문학관광객의 방문동기가 만족 및 재방문에 미치는 영향

문보영,이정원,이상미 한국관광학회 2010 관광학연구 Vol.34 No.6

This study was to investigate literary tourists' level of awareness of Jeonbuk province as a literature tourist destination and to analyze the effects visitor motivation on satisfaction and revisit intention. Data were collected from 240 tourists who visited two popular literary tourism places(i.e., choi, myeung-hee, and seo, jeong-ju's literature gallery) on May 2010. Results showed that the tourists estimated Joonbuk province as a more than average literary tourism destination. The respondents counted Seo, jeoung-ju's poem gallery(Gochang), Choi, myeung-hee's literature gallery(Jeonju), Jo, jeong- rae's a-ri-rang literature gallery(Kimjae) as the representative literary tourism places in Jeonbuk province. Results also showed that two factors of the visitor motivations(i.e., knowledge oriented & works experience' and 'leisure') made a significant impact on satisfaction and revisiting intention. However, 'visiting without special reason' factor was negatively associated with satisfaction and revisitation.

자원봉사관광 동기가 환경태도에 미치는 영향

문보영,이상미,이정원 한국호텔관광학회 2010 호텔관광연구 Vol.12 No.4

This paper is to 1) investigate how motivation volunteer tourism give effect on environmental attitude, 2) suggest some guideline for promotion in volunteer tourism. The questionnaires are distributed 308, then used for data analysis 166. The findings are summed up as follows; It was showed that motivation volunteer tourism had high significant in environmental attitude. First, 2 motivation factors which are 'self-attaintment', ' social duties' gave effects in 'ethics awareness'. Second, 'self-attaintment', 'social duties', and 'using leisure' motivation factors gave effects regional familiar. Third, 'self-attaintment' and 'using leisure' motivation factors had significant in natural-oriented environmental behavior. Last, 'self-attaintment' gave effect 'sense of participate'. The implications are showed; First, it would be need for natural-oriented travel products. Second, social program and vacation policy of company would be connected with education program. Third, Ecological education and environmental ethics would be used as contents of experimental education beyond environmental knowledge. Last, Environmental watchman chosen through volunteer certification center and company which give effort all social responsibility would be raised high sense of participation with various benefits.

적개심과 애국심이 축제체험에 미치는 영향 : 명량대첩축제를 중심으로

문보영,양승훈 한국호텔관광학회 2015 호텔관광연구 Vol.17 No.3

The purpose of this study is to investigate animosity and patriotism’s effects on experience and satisfaction in a festival setting. This exploratory research contributes to stepping into possible storytelling approach in festival planning at empirical level, as more competitive and differentiated festivals are required at present. Based on the sample of 314, using self-administered questionnaire, the hypothesis are tested to the festival goers in 'The Great Battle of Myeongryang Festival' with regression analysis. The results find that animosity and patriotism significantly affect festival experiences, which consist with three factors, emotional, placeness and flow experiences. Moreover, festival experiences positively influences on festival satisfactions. The article provides insight with practitioners in planning festival, which leads more festival-goers to involve in experiences.

라이프스타일이 여가활동, 여가만족에 미치는 영향: 한ㆍ중대학생의 비교분석을 중심으로

문보영,이경희 한국호텔관광학회 2011 호텔관광연구 Vol.13 No.3

This study analyzes the difference in lifestyle and leisure activities between Korean and Chinese college students. The effect of a lifestyle on the selection of leisure activity and leisure satisfaction is also analyzed. Based on the related research results, this paper constructs five types of lifestyle and six types of leisure activities. The results of this paper show that, there is a difference in lifestyle and leisure activities between Korean and Chinese college students. In this paper, we confirmed that the effect of life-style factors on the leisure activity in Korean and Chinese college students is different. Also, the same lifestyle impacts differently on the leisure activities and leisure satisfaction in both countries. Therefore, in developing tourism products or studying market segmentation in a country, it is suggested that the lifestyle of people in the target country should be considered.

스포츠 이벤트 참여경험과 참여과정에 대한 근거이론적 접근: 산악자전거 대회 참여자를 중심으로

문보영,임진선 한국호텔관광학회 2014 호텔관광연구 Vol.16 No.6

The purpose of the study was to examine the participating element of the mountain bike competition event participants and the process of event participation. The studies related to mountain bike have been conducted in many different patterns such as sports function, motivation, flow, persistence intentions, satisfaction. However, there were lack of study about the process of the actual participants. Therefore, the study wanted to draw an actual result with 6 actual participants of the mountain bike through the grounded theory of qualitative research method. The result shown that the central phenomenon was the mountain bike event participation, cause and effect condition was general awareness of mountain bike event participants, and situational context was participation reason. Arbitration condition was problem of event and cultural immature, a factor of negotiation methods shows fun and enjoyment culture and those reasons described the possibility of the continuous participation behavior of mountain bike event. The result is indicating that the factors can accelerate the local economy of the area. Therefore, research that related to sports event needs to focus on not just sports participation or tourism but also the effects on regional economy.

