스마트 의류 상품 기획을 위한 감성 효과 분석

조현승 ( Hyun Seung Cho ),김정호 ( Jung Ho Kim ),구혜란 ( Hye Ran Koo ) 한국감성과학회 2014 감성과학 Vol.17 No.3

This study aims at providing basic data for product planning to design smart clothing and to develop applications, focusing on consumers by satisfying their emotions through analyzing emotional factors on smart clothing, comparing emotional differences between conventional clothing and it, reviewing changes of consumers` emotion by integrating the product and clothing and researching differences of preference and purchase intention between smart clothing and traditional one. As the results of the study, emotional factors for smart clothing were analyzed with total 6 including ‘technical’, ‘comfort’, ‘aesthetic’, ‘modern’, ‘fun’ and ‘multiple’ factors. Among them, except for ‘comport’, five emotional factors showed emotional factors between conventional sport-casual clothing and smart clothing. That is, emotional factors of ‘technical’, ‘aesthetic’, ‘modern’, ‘fun’ and ‘multiple’ were emphasized more in smart clothing than conventional ones, indicating that they should be considered in planning products of smart clothing. Though there was no significant difference of preference between smart clothing and conventional clothing, in case of comparison of averages, that of smart clothing was a little higher. For purchase intention, smart clothing was lower than the conventional clothing. So preference seems to be not directly related to consumers` immediate purchase. To make consumers` interests and preference to result in purchase, it is necessary to develop smart clothing with more various applications and to prepare commercializing strategies. As the results of the analysis on free-descriptive questionnaire survey, consumers were interested in development of smart clothing to help diet with functions including energy harvesting from body motion, calorification and perspiration, measurement of motion and calory consumption as well as health-care type smart clothing to measure heartbeat and ECG. Reflecting these requirements from the consumers, they should be utilized as guidance to develop smart clothing in the future.

결정적 사건기법(CIT)을 이용한 소비자의 스마트 의류 경험에 대한 연구

이재경,이하경 한국의류산업학회 2023 한국의류산업학회지 Vol.25 No.3

The rapid development of digital technology is diversifying the fashion industry by influencing both the man-ufacturing processes and the characteristics of fashion products. Although various smart clothing technologies are beingdeveloped as part of the government's technology development policy, the number of smart clothing products availableto consumers in stores remains very limited. To address this issue, this study analyzes the key attributes of smart clothingas expressed in consumer language. The CIT (Critical Incident Technique) research method was used, and data were col-lected through an online survey. The study focuses on identifying potential factors that may influence the developmentdirection or strategy of smart clothing. By classifying past experiences and attitudes towards smart clothing into positiveand negative categories, it was found that positive responses to smart clothing were heavily influenced by expectationsfrom technology and convenience. Participants' experience with smart technology has had a positive impact on their eval-uation of smart clothing. Consumers with negative attitudes towards smart clothing expressed expectations for new ben-efits resulting from technological development, and indicated that they would consider purchasing such clothing in thefuture when design and technology improve. Ultimately, this study provides a valuable reference for the development ofsmart clothing products in Korea by analyzing consumer experiences and acceptance conditions towards smart clothing.

소비자 라이프 스타일 기반의 스마트 의류 기획을 위한 요인 연구

조하경 ( Ha Kyung Cho ),김진선 ( Jin Sun Kim ),이주현 ( Joo Hyeon Lee ) 한국감성과학회 2010 감성과학 Vol.13 No.1

According to diversity of life style, introduction of well-being trend and increase of demand based on the IT-convergence, Recently smart clothing study has been diversified on user applications such as entertainment, healthcare, business and sports. And the smart clothing`s market has been progressed in diverse aspects. But, study of smart clothing based on consumer aspect and market diversification is insufficient. The purpose of this study is to identify consumer`s needs on smart clothing and to suggest directions for development of smart clothing based on their lifestyle that focused on digital and fashion lifestyle that be closely connected with smart clothing product development. This study is focused on the ages of 20-30 who are considered to be high demand consumers on the smart clothing market. As a result of study, life style based on clothing and digital is categorized 3 types as trend-pursuit style, sensual information-pursuit style and practical function-pursuit style. we suggested direction for development of smart clothing based on consumer`s needs of the smart clothing according to the customer`s lifestyle types.

