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      • KCI등재

        해외 수입 영화가 영화 관람객의 소비선호도에 미치는 영향에 대한 연구 - 중국의 경험적 증거를 바탕으로

        이운,김세훈 한국콘텐츠학회 2023 한국콘텐츠학회논문지 Vol.23 No.11

        This study takes overseas imported films as the entry point and selects the mainstream Chinese cinema audience as the research subjects. It analyzes the main factors influencing Chinese film audiences' attitudes towards overseas imported films based on the Theory of Reasoned Action (TRA). By constructing a research hypothesis model, the assumptions between attitude, subjective norm, and intention of cinematic behavior are validated using SPSS 22.0. The research findings are as follows: (1) The film characteristics and marketing strategies of overseas imported films have a positive impact on the audience's attitude. Among them, the impact of film characteristics is greater, while self-fulfillment needs do not significantly affect the attitude; (2) The satisfaction of self-fulfillment needs and the marketing strategies of overseas imported films have a positive impact on the audience's subjective norm, with the influence of self-fulfillment needs being greater than that of marketing strategies; (3) The audience's attitude and subjective norm have a positive impact on the intention of cinematic behavior, with attitude having a greater impact on behavioral intention than subjective norm.

      • KCI등재

        소셜 빅데이터를 활용한 페이스북 이용자들의 반응과 관계 분석

        이운,박효찬,박한우 동아인문학회 2017 동아인문학 Vol.41 No.-

        This study analyzes two hobby & leisure Facebook fanpages in South Korea in terms of reactions and relations among users. Several kinds of data sets, including posting behavior and response style, were collected and processed using multiple tools (e.g., Netvizz, Textom, NodeXL, etc.). Using social network techniques, we analyzed postings and comments in terms of word concurrence and reply-to networks. In order to trace hidden footprints among users, current paper visualized social and semantic relationships among users. As results, users are more responsive to video- embedded postings than the other types such as URL-contained contents and photos. Next, the relationship between users is more likely to occur around highly interested contents. Both methodological techniques and findings may provide small & medium-sized businesses in hobby & leisure with several practical values for planning customer relation management strategies. 이 연구는 페이스북에서 취미레저 주제로 포괄적 운영하는 기업의 페이지 콘텐츠 대상으로 소셜 빅데이터를 활용하여 반응・사용자 관계를 분석했다. 연구방법은 네트워크 분석기법을 활용하여, 텍스트 분석과 페이지 이용자들 간 댓글 관계를 분석하였다. 텍스트 분석과 단어의 빈도 분석을 통해 메시지의 주제를 파악하였으며, 이용자들 간 댓글로 맺어진 관계를 추적하고 시각화하여 커뮤니케이션 관계를 살펴보았다. 분석결과 첫째, 이미지보다 동영상 포스팅에 대해 반응이 높았으며, 다른 콘텐츠를 링크한 포스팅에 대해서는 상대적으로 반응이 낮게 나타났다. 둘째, 관심사가 높은 콘텐츠를 중심으로 이용자 간 관계형성이 활발했고, 취미와 레저 콘텐츠 사이 차이가 발생한 것을 확인하였다. 따라서 본 연구 결과는 중소기업에 대한 마케팅 차원에서 실무적으로 유용한 가치를 제공할 수 있다. 특히 취미레저분야의 새로운 연구방법을 제시함으로서 사회・정책적 시사점이 있고, 추후 폭넓은 소셜미디어에 대한 연구가 필요하겠다.

      • KCI등재

        C-HMI 기반의 원격지 중수도 설비 실시간 제어와 모니터링 구현

        이운선(Un-Seon Lee),박만곤(Man-Gon Park) 대한전기학회 2013 전기학회논문지 Vol.62 No.5

        The wastewater reclamation and reusing system has been rising as an alternative of water resource exhaustion that the whole world is experiencing. In order to be able to bring about improvement of the existing wastewater reclamation and reusing system, this research has developed of Conversion-Human Machine Interaction (C-HMI) based real-time control and monitoring system such as a sensor module and gate module, web monitoring system. This system was communication almost-error-free in various environment and situation. As a result, we have achieved our goal that has to doing work correctly as a sensor and gateway module that communication error is less than 0.2% throughout the embodied system and add that it can be easily controled and configured as an interface equipment to a complex sensor of water quality. According to this, the construction of a database capable of analyzing and assessing collection, storage and various elements of reliable water quality and flow rate data can be possible.

