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방정환의『사랑의 선물』광고 전략에 나타난 근대 동화(童話) 기획 연구
최윤정(Choi Yoon-jeong) 한국아동문학학회 2013 한국아동문학연구 Vol.- No.25
이 논문은 방정환의 번역 동화집『사랑의 선물』(1922)이 근대의 베스트셀러가 되었던 요인 중에서 특히 책의 광고 전략에 주목하여, 이 또한 ‘동화(童話)’라는 장르를 소개하고 보급하고자 했던 방정환의 근대 동화 기획의 일부임을 밝히고자 하였다. 연구를 위한 방법론으로 맥과이어(McGuire)의 SMCRE 모형을 활용한 커뮤니케이션 이론을 적용하였다. 가령『사랑의 선물』광고 기획자인 방정환을 ‘송신자(source/sender)’라고 한다면 광고문안은 ‘메시지(message)’, 광고가 소개되는 매체는 ‘채널(channel)’, 광고를 접하는 독자들은 메시지의 ‘수신자(receiver)’로 볼 수 있다. 또한 광고를 접한 후의 독자들의 반응 양식과 행동 등은 ‘효과(effect)’로 설명될 수 있다. 커뮤니케이션 송신자는 독자에게 믿음을 줄 수 있는 전문성과 신뢰도를 가지고 있을수록 설득의 효과가 높아지는데, 방정환에 대해 독자들이 느끼는 전문성과 신뢰도는 절대적이었다. 메시지의 경우 ‘이성소구’보다는 ‘감성소구’에 치중하였는데, 매개가 되었던 것은 ‘눈물’이었으며 이는 송신자와 수신자의 공유 기호로 작용한다. 또한 커뮤니케이션의 주요 채널로 『어린이』지를 선택했다는 것은 광고의 대상, 즉 메시지의 수신자를 ‘어린이’로 설정하고 있었음을 말한다. 커뮤니케이션의 효과란 곧 광고의 궁극적인 목표이다. 책의 구매활동은 광고의 일차적인 효과이기도 하지만, 동화(童話) 장르의 내면화는 방정환이 기대한 궁극적인 목표였다. 『사랑의 선물』광고를 통한 커뮤니케이션의 성공은 아동문학의 대표적 서사장르인 동화의 정착에 있어서 적지 않은 영향을 미쳤다. This study has looked at the book-advertising strategy among those factors that contributed to Bang Jeong-hwan’s translated collection of childrens classics ‘A Gift of Love (1922)’ being a best-seller in the modern day and attempted to show that it was a part of the author’s modern fairy tale plan that aimed to introduce and spread the genre of ‘fairy tale.’ The McGuire SMCRE model-based communication theory was applied to the study. If Bang Jeong-hwan, the advertising planner of ‘A Gift of Love,’ is the source/sender, advertising copy, medium through which the advertisement is conveyed, then the advertising reader would be perceived as ‘message,’ ‘channel’ and ‘receiver’, respectively. In addition, readers’ response pattern and behavior can be explained as ‘effect.’ When the sender is reliable and experienced, the advertisement becomes more effective. At that time, readers’ trust in Bang Jeong-hwan was unconditional. Emotional appeals were more highly concentrated throughout the work as opposed to rational appeals in the “message” aspect of the text. Here, the medium was ‘tears,’ which play a shared role as a sign of both sender and receiver. In addition, the selection of the magazine ‘Children’ as the major channel of communication means that the receiver of the message is set to ‘Children.’ The effect of communication refers to the ultimate goal of advertisement. The purchasing of books is the primary effect of advertisement. However, the internalization of the ‘fairy tale’ was the ultimate goal Bang Jeong-hwan expected. The establishment of ‘fairy tale’ as the leading narrative genre of children’s literature means that communication through the advertisement of ‘A Gift of Love’ was a great success.
대학교 신축 기숙사의 휘발성유기화합물 농도 및 새집증후군 반응
최윤정,오예슬,장윤정,김정재,Choi, Yoon-Jung,Oh, Ye-Seul,Jang, Yoon-Jeong,Kim, Jung-Jae 한국주거학회 2009 한국주거학회 논문집 Vol.20 No.6
The purposes of this study were to determine the actual state of the indoor air quality by measuring TVOC Concentration and surveying residents' responses in a newly built university dormitory and to analyze the influencing factors of IAQ. Field measurements on the concentrations of TVOC and HCHO were carried out three times at 4 week intervals in 3 rooms of a dormitory. A questionnaire survey was conducted on residents which inquired into the resident's lifestyle, their consciousness of IAQ, and the responses to SHS. According to the results, TVOC concentrations were 0.14~18.5 ppm and HCHO concentrations were 0.23~6.89 ppm during the 3 months following the completion of construction, showing a serious state in which standard levels are exceeded, though these levels seemed to decrease over time. The factors influencing the differences in the levels of TVOC and HCHO were the ventilation volume including infiltration, the heating temperature, relative humidity, or the use of living matter that include chemical ingredients. However, the residents rarely felt the symptoms of SHS and were not conscious of the importance of ventilation.
