving health through behavioral intention.

먹거리 地域祝祭에서의 飮食購買行動에 대한 계획된 行動理論적용: 사전지식의 역할

조태영 청운대학교 관광산업연구소 2011 관광산업연구 Vol.5 No.2

This study was implemented to present implications in terms of marketing to sponsors of local food festivals by investigating behavioral patterns of tourists visiting a local food festival on purchasing foods based on theory of planned behavior. Results and implication of the study were summarized as follows:First, by implementing factor analyses, the following factors were drawn: attitude,subjective norm, recognized behavioral control, and prior knowledge. Second, as feasibility analysis of the final model showed some incompatibilities in some indices, the model was modified by applying corrective indices and obtained the following values: χ2=436.017(p=.000),df=230, Q=1.896, GFI=.894, AGFI=.861, RMR=.048, NFI=.907, TLI=.944, CFI=.953, and RMSEA=.055. As these values showed that the model could satisfy the general evaluation criteria of structural equation, it seems that the model was valid. Third, Assumption 1: “Attitude will exert significant impacts on behavioral intention” was rejected. Fourth,Assumption 2: “Subjective norm will exert significant impacts on behavioral intention” was accepted. Fifth, Assumption 3: “Recognized behavioral control will exert significant impacts on behavioral intention” was accepted. Sixth, Assumption 4: “Recognized behavioral control will exert significant impacts on behavior” was accepted. Seventh, Assumption 5: “Prior knowledge will exert significant impacts on behavioral intention” was rejected. Eighth,Assumption 6: “Prior knowledge will exert significant impacts on behavior” was rejected. Ninth, Assumption 7: “Behavioral intention will exert significant impacts on behavior” was accepted.

축제방문객의 자기결정성에 따른 계획행동이 행동의도에 미치는 영향 연구 : 지각된 위험의 조절효과를 중심으로

한호성,이미혜 관광경영학회 2017 관광경영연구 Vol.79 No.-

Festival which are currently held at reaching the limitation of growth in the sector of the influx of new visitors due to the indiscreet quantitative expansions and the revisit intention of festival visitors make or break its success. The study which is adopted the integrated model to combine self-determination theory that is effective theory to understand that how the revisit intention is created and the plan conduct theory is needed to focus on festival visitors. Therefore, this study had verified the self-determination of festival visitors, planned behavior, behavioral intention, perceived risk, influencing relationship of prior knowledge, and moderation effect of perceived risk and prior knowledge. The study result is as follows. Frist, the self-determination of festival visitors had a positive effect on planned behavior. Second, the planned behavior had a positive effect on the behavioral intention, which means that there is a positive effective relationship between planned behavior and the behavioral intention. Third, the perceived risk between the planned behavior and the behavioral intention of festival visitors had played a adjusting role. The attitude toward behaviors and the subjective regulations had played a adjusting role but the perceived behavioral control did not play the adjusting role. Therefore, the study had verified the validity that the perceived risk would be adopted as an additional variable to explain the behavioral intention of festival visitors effectively. The results of this study would be baseline date to suggest the direction for planning and implementing the festivals. A Study on the Influence of Planned Behavior on Behavioral Intention of the Self- Determination of Festival Visitors.

