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        골프의류 선택속성이 소비행동에 미치는 영향: MZ세대와 기성세대 비교

        한혜,유호석,한진욱 한국체육학회 2024 한국체육학회지 Vol.63 No.2

        본 연구는 골프의류 선택속성이 구매의도와 추천의도에 미치는 영향에 있어 세대(MZ/기성) 간 차이를 규명하는 데 목적이있다. 이러한 변수 간 관계를 규명함으로써 골프의류 브랜드 기업이 마케팅 전략을 수립하는데 있어 선택속성 중 어떤 요인을 우선으로 고려해야 하는지에 대한 기초자료를 제시하고자 한다. 연구의 목적을 달성하기 위해 골프의류 구매 경험이있는 MZ 및 기성세대를 본 연구의 모집단으로 선정하고 비확률표본추출법 중 편의표본추출법을 통해 추출한 230명의 표본에 대해 설문조사를 실시하였다. 자료분석은 SPSS 26.0과 AMOS 23.0 프로그램을 활용하여 빈도분석, 확인적 요인분석, 신뢰도 분석, 상관분석, 구조방정식모형 및 다집단 분석을 시행하였으며 연구결과는 다음과 같다. 첫째, 골프의류 선택속성의 하위요인 중 기능성, 브랜드는 구매의도에 정(+)의 영향을 미치는 것으로 나타났다. 둘째, 골프의류 선택속성의 하위요인 중 브랜드가 추천의도에 정(+)의 영향을 미치는 것으로 나타났다. 셋째, 골프의류 선택속성이 소비행동에 미치는 영향에 있어 세대 간의 차이는 기능성 → 구매의도의 경로에서 통계적으로 유의한 차이가 나타났다. 이처럼 본 연구에서는골프의류 선택속성이 소비행동에 미치는 영향에 있어 세대 간 차이를 규명함으로써, 관련 산업 종사자에게 세대별 특성을고려한다면 효과적인 마케팅 전략을 제시하는 데 도움이 될 것으로 기대된다. The purpose of this study is to investigate the generational differences in the influence of golf apparel selection attributes on purchase intention and recommendation intention. By elucidating the relationships among these variables, the study aims to provide foundational data for golf apparel brand companies to prioritize factors in formulating marketing strategies. To achieve the research objectives, the study selected Millennials and Generation X with golf apparel purchasing experience as the population, conducting a survey on a sample of 230 individuals using convenience sampling. Data analysis was carried out using SPSS 26.0 and AMOS 23.0 programs, including frequency analysis, confirmatory factor analysis, reliability analysis, correlation analysis, structural equation modeling, and multigroup analysis. The research results are as follows: Firstly, among the subfactors of golf apparel selection attributes, functionality and brand showed a positive impact on purchase intention. Secondly, among the subfactors of golf apparel selection attributes, brand had a positive impact on recommendation intention. Thirdly, in terms of the influence of golf apparel selection attributes on consumer behavior, there was a statistically significant generational difference in the path from functionality to purchase intention. In this way, this study aims to contribute to effective marketing strategies for industry professionals by identifying generational differences in the impact of golf apparel selection attributes on consumer behavior.

      • KCI등재

        무용의 예술적 소통 체계와 문화 현상과의 관계

        한혜리 ( Han Hea Ree ) 한국무용교육학회 2016 韓國舞踊敎育學會誌 Vol.27 No.3

        The study on the relationship between the communication system of dance and cultural phenomena concerns the cultural factors that are involved in the interpretation of symbolic images of dance. The relationship between the method of dance interpretation (or reading) within the context of artistic com-munication and the symbolism and culture in the area of visual culture reading was discussed by exploring the factors that serve as cultural variables in the symbolic images of dance to derive the following conclusion: The communication of contemporary dance does not pursue to create new forms or contents of dance or find a target of communication to choose or develop the right communication media through an expansion. Rather, it believes that accessibility of dance as a form of art is the expansion of com-munication, and it is displayed as a cultural phenomenon that is analyzed, interpreted, recorded, or remembered. Dance is examined through cultural phenomena not with knowledge or decoding, but with individual psychology. In the end, the meaning and value of dance are internally created when individuals` different psychology form a community (or group). This is perceived as a cultural phenomenon that shows the relativity of factors on which the activities of ideology works essentially on the system of symbols. Contemporary dance is involved in the groups (or communities) of mankind and the different identities of their members. Therefore, the iconological in-terpretation of dance is examining the scope and contents of dance through cultural phenomenon as the cultural variables that occur in dance as a form of sensual images for perception due to regional and emotional differences, beyond the expression and style of dance. In this respect, the iconological interpretation is not about reproducing what is seen, but seeing what was not seen or felt before and giving meaning to it to ask traditional and his-torical questions about the image of dance and the determination to analyze and diagnose its correlation with the present to accept the endless chain of meaning generated in the interpretation of dance for culture.