아파트 단위주거의 리모델링 요소와 현황 - 인테리어디자인업체 실무자와 거주자 심층면접을 통하여 -
최윤정,심현숙,정연홍,Choi, Yoon-Jung,Shim, Hyun-Suk,Jeong, Youn-Hong 한국주거학회 2007 한국주거학회 논문집 Vol.18 No.6
The purpose of this study was to grasp major elements and actual condition of apartment unit remodeling by in-depth interviews on residents and specialists. The interviews had been conducted to interior designers who have a wide experience of apartment remodeling and residents who live in recently remodeled apartment unit. In-depth interview is a kind of qualitative method in which attention to reply of responses with open-access between interviewer and respondents. According to the results, remodeling elements were generally changing of lighting fixtures and finishing materials in the all spaces, integration of balcony into children's room, installation of furniture in kitchen and entrance, changing storage furnitures and equipments in bathroom. Artificial lighting method were selected generally whole lighting. Finishing materials were used ordinary (non environmentally-friendly) wallpaper and adhesion and tempered floor. There were unsatisfied factors after remodeling, these were dissatisfaction of design, construction defects, and stink of reflecting 'sick house'. Also they responded that they should be considering to use environmentally-friendly material at next remodeling.
최윤정,정연홍,이선아,김혜경,황진아,Choi, Yoon-Jung,Jeong, Youn-Hong,Lee, Seon-A,Kim, Hye-Kyeong,Hwang, Jin-A 한국주거학회 2007 한국주거학회 논문집 Vol.18 No.4
The purpose of this study were to make clear the present condition of indoor thermal and air environment by cooling in school classrooms and to analyze the relation of the living conditions with indoor environment. The measurements on physical elements and observations on living conditions were carried out in 6 classrooms of 3 middle or high schools. Measuring elements were indoor temperature, relative humidity, PM10 and $CO_2$ concentration. As results, the averages of indoor temperature each classrooms were $24.9{\sim}26.6^{\circ}C$. Most of classrooms were lower than the Maintenance standard $(26{\sim}28^{\circ}C)$ of School Health Law. The means of relative humidity were $51.3{\sim}72%$, all classrooms were ranged within the standard $(30{\sim}80%)$. The means of PM10 concentration were $3.5{\sim}23.1{\mu}g/m^3$, all classrooms were kept within the standard $(100{\mu}g/m^3)$. The means of $CO_2$ concentration were $1218.7{\sim}4705.4ppm$, all classrooms were exceed the standard (1,000ppm). The results of analysis on relations of living conditions with the physical elements are as follow; the air conditioner set of temperature, windows and doors opening elapsed time, the number of students in classrooms and activities of students had certain effect on indoor environment.
최윤정,정연홍,Choi, Yoon-Jung,Jeong, Youn-Hong 한국주거학회 2008 한국주거학회 논문집 Vol.19 No.4
The purposes of this study were to determine the actual state of the indoor thermal environment in apartment units and to analyze the relationship between the living factors and indoor thermal elements. The field surveys consisted of measurements of physical elements and observations of living factors. In addition, the residents of 20 apartment units were interviewed to survey their subjective response. Field surveys were carried out from January to March 2007. Measuring elements were air temperature, globe temperature, and relative humidity. The results showed that the average of indoor temperature for the houses was $21.2{\sim}27.2^{\circ}C$, while 4 houses exceeded the comfort zone. The average of globe temperature for the houses was $21.3{\sim}27.5^{\circ}C$, while 6 houses exceeded the comfort zone. The mean relative humidity was $19.5{\sim}58.8%$, which is a relatively dry condition. The residents' average clothing value was $0.39{\sim}0.89$ clo(average 0.68 clo). The average thermal sensation vote on each room was $4.2{\sim}4.8$, which is 'neutral' to 'slightly warm'. Living factors had significant effect on indoor temperature in regression analysis were ventilation time(outdoor air exchange), opening time of door through balcony, and gas cooker use time.
