합병증을 동반하지 않은 2형 당뇨병 환자에 대한 백호가인삼탕과 혈당강하제 병행치료의 혈당 강하 효과 및 안전성 연구 : 체계적 문헌 고찰과 메타분석

신재익,백지수,신선미,조충식,Shin, Jae-ik,Baek, Ji-soo,Shin, Seon-mi,Cho, Chung-sik 대한한방내과학회 2021 大韓韓方內科學會誌 Vol.42 No.4

Objectives: The purpose of this study is to assess the efficacy and safety of Baekhogainsam-tang for type 2 diabetes without complications by systemic review and meta-analysis of randomized controlled trials (RCTs). Methods: For a systematic review and meta-analysis, we set a key question in accordance with PICOT-SD. We searched the following up to March 31. 2021: PubMed, EMBASE, The Cochrane Library, CNKI, CiNii, KISS, KMBASE, OASIS, and ScienceON. A meta-analysis was conducted by synthesizing the results, including fasting plasma glucose level, postprandial 2-hour plasma glucose level, and Glycated Hemoglobin (HbA1c). Results: A total of five trials are included in this systemic review. The treatment group (Baekhogainsam-tang plus conventional treatment) showed more statistically significant effect than did the control group (conventional treatment only) in fasting plasma glucose level, postprandial 2-hour plasma glucose level, and glycated hemoglobin (HbA1c). Conclusions: Baekhogainsam-tang showed statistically significant effects in hypoglycemic effect and in improving insulin resistance. However, the number of studies included in the meta-analysis was insufficient, and the BIT used in the included studies was not standardized. This topic requires further attention and more clinical research.

교육기관의 서비스품질, 학생만족, 구전 간의 관계에 관한 연구

신재익,정기한 학습자중심교과교육학회 2007 학습자중심교과교육연구 Vol.7 No.1

The purpose of this study is to identify the relationship among service quality, overall service quality, satisfaction, word of mouth in education institutions and the relative importance of individual dimensions of service quality in educational institutions affecting overall service quality and student satisfaction. The results of this study are as follows. First, this study suggested that service quality in educational institutions were composed of five dimensions which were tangible, reliability, responsiveness, empathy, and value. Second, the value factor affected overall service quality and student satisfaction most. Third, overall service quality affected both student satisfaction and word of mouth positively. Fourth, student satisfaction affected word of mouth positively. Therefore the implication of this study is that service quality in educational institutions is an important factor which affects overall service quality and student satisfaction. In particular, because the value factor of service quality in educational institution affects overall service quality and student satisfaction, the managers of educational institutions should reinforce this factor. This is what Gronroos(1990) refers to as \ technical service quality\ , and in educational institutions, as with other professional services, it is extremely important. 제7차 교육과정인 학습자중심의 교육이 강화되면서 사립 인문계고등학교들은 보다 우수한 신입생유치경쟁 및 보다 높은 양질의 교육서비스 제공을 통한 우수대학의 진학률을 높이기 위해 마케팅 마인드 도입의 필요성에 직면해 있다. 또한 최근 들어 공교육의 강화를 위해서도 학습자중심의 마케팅 마인드의 도입이 필요하다. 본 연구에서는 중등교육기관의 학생들이 지각하는 서비스품질차원의 상대적 중요도를 파악하고, 전반적 서비스품질, 학생만족, 구전 간의 인과관계를 확인하였다. 실증연구결과, 첫째 중등교육기관의 서비스품질 차원은 유형성, 신뢰성, 반응성, 공감성, 가치성으로 총 5개 차원으로 구성하였다. 둘째, 전반적 서비스품질과 학생만족에 대한 서비스품질 차원들 중 가치성이 가장 큰 영향을 미치는 것으로 나타났다. 셋째, 전반적 서비스품질은 학생만족과 구전에 긍정적인 영향을 미치는 것으로 나타났다. 넷째, 학생만족은 구전에 긍정적인 영향을 미치는 것으로 나타났다. 따라서 중등교육기관의 서비스품질은 전반적 서비스품질, 학생만족, 구전에 영향을 미치는 중요한 요인임을 확인하였고, 실증분석의 결과를 바탕으로 시사점을 도출하고 미래연구방향을 제시하였다.