      • KCI등재

        동시대 무용의 가치 전도와 가치 창출

        한혜 한국무용교육학회 2017 韓國舞踊敎育學會誌 Vol.28 No.4

        The subject of this study is revaluation and creation of values in contemporary dance. For this study, the concept of dancing was explored by the function of contemporary dance and put forth a course for private and social revaluation of values in dance by analyzing the positions of postmodernism and the general public after categorizing elite dance until the modernism and dance in cultures after the postmodernism as the field of popular dance. Contemporary time refers to a time that demands a rational and psychological buffer zone or a healing space of emotional and psychological stabilization in the time of continuously occurring impacts; and, delaying the decision on dance found in an unfamiliar structure can be construed as a will to resist against the immediate response to a stimulation, and the function of such psychological training is the artistic value of postmodernism dance. The value of dance lies in the world of personality, not physical. Therefore, the function of dance in contemporary time may be proposed in terms of accessibility and the forms and values of contemporary dance have in our lives. What was drawn from the logic of this study was that, historically, dance functioned in the psychological world of the humanity but, in the relationship with society, its values were pursued by focusing its functions more in the domain of expert knowledge, such as enlightenment and criticism. Postmodernism considers a person an inevitable existence by viewing it as a fate and is a society that determines the value of an individual by affiliating to and existing as a whole. Dance in such a time, rather than as an apparition on vanishing stages, has been symbolized or sublimated and exists in the lives of the individuals living in such society.

      • 비생물학적 영역에서 사용되는 진화 개념에 대한 교사와 학생들의 인식

        한혜리 ( Hye Lee Han ),이미숙 ( Mi Sook Lee ),주희영 ( Hee Young Ju ),이길재 ( Kil Jae Lee ) 한국교원대학교 과학교육연구소 2012 청람과학교육연구논총 Vol.18 No.1

        The purpose of this study was to analyze the differences of evolution concepts used in non-biological fields. The high school students and teachers were also asked about how they understand the evolution concepts used in non-biological field through questionnaires and interview. The results are as follows: First, the study shows that both teachers and students regard evolution as changes in the course of process and also as something that takes place through variation and selection. However, the teachers and students think that the non-biological evolution takes place in comparatively shorter time, and it has certain fixed directions. Also, it is thought that evolution is caused by artificial selection and acquired traits are delivered to the next generations. Second, the evolution concepts were mainly used to indicate development or advance. It is also interpreted to evolve by needs step by step towards the intended goal by the whole group. Therefore, if the students are given a lecture that tells them clear differences between biological and non-biological evolution concepts, it will help students understand the concepts of evolution in biology better.

      • KCI등재

        소통 미디어로서 커뮤니티댄스의 작용 연구

        한혜리 ( Hae Ree Han ) 한국무용교육학회 2015 韓國舞踊敎育學會誌 Vol.26 No.3

        Community dance is a performance art form that crosses over genre, and understanding it from a cultural viewpoint is finding meaning and structure of dance that exists as an ideological text. A person is able to connect personal senses with social sentiments and find the meaning and effect in historically hidden structure only after perceiving the dance as a communication medium of transdisciplinary, genre-crossover and cultural practice behavior. Community dance is not an instrument that sets standardized problems seeking hackneyed answers of formality, nor is it an instrument that offers response or results to presented problems. Rather, it takes those problems sets apart and embraces the communal character of the cultural practice behavior that is becoming more standardized and institutionalized. This study has established the purpose of exploring the effects of community dance as a communication medium and come to the following conclusions, with regarding to identity and signification. In the center of the structure where community dance creates meaning lies a human body, and as such, it is a structure that expresses thoughts and will of practice through movement. Accordingly, community dance functions as a cultural text and communication medium. The communication system of community dance prioritizes the equality of what is being communicated rather than the people doing the communicating. If the equality of communicating people implies unidirectional change or learning, the equality of communication itself denotes a system of dynamic networks in symmetry. Community dance is not a text of enigma with hidden meanings but is that of a complex semantic structure. Therefore, instead of exploiting it as a tool that brings fulfillment or effect, it can be better applied to discovering the process of hidden signification that has never been seen before. Community dance is a space for minor discourse found in discord that connects decisions of the past and the happenings of now and desire and information, and the embodiment of communal character of this age. Applying community dance as a communication medium is a process that creates minor discourse in conflicting relationship and the meaning of communal character of this age.