최윤정 ( Yoon Jeong Choi ) 건국대학교 동화와번역연구소 2013 동화와 번역 Vol.25 No.-
본 논문은 1920년대 아동 독서물들이 급증하게 되는 것에 주목하여 근대적 의미의 아동 독자가 형성되는 사회, 문화적 배경을 살펴보고, 근대 아동 독자들이 책 읽기의 주체로서 성장해 나아가는 과정을 살펴보고자 하는 데에 그 목적이 있다. 이를 위해 본 연구는 1920년대 발행되었던 대표적인 어린이 잡지인 『어린이』와 『별나라』의 ‘독자담화실’을 중심으로 하여 편집인들이 기획한 관념화된 독자가 아닌, 실제 독자들의 반응과 요구를 통하여 독자가 갖는 위상을 점검하였다. 근대 아동 독자층 형성의 주요 요인으로는 1920년대의 ‘소년운동’, 학교제도, 가족제도를 꼽을 수 있다. 특히 아동 잡지의 독자 수의 증가는 ‘소년회’ 활동과 긴밀한 연관관계에 있다. 근대적 교육에 대한 열망과 보통학교 취학율의 증가로 인한 문맹율의 저하도 독서 인구를 늘어나게 하는 중요한 요인이다. 또한 부부중심의 근대적 가족 제도로의 이행은 자녀 교육에 대한 관심을 배가시키며, 어린이 독자 수를 늘리는데 기여하게 된다. 1920년대 아동 잡지들은 1910년대 신문관 매체들과 달리 현실의 독자들과의 교섭을 꾸준히 시도한다. 독자들은 ‘독자담화실’ 등을 통한 적극적 참여를 통하여 잡지의 내용과 편집에도 관여하는 발언권을 갖게 될 뿐만 아니라, 독자 상호간의 심리적 유대를 통하여 하나의 공동체 집단을 형성하게 된다. This study is aimed to investigate social and cultural background in the process of forming child readers in modern times by focusing on a sudden increase in the number of child books in the 1920s and examine how child readers in modern times grow into a true reader. For this, readers` social status was investigated based on analysis on real readers` responses and demands, not ideal readers planned by editors, focusing on ‘Talk with Readers’ in typical child magazines in the 1920s Orini(『어린이』) and Byolnara(『별나라』) and ‘Starland.’ The primary factors of forming child readers in modern times include ‘Boys Campaign’ in the 1920s, school systems and family systems. In particular, increase in the number of child magazine readers is closely related with the activities of ‘Boys’ Association.` A decline in illiteracy rates after a strong desire for modern education and increase in the percentage of school attendance has also been a critical factor in increasing the number of readers. Moreover, a married couple-centered modern family structure has doubled interest in child education, which has in turn increased the number of child readers. Unlike sinmungwan(신문관) media in the 1910s, child magazines in the 1920s continuously contacted readers for negotiation. Readers raised their voice in even editing through active participation such as ‘Talk with Readers’ and organized a community through psychological bonding.
Agro-infiltration을 이용한 토마토 β-carotene hydroxylase 유전자(ChyB) 과발현 및 담배식물체의 항산화 효과 증진
최윤정(Yoon-Jeong Choi),윤경영(Kyung Young Yoon),윤해근(Hae Keun Yun),서상곤(Sang Gon Suh),문용선(Yong-Sun Moon) 한국원예학회 2011 원예과학기술지 Vol.29 No.3
β-carotene hydroxylase는 carotenoids의 생합성 경로에서 astaxanthin 및 zeaxanthin 합성에 관여하는 주요 효소이다. Astaxanthin과 zeaxanthin은 비타민 A 전구체보다 항암효과가 더 높다고 보고되고 있다. 따라서 β-carotene hydroxylase 유전자(ChyB)를 토마토 잎에서 분리하고 binary 벡터에 클로닝 한 후 pIG121-ChyB-tom으로 명명하였다. 토마토 ChyB 유전자를 Agrobacterium-mediated infiltration 방법을 이용하여 생육 8주 된 담배 잎에 일시적 형질전환을 하였다. 감염 0, 1, 2, 3일 후 RT-PCR 한 결과 담배에서는 거의 발현되지 않았던 β-carotene hydroxylase 전사체가 감염 1일 후부터 증가하여 2일 후 최대 전사량을 보이고 3일 후부터 감소하는 경향을 나타내었다. 이 결과를 바탕으로 감염 후 0, 2, 3일째 담배 잎을 채취하여 항산화 효능을 측정한 결과, 감염 2일 후 1,1-diphenyl-pricryl hydrazyl(DPPH) radical 소거 활성이 대조구에 비해 약 30% 증가하는 것을 확인하였다. 