동계 아웃도어용 스마트 의류의 디자인 프로토타입 개발

이학영(Hak Young Lee),김유경(Yu Kyung Kim) 한국디자인문화학회 2009 한국디자인문화학회지 Vol.15 No.3

스마트 의류는 2010년경에 이르면 대중화되어 다양한 디지털 장치를 항시 휴대·착용하고 일상생활을 할 것으로 보이며 미래생활양식에 있어서 산업적, 기술적으로도 매우 중요할 것으로 예측된다. 국가적인 전략제시와 더불어 지역 사회에서 스마트 의류에 대한 연구가 활성화된 것은 최근의 일이며 아직 그 성과가 미국, 유럽 등 선두국가들보다 많이 축적되었다고 보기는 어렵다. 그러나 대한민국은 IT 강국으로서 스마트 산업분야의 성장가능성이 높다고 예측된다. 본 연구는 소득수준의 향상과 여가선용의 발달로 스포츠를 즐기고자하는 소비자가 증가하고 있다는 점에 착안하여 스포츠웨어의 기능성뿐만 아니라 도심생활에서도 적용 가능한 패션성 있는 동계아웃도어용 스마트의류의 프로토타입을 제안하고자 한다. 본 연구에 앞선 사전연구로서 동계아웃도어용 스마트의류의 수요가 높을 것으로 예상되는 잠재적인 사용자와 스키복을 구입해보고 스키를 타본 경험이 있는 일반인 남, 녀를 대상으로 설문조사를 실시하였다. 설문 자료는 Windows용 SPSS 11.0 Version을 이용하여 분석을 실시하였다. 인구통계학적 문항은 기술 통계치를 산출하였고, 구매 및 모바일 컴퓨팅 현황, 스마트 의류에 관한 사항은 빈도분석을 통해 빈도 및 백분율을 구하였다. 두 개 이상의 범주형 변수들 사이의 관련 정도를 알아보고자 교차표를 그리고 카이제곱 검정으로 교차분석을 실시하였다. 디자인 컨셉 설정을 위하여 인터패션플래닝 트렌드 워치의 `09-`10 F/W 테마들 중 본 연구의 주제와 관련하여 Theme 3. Iconic Syndrome을 선정하여 재해석하였다. 디자인 컨셉은 URBAN BIONIC으로 스타일리시한 감성과 도시적인 컬러를 믹스한 디자인을 전개하여 프로토타입을 제작하였고, 스키·보드·등산 등 아웃도어 스포츠를 즐기는 대구경북지역에 거주하는 여성을 대상으로 착용성 평가를 실시하였다. 아웃도어와 일상에서 추가되었으면 하는 기능으로서는 음악청취기능을 선호했다. 아웃도어웨어와 테크놀로지의 결합으로 Mock Ash 등 섬세하고 따뜻한 회색계열을 주조색으로 도시적인 감성을 표현하였으며, 소재는 가볍고 투습성이 뛰어나 지속적인 방수와 쾌적감을 느끼게 하는 하이포라를 사용하였다. 디테일은 하이네크라인으로 보온성을 추구하였고, 실용성과 기능성을 갖춘 모듈화 된 패치 포켓을 의복에 부착하여 소비자가 원하는 디지털 장치를 휴대, 착용할 수 있게 하였다. 스마트 의류의 중요한 특징 중의 하나인 핸즈프리 기능을 가능하게 하기위하여 팔목 부분에 직물 키패드와 디스플레이를 부착하였고, 데이터 업그레이드를 요하는 기능은 USB를 사용하여 메인보드에 삽입하도록 하며 배터리는 어깨 견장에 부착된 집열판을 통하여 태양열로 충전되도록 디자인하였다. 프로토타입 착용성 평가결과 디지털 장치의 전원공급과 자유회로 구성에 사용된 전도성 직물 신호선의 안전성에대한 불만이 도출되었다. 그 결과 패키지 내피디자인과 포켓디자인을 수정, 보완하였다. 본 연구가 휴대 가능한 디지털 장치를 탈부착 하는 방식을 사용하여 스마트 의류를 디자인함으로서 착장방식에 있어 미비점을 나타내었으나, 향후 다양한 디지털 장치들을 의복화하는 과정에서 단순한 착장의 개념을 벗어나 컨버전스형 의류아이템 개발을 위해 센서기술과 섬유제조기술의 결합, 디자인과 테크놀로지의 결합 등 다양한 분야의 협업을 통한 연구가 기대된다. By 2010, smart clothing is expected to become a mainstream product to allow various digital devices to be carried·warn at the times and become very important technologically and industrially within lifestyles of the future. Government policies aimed at becoming a global leader for advanced textiles and in the clothing industry as well as the designation as a regional-specific industry within the city of Daegu for research on smart clothing have recently occurred, but it is difficult to view these result as having placed Korea on the same level as advanced countries, such as in Europe or the United States. However, it is possible for South Korea to advance quickly being a IT powerhouse within this industry. Based on such framework, this study has the objective of proposing outdoor smart clothing protypes which possess not only the functionally of sportswear, something which has become more necessary as the number of consumers spending on sports have increased along with improved income levels and increased desire for leisurely activities, but also fashion features possible for use in urban areas. Within this