이중직 직물구조를 활용한 3차원적 자카드 직물 디자인 개발

문보영 한국디지털디자인학회 2014 디지털디자인학연구 Vol.14 No.2

현재 직물디자인은 신소재와 기술 공학이 접목되어 다양한 표면질감의 표현이 가능하게 되었다. 최근 개발되고 있는 직물은 섬유소재의 고유한 특성을 살리면서 표면의 형태와 질감이 더욱 강조되는 경향을 볼 수 있는데 이는 지속적으로 향상되는 제직 기술과 가공기술의 발전과도 연관이 있다. 현대의 직물디자인은 과거의 직물보다 다채로운 구조와 형태의 개발로 사용자가 경험하고 선택할 수 있는 섬유제품의 폭도 더욱 다양해졌다. 본 연구는 이중직 직물구조의 개념을 알아보고, 이를 활용하여 개발할 수 있는 3차원적 자카드 직물을 연구하는 것에 목적을 두고 있다. 이를 위한 연구 방법으로는 섬유소재와 제직공정, 가공방법에 따라 다른 표면감을 얻을 수 있는 선행연구 조사와 실험을 수행하고, ‘자연의 프랙탈(fractal)형상’을 주제로 직물 디자인을 개발하였다. 이중직을 활용한 3차원적인 자카드 직물의 디자인을 위한 패턴디자인의 특성을 알아보았으며 그 입체적인 표현에 대해 고찰하였다. 면사와 울사를 사용한 펠팅 가공방법, 레이온 강연사를 이용한 직물의 후가공, 그리고 폴리우레탄 커버링사를 이용한 직물을 제작하는 방법으로 3차원적인 이중직 자카드 직물을 개발하였다. 이를 통하여, 자카드 직물의 활용도를 라이프스타일을 위한 패브릭 컬렉션 범위로 확장하고 사용연령층의 범위를 확대한 고부가가치의 자카드 직물디자인을 연구개발하는 계기를 마련하고자 한다. Recently, as new functional materials and engineering have been grafted onto fabric design, woven fabric with more various surface textures have been researched and developed. It is highly related with continuously advancing technology of finishing and weaving process that today’s woven fabric shows infinite changes of it’s surface and texture without deteriorating the inherent properties of the fiber materials. Therefore, modern fabric design, which have been developed to have more various structures and types than the past, enables costumers to choose various kinds of textile products. In this study, the concept of double clothes fabric structure is applied into Jacquard weaving process in order to develop the Jacquard woven fabric that has 3 dimensional surface. Researches and tests were performed in order to obtain various surface according to fiber material, weaving and finishing techniques based on the survey on previous research and experiments about various surface textures. New fabric designs were created with the theme of "Natural Fractal Shapes". The characteristics of 3 dimensional surface and it’s expressions were studied using the felting process of fabric for cotton and wool yarns, the textile finishing of fabric with rayon high-twist yarn, and the fabric development using polyurethane covering yarn. This study could offer opportunity for development of higher value added Jacquard woven fabric considering application expandability of the proposed Jacquard design into life style fabric collection for wide age brackets.

의료관광상품 개발방안에 관한 연구

문보영 한국호텔관광학회 2007 호텔관광연구 Vol.9 No.3

This study was to 1) develop medical tourism products for Japanese tourists, 2) suggest marketing basic data in the tourism co' as well as policy direction in the government.The findings are summarized as follows; The first, 4 programs are proposed such as Oriental medical service and treatment, beauty & plastic surgery, recuperation, and comprehensive medical testing by customer's segmentation. Secondly, health care and beauty program with low risk should be developed at fist stage. Arrange related medical law, intensive care program gradually will be followed by mid-long term. The last, existing and potential demands are enlarge with participation in International exhibition, overseas information activities using KNTO, certification for medical tourism products & medical institution, and establish co-network in the unofficial and government.

