유학생 라이프스타일이 관광지선택속성과 행동의도, 만족도에 미치는 영향

정총화 한국관광산업학회 2020 Tourism Research Vol.45 No.3

In this study, the following study was conducted to find out the effect of international student's lifestyle on tourist destination selection attributes, behavioral intentions, and satisfaction. First, factors of lifestyle were analyzed to understand the degree of influence of international student lifestyle on tourist destination selection attributes. And the results of regression analysis are as follows. The factors of international student lifestyle rational planning and family-centeredness were found to have a significant influence on attractiveness. It seems that it is necessary to develop and provide mission tours, educational tours, and experiential tours in tourist destinations that can increase the self-esteem of international students by breaking away from conventional scenic tours in tourist destinations. Second, in order to understand the degree of influence of international student lifestyle on behavioral intention, a regression analysis was conducted by analyzing each item of lifestyle. Appeared to be crazy. In order to increase safety, it is necessary to provide guideline information that can show alternative situations in case of an accident in connection with local governments and local organizations, and develop local programs to learn and experience local culture and history by participating with local residents. Third, in order to understand the degree of influence of international student lifestyle on satisfaction, a regression analysis was conducted by analyzing each item of lifestyle. Has been shown to affect. When promoting tourist destinations, local governments should promote programs that allow individual development along with tourism and recreation, and touristic-related organizations should establish a joint public relations line to promote programs that provide comfort. Fourth, in order to understand the degree of influence of the tourist destination selection attribute on the behavioral intention, a regression analysis was conducted by analyzing each item of the tourist destination selection attribute. . Since most international students do not have private vehicles, it is expected that temporary public transportation, such as shuttle buses, should be operated from places with excellent access during the weekends when sightseeing is a lot. Fifth, in order to understand the degree of influence of the tourist destination selection attribute on satisfaction, a regression analysis was conducted by analyzing each item of the tourist destination selection attribute. It is necessary to promote information on tourist destinations through online communities and SNS of international students, and furthermore, to promote international students to their home countries, publicity in various languages ​​should be provided. Finally, in order to understand the degree of influence of behavioral intention on satisfaction, the results of regression analysis by factor analysis of each item of behavioral intention showed that behavioral intention and satisfaction had a significant effect. Affinity is a subjective psychological factor. As various events related to international students are planned and conducted, the affinity for tourist destinations is expected to increase. For this, it is necessary to develop a program through interactive opinions through the formation of a community with international students, and it is necessary to devise a system for recommending tourist destinations and operate a system of points or benefits for recommenders. 본 연구는 유학생의 라이프스타일이 관광지선택속성, 행동의도, 만족도에 미치는 영향을 알아보기 위하여 다음과 같이 연구를 하게 되었다. 첫째, 유학생 라이프스타일이 관광지선택속성에 미치는 영향정도를 파악하기 위해 라이프스타일의 각 항목들을 요인 분석하였다. 그리고 회귀분석을 실시한 결과는 다음과 같다. 유학생 라이프스타일의 요인 합리적계획성, 가족중심성의 요인은 매력성에 유의한 영향을 미치는 것으로 나타났다. 기존의 관광여행 상품의 관광지 현지에서 일반적인 경관 관광을 하는 것에서 탈피하여 유학생들의 자존감을 높일 수 있는 관광지에서의 미션투어, 교육투어, 체험투어를 개발해서 제공해야 할 것으로 보인다. 둘째, 유학생 라이프스타일이 행동의도에 미치는 영향정도를 파악하기 위해 라이프스타일의 각 항목들을 요인 분석하여 회귀분석을 실시한 결과 유학생 라이프스타일의 요인 감각추구형, 가족중심형의 요인에 유의한 영향을 미치는 것으로 나타났다. 안전함을 높이기 위해서는 지자체, 지역 단체와 연계한 사고 시 대체 상황을 보여 줄 수 있는 가이드라인 정보 제공과 지역주민들과 함께 참여하여 지역의 문화·역사를 배우며 체험하는 지역 프로그램을 개발해야 할 것으로 보인다. 셋째, 유학생 라이프스타일이 만족도에 미치는 영향정도를 파악하기 위해 라이프스타일의 각 항목들을 요인 분석하여 회귀분석을 실시한 결과 유학생 라이프스타일의 요인 합리적계획성, 감각추구형, 가족중심형의 요인에 유의한 영향을 미치는 것으로 나타났다. 지자체에서는 관광지 홍보 시 관광 휴양과 함께 개인의 개발을 할 수 있는 프로그램을 홍보하고, 관광지관련 단체에서는 편안함을 줄 수 있는 프로그램을 홍보를 공동 홍보라인을 구축해서 진행해야 할 것으로 보인다. 넷째, 관광지선택속성이 행동의도에 미치는 영향정도를 파악하기 위해 관광지선택속성의 각 항목들을 요인 분석하여 회귀분석을 실시한 결과 관광지선택속성의 요인 매력성과 접근성의 요인에 유의한 영향을 미치는 것으로 나타났다. 대다수 유학생들은 개인 차량이 없기 때문에 관광을 많이 하는 주말에는 접근성이 뛰어난 곳에서 셔틀버스와 같은 임시 대중교통을 운행해야 할 것으로 보인다. 다섯째, 관광지선택속성이 만족도에 미치는 영향정도를 파악하기 위해 관광지선택속성의 각 항목들을 요인 분석하여 회귀분석을 실시한 결과 관광지선택속성의 요인 매력성과 접근성의 요인에 유의한 영향을 미치는 것으로 나타났다. 유학생들의 온라인 커뮤니티, SNS를 통한 관광지 정보를 홍보해야 할 것이고, 더 나아가 유학생의 본국에까지 홍보를 하기 위해 다양한 언어로 구성한 홍보를 해야 할 것이다. 마지막으로 행동의도가 만족도에 미치는 영향정도를 파악하기 위해 행동의도의 각 항목들을 요인 분석하여 회귀분석을 실시한 결과 행동의도와 만족도는 유의한 영향을 미치는 것으로 나타났다. 애호도는 주관적인 심리요인으로 유학생 관련 다채로운 행사를 계획, 진행하면서, 관광지에 대한 애호도는 높아질 것으로 보인다. 이것을 위해서는 유학생과의 커뮤니티 형성으로 쌍방향 의견을 통한 프로그램 개발이 필요하고, 관광지 추천 제도를 구상하여 추천자를 위한 포인트, 또는 해택 제도를 운영해야 할 것으로 보인다.