베트남 잠재 관광객의 한국 선택 영향요인 분석

윤지환,정효숙,이영진 한국기업경영학회 2012 기업경영연구 Vol.19 No.2

Analysing tourists’ selective attributes about their travel destination in an international tourism field was essential for marketers in the destination marketing. According to the trend of strong Korean wave and the government policy of attracting tourists in East Asia, the purpose of this paper is to analyze selective attributes influencing on behavioral intention of Vietnamese tourists in choosing their preferred tourist destination. For achieving goal of this, the literatures related to the importance of selective attributes in tourism industry, types of selective attributes influencing on tourist behavioral intention were reviewed. As shown in the previous studies, most selective attributes have influenced tourists’ satisfaction and behavioral intenti on. By reviewing available studies, selective attributes as the influential factors to choose Korea were identified. In this paper, we dealt with 2 problems: These are ‘How to constitute Vietnamese selective attribute to choose Korea?’ and ‘What relationship between the selective attributes and the tourist behavioral intention into Korea of Vietnamese?’. The questionnaire suggested in this study was constructed with 22 indicates of selective attributes to choose Korea, one indicated of tourist behavioral intention, and five indicated of demographic statistic characteristics. This survey studied 402 participants among 450 people who live in Hanoi and Ho Chi Minh in Vietnam. Principal component analyses was used to determine the common underlying dimension of the selective attributes of Korea. The result of Bartlett’s test of sphericity was significant, which showed non-zero correlation existed. The overall degree of reliability was above 0.900, which was well above the recommended threshold of sampling adequacy at the minimum of 0.50. These two tests suggested that the data was suitable for an exploratory factor analysis. At an analysis of causality, since tourist behavioral intention was measured by bivariate variable, a logistic regression modeling was used to analyze Vietnamese’ behavioral intention to choose Korea. The results of this survey show selective attributes of Vietnamese latent tourists to choose Korea and correlation of selective attributes and behavioral intention. First, factors of selective attribute can be categori zed into four main constructs: the advanced technology experience, the attraction for resources of Korean tourism, the experience of shopping and Korean wave, the convenience of tourist attraction. Second, among them two factors-the advanced technology experiences and the attraction for resources of tourism-influence Vietnamese’ tourist behavioral intention of Korea in less than a year. This study provides practical implications especially for the tourism industry suppliers of Korea to attract Vietnamese latent tourist into Korea. It is expected that industrial tourism which shows superiority of Korean enterprises will be getting popular to Vietnamese tourists. Also, climatic condition of Korea can attract them to visit Korea due to the fact that Vietnam is tropic region but Korea has four seasons. Especially, in Autumn, we can recommend them a colorful mountain, in winter, we can suggest them to go skiing. 국제관광에서 관광목적지 선택속성을 파악하는 것은 관광객 유치를 위해 효과적이다. 관광목적지 선택 시 고려요인 등의 파악은 관광 마케터들에게는 수익과 연결될 수 있기 때문이다. 최근 한류의 영향으로 아시아국가의 방한 관광객이 증가하고 있고 정부도 동남아 관광객 유치를 위해 많은 관심을 기울이고 있다. 이러한 추세에 맞추어 본 연구는 베트남 국민이 관광목적지로서 한국을 선택할 때 어떠한 선택속성의 영향을 받아 한국을 관광하고자 하는지를 분석하였다. 조사는 베트남 현지에서 호치민과 하노이 국민을 대상으로 조사를 실시하였다. 조사결과를 통해 베트남 잠재 관광객의 선택속성을 도출하였고 도출된 선택속성과 한국관광의도와의 관계를 분석하였다. 주요 분석결과로 베트남 국민의 한국 선택속성은 ‘선진기술체험’(기업 및 정부주관 박람회, IT 등 선진기술 체험관, 한국의 의료관광), ‘관광자원매력성’(아름다운 자연경관, 뚜렷한 사계절, 축제 및 이벤트, 역사적 유물 및 유적지, 스포츠 등 다양한 레크리에이션), ‘한류/쇼핑체험’(한류, 쇼핑의다양성), ‘관광지편의성’(숙박시설의 편의성, 여행비용, 관광지의 안전성, 관광지의 물가)의 4개 요인으로 분석되었다. 선택속성과 한국 관광의도 인과관계에서 1년 이내에 한국 관광을 희망하는 집단은 선진기술체험과 관광자원매력성을 한국 선택의 중요한 요인으로 생각하고 있었다. 본 연구의 결과는 베트남 관광객 유치를위해 마케팅적으로 유용한 정보를 제공할 것이다

확장된 계획행동이론이 주얼리 구매의도에 미치는 영향에 관한 연구

김소라(Kim, So Ra),김귀옥(Kim, Gwi Ok),배채수(Bae, Chai Soo) 한국공공정책학회 2020 공공정책연구 Vol.27 No.1