      • KCI등재

        소아 다중 식품 아나필락시스 환자에서 밀 경구면역치료 3예

        한혜,이하연,염상화,이수영,이창훈,이정민 대한 소아알레르기 호흡기학회 2022 Allergy Asthma & Respiratory Disease Vol.10 No.4

        Providing a protocol in the case of multiple food allergies is difficult although the demand of immunotherapy for patients with wheat anaphylaxis is increasing. This case series study aimed to report the wheat oral immunotherapy successfully achieving the maintenance dose along with immunological changes in children with multiple food anaphylaxis. In oral food immunotherapy, personalized therapeutic protocol, which sets the initial dose using the oral food provocation test and increase the dose considering the patients’ needs and compliance, for each patient is essential.

      • KCI등재
      • KCI등재

        몰리브덴 스퍼터링 처리 의류소재의 열적 특성과 전기적 특성에 관한 연구

        한혜 복식문화학회 2022 服飾文化硏究 Vol.30 No.1

        Molybdenum is used in electrical contacts, industrial motors, and transportation materials due to its remarkable ability to resist heat and corrosion. It is also used to flame coat other metals. This study investigated, the thermal characteristics of the molybdenum sputtered material, such as electrical conductivity, and stealth effects on infrared thermal imaging cameras. To this end, molybdenum sputtered samples were prepared by varying the density of the base sample and the type of base materials used. Thereafter, the produced samples were evaluated for their surface state, electrical conductivity, electromagnetic field characteristics, thermal characteristics, stealth effect on infrared thermal imaging cameras, and moisture characteristics. As a result of infrared thermal imaging, the molybdenum layer was directed towards the outside air, and when the sample was a film, it demonstrated a greater stealth effect than the fabric. When the molybdenum layer was directed to the outside air, all of the molybdenum sputtering-treated samples exhibited a lower surface temperature than the “untreated sample.” In addition, as a result of confirming electrical properties following the molybdenum sputtering treatment, it was determined that the film exhibited better electrical conductivity than the fabric. All samples that were subjected to molybdenum sputtering exhibited significantly reduced electromagnetic and IR transmission. As a result, the stealth effect on infrared thermal imaging cameras is considered to be a better way of interpreting heat transfer than infrared transmission. These results are expected to have future applications in high-performance smartwear, military uniforms, and medical wear.

      • KCI등재

        알루미늄 스퍼터링 처리 의류소재의 스텔스 특성과 전자파 차단 및 전기적 특성에 관한 연구- 밀도 변화를 중심으로 -

        한혜 복식문화학회 2022 服飾文化硏究 Vol.30 No.4

        This study examines the surface characteristics, electrical conductivity, electromagnetic wave blocking characteristics, infrared (IR) transmittance, stealth function, thermal characteristics, and moisture characteristics of IR thermal imaging cameras. Nylon film (NFi), nylon fabric (NFa), and 5 types of nylon mesh were selected as the base materials for aluminum sputtering, and aluminum sputtering was performed to study IR thermal imaging, color difference, temperature change, and so on, and the relationship with infrared transmittance was assessed. The electrical conductivity was measured and the aluminum-sputtered nylon film demonstrated 25.6kΩ of surface resistance and high electrical conductivity. In addition, the electromagnetic wave shielding characteristics of the sputtering-treated nylon film samples were noticeably increased as a result of aluminum sputtering treatment as measured by the electromagnetic wave blocking characteristics. When NFi and NFa samples with single-sided sputtering were placed on the human body (sputtering layer faced the outside air) and imaged using IR thermographic cameras, the sputtering layer displayed a color similar to the surroundings, showing a stealth effect. Moreover, the tighter the sample density, the better the stealth function. According to the L, a, b measurements, when the sputtering layer of NFi and NFa samples faced the outside air, the value of a was generally high, thereby demonstrating a concealing effect, and the △E value was also high at 124.2 and 93.9, revealing a significant difference between the treated and untreated samples. This research may be applicable to various fields, such as the military wear, conductive sensors, electromagnetic wave shielding film, and others.

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