Evaluating the determinant of user's adoption of SINA Weibo advertisement

AN NAN,ILSANG KO 한국경영정보학회 2018 한국경영정보학회 학술대회논문집 Vol.2018 No.11

Over the past few years, the SNS has gradually become a part of mainstream culture, even changing people's lifestyles, and having a new influence on the development of society and culture. For entrepreneurs who need to grasp the consumer mentality, be able to appropriate profit-making model, and transfer concepts and flow into money, the trends in the SNS industry have become of crucial concern. This is what informs this study. In China, in addition to firms, marketers and advertisers use of microblogging platforms for product advertising, and the microblogging platform also have strengthened netizens awareness on safeguarding their rights. They have enabled common people to become the main force in propagating and promoting news events. Importantly, the value of SNS has become prominent in commerce and recreation. It is for this reason a study of commercial value of SINA Weibo has an essential significance. By selecting major factors influencing the user's adoption of SINA Weibo advertising, the paper studies the correlativity between these factors (informativeness, entertainment, credibility, personalization, customization, irritation, privacy concern) and perceived value and users' positive attitudes toward the advertisements on SINA Weibo. Based on the outcome of this study, recommendations are made which shall be suitable and helpful for domestic SNS' development and propagation.

Evaluating the determinants of User’s Adoption of Social Media Advertising -Focus on SINA Weibo

AN NAN,고일상,QUMIN 한국인터넷전자상거래학회 2019 인터넷전자상거래연구 Vol.19 No.2

Under the context that SNS is turning to a commerce tool from a communicate tool, this study investigates the antecedents of value and attitude toward SINA Weibo advertising, and examines the role of social media advertising positive and negative attributes as determinants of perceived advertising value and user’s positive attitude toward advertising. Moreover, this study explored the relationships between perceived advertising value, user’s positive attitude toward advertising and users’ ads adoption. A conceptual model and hypotheses are tested with a sample of 304 SINA Weibo users, and conducted AMOS 22.0 analysis. Overall, the findings provided support for the model of the study. First, more informativeness, more entertainment, and more credibility to create higher user’s advertising adoption in the SINA Weibo environment. Second, user-defined customization directly affects the user's attitude without the indirect impact of perceived value. Third, irritation is not important attributes affecting user’s perceived ad value and positive attitude toward SINA Weibo advertising. Fourth, privacy concerns also directly affects users' attitudes toward SINA Weibo advertising. The study adds to and expands our knowledge of the antecedents and consequences of SINA Weibo users behaviour regarding advertising and therefore act as a valuable base of social media advertising practitioners.

새 자료, 고려본 『자비도량참법』의 석독 구결 분석 및 음독 구결과의 상관성 비교 연구

남경란(Nam, Kyeong-Nan) 한국어문학회 2018 語文學 Vol.0 No.140

This study was conducted to analyze Seokdok Gugyeol in Goryeo ChojuDaejangkyung, ‘Jabigoryangchambeop’ discovered at Kirimsa Temple in December 2015. The purpose was to compare and analyze the correlation between Seokdok Gugyeol shown in this new material and Eumdok Gugyeol, which is a previous edition Goryeo period copy. The main study object, ‘Jabigoryangchambeop’ from the Kirimsa Temple remains only in chapters 17 to 20 of Volume 4 and it is the crucial information academics are studying due to the discovery of one more Seokdok Gugyeol material dated to the middle of the 13th century. Although the number of Gugyeol letter types in the text is only about 50, it has been paid a great deal of attention in academia because it uses letter types that are quite different from the existing Seokdok materials. In addition, this is very precious data in Korean history because it contains Eumdok Gugyeol data that can not be found in any other existing material. Furthermore, Seokdok Gugyeol and Eumdok Gugyeol can be analyzed at the same time, providing the potential for new discoveries. However, in ‘Jabigoryangchambeop’ from Kirimsa Temple, Gugyeol letter types have been erased or destroyed in some main parts of original copy, and it is difficult to clearly judge the original image of the Gugyeol letter types based solely on the released images. In order to more accurately understand the presented information, the researcher used Adobe Photoshop to precisely identify missing or damaged Seokdok Gugyeol letter types. The significance of this study lies in the correlation found between Seokdok Gugyeol and Eumdok Gugyeol in the Goryeo period, via and informaton processing method and comparative analysis of Seokdok Gugyeol of ‘Jabigoryangchambeop’ from Kirimsa and Eumdok Gugyeol of ‘Jabigoryangchambeop’ from a private collection.

