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Relative Sweetness and Sensory Characteristics of Bulk and Intense Sweeteners
곽미진,정서진,김영재,임춘선 한국식품과학회 2012 Food Science and Biotechnology Vol.21 No.3
The objectives of this study were to measure and validate the relative sweetness of various sweeteners and to identify the sweeteners having similar sensory quality to that of sucrose. Twelve types of bulk and intense sweeteners were investigated. The relative sweetness was measured by 2-alternative forced choice method with 5% sucrose solution and the results were validated using descriptive analysis. The relative sweetness of the novel sweeteners such as tagatose, erythritol, stevia, and rebaudioside A 97were shown to be 0.85, 0.63, 64.1, and 227, respectively. Maltitol and tagatose were shown to elicit very similar sensory characteristics to that of sucrose.
희소성메시지에 대한 가격정보 프레이밍 및 준거가격 수준이 구매의도에 미치는 영향
곽미진(Kwak,Mi-jin),전홍식(Cheon,Hong-sik) 한국방송광고공사 2009 광고연구 Vol.0 No.82
The study was designed to provide insights regarding the effects of scarcity message on purchase intention in the framing of transaction and reference price range. Firstly, we examined consumers’ purchase intention of the framing of transaction(aggregate framing vs. Pennies-A-Day framing) within the scarcity message(quantity-limited vs. time-limited scarcity message). We found that quantity-limited scarcity message was more effective in the aggregate framing, but the time-limited scarcity message was more effective in the PAD framing. Secondly, according to whether price information is within or outside consumer’s reference price range, this research was to investigate the effects of scarcity message with the framing of transaction. When the actual product price did not match with consumer’s reference price range, we could not find a significant difference in the ways of the framing of transaction within the types of scarcity message. Meanwhile, there was a significant interaction effect between quantity-limited, time-limited scarcity message and the aggregate framing when the actual product price fit into consumer’s reference price range. And the practical as well as theoretical implications were also discussed. 본 연구의 목적은 희소성메시지에 대한 가격정보 프레이밍 및 준거가격수준이 구매의도에 미치는 영향을 논의하는 것에 있다. 구체적으로 본 연구의 두 가지 실험을 통해, 희소성메시지와 가격정보가 소비자에게 함께 제시될 때 제품에 대한 구매의도가 더 높아진다는 것이 규명되었다. 먼저, 첫 번째 실험은 희소성메시지(수량한정메시지, 시간한정메시지)에 따른 가격정보 프레이밍 (통합프레이밍, 분리 프레이밍)에 대한 연구로써, 희소성메시지 유형에 따른 가격정보 프레이밍 방식의 최적 전략을 살펴보았다. 실제로 수량한정메시지에는 제품의 가격정보를 통합 프레이밍으로 제시하는 것이 바람직하며, 시간한정메시지에는 분리 프레이밍으로 제시하는 것이 소비자의 구매의도를 더 높일 수 있는 전략이 된다. 그러나 준거가격수준(실제가격이 준거가격수준에 포함되지 않는 경우, 실제가격이 준거가격수준에 포함되는 경우)을 고려한 두 번째 실험을 통해, 실제가격이 준거가격수준에 포함되지 않는 경우, 희소성메시지에 대한 가격정보 프레이밍 간의 상호작용효과가 유의하지 않은 것에 반해, 실제가격이 준거가격수준에 포함되는 경우, 두 유형의 희소성메시지(수량한정메시지, 시간 한정메시지)모두 가격정보를 통합 프레이밍으로 제시하는 것이 소비자의 구매 의도에 긍정적인 영향을 보여주었다. 마지막으로 본 연구에 대한 이론적, 실무적 시사점이 논의된다.
생활체조 활성화를 위한 생활체육 광장지도자들의 인식조사
성영호,곽미진 龍仁大學校 2004 용인대학교 논문집 Vol.22 No.-
The purpose of this study in to analyze life gymnastics facility, program, leader, public relations, budgeting that whole country life gymnastics leaders in sport this year are feeling directly and to present the way for activation of life gymnastics from grasping the actual situation and problems. This research was executed though quesionnaire to 270 randomized leaders that attended Chonju life gymnastice sport leader's training and whole country life gymnastics plaza lesder's training. This investigation enforced for 5 months from January to May, 2003 and the data is used in actual analysis was the questionnaire of 242 people except what is judged to respond dishonestly or omitted something. First, life gymnastics equipment connection factor, there is no difference in satisfaction of' subsidiary facilities by leader's career, equipment administration, request of equipment's repletion. Second, life gymnastics program connection factor, there were difference in leader's satisfaction of life gymnastics program by career, program adaptedness, prgram variety, program interest, the number of program newcomers but not in program degree of difficulty. Third, life gymnastics leader commection factor, there were differences in life gymnastics leader position by leader's career, whether of not qualification, education completion, leadership, insight but not in sense of responsibility. Finally, life gymnastics public relation factor, there was no difference in life gymnastics public relation by career, public relation system, public relation practical use, public relation effect but difference in public reation necessity.