TV홈쇼핑과 스마트 미디어 재구매 의도의 관계 요인 분석 연구

김복준(Bog Joon Kim),장석준(Seckjun Jang) 한국콘텐츠학회 2018 한국콘텐츠학회논문지 Vol.18 No.8

본 연구는 홈쇼핑과 이용자 간 지속적이고 호의적인 관계를 구축하기 위한 방안을 논의하고자 TV 홈쇼핑과 애플리케이션 홈쇼핑에 대한 서비스 품질 요인이 관계결속을 매개로 스마트 미디어를 통한 홈쇼핑 상품의 재구매 의도에 어떠한 영향을 미치는지 살펴보았다. 연구결과 홈쇼핑에 대한 관계결속은 특정 서비스 품질 요인과 재구매 의도 사이에 형성된 영향관계를 완전 매개 혹은 부분 매개하여 브랜드자산 구축과정을 따르는 것으로 확인되었다. 이때 관계결속의 매개효과는 홈쇼핑 플랫폼에 따라 상이하게 제시되었는데, TV+애플리케이션 집단의 TV 홈쇼핑 이용에 대한 관계결속은 아무런 매개효과를 갖지 않았다. 또한, 이용자의 평소 미디어 이용 습관에 따라 홈쇼핑에 대한 서비스 품질 요인이 관계결속을 매개로 재구매 의도에 미치는 영향 관계가 상이하였다. 본 연구는 이상의 결과에 대해 신기술 채택 및 브랜드자산과 관련된 이론 및 개념을 적용하여 홈쇼핑 상품 구매 시 이용되는 플랫폼 특성과 이용자의 평소 미디어 습관에 따라 기술수용 과정 및 브랜드자산 구축 과정이 달라질 수 있음을 검증했다는 점에서 학술적 의의를 찾고자 한다. 홈쇼핑 사업자들이 자사 서비스에 대한 이용자 유인 방안을 고민하며 홈쇼핑 플랫폼별로 적합한 전략을 수립하는데 활용될 수 있다는 점에서 실무적 의의 역시 가지는 것으로 평가할 수 있다. The purpose of this study is to investigate the influence of service quality factors and related ties on the repurchase intention of home shopping products and application home shopping through smart media using relation bonding according to the platform. In this study, it was confirmed that the relationship between home shopping and home shopping follows the process of establishing brand equity by mediating or partially mediating the influence relationship between specific service quality factor and repurchase intention. At this time, the mediating effect of the relationship tying is different according to the home shopping platform, but the relation of the TV + application group to the use of TV home shopping has no mediating effect. Also, according to users usual media usage habits, service quality factors for home shopping have different influence relations on repurchase intention through relationship binding.

TV홈쇼핑 판매채널이 스마트미디어의 서비스품질요인이 고객만족 및 재구매의도에 미치는 영향

김복준(Bog-Joon Kim),송종길(Jong-Gil Song),김영환(Yeong-Hwan Kim) 한국엔터테인먼트산업학회 2017 한국엔터테인먼트산업학회논문지 Vol.11 No.2

본 연구는 TV홈쇼핑의 판매채널 중 주요인으로 손꼽히는 스마트폰과 태블릿 PC에 대한 구매성향과 서비스품질요인을 도출하고, 도출된 서비스 품질요인이 고객만족과 재구매의도에 미치는 영향에 대해 연구를 실시하였다. 가설 검증을 위해 2016년 10월 10일 에서 10월 24일에 걸쳐 단순 무작위 추출 방법을 활용하여 조사를 실시하였으며, 247부를 연구의 유효표본으로 설정하여 분석을 실시하였다. 수집된 자료는 인구통계하적 특성을 파악하기 위해 빈도분석, 측정변수에 대한 신뢰도 검증의 위해 Cronbach"s Alpha를 통해 신뢰도를 파악하고 각 항목별로 요인분석을 실시하여 요인을 도출하였다. 마지막으로 단순 회귀분석 및 다중 회귀분석을 실시하였다. 연구 모형을 바탕으로 세워진 가설을 검증한 결과는 다음과 같다. 서비스품질과 고객만족에 대한 관계에서는 서비스품질 중 편의성, 신뢰성, 상호작용성이 고객만족에 영향을 미치는 것으로 나타났으며, 서비스 품질과 재구매의도에 관계에서는 서비스 품질 중 편의성, 상호작용성, 신뢰성이 재구매의도에 영향을미치는 것으로 나타났다. 마지막으로 고객만족과 재구매의도에 대한 관계에서는 고객만족과 재구매의도가 유의한 영향을 미치는 것으로 나타났다. The study conducted a study on the main factors of the sale of smartphones and tablet PCs as the main factors for the sale of TVs and tablet PCs, and conducted a study on the effects of quality factors on customer satisfaction and the willingness of the quality of service. Taking advantage of a random sampling method from October 10 to October 24, 2016, it conducted a survey using a random sampling method, and conducted a survey to analyze the analysis. The data collected were obtained by analyzing the reliability factor of Cronbach"s and Alpha to identify the characteristics of the frequency analysis to identify the characteristics of the population and to identify the factors for each item. Finally, simplified regression analysis and multiple regression analysis. The results of the hypothesis that established a hypothesis based on the research model are as follows. In relation to service quality and customer satisfaction, the quality of service, reliability, interaction, and relevance of service quality affect the customer satisfaction, and the quality of service of the service is reflected in the intent of the quality of service, such as the quality of the service and the availability of the service. Finally, the relationship between customer satisfaction and repurchase intentions has shown that the customer satisfaction and repurchase intentions will have a significant impact on the customer satisfaction.