study, a survey was conducted on respondents with a potential demand for outdoor smart clothing, subjecting males and females having recently purchased ski apparel and have skied before. In case of the information on the survey, its analysis was made, using SPSS 11.0 Version for the Window-based. As for design concept, Theme 3. Iconic Syndrome, one of the theme from the `09-`10 F/W trend as proposed by Interfashion Planning, was selected and reanalyzed. The concept name was defined as `URBAN BIONIC`, referring to a concept in which outdoor wear is integrated within technology, while being designed in a stylish sense and urban colors so that it can be worn as daily clothing. From among the proposed designs, two were produced into prototype, which were then subjected to satisfaction survey for residents in Daegu and Gyeongbuk who enjoy outdoor sports, such as ski, snowboard, and hiking, by allowing them to put them on and evaluate levels of satisfaction. Daegu modifications and improvement was based on the result of his survey. The results of the consumer demand research showed that listening to music was most preferred during outdoor activities, similar to ordinary life. The attachment of a mobile device was most preferred at the upper arm while the jacket was most preferred for place of attachment. The `URBAN BIONIC` concept mainly used detailed and warm gray tone colors, such as mock ash and expressed an urban yet unique sensitivity. The material is light and used hipora, which features excellent breathability. As for details, a high neckline was used to preserve heat while patch pockets can be attached on the clothes so that consumers can easily carry digital devices. In order to make possible the `hands free` function, one of the important features within smart clothing, a keypad and display were attached on the wrist area while data upgrades can be done through use of a USB to insert into the main board. A conceptual design in which batteries were positioned in the shoulder and can be recharged with solar energy through solar panels positioned in the shoulder strap. Two out of the proposed designs were produced into prototype. The results of wearability tests showed that consumers to be dissatisfied with safety evaluation due to safety of digital devices or electromagnetic rays. Based on such results, this study proposed changes to inner skin package design and pocket design. Although this study discovered weaknesses method of attaching. By using a method which allowing portable digital devices to be attached and removed, this study was able to show design weaknesses in method of attachment, but in the future, as the attaching of various digital devices to clothing is not a simple concept of attaching, but through development of convergence type clothing items, studies on integration of sensor with textile production te