베트남 잠재 관광객의 한국 선택 영향요인 분석

윤지환,정효숙,이영진 한국기업경영학회 2012 기업경영연구 Vol.19 No.2

Analysing tourists’ selective attributes about their travel destination in an international tourism field was essential for marketers in the destination marketing. According to the trend of strong Korean wave and the government policy of attracting tourists in East Asia, the purpose of this paper is to analyze selective attributes influencing on behavioral intention of Vietnamese tourists in choosing their preferred tourist destination. For achieving goal of this, the literatures related to the importance of selective attributes in tourism industry, types of selective attributes influencing on tourist behavioral intention were reviewed. As shown in the previous studies, most selective attributes have influenced tourists’ satisfaction and behavioral intenti on. By reviewing available studies, selective attributes as the influential factors to choose Korea were identified. In this paper, we dealt with 2 problems: These are ‘How to constitute Vietnamese selective attribute to choose Korea?’ and ‘What relationship between the selective attributes and the tourist behavioral intention into Korea of Vietnamese?’. The questionnaire suggested in this study was constructed with 22 indicates of selective attributes to choose Korea, one indicated of tourist behavioral intention, and five indicated of demographic statistic characteristics. This survey studied 402 participants among 450 people who live in Hanoi and Ho Chi Minh in Vietnam. Principal component analyses was used to determine the common underlying dimension of the selective attributes of Korea. The result of Bartlett’s test of sphericity was significant, which showed non-zero correlation existed. The overall degree of reliability was above 0.900, which was well above the recommended threshold of sampling adequacy at the minimum of 0.50. These two tests suggested that the data was suitable for an exploratory factor analysis. At an analysis of causality, since tourist behavioral intention was measured by bivariate variable, a logistic regression modeling was used to analyze Vietnamese’ behavioral intention to choose Korea. The results of this survey show selective attributes of Vietnamese latent tourists to choose Korea and correlation of selective attributes and behavioral intention. First, factors of selective attribute can be categori zed into four main constructs: the advanced technology experience, the attraction for resources of Korean tourism, the experience of shopping and Korean wave, the convenience of tourist attraction. Second, among them two factors-the advanced technology experiences and the attraction for resources of tourism-influence Vietnamese’ tourist behavioral intention of Korea in less than a year. This study provides practical implications especially for the tourism industry suppliers of Korea to attract Vietnamese latent tourist into Korea. It is expected that industrial tourism which shows superiority of Korean enterprises will be getting popular to Vietnamese tourists. Also, climatic condition of Korea can attract them to visit Korea due to the fact that Vietnam is tropic region but Korea has four seasons. Especially, in Autumn, we can recommend them a colorful mountain, in winter, we can suggest them to go skiing. 