키워드 네트워크를 활용한 항만연구 동향분석에 관한 연구

마혜민(Hye min Ma),윤성구(Sun goo Yoon),김형호(Hyung ho Kim),여기태(Gi tae Yeo) 한국국제상학회 2017 國際商學 Vol.32 No.2

본 연구는 키워드 네트워크를 활용하여 항만과 관련되어 국내저널에 게재된 논문을 대상으로 연구동향을 분석하였다. 연구동향 분석을 위해 국내 58개 학회지를 중심으로 589개의 논문을 활용하였으며 2,249개의 키워드를 연구에 사용하였다. 전체 기간은 2007년-2016년까지 10년이며 5년 주기로 나누어 분석하였고 키워드별 연결중심성, 매개중심성, 근접중심성을 도출하여 양적인 관점에서 살펴보았다. 네트워크 중심성 분석결과 2012-2016 기간의 매개중심성을 제외하고 모두 ‘항만경쟁’이 1위를 기록했으며 전체 중심성 분석에서 가장 중요한 항만은 ‘부산항’으로 나타났다. 연결중심성 분석결과 전체 기간과 5년 주기 분석에서 ‘항만경쟁’ 과 ‘컨테이너 터미널’이 각각 1위를 기록하였으며, ‘부산항’, ‘배후단지’ 등이 항만 분야에서 주목을 받았던 연구주제로 나타났다. 매개중심성과 근접중심성 결과 또한 ‘항만경쟁’과 ‘컨테이너 터미널’이 각각 1위로 나타났으며 연결중심성과 마찬가지로 ‘부산항’, 배후단지’ 등이 높은 순위를 기록하였다. 또한 항만 경쟁과 관련되어 있는 ‘서비스 품질’, ‘고객 만족’, ‘항만 선택’ 등이 상위에 나타났다. 모든 분석에서 가장 중요하게 나타난 항만은 ‘부산항’이며, ‘광양항’, ‘인천항’이 뒤를 이었다. Purpose: This paper aims to analyze the research trends of papers on ports published in domestic journals were analyzed using keyword networks. Research design, data, methodology: We apply the SNA(Social Network Analysis) Methodology using the degree, betweenness, closeness centrality. The analysis of research trends utilized 589 papers from 58 domestic societies and 2249 keywords. Results: In the results of the degree, betweenness, closeness centrality analysis, “port competition” and “container terminal” ranked first in the overall period and 5-year analyses respectively, while “Busan port” and “hinterland” were shown to be the research subjects that attracted the most attention in the port sector. In addition, “service quality,” “customer satisfaction,” and “port selection,” which are related to port competition, ranked high. Conclusion: We could measure and confirm that there was some significant result in the network on port from 2007 to 2016. The result of SNA analysis can be used as the basis for the future research. And keyword in 2007-2011 had been changed to the detailed subject in 2012-2016.

항만공사의 마케팅 촉진전략 평가에 관한 연구

마혜민(Ma, Hye-Min),오재균(Oh, Jae-Gyun),여기태(Yeo, Gi-Tae) 한국항만경제학회 2018 韓國港灣經濟學會誌 Vol.34 No.1

