'98국제(國際)패션비즈니스학술대회(學術大會) 일정(日程)

한국전기전자재료학회 한국패션비즈니스학회 1998 패션 비즈니스 Vol.2 No.3

국내대학 패션분야 교육의 특성화를 위한 교육과정 개발 -패션비즈니스 교육을 중심으로-

정재은 ( Jae Eun Jung ),이주원 ( Choo Won Lee ),한연희 ( Yeon Hee Han ) 한국패션비즈니스학회 2011 패션 비즈니스 Vol.15 No.1

In order to develop a new fashion business curriculum, this study attempts to evaluate fashion business curriculum in both domestic and foreign schools and to analyze their existing training programs. The results of this study shows that the analysis of domestic fashion business curriculum shows that ``in the field`` knowledge is in need for the new fashion education program where students can be more exposed to the industry environments especially in the area of markets, sales, distribution and management. Also, the analysis of fashion marketing curriculum of F.I.T and PARSONS school of design demonstrates their emphasis on practical as well as academic programs in marketing, distribution and merchandising. In addition, the research on sales person training program reflects that future sales persons will need stronger knowledge in customer analysis, product display and shop management. Based on these findings, this investigation proposes a revised second year fashion business undergraduate program. The academic program in this updated module will place heavier emphasis on such fields as marketing, distribution, product planning and sales management. Also recommended is that the second year students will be exposed to real-world experience by participating in various internships and workshops offered by major companies in the fashion field.

아바타와의 동일시가 가상 패션 아이템 속성 지각 및 구매의도에 미치는 영향

최우진,이유리,Woojin Choi,Yuri Lee 한국패션비즈니스학회 2024 패션 비즈니스 Vol.28 No.2

Within the metaverse platform, users engage in communication with others through 'avatars' reflecting their own identities. Users experience various virtual fashion items through avatars, and the fashion industry anticipates avatars wearing virtual fashion items as an emerging business opportunity. Many fashion brands are currently releasing virtual fashion items specifically designed for avatars. In this study, we examined the impact of user identification with their avatar on their perception of the attributes of virtual fashion items (investment attractiveness, scarcity, playfulness, and aesthetics) and its influence on behavioral intentions. The research involved a survey of 250 females with prior knowledge of the metaverse. Structural equation modeling analysis was conducted to examine research hypotheses and validate the model. The results confirmed that as users within the metaverse perceive greater identification with their avatar, they also perceive the attributes of virtual fashion items more favorably. This finding affirms the self-reference effect, where users positively evaluate objects associated with themselves. Additionally, perceiving the attributes of virtual fashion items was found to be positively linked to purchase intentions for virtual products and actual interest in the brand. Lastly, a higher intention to purchase virtual fashion items was associated with forming a more favorable attitude toward the respective brand. Consequently, this study provides academic and practical implications for marketing strategies within the metaverse, emphasizing the active utilization of avatars and elements that facilitate user-avatar identification for effective engagement.

PARA 태권도 선수의 통증 완화를 위한 종아리 EMS 보호대 설계 및 효과

한국현,박진희,김주용 한국패션비즈니스학회 2024 패션 비즈니스 Vol.28 No.2

The aim of this paper is to design and evaluate calf braces that are equipped with Electrical Muscle Stimulation (EMS) modules. These braces are intended to alleviate calf pain in PARA Taekwondo athletes. The paper also seeks to assess the effects of different textile electrode designs. PARA Taekwondo participants are at a heightened risk of injuries and pain due to the nature of this exercise, which is designed for individuals with disabilities. Additionally, there is a significant risk of strain on the lower limb muscles in PARA Taekwondo compared to regular Taekwondo. To address this issue, calf taping methods are commonly used. In this study, we develop calf EMS protective gear and aim to examine the effects of different textile electrode designs inspired by taping methods. We evaluate the differences in the effects of three different textile electrode designs through visual analog scale (VAS) and range of motion (ROM) measurements. The results show that EMS protective gear has the potential to reduce calf pain among PARA Taekwondo athletes, with electrode designs inspired by kinesiology taping providing the most effective pain relief. This research suggests that these findings may be applicable to other sports disciplines, body areas, and everyday pain relief scenarios.

