방정환의『사랑의 선물』광고 전략에 나타난 근대 동화(童話) 기획 연구

최윤정(Choi Yoon-jeong) 한국아동문학학회 2013 한국아동문학연구 Vol.- No.25

이 논문은 방정환의 번역 동화집『사랑의 선물』(1922)이 근대의 베스트셀러가 되었던 요인 중에서 특히 책의 광고 전략에 주목하여, 이 또한 ‘동화(童話)’라는 장르를 소개하고 보급하고자 했던 방정환의 근대 동화 기획의 일부임을 밝히고자 하였다. 연구를 위한 방법론으로 맥과이어(McGuire)의 SMCRE 모형을 활용한 커뮤니케이션 이론을 적용하였다. 가령『사랑의 선물』광고 기획자인 방정환을 ‘송신자(source/sender)’라고 한다면 광고문안은 ‘메시지(message)’, 광고가 소개되는 매체는 ‘채널(channel)’, 광고를 접하는 독자들은 메시지의 ‘수신자(receiver)’로 볼 수 있다. 또한 광고를 접한 후의 독자들의 반응 양식과 행동 등은 ‘효과(effect)’로 설명될 수 있다. 커뮤니케이션 송신자는 독자에게 믿음을 줄 수 있는 전문성과 신뢰도를 가지고 있을수록 설득의 효과가 높아지는데, 방정환에 대해 독자들이 느끼는 전문성과 신뢰도는 절대적이었다. 메시지의 경우 ‘이성소구’보다는 ‘감성소구’에 치중하였는데, 매개가 되었던 것은 ‘눈물’이었으며 이는 송신자와 수신자의 공유 기호로 작용한다. 또한 커뮤니케이션의 주요 채널로 『어린이』지를 선택했다는 것은 광고의 대상, 즉 메시지의 수신자를 ‘어린이’로 설정하고 있었음을 말한다. 커뮤니케이션의 효과란 곧 광고의 궁극적인 목표이다. 책의 구매활동은 광고의 일차적인 효과이기도 하지만, 동화(童話) 장르의 내면화는 방정환이 기대한 궁극적인 목표였다. 『사랑의 선물』광고를 통한 커뮤니케이션의 성공은 아동문학의 대표적 서사장르인 동화의 정착에 있어서 적지 않은 영향을 미쳤다. This study has looked at the book-advertising strategy among those factors that contributed to Bang Jeong-hwan’s translated collection of childrens classics ‘A Gift of Love (1922)’ being a best-seller in the modern day and attempted to show that it was a part of the author’s modern fairy tale plan that aimed to introduce and spread the genre of ‘fairy tale.’ The McGuire SMCRE model-based communication theory was applied to the study. If Bang Jeong-hwan, the advertising planner of ‘A Gift of Love,’ is the source/sender, advertising copy, medium through which the advertisement is conveyed, then the advertising reader would be perceived as ‘message,’ ‘channel’ and ‘receiver’, respectively. In addition, readers’ response pattern and behavior can be explained as ‘effect.’ When the sender is reliable and experienced, the advertisement becomes more effective. At that time, readers’ trust in Bang Jeong-hwan was unconditional. Emotional appeals were more highly concentrated throughout the work as opposed to rational appeals in the “message” aspect of the text. Here, the medium was ‘tears,’ which play a shared role as a sign of both sender and receiver. In addition, the selection of the magazine ‘Children’ as the major channel of communication means that the receiver of the message is set to ‘Children.’ The effect of communication refers to the ultimate goal of advertisement. The purchasing of books is the primary effect of advertisement. However, the internalization of the ‘fairy tale’ was the ultimate goal Bang Jeong-hwan expected. The establishment of ‘fairy tale’ as the leading narrative genre of children’s literature means that communication through the advertisement of ‘A Gift of Love’ was a great success.