본 연구에서는 인터뷰를 통한 실제 항만의 마케팅 전략을 분석하였으며 Fuzzy TOPSIS 방법론을 이용하여 부산항과 비교를 통한 인천항, 평택 · 당진항의 항만별 마케팅 전략을 도출하였다. 선행연구 분석결과, 항만 마케팅 연구는 부산항 등 소수항만에 집중되어 있었고, 현황분석 및 마케팅 믹스를 통한 4P전략을 제시한 연구가 다수였다. 전체 응답자를 종합한 항만 마케팅 전략요소 분석결과, 인센티브 제공이 가장 높은 순위를 기록하였으며 유관기관과 기업 간의 중개역할, 현지 네트워크 구축을 위한 대리인 제도가 그 뒤를 이었다. Fuzzy TOPSIS 분석결과 마케팅 성과가 가장 좋은 항만은 부산항이었다. 민감도 분석 결과 인천항은 유관기관과 기업간의 중개역할, 평택 · 당진항은 인센티브 제공이 가장 민감한 것으로 분석되었다. 본 연구의 시사점은 실제 항만 관리기관의 마케팅 전략이 과거 항만 마케팅 촉진전략과 유사하여 각 항만별 대상 타겟 및 특징을 정확히 설정하여 마케팅 전략을 구사할 필요성이 있음을 제시하였다. This study analyzed specific ports’ marketing strategies through interviews and, using fuzzy TOPSIS methodology, derived marketing strategies for the Incheon and Pyeongtaek-Dangjin ports by comparing them with the Busan port. Previous studies had concentrated on the Busan port, and the majority of these studies analyzed the present conditions and suggested 4P strategies using a marketing mix. After weighting all of the respondents’ answers, the results show that among all marketing strategies, incentive provisions ranked the highest, followed by the intermediary role between the relevant agencies and companies, and last- the agent system for establishing local networks. The fuzzy TOPSIS analysis results showed that the Busan port had the best marketing performance. The most sensitive strategies, based on the sensitivity analysis, were the intermediary role between relevant agencies and companies in the Incheon port, and the incentive provision in Pyeongtaek–Dangjin port. The implications of this study are that the port management agencies’ actual marketing strategies were similar to the marketing promotion strategies suggested by previous research, and thus, each port’s marketing targets and their characteristics should be clearly defined.

SNA분석을 활용한 선사 간 M&A에 관한 연구경향 분석

차영두,마혜민,김형호,여기태 한국무역통상학회 2016 무역통상학회지 Vol.16 No.4

Changes in the shipping industry are highly erratic and difficult to grasp. Recently, mergers and acquisitions (M&A) between shipping companies have received much attention due to the long-term recession of the maritime economy. The purpose of this study was to identify trends in studies on M&A between shipping companies using SNA (Social Network Analysis). A total of 69 research papers were collected by utilizing English keywords such as “M&A” and “shipping liner” in Science Direct, Emerald Insight, and Springer. After excluding 29 research papers that had little direct relevance to inter-shipping company M&A, structural analyses of degree centrality, betweenness centrality, and closeness centrality were conducted using UCINET on the 264 keywords that were derived from the remaining 40 research papers. Following this, inter-shipping company M&A research trends both before and after 2010 were identified. From the analyses’ results, we were able to confirm that studies on M&A between shipping companies preceding 2010 focused on cooperation and market sharing, and studies relating to the analysis of the industrial structure as a whole, rather than on specific examinations of M&A activities, were carried out. After 2010, we were able to ascertain that studies were carried out on the M&A method between shipping companies, the uncertain M&A market, and shipping company management. This study presented the changing tendencies of studies on inter-shipping company M&A, which are contingent upon the economy of the entire shipping industry, and has implications in understanding the constantly changing trends of M&A between shipping companies.

Fuzzy-AHP를 활용한 인천항 중고자동차 물류단지 운영 성공요인에 대한 연구

김병화,차영두,마혜민,여기태 한국디지털정책학회 2017 디지털융복합연구 Vol.15 No.7

IPA기법을 활용한 동해항 컨테이너 활성화 강화 방안에 관한 연구

박영일,남태현,마혜민,여기태 한국디지털정책학회 2018 디지털융복합연구 Vol.16 No.3

택배서브터미널 대리점 운영효율성에 관한 연구 (A사를 중심으로)

윤성구,박성훈,마혜민,여기태 한국디지털정책학회 2017 디지털융복합연구 Vol.15 No.10

The study on the research trend about Europe ports: focus on Baltic Sea using Keyword network