국제관광에서 관광목적지 선택속성을 파악하는 것은 관광객 유치를 위해 효과적이다. 관광목적지 선택 시 고려요인 등의 파악은 관광 마케터들에게는 수익과 연결될 수 있기 때문이다. 최근 한류의 영향으로 아시아국가의 방한 관광객이 증가하고 있고 정부도 동남아 관광객 유치를 위해 많은 관심을 기울이고 있다. 이러한 추세에 맞추어 본 연구는 베트남 국민이 관광목적지로서 한국을 선택할 때 어떠한 선택속성의 영향을 받아 한국을 관광하고자 하는지를 분석하였다. 조사는 베트남 현지에서 호치민과 하노이 국민을 대상으로 조사를 실시하였다. 조사결과를 통해 베트남 잠재 관광객의 선택속성을 도출하였고 도출된 선택속성과 한국관광의도와의 관계를 분석하였다. 주요 분석결과로 베트남 국민의 한국 선택속성은 ‘선진기술체험’(기업 및 정부주관 박람회, IT 등 선진기술 체험관, 한국의 의료관광), ‘관광자원매력성’(아름다운 자연경관, 뚜렷한 사계절, 축제 및 이벤트, 역사적 유물 및 유적지, 스포츠 등 다양한 레크리에이션), ‘한류/쇼핑체험’(한류, 쇼핑의다양성), ‘관광지편의성’(숙박시설의 편의성, 여행비용, 관광지의 안전성, 관광지의 물가)의 4개 요인으로 분석되었다. 선택속성과 한국 관광의도 인과관계에서 1년 이내에 한국 관광을 희망하는 집단은 선진기술체험과 관광자원매력성을 한국 선택의 중요한 요인으로 생각하고 있었다. 본 연구의 결과는 베트남 관광객 유치를위해 마케팅적으로 유용한 정보를 제공할 것이다

재한 외국인을 활용한 경북 지역 K-콘텐츠 활성화 전략에 관한 연구: 경북 관광지 이미지와 만족을 중심으로

이건형 국제e-비즈니스학회 2023 e-비즈니스 연구 Vol.24 No.1

Research Purpose: This study investigated the effects of tourist destination-selection attributes and tourist image factors on tourism satisfaction targeting foreigners residing in Korea in order to suggest K-content promotion strategy in GyeongSangbuk-do province. Research Methods: Hallyu involvement and the motive for sharing travel information on social media were set as the explanatory factors for the selection attribute of tourist destinations and the image of tourist destinations. The collected data through survery was analyzed with the SPSS 26 package. Results in Research: First, the tourist destination selection attribute had a positive and significant effect on the image of the tourist destination, and the image of the tourist destination had a positive effect on tourism satisfaction. Second, among the tourism selection attributes, traditional culture, food/events/fashion, and accommodation/ accessibility had positive and significant effects on the tourist image. Third, both Hallyu involvement and the motive for sharing travel information on social media had significant positive effects on the selection attributes of tourist destination. Fourth, the emotional image among the tourist destination images had a significant positive effect on tourist satisfaction. Research Conclusion: This study suggests several implications. Since tourist attractions in Gyeongsangbuk-do tend to be imprinted as images of traditional culture and history to foreigners living in Korea, it is necessary to give local K-content fun and interest that values emotional factors. In addition, it is necessary to devise a way to induce foreign tourists with high Korean Wave involvement to increase their self-esteem, charm, and reputation by sharing and communicating the information through social media in the process of consuming K-content. 현재 한류는 일부 동남아시아 국가에서 대중화 단계에 이르는 등 중국과 동남아시아를 비롯해 다양한국가로 확산되었다. 이제는 새로운 해외시장으로 한류를 확산하기 보다는 한류의 1차 고객인 국내거주 외국인관광객에게 만족스러운 관광지 경험을 제공하여 한류 콘텐츠가 지속적으로 홍보되고 유지될 수 있도록 해야한다. 이에 본 연구는 국내거주 외국인 관광객들을 대상으로 관광지 선택속성과 관광지 이미지 요인이 관광만족에 미치는 영향을 분석하였다. 관광지 선택속성과 관광지 이미지의 선행요인으로 한류 관여도와 소셜미디어 여행정보 공유동기를 설정하였으며, 한국 거주 외국인 중 경북관광지를 경험한 외국인을 대상으로 설문조사를 실시하였다. SPSS 26 패키지로 수집된 데이터를 분석하여 가설을 검증한 결과는 다음과 같다. 첫째, 관광지선택속성이 관광지 이미지에 긍정의 유의한 영향을 보였으며, 관광지 이미지는 관광만족/추천에도긍정적인 영향을 미쳤다. 둘째, 관광선택속성 중 전통문화, 음식/행사/패션과 숙박/접근성이 관광지 이미지에긍정의 유의한 영향을 미쳤다. 셋째, 한류관여도와 소셜미디어 여행정보 공유동기 모두 한국 관광선택속성에유의한 영향을 미쳤다. 넷째, 관광지 이미지 중 정서적 이미지가 관광만족과 추천에 긍정의 유의한 영향을미치는 것으로 나타났다.