Congenital Fibrous Epulis in the Infant

Mustafa?nan,?merYal?ın,MehmetPul 연세대학교의과대학 2002 Yonsei medical journal Vol.43 No.5

체간안정화 훈련이 만성 뇌졸중 환자의 호흡기능에 미치는 효과

이경진(Kyeong-Jin Lee),정주현(Ju-Hyeoun Jeong),조명래(Myeong-Rae Jo),김세윤(Se-Yoon Kim),김난수(Nan-Soo Kim) 대한심장호흡물리치료학회 2019 대한심장호흡물리치료학회지 Vol.7 No.1

Purpose : The purpose of this study is to examine the effects of trunk stability training on improving trunk control, respiratory function, and respiratory muscle activation in stroke patients. Methods : The subjects were assigned to two groups: the intervention group (n=15) and the control group (n=15). Both groups participated in a conventional stroke rehabilitation program, but the intervention group also received trunk stability training for 30 minutes a day, 3 times a week, for 6 weeks. The main trunk stability exercise consisted of the dead bug exercise. Trunk control was assessed using a trunk impairment scale, and respiratory function (pulmonary function and respiratory muscle function) was assessed using spirometry. The data were analyzed using the Pearson correlation, independent t-test, and paired t-test. Results : Trunk control was significantly positively correlated with pulmonary function and respiratory muscle strength. Both groups showed a significant increase in trunk control and respiratory function. Conclusion : This study demonstrated that a conventional stroke rehabilitation program and trunk stability training have positive effects on respiratory function and respiratory muscle activation in stroke patients.

朝鮮後期 文學思想 變貌樣相 硏究

許南郁 江原大學校 江原文化硏究所 2002 강원문화연구 Vol.21 No.-

The main point of this research is various idea of literature, literary ideas of 時弊匡救 and independent literacy were on the rise at the late Chosun. During the pre-Chosun period. Neo-Confucianism (the Zhu Xi) was prevalent. but by the end of Chosun dynasty

유기농업에서의 작물의 양분관리

안난희, 신재훈, 옥정훈, 이상민, 김석철, 사동민 忠北大學校 農業科學硏究所 2016 農業科學硏究 Vol.32 No.2

Soil fertility is fundamental in determining the productivity of all farming systems and is most�ﾠ�ﾠ commonly defined in terms of the ability of the soil to supply nutrients to crops. Organic farming systems rely on the management of soil organic matter to enhance the chemical, biological and physical properties of the soil, in order to optimize crop production. Organic agriculture excludes the use of chemical nitrogen fertilizers, instead requiring a balance between supply and demand nutrients through the use of organic matter. Nutrient management is one of the main challenges facing organic farming. The short term challenge is supplying sufficient nutrients to crops at the correct point in their development to achieve economically viable yield, while in the long term, the difficulty is to balance nutrient inputs and runoffs to avoid nutrient rundown or environmental pollution. This paper reviews information from the literature to investigate strategies of managing nutrients by supplying organic matter in organic agriculture during the major phases of crop growth.

번역가능성의 문제에 대하여 : Katharina Reiβ의 텍스트 유형 구분을 중심으로

이난희 이화여자대학교 한국문화연구원 1994 韓國文化硏究院 論叢 Vol.64 No.1

The present paper argues that the translatability is certainly linked to the translating methods and the texttypology, but the text division of literal to pragmatic in previous literatures is not sufficient enough. Working with the text translation, it is claimed that the problems of equivalence and invariability should be first considered. In conjunction with Reiβ analysis of the texttypology and the communicative function, it is also claimed that the various application of the translation methods is relativised to the text itself. The result of this study then proposes that the texttypology is merely a dominating factor in translation, and the translation is only relatively possible, when we take various factors participating in translation into consideration.

지역별 주민정보화수준 측정에 관한 연구

김난희,장필석 대불대학교 2001 論文集 Vol.7 No.1

Informatization in the highly informatized society becomes the necessary and indispensible aspect for social development, not the matter of choice. As the expectation that the imbalance of local development deepened by the existing industrialization and the consensus that informatization is a requirement for the improvement of quality of life and the local development are formed, the efforts for local informatization was initiated in each region. In this social atmosphere, it is an inevitable process to measure the informatization level of local residents, the subject and the user of local informatization, and to compare and analyze the informatization levels between regions for studying the current informatization levels of such regions and promoting the further balanced local informatization. This study was conducted to measure the informatization level of local residents by regions, to compare and analyze the local information level of local residents between regions, and to examine the appearance of information levels in each region. Two study methods were used to perform this study: preceding case study for tentative index selection and statistical techniques for measurement of informatization levels. In order to measure the informatization level of local residents, the whole nation was divided into 16 regions, and the residents in each region was studied about 10 categories selected as measurement index. Then, the classified tentative indexes were reorganized as objective indexes for the measurement of local informatization through the primary factor analysis. Considering the analysis results of informatization level by regions, most of metropolitan areas, such as Seoul, Susan, Daegu, Incheon, Gwangju, and Daejeon, showed the higher informatization level than average, which indicates that the metropolitan areas where the informatization mind was formed earlier have higher local informatiztion level than others. Especially, it was found that the local informatization level is more highly formed Daejeon metropolitan area than in Seoul which has been recognized as the most highly informatized region, showing the high score in all indexes. The Ulsan metropolitan area was the only one that showed lower informatization level than average unlike other metropolitan areas, which is the lowest local informatization level. This result shows the necessity to switch the capability concentrated only on industrialization to informatization. The Chungbuk, Chungnam, Jeonbuk, Gyeongbuk, and Gyeongnam regions also showed lower informatization level than national average, so it indicates that most regions including rural, agricultural, and fishing areas have low informatization level. This result reveals that since the foundation facilities and support for informatization were concentrated only in the metropolitan areas, the other areas have been respectively neglected in terms of inforratization. If we consider that informatization in the metropolitan areas has become mature and that informatization is the critical factor to determine the future of local cornmui-ity, informatization should be actively promoted in the small and middle cities and rural areas.