본 연구의 목적은 확장된 계획행동이론을 주얼리 구매에 적용시켜 주얼리 구매 소비자들은 어떠한 의사결정과정을 통해서 구매하는지 실증적 검증을 실시하여 파악함으로써 주얼리 산업에서 다양하게 활용할 수 있는 근거자료를 생산하고자 한다. 본 연구에서는 주얼리 산업이 확대되고 있는 현 상황을 반영해 주얼리 소비자들의 태도, 주관적 규범, 지각된 행동 통제감, 사전지식 그리고 구매의도간의 관계를 검증하고자 하였으며, 그 과정에서 4개의 독립변수가 주얼리 소비자들의 구매의도에 영향을 미치는 요인으로 작용하는지를 파악하고자 계획행동이론을 확장 및 적용하여 분석하였다. 실증 분석을 위해 명확한 내용타당성을 확보하고자 경기도 권에 거주하는 20대 이상 주얼리 소비자 180명을 조사 대상으로 169부를 유효 표본으로 선정해 본 연구에 활용하였다. 가설검증을 위한 분석방법으로 IBM SPSS Statistics 24를 사용해 빈도분석, 신뢰도분석, 상관관계분석을 실시하였고 영향관계에 대한 가설검증을 위해 회귀분석을 실시했다. 분석 결과는 다음과 같다. 첫째, 태도는 구매의도에 정(+)의 영향을 미치는 것으로 나타났다. 둘째, 주관적 규범은 구매의도에 정(+)의 영향을 미치는 것으로 나타났다. 셋째, 지각된 행동 통제감은 유의한 영향을 미치지 못하는 것으로 나타났다. 넷째, 사전지식은 구매의도에 정(+)의 영향을 미치는 것으로 나타났다. 태도가 구매의도에 가장 큰 영향을 미쳤고 그 다음으로는 사전지식, 주관적 규범순으로 나타났다. 분석 결과를 통하여 연구의 시사점을 제시해보면 확장된 계획행동 이론은 구매의도에 부분 유의한 영향을 미치는 것으로 나타났다. 첫째, 확장된 계획행동이론의 태도요인은 구매의도에 정(+)의 영향을 미치는 것으로 나타났다. 이것은 주얼리 구매의도에 관한 영향 관계는 구매의도에 대한 개인의 태도와 의지가 중요하다는 결과이다. 둘째, 주관적 규범이 주얼리 구매의도에 대한 영향 관계는 정(+)의 영향을 미치는 것으로 나타났으며 준거인인 가족, 친구, 회사 동료 등 주변 사람들을 의식하여 구매하는 의도가 높은 것을 알 수 있다. 셋째, 지각된 행동 통제감은 주얼리 구매의도에 유의하지 않은 것으로 나타나 지각된 행동 통제감이 본인의 구매의지와 경제력만으로 구매의도에 직접적인 영향을 미친다고 하기에는 다소 무리가 있으며 주얼리 구매자들의 인식전환을 위해 목표이익을 낮추거나 인지도를 높이며 자연스럽게 접하게 한다면 긍정적인 인식전환에 도움을 줄 것이라 사료된다. 넷째, 사전지식이라는 변수를 추가하여 주얼리 구매 시 정확하고 상세한 정보를 제공하며 접근한다면 긍정적인 영향을 주어 점진적인 확대를 고려해 볼 수 있을 것이다. 이러한 연구의 결과는 확장된 계획행동이론과 주얼리 소비자의 구매의도를 설명하는 주요지표로 설정할 수 있음을 나타내고 있다. 주얼리 시장의 성장에 비하여 구매의도와 행동을 예측한 연구가 저조하기에 앞으로 보다 많은 연구가 이루어질 필요가 있을 것이며, 다양한 확장요인을 추가하여 연구할 노력이 필요하다. The objective of this study was to produce supporting data that can be used for various purposes by empirically identifying what kind of decision-making processes jewelry consumers went through by applying the expanded theory of planned behavior to jewelry purchases. This study aimed to evaluate the relationships among attitude, subjective norms, perceived behavior control, prior knowledge, and purchase intention by reflecting that the jewelry industry had been expanding. This study analyzed by expanding and applying the theory of planned behavior in order to examine the effects of these four independent variables on the purchase intention of jewelry consumers. This study handed out questionnaires to 180 subjects who were 20 years or older to secure content validity for empirical analyses. This study selected 169 copies as valid samples and used these copies for this study. This study conducted frequency analysis, reliability analysis, and correlation analysis to test the hypothesis and carried out regression analysis for testing the hypothesis about the influence relationship The analysis results are as follows. First, attitude positively affected purchase intention. Second, subjective norm positively influenced purchase intention. Third, perceived behavior control did not have a significant effect. Fourth, prior knowledge affected purchase intention positively. Attitude had the greatest influence on purchase intention, followed by prior knowledge and subjective norm in the order of magnitude. The analysis results of this study implied that the expanded theory of planned behavior had a significant effect on purchase intention partially. First, the attitude factor of the expandable theory of planned behavior affected purchase intention positively. The results indicated that the attitude and will of an individual’s purchase intention were important in the influence relation about jewelry purchase intention. Second, subjective norm positively influenced purchase intention and many people intended to purchase goods by paying attention to family members, friends, coworkers, and acquaintances. Third, it was found that perceived behavior control did not have a significant relationship with purchase intention, which indicated that it was too much to say that perceived behavior control directly affected purchase intention solely using willingness and economic power. It is believed that lowering the target profit or making purchasers access to it naturally with raising awareness would contribute to changing their perception positively. Fourth, if purchaser are accessed with receiving accurate and detailed information while purchasing jewelry by addind a new variable prior knowledge a gradual may be considered by giving a positive effect. The results of this study indicated that the expanded theory of planned behavior could be a key index explaining the purchase intention of jewelry consumers. Since there are not many studies predicting purchase intention and behavior compared to the growth of the jewelry market, more studies are needed. It is also needed to add and study more diverse expansion factors.