전시 개최지 선택 속성이 전시자의 만족 및 충성도에 미치는 영향에 관한 연구

장혜진 ( Hye Jin Chang ) (사)한국마이스관광학회(구 한국컨벤션학회) 2012 MICE관광연구 Vol.12 No.2

This study reviewed the effect of exhibition destination selection attributes on the exhibitors` satisfaction and loyalty. It`s the point of the need of marketing strategy about host facilities and host destination, relating to exhibitor`s destination selection. First, this study investigated the effect of five exhibition destination selection attributes on exhibitors` satisfaction. As a result of first, host destination`s traffic and sleeping accommodations/exhibition cost pay regard to exhibitor`s satisfaction. Second, this study examined the effect of five exhibition destination selection attributes on the exhibitors` loyalty. As a result of second, host destination`s overnight accommodations/exhibition cost and facilities` operation pay attention to exhibitor`s loyalty. Third, this study inquired the effect of exhibitors` satisfaction on the exhibitors` loyalty. As a result of third, exhibitors` satisfaction is mindful of exhibitors` loyalty. Finally, with these results, this study presented the marketing application plans of exhibition destination.

Kano모델을 이용한 음식관광지 선택속성 분류에 관한 연구

장지원(Zhi Yuan Zhang),김태희(Tae He Kim),이인옥(In Ok Lee) 한국호텔외식관광경영학회 2014 호텔경영학연구 Vol.23 No.3

The purposes of this research was to derive culinary tourism destination selected attributes from literature review and to reclassify culinary tourism destination selected attributes using the Kano model. To achieve those purposes, we selected Korean and Chinese university students in Seoul as study participants. 322 questionnaires were used in the analysis. In order to derive the results of a study, factor analysis, the Kano model, Timko`s customer satisfaction index method, cross tabulation and frequency were used for the data analysis. The results of this research were as follows. First, the results of the factor analysis showed three dimensions from 18 items of culinary tourism destination selected attributes: culinary tourism resource, tourism convenience facilities and service. Second, the derived culinary tourism destination selected attribute was reclassified to the Kano model and Timko`s better and worse quotients. It was found that a total of 18 attributes could be classified into Attractive quality attributes(Korean 12; Chinese 13), Must-be quality attributes(Korean 3; Chinese 2), and Indifferent quality attributes(Korean 3; Chinese 3), while One-dimentional quality, Reverse quality and Questionable quality attributes were not found. Finally, there were significant differences with respect to 7 attributes in the comprehension evaluation of culinary tourism destination selected attributes between Korean and Chines students. As a result, this research suggested significant academic and practical implications for developing culinary tourism and culinary tour program.