케이팝 뮤직비디오의 미래주의 컨셉 패션 스타일 연구 -4세대 걸그룹을 중심으로-

사효영,이영재 한국패션비즈니스학회 2024 패션 비즈니스 Vol.28 No.3

This study examined the integration of futurist fashion in 4th-generation K-pop girl groups, focusing on their world views, music videos, and fashion images. The key aim was to identify and analyze distinctive elements of futurist fashion within K-pop. K-pop's global popularity is driven by dynamic music, choreography, and avant-garde fashion. Futurism, an art movement emphasizing technology and innovation, continues to influence contemporary fashion trends in K-pop. This study seeks to provide insights into symbolic meanings and expressions of futurist fashion in 4th generation K-pop girl groups. Groups such as Gidle, Aespa, IVE, LE SSERAFIM, and New Jeans were analyzed. Data were collected from their music videos, lyrics, and costumes, focusing on silhouette, color, material, and pattern. This study highlights the significant role of futurist fashion in K-pop, showing how 4th-generation girl groups lead in integrating these elements. This research provides valuable insights for understanding and further exploring the evolution of K-pop fashion.

Helenkaminski의 지속가능 패션을 위한 포지티브 럭셔리 브랜드의 상품기획

이수진,이금희 한국패션비즈니스학회 2024 패션 비즈니스 Vol.28 No.2

This study examines the measures and implementation strategies needed to develop sustainable design from an international perspective, using examples of sustainability practices and product planning from Helen Kaminski, a representative fashion brand of positive luxury. The research method includes a literature study on positive luxury, a case study on positive luxury brands, and an empirical study where the researcher participated in the development of Helen Kaminski's design. The study identifies the following measures needed to develop designs for sustainable products: First, the development of designs that increase circularity; Second, the use of certified materials and strict adherence to material usage; Third, the simplification of production methods or development of new technologies for this purpose; Fourth, ensuring that design development incorporate the traditions and unique handicraft techniques of the local community. The implementation strategies required for a sustainable product planning process are as follows. First, changes in the product planning stage and expansion of participating members are needed. Second, securing and conducting prior inspections of the supply chain for ethical sourcing is required. Third, prioritizing the use of eco-friendly materials and material development. Fourth, establishing a stage for selecting and evaluating objects that will become representative designs with sustainability. As a result, this study can serve as basic data to strengthen corporate competitiveness and establish itself as a fashion brand for sustainability through actionable strategies applicable to the domestic fashion industry in the future.

동아시아 복식문화가 나타난 현대 패션 디자인 사례 연구 -그레마스 기호사각형을 활용하여

정인형,김진영 한국패션비즈니스학회 2024 패션 비즈니스 Vol.28 No.2

Clothing is a powerful medium that reflects the environment, situation, and trends of the times. It has been an important subject of semiotic analysis, particularly in East Asia. While Korea, China, Japan, and Mongolia are geographically close, they have each developed unique characteristics in their clothing. These characteristics continue to evolve over time. The purpose of this paper is to explore the modern fashion design characteristics of these four East Asian countries by using the Greimas symbol square. To achieve this, the paper follows a research method consisting of several steps. First, it considers previous studies on the topic. Second, it analyzes fashion collections from Paris, Milan, New York, and London, as well as the Seoul and Cruise collections, from 2013 to 2024. Third, it compares costumes and modern fashion designs of brands known for their East Asian influences. Finally, it applies the framework of the Greimas symbol square to analyze the main elements of dress culture in these four countries and their significance in modern fashion collections. The findings of this study reveal that East Asian costume culture can be summarized into four distinct characteristics in modern fashion. Korea is characterized by "moderation," China by "exaggeration," Japan by "distinctiveness," and Mongolia by "symbolism."