대학교 신축 기숙사의 휘발성유기화합물 농도 및 새집증후군 반응

최윤정,오예슬,장윤정,김정재,Choi, Yoon-Jung,Oh, Ye-Seul,Jang, Yoon-Jeong,Kim, Jung-Jae 한국주거학회 2009 한국주거학회 논문집 Vol.20 No.6

The purposes of this study were to determine the actual state of the indoor air quality by measuring TVOC Concentration and surveying residents' responses in a newly built university dormitory and to analyze the influencing factors of IAQ. Field measurements on the concentrations of TVOC and HCHO were carried out three times at 4 week intervals in 3 rooms of a dormitory. A questionnaire survey was conducted on residents which inquired into the resident's lifestyle, their consciousness of IAQ, and the responses to SHS. According to the results, TVOC concentrations were 0.14~18.5 ppm and HCHO concentrations were 0.23~6.89 ppm during the 3 months following the completion of construction, showing a serious state in which standard levels are exceeded, though these levels seemed to decrease over time. The factors influencing the differences in the levels of TVOC and HCHO were the ventilation volume including infiltration, the heating temperature, relative humidity, or the use of living matter that include chemical ingredients. However, the residents rarely felt the symptoms of SHS and were not conscious of the importance of ventilation.

아파트의 겨울철 실내온열환경 실태와 생활요인 분석

최윤정,정연홍,Choi, Yoon-Jung,Jeong, Youn-Hong 한국주거학회 2008 한국주거학회 논문집 Vol.19 No.4

The purposes of this study were to determine the actual state of the indoor thermal environment in apartment units and to analyze the relationship between the living factors and indoor thermal elements. The field surveys consisted of measurements of physical elements and observations of living factors. In addition, the residents of 20 apartment units were interviewed to survey their subjective response. Field surveys were carried out from January to March 2007. Measuring elements were air temperature, globe temperature, and relative humidity. The results showed that the average of indoor temperature for the houses was $21.2{\sim}27.2^{\circ}C$, while 4 houses exceeded the comfort zone. The average of globe temperature for the houses was $21.3{\sim}27.5^{\circ}C$, while 6 houses exceeded the comfort zone. The mean relative humidity was $19.5{\sim}58.8%$, which is a relatively dry condition. The residents' average clothing value was $0.39{\sim}0.89$ clo(average 0.68 clo). The average thermal sensation vote on each room was $4.2{\sim}4.8$, which is 'neutral' to 'slightly warm'. Living factors had significant effect on indoor temperature in regression analysis were ventilation time(outdoor air exchange), opening time of door through balcony, and gas cooker use time.

아파트 단위주거의 리모델링 요소와 현황 - 인테리어디자인업체 실무자와 거주자 심층면접을 통하여 -

최윤정,심현숙,정연홍,Choi, Yoon-Jung,Shim, Hyun-Suk,Jeong, Youn-Hong 한국주거학회 2007 한국주거학회 논문집 Vol.18 No.6

The purpose of this study was to grasp major elements and actual condition of apartment unit remodeling by in-depth interviews on residents and specialists. The interviews had been conducted to interior designers who have a wide experience of apartment remodeling and residents who live in recently remodeled apartment unit. In-depth interview is a kind of qualitative method in which attention to reply of responses with open-access between interviewer and respondents. According to the results, remodeling elements were generally changing of lighting fixtures and finishing materials in the all spaces, integration of balcony into children's room, installation of furniture in kitchen and entrance, changing storage furnitures and equipments in bathroom. Artificial lighting method were selected generally whole lighting. Finishing materials were used ordinary (non environmentally-friendly) wallpaper and adhesion and tempered floor. There were unsatisfied factors after remodeling, these were dissatisfaction of design, construction defects, and stink of reflecting 'sick house'. Also they responded that they should be considering to use environmentally-friendly material at next remodeling.

학교교실의 냉방시 실내열.공기환경 실태

최윤정,정연홍,이선아,김혜경,황진아,Choi, Yoon-Jung,Jeong, Youn-Hong,Lee, Seon-A,Kim, Hye-Kyeong,Hwang, Jin-A 한국주거학회 2007 한국주거학회 논문집 Vol.18 No.4

The purpose of this study were to make clear the present condition of indoor thermal and air environment by cooling in school classrooms and to analyze the relation of the living conditions with indoor environment. The measurements on physical elements and observations on living conditions were carried out in 6 classrooms of 3 middle or high schools. Measuring elements were indoor temperature, relative humidity, PM10 and $CO_2$ concentration. As results, the averages of indoor temperature each classrooms were $24.9{\sim}26.6^{\circ}C$. Most of classrooms were lower than the Maintenance standard $(26{\sim}28^{\circ}C)$ of School Health Law. The means of relative humidity were $51.3{\sim}72%$, all classrooms were ranged within the standard $(30{\sim}80%)$. The means of PM10 concentration were $3.5{\sim}23.1{\mu}g/m^3$, all classrooms were kept within the standard $(100{\mu}g/m^3)$. The means of $CO_2$ concentration were $1218.7{\sim}4705.4ppm$, all classrooms were exceed the standard (1,000ppm). The results of analysis on relations of living conditions with the physical elements are as follow; the air conditioner set of temperature, windows and doors opening elapsed time, the number of students in classrooms and activities of students had certain effect on indoor environment.