Influence of the Perception of Korean Wave and National Image of Chinese Educational Tourists on Tourist Satisfaction and Behavioral Intentions

문보영,이경희,장혜정,브라이언애규어 한국호텔관광학회 2014 호텔관광연구 Vol.16 No.2

The purpose of this research was to discover if there was a correlation between the perception of Korean wave on Korea’s national image that Chinese adolescents visiting Korea had, and if Korean wave and Korea's national image had an influence on tourist satisfaction, and if their tourist satisfaction had an influence on their behavioral intentions. A strategic improvement plan to develop national image to attract Chinese adolescents for education tourism to Korea was also made. A summary of the current findings is as follows. First, the researchers discovered that there is a correlation between the perception of Korean wave and national image. Second, the perception of Korean wave influenced tourist satisfaction. Third, national image had an influence on tourist satisfaction. Fourth, tourist satisfaction had a positive influence on behavioral intentions. The results of this research show that there is a correlation between the perception of Korean wave and national image; also, the perception of Korean wave and national image had a positive influence on tourist satisfaction, while tourist satisfaction had an influence on revisiting and the intention to recommend traveling to Korea to others.

금(Au), 은(Ag) 스퍼터링 증착공정을 융합한 직물 소재 개발

문보영 한국전시산업융합연구원 2023 한국과학예술융합학회 Vol.41 No.4

The motivation of this study is needs for a new fabric by combining with various technologies. Because sputtering deposition forms metal layers in the thickness of nanometer scale, it allows excellent adhesion of metal layers on fabric surface. In this study, sputtering depositions of gold (Au) and silver (Ag) were applied to fabrics in order to develop metallic fabric. Surfaces of various fabric samples were inspected after metal deposition, then it was discussed how to apply as a clothing material. Two types of cotton and silk, which are representative natural fibers, and six types of polyester fabrics among synthetic fibers were used as fabric samples. As increasing the metal thickness in steps, the processability and effect of metal deposition on fabric surface were inspected. Surface roughness and metal particle size were measured after deposition of Au and Ag. The test results showed that the deposition was better on synthetic materials such as polyester than on natural materials. As metal thickness increases, better metallic color and better adhesion were derived. In the case of organza among polyester fabrics, excellent metallic color was developed even at a small thickness of metal deposition. When combined together with printing technique, the proposed methode could be useful for development of a double-sided material for clothing.

게임 셧다운 제도와 회계정보의 가치관련성

문보영 한국회계정보학회 2023 회계정보연구 Vol.41 No.3

[연구목적] 본 연구는 2011년 도입된 게임 셧다운 제도 도입이 회계정보의 가치관련성에 미치는 영향을 실증분석하였다. [연구방법] 2002년부터 2020년까지 유가증권에 상장된 게임산업 총 361개 기업년도의 표본을 대상으로 Ohlson(1995)의 가치평가모형을 사용하여 게임 셧다운 제도 도입 전후로 회계정보의 가치관련성이 달라지는지에 대해 비교 분석하였다. [연구결과] 첫째, 전체 표본을 대상으로 게임산업에 속한 기업들의 순자산과 순이익은 주가와양의 가치관련성을 갖는 것으로 나타났다. 둘째, 셧다운 제도 도입 이후의 순자산과 순이익의가치관련성은 제도 도입 전과 비교하였을 때 통계적으로 유의한 차이가 나타나지 않았다. [연구의 시사점] 일반적으로 산업 내 규제의 도입으로 기업들은 규제 준수를 위한 시스템 도입 등의 비용을 부담해야 하고, 일부 규제는 혁신을 저해하거나 기술 발전을 제한하기도 한다. 10년간 유지되었던 셧다운 제도의 실행이 게임 산업에 속한 기업들의 가치관련성을 저해하지는 않았지만 향후 게임 산업의 육성과 글로벌 경쟁력을 키울 수 있는 정부의 적극적인 지원과발전적인 정책이 마련된다면 게임 산업 내 기업들의 회계정보의 가치관련성은 더욱 높아질 수있을 것으로 기대된다. [Purpose] This study empirically analyzed the impact of the introduction of the game shutdown system in 2011 on the value relevance of accounting information. [Methodology] I analyzed 361 gaming industry companies listed from 2002 to 2020 using Ohlson’s (1995) valuation model to see if the value relevance of accounting information changed with the introduction of the game shutdown system. [Findings] Net assets and net income were positively associated with stock prices in the gaming industry, and the introduction of the shutdown system didn’t significantly alter their value relevance compared to the pre-introduction period. [Implications] while industry regulations like the ten-year shutdown system didn’t harm gaming companies’ value relevance, proactive government support and progressive policies can further enhance it in the future for industry growth and global competitiveness.