K 패션 착용경험에 관한 연구 -20~30대 네팔, 베트남, 몽골 외국인을 중심으로-

머허러전 시르저나,차수정 한국패션비즈니스학회 2024 패션 비즈니스 Vol.28 No.2

This study aimed to investigate the perceptions and preferences of foreigners residing in Korea towards K-fashion. It sought to provide suggestions for the future development of K-fashion targeting this growing demographic. The results revealed that the longer foreigners had lived in Korea, the more positively they rated Korean fashion, shopping, and culture. The majority of foreigners purchased K-fashion items online, with popular choices including T-shirts, jackets, shirts, and jeans. Both men and women identified shoulders as a common problematic area when wearing clothing, with some issues also reported in the lumbar region. In terms of preferences, younger males (teens and twenties) were more inclined towards fads and celebrity wear compared to older males (thirties and forties). Similarly, younger females (teens and twenties) showed a higher preference for functionality and celebrity wear compared to older females (thirties and forties). These findings suggest that men tend to prioritize aesthetic factors when choosing K-fashion, while women prioritize practical considerations. To better cater to foreign consumers, suggestions for the development of K-fashion include promoting it through K-pop stars, considering dimensions related to foreigners' shoulders when designing top items, diversifying colors, sizes, and patterns, and providing English versions of online shopping platforms.

지역사회와 연계한 업사이클링 패션교육프로그램의 개발 및 적용

정경희,배수정 한국패션비즈니스학회 2024 패션 비즈니스 Vol.28 No.2

The purpose of this study is to develop and implement a step-by-step upcycling fashion education program that can be utilized within the local community. This program aims to provide basic data by analyzing the current state of community-based upcycling projects and upcycling center programs. To achieve this, the study first examined the meaning and value of upcycling in fashion through literature research and explored upcycling projects and programs in connection with local communities. Subsequently, an upcycling fashion education program platform was developed and applied using the design thinking process. The program involved students from nine high schools in Gwangju Metropolitan City. Depending on the school's circumstances, the time and difficulty level of the upcycling education program were adjusted accordingly. A unique eco-bag making kit, using jeans developed in this study, was employed. Following the completion of the program, a satisfaction survey was conducted among 167 participating students from the high school community class. The findings indicated that the majority of students experienced an increased appreciation, attraction, and interest in upcycling products. They also demonstrated an understanding of the environmental impact of upcycling products and the distinction between upcycling and recycling. It is believed that the educational program developed in this study can promote ethical fashion and foster a sense of value-based consumption. This program can be customized and flexibly adapted to different educational levels and institutional characteristics, making it accessible to a wide range of learners.

한류가 한국 국가 이미지 및 화장품제품 이미지에 미친 영향연구: 심리적 거리이론 중심으로

이정만 한국패션비즈니스학회 2024 패션 비즈니스 Vol.28 No.2

Despite COVID-19 and the global economic depression, cosmetics exports are continuously increasing due to the growth of Hallyu consumption overseas. Thus, systematic research is needed to determine what impact Hallyu has on cosmetics. Many studies have been conducted on psychological distance, Hallyu preference, and the overall Korean product image, but research related to the image of cosmetics has been insufficient. AMOS 26.0 was used to empirically analyze the impact of cultural distance, social distance, and Hallyu preference on the national image and the impact of the country's image on the image of cosmetics among females experienced with Hallyu in Indonesia and Malaysia. The empirical analysis showed that cultural distance, social distance, and Hallyu preference had a positive effect on the national image, and the national image also had a positive effect on the image of cosmetics. Since Hallyu has a positive indirect effect on the image of cosmetics, it strengthens the competitiveness of cosmetics companies in overseas markets. In Indonesia, only cultural distance and Hallyu preference were found to affect the national image. However, in Malaysia, all variables affected the national image. Thus, even the same Hallyu content could have different effects on the national and cosmetic images in each country. Therefore, strategies for utilizing different Hallyu contents that are suitable for each country are needed to revitalize Korean cosmetics in overseas markets.