관광지 선택속성에 따른 시장세분화 연구: 감천문화마을을 중심으로

이광국,김경옥,전재균 한국자료분석학회 2016 Journal of the Korean Data Analysis Society Vol.18 No.6

한국의 마추픽추 또는 산토리니로 불리는 부산 소재 감천문화마을은 최근 국내외 많은 관광객들이 찾고 있는 부산을 대표하는 관광지가 되고 있다. 이에 감천문화마을에 대한 관광목적지로서의 활성화를 위해 방문객에 대한 시장조사의 필요성이 제기되고 있다. 따라서 본 연구에서는 감천문화마을 방문객에 대한 시장세분화 분석을 실시하고자 하였다. 본 조사는 감천문화마을 방문객들을 대상으로 자기기입식 설문방식으로 자료를 수집하였으며, 최종 148부가 실증분석을 사용되었다. 15개 선택속성 측정항목에 대한 요인분석 결과, 매력성, 체험성, 흥미성, 편의성의 4개 요인이 도출되었다. 이들 요인을 기초로 군집분석한 결과, 소극적 집단, 보통 집단, 적극적 집단 등 3개의 군집으로 나타났다. 이들 세분집단들과 인구통계학적 및 관광형태 변수들 간의 교차분석과 분산분석을 실시한 결과, 교육, 직업, 방문경험, 만족도, 행동의도 등이 세분집단 간에 유의한 차이를 보여주는 변수들로 나타났다. 특히 적극적 집단은 다른 집단에 비해 재방문의도가 높기 때문에 감천문화마을에 편의시설을 잘 갖추면 재방문할 가능성이 높고, 주변 사람들에게 긍정적 구전을 전파할 수 있어 표적시장으로 고려될 수 있다. The unique hillside village of Gamcheon attracts travelers from around the world with its colorful maze of narrow alleyway and pastel-colored houses. The village is winning a new name as “Korea’s Santorini on the South Sea”. In order to activate the village, this study investigated whether tourists could be grouped into distinct segments based on destination selection attributes. For this purpose, data for this study were collected from respondents who visited at the village. A total of 148 usable responses were obtained. Fifteen selection attributes that might be considered with regard to selecting Gamcheon Village as a tourism destination were factor analyzed resulting in four factors: attraction, experience, fun, convenience factors. Based on the factor scores, cluster analysis was performed to identify three distinct groups: experience/convenience, attraction, convenience groups. The results of ANOVA and chi-square analysis indicated that education, occupation, visiting experience, satisfaction, behavioral intention were the significant variables that distinguish one cluster from another.

The Influence of the Selection of Korean Tourist Destinations on Behavior Intention with Visitors to Major Spas in Chungcheong Area as the Central Figure

Sang Kyum Han 한국무역연구원 2012 The International Academy of Global Business and T Vol.8 No.1

This study was carried out targeting the Chungnam area in Korea, a major spa zone, in order to figure out the influence of the selection of tourist destinations on tourist satisfaction, revisit intention and intention of recommendation. On the authority of many advanced research, we have created 20 questions of selected attributes and classified them into 5 categories as follows: Facilities of spa destination, Qualification of spa waters, Surrounding facilities of spa destination, Cleanliness & hospitality and Recreation & Sports facilities. According to the result drawn up from above 5 factors as well as the multiple regression analysis on satisfaction, 3 factors, including F2 (Qualification of spa water), F3 (Surrounding facilities of spa destination) and F4 (Cleanliness & hospitality, are found to show significance on tourist satisfaction. According to the result drawn up from above 5 factors as well as the multiple regression analysis on revisit intention, the following 4 factors are found to be exercising influence on this.: F1(Facilities of Spa destination), F2 (Qualification of spa water), F3 (Surrounding facilities of spa destination) and F5 (Recreation & Sports facilities) According to the result drawn up from above 5 factors as well as the multiple regression analysis on the intention of recommendation, the following 2 factors are found to be wielding influence over the intention of recommendation.: F2 (Qualification of spa water), F3 (Surrounding facilities of spa destination). The result of the multiple regression analysis proved the positive influence of tourist satisfaction on revisit intention and the intention of recommendation. Upon the result of this study, we came up with the following 3 solutions for the invigoration of spa destinations: (1) the controlling of spa water-purity and cleanliness, (2) the management & development of spa destination and food that can bring a positive word of mouth effect and (3) the promotional strategy that can induce the visit of tourists.