현장후각측정법을 이용한 악취빈도 평가방법의 연구

김규석,김복준,신종현,장은아,심규승,이효진,조진경,김종보,김종수 환경독성보건학회 2019 한국독성학회 심포지움 및 학술발표회 Vol.2019 No.10

경기도 다중이용시설의 PM2.5 오염실태에 관한 연구

장은아,김종수,김복준,김미정,박익범,김종보,김규석,이종길 한국냄새환경학회 2017 실내환경 및 냄새 학회지 Vol.16 No.2

This study was conducted to investigate the actual condition of fine particles (PM2.5) pollution and to verify the necessity of managing PM2.5 in the indoor environment of public use facilities in Gyeonggi-do. As a result, it was found that PM2.5 concentrations measured for 24 hours ranged from 15.9 to 113.5 μg/m3 and averaged 42.5 μg/ m3, and for 6 hours, ranged from 20.4 to 167.1 μg/m3 and averaged 65.6 μg/m3. Average concentration was highest in subway stations, followed by nursery schools and indoor parking lots. 49 of the 55 sites investigated exceeded the 24hr-PM2.5 standard specified in WHO guidelines (25 μg/m3). The ratio of PM2.5 to PM10 was 70.2% for 24hr and 70.7% for 6hr on average. This means that PM2.5 tends to account for a large proportion of the total particulate pollution in the indoor environment, and that it is essential to control fine particulate matter in order to reduce total particulate matter in the indoor environment. In addition, it was found that the time to be sampled and total sampling time are one of important factors which affect PM2.5 concentration in indoor air quality; therefore, I think that it is necessary to concretely specify the time to be sampled and maximum range of total sampling time in the test method of PM2.5. Recently, regulations on PM2.5 in indoor environments have been strengthened in other countries due to its high risk to human health; however, there is currently no enforceable regulation in Korea. Given that PM2.5 is more harmful to human health than PM10, it is urgently necessary to establish proper policies and regulations to control PM2.5 in indoor environments.

경기 산단지역의 악취빈도 평가를 위한 현장후각측정 연구

김규석,김종보,김복준,신종현,장은아,심규승,이효진,조진경,김종수 한국냄새환경학회 2019 실내환경 및 냄새 학회지 Vol.18 No.4

This study was performed to evaluate the odor occurrence of offensive leather odor in a district in Gyeonggi-do, where Jeil industrial complex is located, and its residential district, by using olfactory field frequency measurement (Gird Method). In addition, we measured the composite odor. The target points were 9 spots in Jeil industrialcomplex and 12 spots in the residential district, and we conducted the measurements 13 times each spot. As a result, odor occurrence in descending order was investigated as follows, leather industry > drug industry > food industry. Moreover, odor exposure of the industrial complex exceeded the industrial zone standard of 0.15 (=German odor standard) in all 9 spots (average 0.78). In addition, odor exposure of the residential district exceeded the residential zone standard of 0.10 (=German odor standard) in 12 spots (average 0.78). All the composite odors were below 20 (industrial zone standard). However, as the odor intensity of the sampling site and the lab analysis data showed a large deviation, we found that much supplementation is needed of the odor analysis techniques in the equipment measurement methods.

