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        • KCI등재

          A Study on the Advertising Strategy Using 'Shin Hallyu' Cultural Content for Marketing Korean Small and Medium-Sized Enterprise Products Targeting Chinese Consumers

          유승철,Hong,Meiling,Bian,Wen,Piscarac,,Diana 한국인터넷방송통신학회 2020 Journal of Advanced Smart Convergence Vol.9 No.3

          The "New Korean Wave" (Shin Hallyu) phenomenon, which is represented by the global popularity of BTS and director Bong Joon-ho's film "Parasite," is making the world excited. The influence of the Korean Wave is not only on politics, society, and culture, but it also has considerable economic ripple effects. We applied individual in-depth interviews with seven media and marketing experts in China to assess the changes in the impact of Korean cultural content (i.e., Hallyu content) and examine the possibility of marketing for Korean small and medium-sized enterprises (SMEs) products using Hallyu content. Considering its massive market potential, China is still an attractive target for Korean companies and is of even greater importance to SMEs, which are highly dependent on exports and lacking marketing budgets as well as a professional workforce. Korean businesses and the economy at large would get a real boost if they could penetrate the Chinese market by utilizing the strength of Hallyu content. Based on the results of the in-depth interviews, the conclusion of our study suggests the direction of advertising strategy on how Korean products can attract the minds of Chinese consumers by utilizing the Shin Hallyu. This research is a practical study that diagnoses the reality of the Korean Wave in China objectively and has excellent practical implications as it proposes methods of how SMEs should use Hallyu for their marketing strategies.

        • KCI우수등재

          간호사 인식개선을 위한 간호학-미디어학 융합 PBL 수업의 중재효과 연구: 수업 참여 학생들 및 PBL 성과발표회 참석 학생들의 인식 변화를 중심으로