개인 가치가 관광지 선택속성에 미치는 영향 연구: Z세대 일본 관광객을 중심으로

엄지영 한국무역연구원 2022 무역연구 Vol.18 No.1

Purpose – The purpose of this study is to explore the effect of personal value on attribute of selecting tourism destination. Design/Methodology/Approach – For this study, a total of 168 survey questionaries were distributed to participants that meets the following two conditions; first, they need to be travelers in their twenties who are called Generation Z, second, they need to have at least one experience of traveling to Japan as adults, to make it clear that they selected the destination. Survey was conducted from June of 2019 to April of 2021 in Seoul and Gyeongsangbuk-do Province. After coding process, exploratory factor analysis, reliability test, correlation analysis, and regression analysis were accomplished. Findings – As a result, it was analyzed that success-oriented value influenced on safety factor of attribute of selecting tourism destination. Also, success-oriented value influenced on nature factor of attribute of selecting tourism destination. Thus, it was verified that personal value influenced on attributes of selecting tourism destination. Research Implications – This research is expected to broaden the studies of personal value as its importance has increased with the rise of the importance of market segmentation in marketing section by providing theoretical and empirical consideration. It is also expected to provide operational marketing implications for employees of tourism corporations, who are suffering from Covid-19 and preparing new business marketing for post-Corona era.

중국인 유학생들의 유학목적지 선택 속성

이상호(Sang Ho Lee) 한양대학교 관광연구소 2011 觀光硏究論叢 Vol.23 No.3

이 연구는 한국에 유학 온 중국인 학생들의 유학목적지 선택 속성을 분석하고 이를 통하여 유학과 관광의 연계 가능성을 탐색하려는 것이다. 관광객이 그러하듯 유학생들도 유학국가를 선택할 때 국가이미지에 크게 영향을 받을 것이라는 점에 착안하고 연구를 진행하였다. 국가이미지는 교육과 관광 분야의 선행연구를 참고하여 재구성하였다. 목적지 이미지에 있어서 유학과 관광은 크게 차이가 없으며, 목적지 이미지는 유학생의 유치요인이나 국가이미지와 중첩되는 부분이 많다는 사실도 문헌연구를 통하여 새롭게 발견하였다. 부산대와 한양대에 재학중인 중국인 유학생 483명의 표본을 분석한 결과 두 가지 연구문제에 대한 해답의 실마리를 찾을 수 있었다. 유학생들은 학업, 한류, 유학절차, 관광에 관한 국가이미지를 아주 선호하는 것으로 분석되었다. 특히 유학생 집단은 학업중시형과 관광추구형으로 분류되었고 통계적으로 상당히 유의하였다. 이러한 결과는 유학과 관광의 연계가능성을 보여주는 것이며, 유학과 관광 시장을 동시에 확대할 수 있는 전략적 마케팅이 필요함을 시사하는 것이다. This study aims to (1) investigate Chinese students` destination selection attributes for study abroad and (2) explore the linkage between study and tourism. Not only tourists, but also international students consider a country`s destination image when they make a decision for destination. For this study, country image was re-organized based on literature review in education and tourism area. It was revealed that there is no significant difference between study abroad and tourism with regards to destination image. Also, it was found that destination image is overlapped with pull factors of international students and country image. An empirical analysis was conducted with the data collected from 483 students in Pusan National University and Hanyang University. Based on data analysis, it was found that international students prefer the specific country images on education, Hanryu, and study abroad process. Especially, international students group are classified into ``education-only`` and ``tourism-seeking``, and the result was statistically significant. These results showed the linkage between study abroad and tourism. In this sense, it is necessary to adapt strategic marketing that can expand both of study aborad and tourism. Theoretical and managerial implication were discussed.

캠핑객의 목적지 선택속성 도출: LDA토픽모델링

김두산,이병철 한국이벤트컨벤션학회 2022 이벤트 컨벤션 연구 Vol.18 No.2

Purpose – Despite the upsurge of demands in camping tourism, less research attention has been conducted to exploring the experience and perceptions of camping tourists. This study aims to derive destination selection attributes based on camping tourists' experience data on social media sites. Design, data, and methodology –This study collected 33,798 social text data that contains campers' experiences by searching the keyword 'camping' through blogs and cafes in domestic search engines, Naver and Daum. To derive destination selection attributes of camping tourists, LDA topic modeling technique was used. Result – Based on the results from LDA topic-modeling analysis, we derived seven destination selection attributes: ‘family-friendly camping’, ‘dispersed camping & gastronomic tour’, ‘facility convenience of campsites’, ‘camping safety, ‘camping meal & night entertainment’, ‘daily life comping’, and ‘sentimental mood’ Conclusions – Using social big data, which contains abundant real-life experiences of customers, the study offered practical insights and marketing strategies to increase local camping demand and understand the potential and existing campers' needs with the knowledge of priorities in their destination selection process.