삼각 측량법을 이용한 전자캠퍼스를 위한 옥내 측위 모듈 개발

임재걸 ( Jaegeol Yim ),김복준 ( Bokjun Kim ) 한국정보처리학회 2006 한국정보처리학회 학술대회논문집 Vol.13 No.1

위치기반서비스 시스템에서 가장 기본이 되는 요소는 사용자의 위치를 정확히 측정하는 것이다. 본 논문은 삼각 측량법을 이용한 전자캠퍼스를 위한 옥내 측위 시스템 구현 사례를 소개한다. 캠퍼스에는 일반적으로 무선 LAN이 설치되어 있다. 본 측위 시스템의 측위 방법은 무선 LAN의 액세스 포인트(AP)로부터 수신된 신호의 RSSI를 이용하여 AP까지의 거리를 추정하고, 이 거리들을 바탕으로 삼각측량법을 이용하여 사용자의 위치를 추정한다. 구현한 측위 시스템의 성능을 검증하기 위한 실험 결과도 소개한다.

2001~2015 경기도 대기 중 중금속 오염도 변화

민윤기,김명숙,김동완,김복준,우정식,김종수 한국대기환경학회 2015 한국대기환경학회 학술대회논문집 Vol.2015 No.11

왕송저수지 및 유입하천의 수질특성에 관한 연구

조덕희,이경희,한송희,송진호,권상조,김복준,이기종,이정복 대한상하수도학회 2012 상하수도학회지 Vol.26 No.2

Wangsong Reservoir needs a systematic approach that can control water purity and water quality improvement. This study was carried out to assess the seasonal variation of water quality and the effect of pollutant being loaded from watershed in a sallow eutrophic reservoir(Wangsong Reservoir) from March to November, 2011. Wangsong Reservoir, located in Uiwang City, has the capacity of 2 million ㎥ in irrigation water supply with the drainage of 4.2 ㎢. Average concentrations of BOD, COD, T-N, T-P, and Chloropyll-a in Wangsong Reservoir were 5.8 ㎎/L, 9.7 ㎎/L, 4.299 ㎎/L, 0.106 ㎎/L and 73.1 ㎎/㎥, respectively. In the inflow streams and treated sewage of Wangsong Reservoir, the T-N concentrations of 4.114 - 14.619 ㎎/L were higher than those in the Reservoir and the other pollutants were lower. As a result of investigation, Wangsong Reservoir exceeded the agricultural water standard level due to algal growth and accumulation from the upper streams and sewage. In order to achieve the targeted water quality in Wangsong Reservoir, it is required to be decreased in pollutants of internal and inflow streams.

Cu²⁺, Al³⁺, Zn²⁺이 활성슬러지에 미치는 저해영향 평가

김창규,김요용,박익범,송진호,남우경,한송희,김복준,오조교,Kim, Chang-Gyu,Kim, Yo-Yong,Park, Ik-Beom,Song, Jin-Ho,Nam, Woo-Kyong,Han, Song-Hee,Kim, Bok-Jun,Oh, Jo-Gyo 한국물환경학회 2015 한국물환경학회지 Vol.31 No.2

In this study, the inhibitory effect of toxic metals was investigated on the activated sludge of the municipal sewage treatment plant. The allowable concentration of toxic metals was also estimated for the stable operation of the biological treatment process. The single and mixture toxicity of $Cu^{2+}$, $Al^{3+}$ and $Zn^{2+}$ were evaluated for the activated sludge microorganisms. As a result, nitrifying microorganisms were more susceptible than heterotrophic microorganisms. $IC_{10}$ (Inhibition Concentration of 10%) of $Cu^{2+}$, $Al^{3+}$ and $Zn^{2+}$ for the nitrifying microorganisms was 3 mg/L, 7 mg/L and 25 mg/L, respectively. The mixture toxicity showed three times more sensitive than the single toxicity. The concentrations of $Cu^{2+}$, $Al^{3+}$ and $Zn^{2+}$ to minimize the inhibitory effect on organic matter removal and nitrification in batch experiments were found to be 1.3 mg/L, 2.5 mg/L and 6.3 mg/L.

가축분뇨 정화시설의 실증 조사

남우경 ( Woo Kyong Nam ),임흥빈 ( Heung Bin Lim ),김복준 ( Bok Jun Kim ),황찬원 ( Chan Won Hwang ),박현구 ( Hyun Gu Park ),김은아 ( Eun Ah Kim ),황선민 ( Sun Min Hwang ),김태영 ( Tae Young Kim ),한송희 ( Song Hee Han ),최승석 ( Se 한국물환경학회 2009 한국물환경학회·대한상하수도학회 공동 춘계학술발표회 Vol.2009 No.-