          유승철,강승미,유주연 한국간호교육학회 2021 한국간호교육학회지 Vol.27 No.1

          Purpose: The purpose of this study is to examine the effectiveness of Problem-based Learning (PBL) in an interdisciplinary college class. This class was run under the theme of ‘Nurse Social Content Creators' (NSCC) in the Korean Nurses Association (KNA)'s industry-university collaborative project designed to promote a positive image of nurses among the public. Methods: Study 1 examined changes in perception about nurses among the PBL participants before and after the program. A one-group pre-post test experimental design was applied, and the data were analyzed using a Wilcoxon signed-rank test. Study 2 identified differences of perceptions of nurses between people who had observed the PBL final presentation and people who had not. A post-test-only with nonequivalent group experimental design was used, and the data were analyzed using a Mann-Whitney U test. Results: Study 1 revealed a significant increase of positive perceptions towards nurses. Study 2 revealed a significant difference between the PBL presentation audience group and the control group. Students who had observed the PBL program showed more positive perceptions of nurses than students who had not. Conclusion: This research is an important study with high practicality in the area of media studies as well as in nursing. The PBL teaching method was proven to be effective in enhancing perceptions of nurses. 본 연구는 간호사에 대한 일반인의 인식을 개선하는 데 있어 PBL 수업의 효과성을 살펴보고자 했으며, 향후 간호사에 대한 인식개선을 위한 미디어 활용 캠페인 전략의 기초 토대를 마련하고자 했다. 연구결과, 간호사에 대한 참여자의 인식은 PBL 전보다 PBL 후 긍정적으로 변화한 것을 확인했다. 또한, PBL 프로그램 성과발표회를 참관한 그룹이 미참여한 그룹에 비해 간호사에 대한 인식이 긍정적임을 규명했다. 그러나 본 연구는 다음과 같은 제한점을 지닌다. 첫째, 본 PBL은 특정 대학교의 여성 학생을 대상으로만 진행된 이유로, 연구결과를 일반화하기에는 부족하다. 더 넓은 연구대상을 포함한 추가 연구가 요구된다. 둘째, 본 연구의 연구 대상자가 적기 때문에, 후속 연구에서는 더 많은 수의 연구대상을 모집하여 PBL 프로그램을 통한 인식개선의 효과를 살펴볼 필요가 있다. 예컨대, 다수 학교의 다양한 전공생들을 대상으로 동일 프로그램을 진행한 후 그 결과를 비교해보는 것도 의미가 있을 것이다. 셋째, 본 연구는 연구대상 모집과정에서 실험연구로서 완벽하게 통제하기 어려웠던 점을 제한점으로 보았다. 수도권에 있는 특정 여자대학교와 간호협회 간 협약으로 이루어진 PBL 수업을 기반으로 하였고, 이에 참여한 사람을 연구대상으로 삼았기 때문이다. 그러나 수업에 참여할 학생을 모집하는 과정에서 간호학과 등 특정 학과만을 대상으로 한 것이 아니라, 본교 학생 중 영상 콘텐츠 제작에 관심을 가진 누구나 신청할 수 있도록 했다. 또한 성과발표회에 참석하는 학생들도 특정 과에 제한을 두지 않았다는 점도 함께 명시한다. 추후 연구에서는 실험연구의 통제성을 더 확보할 수 있기를 기대한다. 본 연구는 간호학과 미디어학을 융합한 PBL 수업에 관한 연구로 향후 간호학을 중심으로 한 학제적 연구에 관련하여 참고할 연구가 될 수 있다는 점에서 학술적 의미를 지닌다. 또, 본 연구가 다룬 PBL을 통해 간호사에 대한 사회적 인식을 바꾸는 공익적 가치를 실현함과 동시에 학습자들의 미디어 실무 능력을 높이는 교육적 성과까지 거뒀다는 점에서 교육적인 함의 역시 크다. 본 연구에서 다룬 융합 PBL 수업들이 국내외 대학들에 확대되어 진행되길 고대한다. 또, 향후 본 연구의 결과를 토대로 간호사에 대한 인식개선을 위해 더 전문적이고 학제적인 연구 및 교육이 늘어갈 것을 기대한다.

        • KCI등재후보SCOPUS

          Premenopausal early-stage endometrial carcinoma patients with low CA-125 levels and low tumor grade may undergo ovary-saving surgery

          유승철,윤종혁,김우영,장석준,주희재,장기홍,유희석 대한부인종양학회 2009 Journal of Gynecologic Oncology Vol.20 No.3