Merill의 내용요소제시이론을 활용한 조형교육프로그램 개발 : 중학교 자유학기제 디자인 수업을 중심으로

최윤정(Choi, Yoon Jeong),남원석(Nam, Won Suk) 한국디자인리서치학회 2020 한국디자인리서치 Vol.5 No.2

학생들의 진로 갈등과 부적응을 최소화하고 빠른 진로 설계를 위한 자유학기제 프로그램으로 디자인 수업이 상당수 개설되어 있으며 그 수치는 점차 증가하는 추세이다. 학생들은 자유학기제 디자인 수업을 통해 자신의 디자인 소질과 적성을 점검하고 발전시키며 진로를 탐색하는 기회를 가진다. 하지만 대부분의 자유학기제 디자인 수업은 디자이너에게 필수적으로 요구되는 조형능력의 개발 활동이 부재하고 맹목적인 장식 활동에 머물러있다. 또한 디자인 과목이 중학교 교육과정에 정규 편성되어 있지 않아 수업의 체계성이 부족하여 교수 및 학습활동에 어려움이 있다. 이 같은 수업 실태는 자유학기제 도입 취지에 어긋나고 진로 갈등을 유발할 수 있어 중학생들이 체계적인 수업 내에서 올바르게 진로를 탐색 및 준비할 수 있는 조형 교육 프로그램 개발에 관한 연구가 시작되었다. 본 연구는 체계적인 수업 설계를 위해 Merill의 내용 요소제시 이론(CDT)을 활용하였다. CDT를 활용하여 자유학기제의 특성에 적합한 활용 및 발견하기 위주로 학습 목표를 구체화하고, 이후 Merill이 처방 및 제시한 일·이차적 자료 제시 형태에 따라 학습 자료를 준비하여 8주간의 자유학기제 수업을 실행하였다. 이후 학생만족도 조사와 교·강사를 대상으로 FGI 심층면접을 통해 학생의 조형능력 개발과 진로탐색, 교수자의 효율적 수업 설계 측면에서 높은 평가를 받아 프로그램의 긍정적 효과를 증명하였으며, 향후 디자인 교육 분야의 조형 교육 구성에 있어 이론적 토대를 마련하고자 하였다. A number of design classes are being offered as free semester programs to minimize students career conflicts and maladjustments and to quickly design careers, and the number is gradually increasing. Students should examine, develop and explore their careers through free-semester design classes, but most free-semester design classes remain in decorative activities without the development activities of the designer s essential ability to form. Also, design is not organized in the middle school curriculum, so there is a lack of systemality and difficulty in designing classes. Research has begun on the development of a formative education program in which middle school students who want to become designers can properly prepare for their careers in systematic classes as such classes can cause career conflicts. This study used Merill s CDT for systematic class design. Based on the CDT, the study goals were specified based on the application and discovery of the characteristics of the free semester system, and eight weeks of classes were conducted by preparing learning materials. Afterwards, through FGI in-depth interviews with students satisfaction surveys and instructors, the program was highly evaluated in terms of development of students shaping ability, career exploration, and efficient class design by professors, and the plan was to lay the theoretical foundation for the formation of molding education in the field of design education in the future.