신념 요인, 지각된 즐거움, 신뢰가 스마트의류 수용에 미치는 영향 : 스마트의류 가격 민감도의 조절효과

노미진,박현희 한국산업경제학회 2011 산업경제연구 Vol.24 No.4

본 연구는 생체 측정을 위한 센서 기반 스마트의류의 지각된 유용성, 지각된 사용용이성, 지각된 즐거움, 신뢰가 스마트의류의 태도에 미치는 영향력을 살펴보고, 태도가 스마트의류 수용의도에 미치는 영향력을 살펴본다. 또한 가격탐색과 가격중요성이라는 가격민감성의 조절효과를 검정하기 위하여 연구모형을 설계하였다. 이러한 연구목적을 달성하기 위하여 센서 기반 스마트의류에 대한 자극물을 제시한 후, 최신 정보기술 선두집단인 대학생들을 대상으로 설문을 수행하였고, 256부의 설문지를 회수 하였다. SPSS와 AMOS를 활용하여 신뢰성 분석과 타당성 분석을 수행한 후 구조방정식 모형으로 연구가설을 검정하였고, 가격민감성의 조절효과를 검정하였다. 연구결과, 지각된 유용성, 지각된 사용용 이성, 지각된 즐거움, 신뢰는 스마트의류 태도에 긍정적인 영향을 미치는 것으로 나타났고, 스마트의류의 태도는 의도에 긍정적인 영향을 미치고 있었다. 둘째, 가격탐색에 대한 조절효과를 분석한 결과, 가격탐색을 많이 하는 고객일수록 지각된 유용성, 지각된 사용용이성, 지각된 즐거움이 태도에 긍정적인 영향을 미쳤고, 가격탐색을 적게 하는 고객일수록 신뢰가 태도에 긍정적인 영향을 미쳤다. 마지막으로 가격중요성의 조절효과를 보면, 가격의 중요성을 낮게 지각하는 고객일수록 지각된 유용성, 지각된 사용용이성, 신뢰가 태도에 정(+)의 영향을 미쳤고, 가격의 중요성을 높게 지각하는 고객일수록 지각된 즐거움이 태도에 정(+)의 영향을 미쳤다. 본 연구결과는 센서 기반 스마트의류 관련 연구와 업체들에게 다양한 시사점을 제공할 수 있을 것이다. This study is to examine the effect of the attitude on the perceived usefulness(PU), perceived ease of use(PEU), perceived enjoyment(PE), and trust of the smart clothing, the effect of the intention on the attitude of the smart clothing, and the moderating effect of the price consciousness. To achieve purposes of this study, we conducted a survey targeting university students who are early adopter of new information technology, then 256 questionnaires were returned. After the analysis of reliability and validity was conducted by using SPSS and AMOS, we verified research hypotheses with structural equating model and the moderating effect of price consciousness. The results of this study are as follows. First, PU, PEU, PE, and trust were positively related with attitude of smart clothing, and the attitude had an positive effect on the intention. Second, PU, PEU, and PE had an positive effect on the attitude of the smart clothing in a customer group who tries to explore much of the price toward smart clothing, and a trust had an effect on the attitude in a customer group who tries to explore a little of that price. Finally, PU, PEU and trust had an positive influence on the attitude in a customer group who think lowly about price importance of smart clothing, and PE had an positive influence on the attitude in a customer group who think highly about price importance of that. The results of this study can provide various guidelines researches and companies relevant to smart clothing.

Influencing factors on purchase intention for smart healthcare clothing by gender and age - Focused on TAM, clothing attributes, health-lifestyle, and fashion innovativeness -

Heejung Han 복식문화학회 2019 服飾文化硏究 Vol.27 No.7

Smart healthcare clothing combines IoT, new technology, and clothing construction to perform specific care functions, and its utility has been expanding rapidly within aging and diversified societies. However, the related market remains at an early stage of development due to limited regulation, lack of consumer awareness, and the need for not only technical development but promotion plans for potential users. This paper aims to analyze factors influencing purchase intention for smart healthcare clothing with biosignal monitoring, including variables in the Technology Acceptance Model (TAM), clothing attributes, health-related lifestyle factors, and fashion innovativeness. A survey was conducted on a sample of 300 males and 300 females ranging in age from 20 to 50 years, and data were analyzed using SPSS 21.0. The results show that perceived usefulness, perceived aesthetic attributes, health responsibility, and fashion innovativeness were overall significant predictors of using smart healthcare clothing. Additionally, perceived ease of use and physical activity in the male subsample, and perceived compatibility within the female group, also had significant effects. Furthermore, age was a determining factor; for subjects in the 30s age group, perceived usefulness, compatibility, and health responsibility had significant positive associations. The results of this study can provide basic guidelines for designing merchandising plans to expand user acceptance of smart healthcare clothing.