          Objective: The purpose of this study was to determine the possible predicting factors of coexisting adnexal malignancies, and to evaluate the safety of ovary-saving surgery for early-stage endometrial carcinoma in premenopausal patients. Methods: A retrospective review of 107 patients with endometrial carcinoma who underwent surgical treatment at our institution was conducted. All patients were younger than 50 years of age and premenopausal status. Statistical analysis was performed. Results: Of the 107 patients, 78 patients had stage Ⅰ to Ⅱ disease and both preoperative CA-125 levels were measured and tumor grades evaluated. On multivariate analysis, preoperative CA-125 levels (p=0.018) and preoperative tumor grade (p=0.029) were independent predicting factors of adnexal diseases. The risk of coexisting ovarian malignancy was 1.8% in patients with preoperative CA-125 levels less than or equal to 34.5 U/ml and preoperative tumor grade 1 or 2. The risk increases to 20% for low CA-125 and grade 3, 13.3% for high CA-125 and grade 1 or 2, and 100% for high CA-125 and grade 3. Between patients who underwent unilateral salpingo-oophorectomy and those who underwent bilateral salpingo-oophorectomy, there was no statistically significant difference in terms of BMI, preoperative CA-125 levels, FIGO stage, histology, tumor grade, lymphadenectomy, and adjuvant treatment. Conclusion: Ovary-saving surgery for premenopausal, early-stage endometrial cancer patients may be considered as a treatment option in those with low preoperative CA-125 and low tumor grade. Objective: The purpose of this study was to determine the possible predicting factors of coexisting adnexal malignancies, and to evaluate the safety of ovary-saving surgery for early-stage endometrial carcinoma in premenopausal patients. Methods: A retrospective review of 107 patients with endometrial carcinoma who underwent surgical treatment at our institution was conducted. All patients were younger than 50 years of age and premenopausal status. Statistical analysis was performed. Results: Of the 107 patients, 78 patients had stage Ⅰ to Ⅱ disease and both preoperative CA-125 levels were measured and tumor grades evaluated. On multivariate analysis, preoperative CA-125 levels (p=0.018) and preoperative tumor grade (p=0.029) were independent predicting factors of adnexal diseases. The risk of coexisting ovarian malignancy was 1.8% in patients with preoperative CA-125 levels less than or equal to 34.5 U/ml and preoperative tumor grade 1 or 2. The risk increases to 20% for low CA-125 and grade 3, 13.3% for high CA-125 and grade 1 or 2, and 100% for high CA-125 and grade 3. Between patients who underwent unilateral salpingo-oophorectomy and those who underwent bilateral salpingo-oophorectomy, there was no statistically significant difference in terms of BMI, preoperative CA-125 levels, FIGO stage, histology, tumor grade, lymphadenectomy, and adjuvant treatment. Conclusion: Ovary-saving surgery for premenopausal, early-stage endometrial cancer patients may be considered as a treatment option in those with low preoperative CA-125 and low tumor grade.

        • KCI등재

          만성 신부전 환자에서 발생한 정맥경화성 대장염

          유승철,김진일,이소영,박용재,김상희,정대영,박수헌,김재광 대한소화기내시경학회 2009 Clinical Endoscopy Vol.38 No.2

          정맥경화성 대장염은 허혈성 대장염의 드문 형태로 장간막 정맥의 석회화와 동반된 대장 정맥의 울혈로 인해 발생한다. 주 증상은 복통, 설사 및 혈변이고 특징적으로 대장내시경에서 청자색 점막 소견, 방사선 검사에서 장간막 정맥의 다발성 석회화, 조직병리소견에서 정맥의 섬유화 및 비후가 있다. 만성 신부전으로 혈액투석을 받고 있는 65세 남자가 혈변을 주소로 내원하였다. 대장내시경 검사에서 특징적인 청자색 점막을 보였고 방사선 검사에서 복부에 다발성 석회화가 관찰되었으며 조직검사에서 점막의 괴사와 염증 소견이 관찰 되었다. 복부 전산화단층촬영에서 동맥 폐색의 소견은 보이지 않아 정맥경화성 대장염으로 진단하였다. 저자들은 만성 신부전으로 혈액투석 치료 중인 환자에서 국내에서 보고되지 않은 정맥경화성 대장염 증상을 보인 1예를 경험하여 문헌고찰과 함께 보고한다. Phlebosclerotic colitis is a rare disease sub-entity of ischemic colitis that is caused by venous obstruction due to colonic and mesenteric venous calcifications. Abdominal pain, diarrhea and hematochezia are frequent symptoms of phlebosclerotic colitis. The disease is characterized by typical dark purple mucosa on endoscopy, various venous calcifications on radiological findings, and microscopic findings showing fibrous degeneration, mucosal bleeding and venous wall thickening. A 64-year-old male who was undergoing maintenance hemodialysis was admitted to our hospital due to hematochezia. There was typical dark purple colored mucosa seen on colonoscopy, multiple abdominal calcifications were seen on radiology and diffuse necrosis and inflammatory changes were seen on the histophathology, but there was no mesenteric arterial occlusion seen on abdominal CT. On the basis of these findings, we diagnosed the patient as having phlebosclerotic colitis. To the best of our knowledge, this is the first reported case of phlebosclerotic colitis in Korea.

        • KCI등재
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