“産의 반성과 學ㆍ硏에의 요망”

신재익 한국식품과학회 1993 식품과학과 산업 Vol.26 No.3

B2C 전자상거래의 소비자-브랜드 관계품질, 재구매의도, 구전간의 관계에 관한 연구

신재익,정기한,황인호 한국기업경영학회 2006 기업경영연구 Vol.13 No.2

As markets mature and competition intensifies in e-business, firms are exploring ways to increase customer retention which has been shown to increase company profitability. One strategy that has gained considerable attention is the strategy of consumer-brand relationship quality in which firms invest in developing long-term bonds with individual customers. A key feature of this strategy is that not only does it result in increased customer retention, but also provides a sustainable competitive advantage to the firms as the intangible aspects of consumer-brand relationship quality are not easily duplicated by competitors. The purpose of this study is to analyze the relationship among consumer-brand relationship quality, repurchase intention, and word of mouth. With empirical analysis on the causality, this paper tries to suggest managerial implications of building a strong brand equity in B2C e-business. The hypotheses of this paper are as follows. The commitment, partner’s trust, and intimacy of consumer-brand relationship quality in B2C e-business will affect repurchase intention(H1~H3). The commitment, partner’s trust, and intimacy of consumer-brand relationship quality in B2C e-business will affect word of mouth(H4~H6). These hypotheses are tested using regression analysis with SPSS 12.0. The results are as follows: All hypotheses except H3 are supported at the significance level of 0.05. This study confirmed that the commitment factor affected repurchase intention and word of mouth in B2C e-business more than the other factors. In other words, commitment represents the highest stage of relational bonding. The commitment factor is the key construct that differentiates successful relationships from unsuccessful ones. Consequently to enhance the positive repurchase intention and word of mouth in B2C e-business, marketers should build higher consumer-brand relationship quality. 2005년 우리나라의 전자상거래 규모가 약 235조원으로 3년 전에 비해 4배 정도 급성장하였다. 이처럼 전자상거래가 차지하는 비중이 증가함에 따라 기업들도 전자상거래에 대한 관심이 높아지고 있으며, 전자상거래 상에 있어서 경쟁우위 전략으로 소비자-브랜드 관계품질 구축에 많은 마케팅 노력을 투입하고 있다. 따라서 본 연구에서는 B2C 전자상거래에 있어서 소비자-브랜드 관계품질, 재구매의도, 구전 간의 영향관계를 확인하여 마케팅의 전략적 시사점을 제시하고자 한다. 연구결과를 보면, 인터넷 거래에 있어서 소비자-브랜드 관계품질의 몰입과 파트너 헌신은 재구매의도에 정(+)의 영향을 미치는 것으로 나타났고, 반면에 친밀감은 재구매의도에 영향을 미치지 않는 것으로 나타났다. 또한 소비자-브랜드 관계품질의 몰입과 파트너 헌신 및 친밀감은 구전에 정(+)의 영향을 미치는 것으로 나타났다. 따라서 기업들은 B2C 전자상거래에 있어서 소비자-브랜드 관계품질의 구축이 긍정적인 구전과 재구매의도의 향상을 가져올 수 있기 때문에 경쟁우위확보 차원에서 소비자-브랜드 관계품질을 강화해야 할 것이다.

서비스마케팅믹스, 와인바 이미지, 고객만족, 고객충성도 간의 관계에 관한 연구

신재익,김복남,정기한 한국외식경영학회 2014 외식경영연구 Vol.17 No.3

This study is to investigate the relationship among service marketing mix, wine bar image, customer satisfaction, and customer loyalty. Appropriate measures were developed and tested on 166 consumers of Seoul and Gyeongnam province with a cross-sectional questionnaire survey. This study used structural equation modeling to analyze the relationships among constructs. This study showed that service marketing mix positively affected wine bar image and customer satisfaction but indirectly affected customer loyalty. Wine bar image positively affected customer satisfaction and customer loyalty. Customer satisfaction was strongly related to customer loyalty. Wine bar image affected more customer loyalty than customer satisfaction did. Thus, it is found that wine bar image can be a very important factor to enhance customer loyalty. Marketers should maintain the higher level of wine bar image through improving service marketing mix. 본 연구는 와인바를 이용한 소비자들을 대상으로 서비스마케팅믹스에 대한 그들의 평가가 와인바 이미지, 고객만족, 고객충성도에 어떠한 영향을 미치는지를 분석하여 와인의 건전한 소비활성화를 위한 마케팅의 전략적 시사점을 제시하고자 한다. 본 연구에 사용된 서비스마케팅믹스의 제품, 프로모션, 가격, 장소, 직원, 물리적 환경, 프로세스, 와인바 이미지, 고객만족, 그리고 고객충성도 등의 척도는 기존 선행연구를 토대로 하였으며, 166부 설문지를 최종 분석에 사용하였다. 분석 결과, 첫째, 서비스마케팅믹스는 와인바 이미지와 고객만족에 긍정적인 영향을 미치는 반면에 고객충성도에는 간접적인 영향을 미치는 것으로 나타났다. 둘째, 와인바 이미지는 고객만족과 고객충성도에 긍정적인 영향을 미치는 것으로 나타났다. 셋째, 고객만족은 고객충성도에 긍정적인 영향을 미치는 것으로 나타났다. 넷째, 서비스마케팅믹스의 7개 요인에 대해 2차 확인요인 분석한 결과, 프로세스가 가장 중요한 요인이며 직원, 물리적 환경 순으로 나타났다. 따라서 와인바를 이용하는 소비자들의 만족과 충성도 및 와인바 이미지를 향상시키기 위해 마케터들은 서비스마케팅믹스의 개선과 관리에 많은 노력을 해야 할 것이다.