베트남 유학생의 한국 커피전문점 선택속성이 고객만족과 행동의도에 관한 실증적 연구

이제홍 한국무역보험학회 2023 무역금융보험연구 Vol.24 No.1

Purpose : This study is a study on customer satisfaction and behavioral intention of Korean coffee shop selection attributes of Vietnamese international students. The purpose of this study is to analyze the effect on customer satisfaction and behavioral intention. Through this analysis, it is not only to consider the selection attributes of foreigners' coffee shops and establish a response strategy, but also to conduct a preliminary investigation to advance into the country as a franchise. Research design, data, methodology : This study conducted an empirical analysis of the effect on the selection attributes of Korean coffee shops in terms of customer satisfaction and behavioral intention for Vietnamese students. The subject of analysis was a survey targeting Vietnamese students visiting Korean coffee shops. The survey period for this study was conducted from May 2019 to December 2019. A total of 300 questionnaires were distributed, 248 copies were collected, and 221 valid questionnaires were analyzed. For the measurement method, a Likert 5-point scale with 5 points for 'very much' and 1 point for 'very disagree' was used. An empirical analysis was conducted on satisfaction and behavioral intention according to selection attributes. Results : As a result of the analysis, first, the coffee shop's brand image was found to have a positive effect on customer satisfaction. Second, the interactive nature of coffee shops has a positive effect on customer satisfaction. Third, it was found that the atmosphere of the coffee shop space had a positive effect on the users. Fourth, it was found that the taste and aroma of coffee at coffee shops had a positive effect on customers. In addition, in the analysis of the coffee shop selection attributes on behavioral intention, first, it was found that Vietnamese international students had a positive behavioral intention according to the coffee shop's brand image, which had an effect on revisit. Second, Vietnamese students showed a positive attitude toward choosing a coffee shop because of the interactive nature of the coffee shop. This can be seen as a positive for revisit. Third, it was found that Vietnamese students had a tendency to revisit the coffee shop as their behavioral intention appeared positive according to the space and atmosphere in the selection attributes of the coffee shop. Fourth, however, it was concluded that Vietnamese students did not visit coffee shops because of the taste or aroma of coffee. Conclusions : Analysis of the effect of Vietnamese students' satisfaction with Korean coffee shops on their behavioral intentions showed that Vietnamese students who used coffee shops had an intention to revisit, as the satisfaction with coffee shops had a positive effect on their behavioral intentions.

항공사의 지각된 가격 및 서비스품질과 고객만족, 신뢰, 이미지, 행동의도 영향관계 연구

김성태 ( Sung Tae Kim ) 관광경영학회 2013 관광경영연구 Vol.56 No.-

A Study on relations between perceived price, Airlines service quality, customer satisfaction, trust, brand- image and behavioral intention. The purpose of this study is to examine the effect on perceived price and service quality affecting customer satisfaction and trust-making, and customer satisfaction and trust affecting Airline image making or behavioral intention. And to achieve the goal, the output of structural analysis is conducted to test the hypotheses. And additional analysis was conducted by the subject that behavior architecture of customer may be different by Airline character, and according to consequence, the difference of related structure by the Airline character was researched. First, the effect of perceived price influencing on customer satisfaction or customer trust in all three cases which are entire sample, full-service Airline sample, low-cost Airline sample, is analyzed to have a meaningful effect. Second, the consequence of analyzing the effect of Airline image-making or behavioral intention from now by customer satisfaction is analyzed also to have a meaningful effect. Third, the effect of customer trust influencing on Airline image making or behavioral intention which is dependent variable is analyzed to have significant effect in entire Airline sample or full-service Airline sample, on the other hand, behavioral intention is analyzed not to be affected. While, in case of low-cost Airline, cognitive image is affected by behavioral intention, it is analyzed not to affect behavioral intention. Finally, in the analysis of Airline image affecting behavioral intention, while the sample of full-service Airline is analyzed to have plus effects in cognitive image and affective image, it is analyzed for cognitive image to have negative effect on behavioral intention in sample of low-cost Airline.