Smad에 의한 alkaline phosphatase 유전자의 발현 조절기전

김난진,류현모,김현정,김영진,남순현 대한소아치과학회 2001 大韓小兒齒科學會誌 Vol.28 No.2

본 실험은 탁월한 골유도능으로 관심의 대상이 되고 있는 RMP의 세포내 신호 전달자로 알려진 Smad 1과 Smad 5가 조 골세포 초기 분화표지인자인 ALP 유전자의 발현에 미치는 영향 및 그 조절기전을 알아보고자 하였다. BMP 처리 없이도 Smad에 의해 ALP가 발현되는가를 알아보기 위해 Smad 1과 Smad 5가 각각 stably transfection된 C2C12 세포를 3일간 배양후 histochemical assay를 하였고, Smad 1과 Smad 5의 expression vector와 ALP promoter vector를 transient co-transfectiongksgn ALP promoter activity를 측정하였다. Smad에 의한 BMP의 효과를 알아보기 위해서 100ng/ml의 BMP-2를 처리한 군과 처리하지 않은 군으로 나누어 세포를 배양한후 ALP 유전자의 발현을 northern blot analysis로 확인하였다. Smad가 ALP 유전자의 발현을 직접적으로 조절하는가를 알아보기 위여서는 단백질 합성억제제인 cycloheximide를 전처리하여 ALP 유전자의 발현을 northern blot analysis하였다. 이상의 실험결과 다음과 같은 결론을 얻었다. ·Smad 1과 Smad 5가 과발현된 세포에서는 BMP 처리없이도 ALP가 발현된다. ·Smad 1과 Smad 5가 과발현된 세포에서 RMP 처리후 ALP 발현 증가율이 대조군 보다 현저히 높게 나타나 Smad가 BMP 효과를 증가시킨다는 것을 알수있다. ·Smad는 새로운 단백질의 합성을 통해 ALP 유전자를 발현시킨다. Bone morphogenetic proteins(BMPs), members of the transforming growth factor β(TGF-β) superfamily were first identified as the factors that induce ectopic bone formation in vivo, when implanted into muscular tissue. Especially BMP-2 inhibits terminal differentiation of C2C12 myoblasts and converts them into osteoblast lineage cells. In the molecular mechanism of the signal transduction of TGF-β and related factors, intracellular signaling proteins were identified as Smad. In previous study, it has been reported that Smad 1 and Smad 5, which belong to the R-Smad family mediate BMP signaling, were involved in the induction of osteoblast differentiation in C2C12 cells. To understnad the role of Smads involved in osteogenic transdifferentiation in C2C12 cell, in present study, after we stably transfected C2C12 cells with each. Smad(Smad 1, Smad 5) expression vector, cultured for 3 days and stained for alkaline phophatase activity. ALP activity positive cells appeared in the Smad 1, Smad 5 stably transfected cell even in the abscence of BMP. After transiently co-transfected C2C12 cells with each Smad expression vector and ALP promoter, it was excence of MBP. These result suggested that both Smad 1 and Smad 5 were involved in the intracellular BMP signals which induce osteoblast differentiation in C2C12 cells. The effect of BMP on C2C12 cells with Smad 1, Smad 5 transfected were studied by using northern blot analysis. the treatment of BMP upregulated ALP mRNA level in three groups, especially upregulation of ALP was larger in Smad 1, Smad 5 transfected cell than control group. Pretreatment with cycloheximide(10㎍/ml), a protein synthesis inhibitor resulted in blocking the ALP gene expression even in BMP(100ng/ml) treated cell. These results suggested that Smad increased the level of ALP mRNA via the synthesis of a certain transcriptional regulatory protein.