합병증을 동반하지 않은 2형 당뇨병에 대한 갈근황금황련탕의 혈당개선 효과와 안전성 연구 : 체계적 문헌고찰과 메타분석

신재익,백지수,조충식 대한한방내과학회 2022 大韓韓方內科學會誌 Vol.43 No.1

Objectives: The purpose of this study is to assess the antidiabetic effect and safety of Galgunhwangryunhwanggum-tang for type 2 diabetes without complications by analyzing related research. Methods: For a systematic review and meta-analysis, we searched for the antidiabetic effect and safety of Galgunhwangryunhwanggum -tang for type 2 diabetes without complications in 10 databases up to September 2021. Only randomized controlled trials were chosen. Results: In the treatment effectiveness analysis and meta-analysis, Galgunhwangryunhwanggum-tang had significant improvement effects on fasting plasma glucose level, 2-hour postprandial glucose level, glycated hemoglobin, fasting insulin, and homeostasis model assessment for insulin resistance compared to the control group when treated in parallel with oral glycemic drugs. Conclusion: Galgunhwangryunhwanggum-tang is effective in improving blood sugar and insulin resistance in type 2 diabetes patients without complications and can especially be considered in parallel treatment with oral hypoglycemic drugs. A large-scale randomized controlled clinical trial is required to complement the limitations presented in this study in the future.

면류산업의 현황과 전망

신재익 한국식생활문화학회 1991 韓國食生活文化學會誌 Vol.6 No.1

A Study on the Antecedent and Consequences of Customer Value: Focused on Overseas Tourism

신재익,김현철 한국인터넷전자상거래학회 2018 인터넷전자상거래연구 Vol.18 No.5

Although customer value is a strategic tool crucial to attracting and retaining customers, the tourism sector does not investigate much of this topic. The objective of this study is to contribute to the tourism literature by identifying the relationship between tourism motive, customer value, customer satisfaction, and customer loyalty. The structural equation of AMOS 18.0 was used for hypothesis testing and the sample was 227 respondents who have traveled in Southeast Asia. The findings of the empirical analysis are as follows. First, the push and pull factors of tourism motive have positive effects on customer value. The pull factor has a little more influence on customer value than the push factor does. Second, the sub-dimension of customer value is composed of economic value, emotional value, and uniqueness value, and economic value is most importantly evaluated. Customer value has a positive effect on customer satisfaction and customer loyalty. Customer value has more influence on customer satisfaction than customer loyalty. Third, customer satisfaction has a positive effect on customer loyalty. Therefore, it is confirmed that customer value is a key variable to improve customer satisfaction and customer loyalty in tourism sector, and that tourist motive is the starting point.

The Effect of Supermarket Service Quality on Customer Satisfaction in China

신재익,정기한 한국유통경영학회 2013 유통경영학회지 Vol.16 No.2

The purpose of this paper is to identify the relationship among the factors of retail service quality, customer satisfaction, and customer loyalty and to provide implications of marketing strategies for discount stores in China. Appropriate measures were developed and tested on 300 people of Qingdao city, Beijing city, and some other cities in China with a cross-sectional survey. The results of this paper showed that physical aspects factor, reliability factor, personal interaction factor, problem solving factor, and policy factor had a positive effect on customer satisfaction. In particular, policy factor affected customer satisfaction more than the other factors. The results also showed that the customer satisfaction has a strong, direct positive effect on customer loyalty. Therefore, because the relationship among factors of retail service quality, customer satisfaction and customer loyalty is a virtuous circle, retail marketers should manage and improve the factors of retail service quality.

The Antecedents and Consequency of User Satisfaction of Smartphone : The Moderating Effect of Gender

신재익,심재식,정기한 한국인터넷전자상거래학회 2014 인터넷전자상거래연구 Vol.14 No.2

With the development of mobile internet services, more and more consumers are adopting smartphones as their primary communication device. A smartphone offers more advanced computing ability and connectivity than a feature phone, and typically includes a high-resolution touch screen and offers wireless-internet access to web pages through a built-in web browser. Our study explores the relationship among smartphone attributes, user satisfaction, and behavioral intention, as well as how one customer demographics(gender) moderate the relationships between smartphone attributes, user satisfaction, and behavioral intention. The results of this paper show that smartphone attributes(product, application, and communication quality) positively influence user satisfaction and that user satisfaction positively influence behavioral intention. Customer demographics(gender) moderate the relationships product attribute and user satisfaction, and application attribute and user satisfaction. Study finding that users may respond differently to smartphone attributes based on their gender has important managerial implications.