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      • KCI등재

        명품 쇼핑 요인과 소비자 추구가치가 쇼핑 만족도에 미치는 영향

        김병숙,이동철 한국자료분석학회 2007 Journal of the Korean Data Analysis Society Vol.9 No.3

        There seems to be spreading masterpiece shopping in consuming market in accordance with the existing state of bipolar consumption and changing of consumers' consciousness of attaching importance to quality of life. For achieving this purpose, we conduct a questionnaire survey of 600 customers from in their twenties to in their sixties living at Seoul, DaeGu, and Busan who use brand products. After the survey, 4 samples unreliable are excluded and 596 samples are analyzed by SPSSWIN 11.0, AMOS 4.0 program.In conclusion, the purpose of this study is to figure out the importance of physical environments as the factor of valuation, to understand how the service physical determinant factors influence customer's feelings about the value and behaviors after the service, and to derive worthwhile suggestions about marketing management strategy. 소비의 양극화 현상과 삶의 질을 중시하는 소비자의 의식 변화에 따라 우리사회는 명품 신드롬이라 불릴 만큼 명품(名品) 소비가 확산되어 가고 있다. 이처럼 소비시장 환경의 변화에 따라 명품의 특성을 살펴보고, 5가지 유형의 명품 소비자군을 중심으로 본 연구에서는 서비스 환경에 대한 기존의 연구들을 토대로 서비스 평가요인으로서 서비스 환경의 중요성을 살펴본다. 그리고 서울, 대구, 부산지역에 거주하는 20대부터 60대 이상까지의 남녀를 대상으로 2006년 3월 7일부터 30일 사이 자기기입식(self-administered questionnaire) 설문조사방식으로 총 600부를 배포하여 신뢰성이 부족해 보이는 설문지 4부를 제외한 최종 596부를 SAS 9.1, SPSSWIN 11.0, AMOS 4.0 프로그램을 이용하여 실증분석 하였다. 본 연구의 결과 자료에서 소비 환경이 고객의 가치관과 어떤 관련을 가지며, 구매 후 고객이 느끼는 만족감에 어떤 영향을 미치는지를 파악하여 명품 마케팅 전략을 실천하는데 유익한 시사점을 제시하고자 한다.

      • KCI등재

        『겐지 모노가타리』에 나타난 색채감각 고찰 -『겐지 모노가타리 에마키』의 색채의상징성과의 관련을 중심으로-

        김병숙 한국일본언어문화학회 2014 일본언어문화 Vol.27 No.-

        In Genjimonogatari, a sense of color in case related to characters represents their appearance and inner side and status in the work. A style of expression of a group of women with chain of colors contributes to making a long work and forming a subject over each individual's status. In Genjimonogatari a winter jasmine(yamabuki) means regret for fancy beauty and love, lost love of nobles and it is the best symbolic expression of Tamakazura. And so sharing the same expression of Tamakazura and Oigimi, his daughter, reveals the similarity of the two. The picture of Takegawa suggests Kurodo shosho's peeping at a scene of playing go of Tamakazura's daughters. Generally peeping symbolizes an intrusion and the power of owenership of woman by man and functions as main mechanism of developing Monogatari story. But the function of peeping in Takegawa was nullified as Kurodo shosho himself abandoned intrusion of his eyes. The picture is characterized by arrangement of yellow as color of clothes which is drawn from a winter jasmine, the common expression of Tamakazura and Oigimi. This means in Takegawa, the priority is given not to Kurodo shosho's peeping but to the meaning of Oigimi's marriage and eventually the intention of revealing the status of Oigimi as a substitution(Yukari) for Tamakazura is embedded in it. In other words, it is thought that the similarity of the fate of mother and daughter. In summary, Genjimonogatari and Genjimonogatari Emaki shares sencs of color, it is based on the painter's consciousness and design of selecting a scene which is revealed from understanding and acceptance on text.

      • 전분 종류를 달리한 무화과편의 품질 특성

        김병숙,이영은,정미란 원광대학교 생활자원개발연구소 2003 생활자원개발연구 Vol.5 No.-

        The effects of various kinds of starch (mungbean, potato, corn, and a blend of potato and corn starch) on the quality characteristics of muhwakwa-pyun were studied according to the storage duration. The sweetness, pH and total acidity of muhwakwa extract were analyzed, as were the Visco/Amylograph viscosity profile and DSC thermodynamic characteristics of starches. For quality characteristics, color difference, instrumental texture characteristics and sensory characteristics were compared. The sweetness of muhwakwa extract was satisfactory but the total acidity was low for Kwa-pyun manufacture. Therefore, its pH was adjusted to 3.4 by adding 10% citric acid with an amount of 1% of total liquid. From the Visco/Amylograph viscosity profile and DSC thermodynamic characteristics of starches, a blend of potato and corn starch was found to be easy to cook and form a gel but a little more resistant than the other starches in terms of the retrogradation. Lightness(L) and yellowness(b) of Kwa-pyun incerased, while and its redness(a) decreased, by the storage. The color became whiter and the clarity decreased regardless of the kinds of starch, which became obvious after 3 days of storage. The hardness, springiness, adhesiveness and cohesiveness tended to decrease with storage, which was weak in a blend starch. The overall acceptability of Kwa-pyun made with a blend of potato and corn starch was evaluated as being the best among the samples tested. Therefore, for traditional kwa-pyun manufacture mungbean starch might be replaced with a blend of potato and corn starch which is less expensive and easily available in the market nowadays.

      • KCI등재후보
      • KCI등재후보
      • KCI등재후보

        반복적 구직실패가 입직기대수준에 미치는 영향

        김병숙,송혜령 한국진로교육학회 2004 진로교육연구 Vol.17 No.2

        The purpose of this study was to investigate young job seekers' job searching efforts and failure processes in order to analyze their expectation for employment. Then it purported to investigate the process of job seekers' adjusting the factors of job entry expectation after recurrent job search failures. For those purposes, among the six job search factors were decided as the factor of job search intensity. Total 18 items regarding the job entry expectation levels were analyzed. As a result, six factors of educational backgrounds, working conditions, corporate size, match to one's specialization, recruitment types, and wages were extracted. In spite of the recent structural changes to the labor demands, young job seekers have poorly adapted themselves to the changes to the labor market. They also stick to their preference for large companies despite the overall economic restructuring and changing recruitment practices. Therefore, they should provide job counseling that fit the characteristics and ability of young job seekers, reflect their job search capability in offering job information, introducing a job, and providing on field experiences and job training programs, and expand the network of job information and job counseling service based on those activities.

      • KCI등재후보

        직업카드 분류를 통한 청소년의 흥미·적성·가치 일치도 분석

        김병숙,박선주,김보인 한국진로교육학회 2007 진로교육연구 Vol.20 No.4

        In this research, first, we produce Occupational Card Sort with concise information regarding its occupation at the front & back page of Occupational Card of which clue isn't provided. Second, we assess student's life career & judge occupation by using Occupational Card Sort. Third, we judge occupation throughout interest, aptitude and standard test of value. Fourth, we pursue the goal to analyze such as the result of Occupational Card Sort, Interest, Aptitude and the result consensus of test of value standardization. In this research, we execute four different kinds of tests such as Occupational Card Sort, Interest, Aptitude, the Test of Value Standardization and Occupational Card for the target group of 88 middle school and 92 high school students. As the result of these, the youth occupation judgement has a high value of anticipation throughout Occupational Card and it makes possible for career guidance by using Occupational Card Sort.

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