옹기의 조형 문화 연구

최윤정(Yoon Jeong Choi) 한국디자인문화학회 2011 한국디자인문화학회지 Vol.17 No.3

문화란 생활 속 다양한 면들 사이에 일어나는 상호 관계성을 통해 정의되며 개인과 집단의 행동을 지배하는 태도의 인식으로부터 출발한다. 반 만년 역사 속에 흘러 내려온 도구 중 가장 오래된 도자기는 주거, 음식, 종교, 사상, 사회경제의 다양한 정서와 문화의 상호 관계를 담아내면서 질그릇에서 옹기로 발전하였다. 왕실에서 기층민에 이르기까지 생활저변에서 사용되는 옹기의 기원과 용도를 살펴봄으로써 전통공예문화와 현대 도자디자인의 정체성을 연구하고자 한다. 연구내용 및 범위는 유물이 많은 조선시대 옹기를 중심으로 실생활에서 사용되고 있는 옹기의 탄생배경과 재료, 생활 문화와의 상호관계를 다루며, 연구 방법은 조선시대 풍속화와 회화, 근·현대 사진자료에 나타나는 옹기를 용기(容器), 도구, 건축의 세 영역으로 구분하여 특성과 용도를 분석하는 것으로 한다. 본 연구를 통하여 연속성(連續性)과 다양성(多樣性)의 문화적 특성을 기반으로 옹기 내면에 잠재되어 있는 우리 고유의 무위적자연주의(無爲的自然主義)의 조형의식을 찾을 수 있을 것으로 예상된다. Culture is defined by interrelationships between various elements in life, and it starts from the recognition of attitudes that control individual and collective behaviors. Pottery is one of the oldest tools which have been passed on to generations over the past five thousand years. Terracotta, first of its kind, has gradually evolved into Onggi along with the development of dwelling, food, religion, philosophy, socio-economy, emotions, and interactions between cultures. By looking into the origin and usage of Onggi which was widely adopted from top to bottom of society, this study identifies the design of modern ceramic arts in the culture of traditional craft. To this end, this study focuses on the Onggi products during the Joseon Dynasty period, and discusses their origins and material characteristics in socio-cultural contexts. For analysis, first, Onggi products that appear in genre paintings and paintings during the Joseon Dynasty period and modern photographs are defined into three concepts, Onggi as container, as a tool, and as architecture, and then their characteristics and purposes are explored, respectively. In doing so, it is expected to discover our unique untainted naturalism, or ‘letting-nature-be’ formative spirit of our own, nested in Onggi.

근대 아동 독자의 형성과정 연구

최윤정 ( Yoon Jeong Choi ) 건국대학교 동화와번역연구소 2013 동화와 번역 Vol.25 No.-

본 논문은 1920년대 아동 독서물들이 급증하게 되는 것에 주목하여 근대적 의미의 아동 독자가 형성되는 사회, 문화적 배경을 살펴보고, 근대 아동 독자들이 책 읽기의 주체로서 성장해 나아가는 과정을 살펴보고자 하는 데에 그 목적이 있다. 이를 위해 본 연구는 1920년대 발행되었던 대표적인 어린이 잡지인 『어린이』와 『별나라』의 ‘독자담화실’을 중심으로 하여 편집인들이 기획한 관념화된 독자가 아닌, 실제 독자들의 반응과 요구를 통하여 독자가 갖는 위상을 점검하였다. 근대 아동 독자층 형성의 주요 요인으로는 1920년대의 ‘소년운동’, 학교제도, 가족제도를 꼽을 수 있다. 특히 아동 잡지의 독자 수의 증가는 ‘소년회’ 활동과 긴밀한 연관관계에 있다. 근대적 교육에 대한 열망과 보통학교 취학율의 증가로 인한 문맹율의 저하도 독서 인구를 늘어나게 하는 중요한 요인이다. 또한 부부중심의 근대적 가족 제도로의 이행은 자녀 교육에 대한 관심을 배가시키며, 어린이 독자 수를 늘리는데 기여하게 된다. 1920년대 아동 잡지들은 1910년대 신문관 매체들과 달리 현실의 독자들과의 교섭을 꾸준히 시도한다. 독자들은 ‘독자담화실’ 등을 통한 적극적 참여를 통하여 잡지의 내용과 편집에도 관여하는 발언권을 갖게 될 뿐만 아니라, 독자 상호간의 심리적 유대를 통하여 하나의 공동체 집단을 형성하게 된다. This study is aimed to investigate social and cultural background in the process of forming child readers in modern times by focusing on a sudden increase in the number of child books in the 1920s and examine how child readers in modern times grow into a true reader. For this, readers` social status was investigated based on analysis on real readers` responses and demands, not ideal readers planned by editors, focusing on ‘Talk with Readers’ in typical child magazines in the 1920s Orini(『어린이』) and Byolnara(『별나라』) and ‘Starland.’ The primary factors of forming child readers in modern times include ‘Boys Campaign’ in the 1920s, school systems and family systems. In particular, increase in the number of child magazine readers is closely related with the activities of ‘Boys’ Association.` A decline in illiteracy rates after a strong desire for modern education and increase in the percentage of school attendance has also been a critical factor in increasing the number of readers. Moreover, a married couple-centered modern family structure has doubled interest in child education, which has in turn increased the number of child readers. Unlike sinmungwan(신문관) media in the 1910s, child magazines in the 1920s continuously contacted readers for negotiation. Readers raised their voice in even editing through active participation such as ‘Talk with Readers’ and organized a community through psychological bonding.