Beatriz Barrera Delgado,마혜민,오재균,여기태 한국디지털정책학회 2018 디지털융복합연구 Vol.16 No.2

Since the 17th century, international trade has increased as a result of the development in the navigation skills. Recently, maritime transport, compared to other modes, is used more than 70% worldwide by shippers and ports, and it also has become essential in international trade. Most researchers focused only on port development, in topics like ensuring depth of water, port competition and port governance, but have left some topics undone, such as environment, ecosystem and balanced development. Therefore, this study provides insight to the academic world in port research using SNA (Social Network Analysis). The result of the SNA study shows that Baltic Sea ports researchers have focused on “Shipping”, “Marine ecosystem”and “Pollution”. The implications of this study are: first, the environment has become a main issue in the research field; second, the results suggest focusing on the main keywords from the keyword network. This study has some limitations such as excluding domestic journals and focusing in the recent 10 years.

해외 온라인 유통사업 진출 시 성공요인 대한 연구: 인도네시아 시장을 중심으로

이보영 ( Boyung Lee ),마혜민 ( Hyemin Ma ),전준우 ( Junwoo Jeon ),여기태 ( Gitae Yeo ) 한국로지스틱스학회 2016 로지스틱스연구 Vol.24 No.3

아시아 태평양 지역의 전자상거래 규모는 2017년 1조 529억 달러를 기록할 것으로 예상되며, 이는 북미 지역예상 규모의 60% 크기에 달하는 수준이다. 또한 인도네시아는 8천 3백만의 인터넷 사용자를 가지고 있다. 이러한 측면에서 본 연구는 Fuzzy-AHP를 이용하여 국내 유통업체가 인도네시아 전자상거래 진출 시 성공요인의 가중치를 도출하는 것을 연구의 목적으로 하였다. 상위 성공요인 분석결과, 서비스 요인이 가중치 0.43으로 가장 큰 성공 요인으로 나타났다. 서비스부분의 하위요인 분석결과, 결제 편리성이 0.41의 가중치로 1위를 기록하였다. 환경특성부분의 하위요인 분석결과, 현지시장의 온라인 환경이 가중치 0.36을 기록하였으며, 사이트 기능성 부분의 하위요인 중 사이트 편의성이 0.59의 가중치로 가장 중요한 성공 요인으로 나타났다. 상품관리부분의 하위요인 분석결과, 상품 품질이 0.43으로 가장 중요하게 분석되었다. 국내 유통사가 해외 온라인 유통사업진출 시 성공요인의 가중치를 종합적으로 보면, 결제 편리성(0.176)으로 가장 중요한 것으로 분석되었으며 다음으로 배송(0.147), 상품 품질(0.139) 순으로 나타났다. The e-commerce market size of the Asia Pacific region is growing rapidly. It is expected to reach US$ 1,052.9 billion in 2017, which will account for 60% of the expected e-commerce market size of the North America in the same year. Indonesia has 83 million Internet users which is the eighth largest in the world. Therefore, this study was conducted to derive the weights of success factors for domestic distributors entering Indonesian e-commerce market using Fuzzy-AHP. As a result, service was the largest success factor at the weight of 0.43, followed by product management at 0.33. An analysis of the sub-factors of service revealed that convenience of payment was the highest success factor at the weight of 0.41, followed by delivery (0.35) and operation (0.24). An analysis of the sub-factors of environmental characteristics revealed that the online environment of local market was the highest success factor at the weight of 0.36, followed by offline environment at 0.32. An analysis of the sub-factors of site functionality revealed that site convenience was the highest success factor at the weight of 0.59. An analysis of the sub-factors of product management revealed that product quality was the most important success factor at the weight of 0.43. When the weights of all success factors for domestic distributors entering overseas online distribution business were analyzed, the most important success factor was payment convenience (0.176), followed by delivery (0.147), product quality (0.139), and price (0.135).