이 연구결과를 통해 외래 유용 유전자를 원예작물에 형질전환하여 항산화 및 항암효과가 우수한 zeaxanthin 및 astaxanthin 등 oxy-carotenoids의 함유량을 증진시킨 새로운 기능성 토마토 및 다양한 원예작물의 신품종 개발에 이용될 수 있을 것으로 기대된다. Several reports indicated that astaxanthin and zeaxanthin have more active anticancer activity than pro-vitamin A carotenes. β-carotene hydroxylase is a key enzyme to synthesize zeaxanthin and astaxanthin in carotenoids biosynthesis pathway. We isolated the ChyB gene encoding β-carotene hydroxylase from tomato leaves. The ChyB gene (1.5Kbp) fragment was cloned into the binary vector and designated to pIG121-ChyB-tom. Agrobacterium-mediated infiltration was used for transient assay in Nicotiana benthamiana. Leaf samples were collected 0, 1, 2, 3 days after infiltration (DAI). RT-PCR result showed that the expression of β-carotene hydroxylase transcripts was not detected in control (0DAI), but its expression was detected after 1 DPI and increased later on. When the activity of β-carotene hydroxylase was measured, the 1,1-diphenyl-pricryl hydrazyl (DPPH) radical scavenging activity (27%) at 2 DAI was significantly higher than that (21%) at 0 DAI. These results indicated that anti-oxidant activity dramatically increased at 2 DAI in tobacco leaves was due to over expression of tomato β-carotene hydroxylase. These results can be the foundation to develop tomato cultivars with high oxy-carotenoids content using the ChyB gene transformation.
최윤정(Yoon-jeong Choi),창병모(Byeong-Mo Chang) 한국정보과학회 2006 정보과학회논문지 : 소프트웨어 및 응용 Vol.33 No.9
J2ME 모바일 프로그램은 모바일 기기가 보편화되면서 그 사용이 증가하고 있으며 J2ME 프로그램은 자원이 제한된 모바일 환경에서 실행되므로 자원의 효율적인 사용이 매우 중요하다. 또한 J2ME 프로그램은 대부분 이벤트-구동 프로그램이며 효과적인 이벤트 관리가 프로그램의 신뢰성 및 효율적인 자원 사용에 많은 영향을 미치며 이벤트 관련 디버깅은 매우 어려운 부분이다. 본 연구에서는 실행 중에 실시간으로 이벤트 발생 및 처리 정보를 보여줄 수 있는 시스템을 설계 개발하였다. 이 시스템은 사용자 옵션에 따라 사용자가 관심 있는 이벤트만을 실행 중에 추적할 수 있으며 실행 후에 이벤트 관련 요약 프로파일 정보를 제공한다. J2ME mobile programs have been widely used as mobile devices like mobile phones become popular. Efficient use of resources in mobile programs is very important because mobile programs are executed in mobile environment with insufficient resources. Moreover, most J2ME programs are event-driven, so effective event handling is important for reliability and efficient use of resource . In this research, we develop a dynamic event analysis system, which can show event handling in real-time. In this system, users can trace only interesting events by selecting some options, and can get event profile after execution.
최윤정 ( Yoon Jeong Choi ),문송현 ( Song Hyun Moon ),김미숙 ( Mi Sook Kim ),박다현 ( Da Hyun Park ),노인섭 ( In Sup Noh ) 한국조직공학과 재생의학회 2006 조직공학과 재생의학 Vol.3 No.1
We regenerated a vascular media tissue by seeding smooth muscle cells on the inside of a hybrid vascular scaffold. The hybrid vascular scaffold consisted of two porous biodegradable poly(lactide-co-glycolide) (PLGA) thin layers on both the inner and the outer surfaces of the non-biodegradable expanded polytetrafluoroethylene (ePTFE) layer. The PLGA layers were designed to have porous structures for control of tissue regeneration by impregnating and then gas-foaming of ammonium bicarbonates as porogens of the biodegradable layers. To improve tissue regeneration, we coated gelatin polymers on inside the porous biodegradable PLGA surface. Media tissue regeneration was successfully achieved by replacing the PLGA layers and the tissues were observed by H&E staining and Sircol collagen assay. Tissue formation was dependent on cell culture period. While the two PLGA layers were expected to serve as biological layers of intima, media and adventitia of the blood vessel after their transformation into the engineered tissues, the non-biodegradable ePTFE in the middle of the hybrid scaffold did as a mechanically supporting layer.