      • KCI등재

        정통사상과 이단이론의 비교고찰

        이운 성균관대학교 인문과학연구소 1981 人文科學 Vol.10 No.1

        The political structure that accepted traditional authority and seeked stability of an established system was called $quot;Orthodoxy$quot;, while the value-system that was positive in denying those authority with conflict of interests being regarded as $quot;heterodoxy$quot;. Confucianism represented the orthodoxy, whereas the thoughts of Yang Chu and Mo Tzu, who, among others($quot;Chu Tzu$quot; Philosophers), especially opposed to Confucius, belonged to the heterodoxy. Following is a comparative study on two different views of the orthodoxy and the heterodoxy. In the later period of Chun Chiu(B.C. 6-5 century) the feuderal system of the, Chou dynasty was collapsed and as a result great social confusion prevailed for the period. It revealed betrayal and distrust between sovereign and subject; such a phenomenon also presented itself in the relationship between father and son. Attributing the ultimate cause to the lack of morality, Confucius advocated $quot;Cheng Ming$quot;(establishment of moral justification) to maintain and foster existing social order. He urged people to kee pone's own sphere of life according to what one's social status stipulated. With increasing public support, however, the doctrines represented by Yang Chu and Mo Tzu became to rise against the Confucian thought. Yang Chu was a hard-up member of the slaveholding aristocracy. With a strong sense of individuality, he emphasized for the first time that every human being should be concerned only about one's own $quot;life$quot;. His theory was indifferent and noncooperative to the social interests. It was an expression of disappointment and resistance to the ancestral spirit and the ruling class. judging from the Confucianist viewpoint that insisted on $quot;Hsien-jen Hou-chi$quot; (serving others before minding one's own business) to uphold the majesty of the emperor, it was a treacherous doctrine that impairs vertical (proper) relations between sovereign and subject. On the other hand, Mo Tzu, who came of an artisan stock, was a man of the lowest class in society. He stressed the sense of community among the people and resisted exploitation by the ruling class. Mo Tzu maintained that actual profit should be distributed evenly among the producers and regarded such distribution as equitable and fair. He denied the traditional patriarchy and advocated the liberation of people from bondage of the social status. In terms of the Confucianist view to revere the patriarchal prestige and maintain the familial order, this was an immoral behavior ignoring inviolable relationship between father and son. Mencius who managed to emerge from his downfall stage as a vanguard of the newly-rising intellectual class took the lead in criticizing and rejecting Yang Chu's $quot;Wei-wo$quot; ism(individualism) and Mo Tzu's $quot;Chien-ai$quot;(mutual love) thought, calling them shameful $quot;beastly conducts$quot;. He warned that those heterodox doctrines would break off the $quot;Tao$quot; (the way of an ideal human being) enhanced by Confucius. Thus the struggle intolerant of each other came into being between orthodox thoughts self-representing the $quot;Tao$quot; of human being and heterodox doctrines condemned as the way of beastly conduct.

      • KCI등재
      • KCI등재

        자아존중감 유형에 따른 타투이미지와 외모만족도 연구

        이운현 ( Woon Hyun Lee ) 한국패션비즈니스학회 2013 패션 비즈니스 Vol.17 No.1

        The present study analyzed the tattoo image and body satisfaction according to the self-esteem. The samples were consisted of 191 female college students located in Kyunggi-do, The survey was implemented during may∼july. 2012. Data were analyzed by frequency, factor analysis, cluster analysis, ANOVA, t-test, CPA, and Duncan-test. The results are as follows. Significant difference about tattoo image and body satisfaction was found in the group divided by the self-esteem. ``Individual personality`` group had a tendency to be higher level than other group about appearance satisfaction and to be better image about Tattoo. ``Ego-centrism`` group showed low level about good image of Tattoo. However, that group more satisfied their appearances than other groups, ``passive management`` group showed lower level than other group about positive Tattoo image-building.

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