인천국제공항 환승의료관광 상품평가에 관한 연구

윤재구(Yoon Jae Goo),마혜민(Ma Hye Min),차영두(Cha Young Doo),여기태(Yeo Gi Tae) 대한관광경영학회 2017 觀光硏究 Vol.32 No.5

본 연구는 컨조인트분석을 통해 환승의료관광 상품에 대한 소비자 선호도를 파악하는 것을 연구의 목적으로 하였다. 컨조인트 분석은 중요요인을 조합하여 상품을 구성한 후, 설문을 통해 소비자가 선호하는 상품을 선정할 수 있는 방법론이다. 기존 의료기관에서 개발한 환승의료관광 상품을 토대로 상품군을 3가지로 분류하였으며 선행연구를 통해 중요요인을 도출하였다. ‘상품’, ‘시간’, ‘가격’이 상위 중요요인으로 확정되었다. 또한 ‘상품’의 하위요인은 건강검진, 치과, 피부관리로 구성되었으며, ‘시간’요인은 공항과 의료기관간 이동 소요시간과 의료서비스 시간을 고려하여 2시간과 4시간으로 설정하였다. ‘가격’요인은 15-20만원, 20-25만원, 25-40만원 3가지로 분류하였다. 연구결과 환승 경험유무에 따른 고객 선호도의 차이가 나타나는 것으로 분석되었다. 환승 무경험자는 피부관리, 2시간, 15-20만원을 선호하는데 반하여, 환승 경험자는 건강검진, 4시간, 25-40만원을 더 선호하는 것으로 분석되었다. 본 연구에서는 처음으로 환승경험 유무에 따라 환승의료관광 상품에 대한 선호도가 다르다는 것을 밝혀냈다. 즉 신상품 개발 시에는 환승경험 유무를 반영한 목표고객층의 선정이 필요함을 의미한다. This study aimed to investigate consumer preference for an airport transfer medical tour based on conjoint analysis. Conjoint analysis is a survey-based statistical technique used in market research using combination of a limited number of attributes. We made a list of these types of tours developed by medical institutes, grouped them into three categories, and identified the main factors that affected consumer preference based on previous research. The tour program, time, and price were confirmed as the main high-level factors. The tour program sub-factors included a health check-up, dental treatment, and skin care. The time was set at two hours and four hours, in consideration of the amount of time it takes to visit a medical clinic and return to the airport, as well as the amount of time needed for a medical service. The price range was set at three levels: 100, 000-150, 000 won, 150, 000-200, 000 won, and 200, 000-400, 000 won. The analysis results showed that consumer preference differed by whether or not they had previous experience participating in an air transfer medical tour. Those without prior experience showed a preference for a two-hour skin care program at a price ranging between 100, 000 won and 150, 000 won. In comparison, those with a prior experience of a transfer medical tour showed a preference for a four-hour health check-up at a price range ranging between 200, 000 won and 400, 000 won.

Application of Fuzzy Delphi TOPSIS to Locate Logistics Centers in Vietnam: The Logisticians’ Perspective

Thi Yen PHAM,마혜민,여기태 한국해운물류학회 2017 The Asian journal of shipping and Logistics Vol.33 No.4

Logistics centers have emerged as an important logistics infrastructure in supply chains. Hence, the problem of locating logistics centers plays a crucial role in designing and practicing logistics and supply chain management. Acknowledging the significance of logistics centers, Vietnam approved a master plan for the development of a logistics center system. However, the plan has been difficult to implementation because of the lack of the prioritization of the determinants used to locate logistics centers. This study aims to develop a benchmarking framework for choosing the locations of logistics centers based on the findings of logisticians by applying a hybrid of the fuzzy method and the technique for order of preference by similarity to ideal solution (TOPSIS), both of which are utilized extensively to overcome problems in selecting locations. The results indicate that freight demand, closeness to market, production area, customers, and transportation costs are regarded as the most important factors in deciding the location of logistics centers. In addition, among the three locations considered, the northeast provinces of Ho Chi Minh City were the best location for logistic centers, followed by North Hanoi and Da Nang city. The findings of this study make a significant contribution to both academic and practical aspects of locating logistic centers.