U-헬스 스마트 의류의 상용화 기술 개발 모델에 관한 연구 - 4060세대 심전도 측정 스마트 의류를 중심으로 -

이준화,정기성 한국패션디자인학회 2016 한국패션디자인학회지 Vol.16 No.2

본 연구는 전 세계적 고령화 추세와 건강한 라이프스타일을 추구하는 사회적 트렌드 속에서 ICT 기술과 패션의 융합을 바탕으로 개발되고 있는 U-헬스 스마트 의류의 상용화 방안을 모색하고자 하는 탐색적 연구이다. 선행연구와 관련 참고자료를 바탕으로 스마트 의류시스템의 구성요소를 파악하고 국내 기술 수준과 동향을 파악하였고 국내외 심전도 측정 스마트 의류의 개발 사례와 제품의 특징을 파악하였다. 또한 4060세대를 위한 심전도 측정 스마트 의류의 상용화에 따르는 문제점을 소재 개발, 신체 사이즈와 체형, 디자인, 커뮤니케이션 측면에서 고찰하여 산학연계의 활성화를 위한 기술 개발 모델과 추진체계를 제시하였다. U-헬스 스마트 의류시스템을 구성하기 위해서는 의류가 갖추어야 할 기능성과 심미성뿐만 아니라 생체신호를 측정하고 활용하기 위한 전기 전도성 소재, 마이크로 전자소자와 회로, 신호분석과 적용을 위한 사용자 인터페이스가 필요하다. 국내의 직물/의류형 웨어러블 디바이스의 관련기술 수준은 바이오·메디칼 섬유의 경우 미국을 100으로 했을 때 74.5로 2.4년의 기술격차를 가지고 있다. 개발된 국내외 심전도 측정 스마트 의류는 심박 측정 시스템 장착을 통해 심전도의 변화뿐만 아니라 운동량, 칼로리 소모량, 운동거리 등 다양한 사용자 정보를 모바일 어플리케이션과 연동하여 제공하고 있지만 소비자 그룹을 세분화하고 수요자의 니즈와 추구가치를 구체화하는 노력이 필요하다. 4060세대를 위한 심전도 측정 스마트 의류의 상용화를 위해서는 원단자체에 모바일 심전도 측정 센서 부착이 가능한 패치 일체형 환편 니트 원단 개발, 4060세대의 3D 형상 데이터를 적용한 마스터 패턴을 개발, 사용자의 신체적 특징이나 감성적 선호도 등을 반영한 다양한 디자인의 개발, 제품의 기능을 시각적으로 표현하는 픽토그램의 개발 등이 요구된다. 심질환의 발생빈도가 높은 4060세대의 심전도 측정 스마트 의류의 상용화를 위해서는 기관별 협업요소와 추진체계를 바탕으로 하는 지속적인 협업이 요구된다. This study is an exploratory study for finding a commercialization measure of U-health smart clothing which is being developed based on the convergence between ICT technologies and fashion under a social trend for responding to global aging phenomenon and healthy lifestyle. The components of smart clothing system were reviewed and domestic technology level and trend were determined and the characteristics of ECG smart clothing product were identified within domestic and international cases based on the precedent studies and reference materials. Also, technology development models and promotion system were presented in the aspect of material development, body size and shape, design and communication. In order to configure U-health smart clothing system, electro-conductive material, micro-electronic device and circuit for measuring and utilizing biometric signal and user interface for signal analysis and application are necessary in addition to the functionality and aesthetic feature of clothing. The domestic technology level related to textile and clothing type wearable devices is 74.5 in consideration of 100 for U.S., showing a technological gap of 2.4 years. The ECG measure smart clothing offers a variety of user information, such as heart rate, amount of exercise, calorie consumption, travel distance etc. through mobile applications at the moment. However, various efforts to segment consumer groups and specify the needs and desired values of consumers are necessary for commercializing U-health smart clothing. Development of integrated circular knitted fabric, 3D data applied master pattern, designs reflect the user's physical characteristics and emotional preferences, and a pictogram such as a visual representation of the functions are required. For commercializing ECG measuring smart clothing, the ongoing collaboration on the basis of institutional collaboration and propulsion system components is the most important.

혁신의 확산 혹은 혼란 - 스마트 의류 잠재적 채택자 관점 -

이규혜 ( Kyu-hye Lee ),주나안 ( Naan Ju ) 복식문화학회 2018 服飾文化硏究 Vol.26 No.2

As the next generation of smartphone and tablet computers, wearable devices are currently being developed and available in market in various forms. Smart clothing is a wearable device that holds the greatest potential for future development but low in market penetration. This study was designed to identify factors that influence adoption and diffusion of smart clothing. In-depth interviews with potential consumers who were knowledgeable about and interested in smart clothing were conducted. A semantic network analysis method was used. The results showed that consumers perceived smart clothing as a garment rather than as a type of wearable device and had a positive perception of smart apparel as more convenient and advanced than functional apparel. At the same time, however, consumers had a negative perception of smart clothing as unnecessary, ugly, and injurious to health. Consumers also worried that wearing smart apparel over long periods of time would negatively impact their health. Factors affecting resistance to smart apparel included low utility, perceived risk, and lack of aesthetic completeness. Usefulness and convenience were factors that affected the acceptance of smart clothing. The innovativeness of the product was more influential than consumer innovativeness in the process of adoption and diffusion of smart clothing.