인스턴트 메시징에서의 대화 주제 및 주제 전환 탐지

최윤정(Yoon-Jung Choi),신욱현(Wook-Hyun Shin),정윤재(Yoon-Jae Jeong),맹성현(Sung-Hyon Myaeng),한경수(Kyoung-Soo Han) 한국컴퓨터정보학회 2008 韓國컴퓨터情報學會論文誌 Vol.13 No.7

본 논문에서는 인스턴트 메시징(Instant Messaging), 채팅과 같은 텍스트 기반의 대화에서 현재 발화를 기준으로 대화의 주제를 파악하고, 대화 주제 전환 여부를 판단하는 기법에 대해 기술한다. 대화는 다른 종류의 글과 다르게 길이가 매우 짧아 적은 수의 단어를 사용하고, 두 사람 이상이 참여를 하며, 대화의 이력(History)이 현재의 발화에 영향을 미친다. 이러한 특성에 따라 본 논문에서는 사용자 발화 뿐 아니라 대화 상대자의 발화에서 추출한 키워드 기반으로 주제 탐지를 하며, 대화의 이력도 고려하여 대화 주제 탐지의 정확도를 높힌 연구 결과를 기술한다. 대화주제 전환 탐지는 이전 발화와 현재 발화에서 탐지된 주제의 유사성을 계산하여, 유사성이 낮은 경우에 전환 탐지가 이루어졌다고 판단하였다. 본 논문의 실험에서 대화 주제 탐지는 88.20%. 대화 주제 전환 탐지는 87.36%의 정확도를 얻었다. This paper describes a novel method for identifying the main topic and detecting topic changes in a text-based dialogue as in Instant Messaging (IM). Compared to other forms of text, dialogues are uniquely characterized with the short length of text with small number of words, two or more participants, and existence of a history that affects the current utterance. Noting the characteristics, our method detects the main topic of a dialogue by considering the keywords not only the utterances of the user but also the dialogue system's responses. Dialogue histories are also considered in the detection process to increase accuracy. For topic change detection, the similarity between the former utterance's topic and the current utterance's topic is calculated. If the similarity is smaller than a certain threshold, our system judges that the topic has been changed from the current utterance. We obtained 88.2% and 87.4% accuracy in topic detection and topic change detection, respectively.

Media 조직이 재생된 하이브리드 인공혈관 평가

최윤정 ( Yoon Jeong Choi ),문송현 ( Song Hyun Moon ),김미숙 ( Mi Sook Kim ),박다현 ( Da Hyun Park ),노인섭 ( In Sup Noh ) 한국조직공학과 재생의학회 2006 조직공학과 재생의학 Vol.3 No.1

We regenerated a vascular media tissue by seeding smooth muscle cells on the inside of a hybrid vascular scaffold. The hybrid vascular scaffold consisted of two porous biodegradable poly(lactide-co-glycolide) (PLGA) thin layers on both the inner and the outer surfaces of the non-biodegradable expanded polytetrafluoroethylene (ePTFE) layer. The PLGA layers were designed to have porous structures for control of tissue regeneration by impregnating and then gas-foaming of ammonium bicarbonates as porogens of the biodegradable layers. To improve tissue regeneration, we coated gelatin polymers on inside the porous biodegradable PLGA surface. Media tissue regeneration was successfully achieved by replacing the PLGA layers and the tissues were observed by H&E staining and Sircol collagen assay. Tissue formation was dependent on cell culture period. While the two PLGA layers were expected to serve as biological layers of intima, media and adventitia of the blood vessel after their transformation into the engineered tissues, the non-biodegradable ePTFE in the middle of the hybrid scaffold did as a mechanically supporting layer.