웨어러블 기반의 스마트 모자를 이용한 생활기상지수 모니터링 시스템

전인자(In-Ja Jun),정경용(Kyung-Yong Chung) 한국콘텐츠학회 2009 한국콘텐츠학회논문지 Vol.9 No.12

스마트 의류가 고객 중심으로 다변화 되어가는 생활환경 속에서 날씨정보를 제공하는 것은 서비스 전략의 중요한 성공요소가 되고 있다. 최근에는 스마트 의류의 다양한 어플리케이션이 연구자와 개발자에 의해 제시되고 있다. 그 중 센서 기반의 스마트 의류는 시장에서 가장 수요가 높을 것으로 기대된다. 본 논문에서는 웨어러블 기반의 스마트 모자를 이용한 생활기상지수 모니터링 시스템을 제안하였다. 제안된 스마트 모자를 착용하여, 기상상태를 수집하고 신호를 UMPC로 무선 전송되어 이를 실시간으로 모니터링 할 수 있도록 고안하였다. 센서에 따른 생활기상지수를 제공하기 위해서, 기상지수를 6가지 요소(열지수, 식중독지수, 불쾌지수, 자외선지수, 체감온도지수, 동파가능지수)에 따라 분석하였다. 생활기상지수 모니터링 시스템을 개발하여 논리적 타당성과 유효성을 검증하기 위해 실험적인 적용을 시도하고자 한다. 따라서 스마트 의류에서 서비스의 만족도와 질을 향상시켰다. It is important for the strategy of service to provide the weather information in the environment that the smart clothing has been changed focusing on the consumer center. Recently, the various applications of smart clothing concept have been presented by researchers and developers. Among them, the smart clothing based on the sensors is most likely to gain the highest demand rate in the market. In this paper, we proposed the life weather index monitoring system using the wearable based smart cap. By wearing the proposed smart cap, the weather status is gathered and its signals are transmitted to the connected UMPC. It can be easily monitored in real time. To provide the life weather index according to the sensors, the weather index was analyzed in terms of 6 factors, such as, the heat index, the food poisoning index, the discomfort index, the ultraviolet index, the water pipe freeze possibility index, and the windchill temperature index. Ultimately, this paper suggests empirical application to verify the adequacy and the validity with the life weather index monitoring system. Accordingly, the satisfaction and the quality of services will be improved the smart clothing.

스마트 헬스케어 의류 구매의도에 대한 성별과 연령대별 영향 요인- 기술수용모델(TAM), 의복속성, 건강라이프스타일, 패션혁신성을 중심으로 -

한희정 복식문화학회 2019 服飾文化硏究 Vol.27 No.6

Smart healthcare clothing combines IoT, new technology, and clothing construction to perform specific care functions, and its utility has been expanding rapidly within aging and diversified societies. However, the related market remains at an early stage of development due to limited regulation, lack of consumer awareness, and the need for not only technical development but promotion plans for potential users. This paper aims to analyze factors influencing purchase intention for smart healthcare clothing with biosignal monitoring, including variables in the Technology Acceptance Model (TAM), clothing attributes, health-related lifestyle factors, and fashion innovativeness. A survey was conducted on a sample of 300 males and 300 females ranging in age from 20 to 50 years, and data were analyzed using SPSS 21.0. The results show that perceived usefulness, perceived aesthetic attributes, health responsibility, and fashion innovativeness were overall significant predictors of using smart healthcare clothing. Additionally, perceived ease of use and physical activity in the male subsample, and perceived compatibility within the female group, also had significant effects. Furthermore, age was a determining factor; for subjects in the 30s age group, perceived usefulness, compatibility, and health responsibility had significant positive associations. The results of this study can provide basic guidelines for designing merchandising plans to expand user acceptance of smart healthcare clothing.