Research on the Design and Influence of Cultural Product Innovation Characteristics in the Era of Creative Economy

Wang, Tuo,Zhang Yi Zhou 한국문화산업학회 2022 문화산업연구 Vol.22 No.3

In order to enhance the economic benefits of cultural product design and enhance the publicity role of cultural products, this paper takes China as a case sample to analyze the relationship between cultural product design and economic development in the era of creative economy, and explore the design of cultural products. This paper uses the improved Cobb-Douglas production function model to simulate and calculate the relationship between cultural product design and economic development. At the same time, this paper classifies and refines the design elements related to product modeling, integrates them into the conceptual prototype system of cultural creative products, and combines shape grammar, genetic algorithm and case-based design technology to cross-recombine modern products and cultural artifacts products to obtain a new cultural product design scheme. The empirical results of the improved Cobb-Douglas production function model show that cultural and creative product design has a significant promoting effect on economic growth, and the overall economic input-output reflects the characteristics of integration. Through the analysis of the relationship between the design of cultural product innovation features and economy, it can be seen that the mining of cultural product innovation attributes can improve economic results. At the same time, the convergence of concept description set of cultural product-related design elements and the mapping relationship between product model-related design elements can directly affect the design results and economic benefits of products. Nevertheless, the limitations of this study are as follows. Firstly, when the Cobb-Douglas production function model is used to analyze the relationship between cultural content and economic development, some variable data may be omitted, which may affect the accuracy of the results. Secondly, the case database of the research object is not perfect, which may affect the accuracy of the search results.

국립영화제작소의 민속 관련 문화영화의 제작 배경과 목적

이상현 비교민속학회 2023 비교민속학 Vol.- No.78

본 글은 국립영화제작소에서 제작한 문화영화 중 민속을 소재로 한 문화영화를 분석하기 위하여 작성되었다. 이를 위하여 본 연구에서는 문화영화의 역사 특히 문화영화 제작에 영향을 주는 문화정책의 특징과 연관하여 설명하였다. 문화영화는 독일에서 정책 홍보 및 선전용으로 제작된 이후 전 세계 여러 국가의 다양한 정책에 활용되었다. 우리나라에서는 일제강점기 이후 지속적으로 문화영화가 제작되었다. 특히 1960년대 군사정변 집단이 조직한 국립영화제작소에서 국가 정책에 복무하는 문화영화를 활발하게 제작하여 상영하였다. 이 중에는 민속과 관련된 문화영화도 많이 제작되었다. 당시 민속과 관련된 문화영화를 본 연구에서는 대국민 선전용, 무형문화재 기록용, 해외홍보용으로 구분하여 제작 배경과 목적을 설명하였다. 먼저 대국민홍보용으로 활용된 민속으로는 향토문화제를 제시하였다. 문화영화 속의 향토문화제는 지역의 역사와 문화를 보여주는 축제라기보다는 중앙 정부의 지방문화 정책에 복무하는 축제라는 점을 보여주고 있다. 특히 박정희를 등장시켜 그를 영웅화하는 대국민 선전 정책을 수행하였다. 이러한 점은 이순신과 관련된 다양한 지역 축제 현장에 박정희가 등장하는 문화영화에 잘 보여주고 있다. 다음으로 무형문화재의 기록화 사업과 연관된 문화영화를 분석하였다. 1960년대부터 민속 중에 정부의 문화 정책에 복무할 수 있는 민속을 무형문화재로 지정하고 이를 전승시키기 위하여 다양한 정책을 진행하였다. 이 중에서 지정 무형문화재의 전승, 연구 혹은 교육을 위하여 관련 무형문화재를 영상으로 기록하여 보존토록 하였고, 이에 관한 초창기 작업은 국립영화제작소에서 수행하였다. 본 연구에서는 초창기 국립영화제작소의 무형문화재 영상 기록화의 특징을 분석하였다. 더불어 기록화 사업이 진행되면서 전문연구자인 민속학자들의 역할이 증대되는 모습도 확인하였다. 마지막으로 해외 홍보용으로 제작된 문화영화 중에 민속을 소재로 한 문화영화의 특징을 분석하였다. 6ㆍ25전쟁 이후 전후 혼란, 분단 등의 국가 이미지를 개선하기 위하여 국립영화제작소에서는 전통 악기, 전통춤 등 국가의 이미지를 긍정적으로 보여줄 수 있는 소재로 한 문화영화를 제작하여 해외에서 상영하였다. 또한 당시 영화 정책 담당자들은 국가의 홍보를 위하여 우리나라의 문화를 소재로 한 영화를 제작하여 해외영화제 출품할 것을 장려하였다. 당시 해외영화제의 수상작에는 무형문화재를 소재로 한 문화영화도 포함되었지만, 농어촌의 일상문화를 담았던 문화영화도 포함되었다. 다만 본 연구에서는 민속학의 중요 연구 대상이면서 대국민홍보용의 대표적인 소재로 간주할 수 있는 관혼상제 특히 상례를 소재로 한 문화영화를 분석하지 않았다. 제한된 지면으로 논의를 전개할 수밖에 없는 논문의 형식으로는 향토문화제, 민속예술 그리고 관혼상제를 모두 논의하기는 힘들다고 판단하여 본 연구에서는 다루지 않았다. This research discusses the analysis of cultural films, focusing on those with a theme of folk culture, particularly among films produced by the National Film Production Center. It examines the characteristics of cultural policies that have influenced the history of cultural films, especially on their production. Cultural films were initially produced in Germany for policy promotion and propaganda, and have been subsequently utilized for promoting various policies in countries around the world. In South Korea, the production of cultural films has been continuous since the Japanese colonial period. Notably, in the 1960s, the National Film Production Center, formed by a group associated with a military coup, actively produced and screened cultural films aligned with national policies. Many of these films were related to folk culture. This research categorizes folk-related cultural films into those produced for nationalwide propaganda, intangible cultural heritage documentation, and international promotion. In terms of nationwide promotion, these films showcased local cultural festivals, highlighting their alignment with the central government’s regional cultural policies and promoting figures like Former President Park Chung-hee as national heroes, rather than showing a region’s history and culture. This aspect is effectively portrayed in cultural films depicting various regional festivals related to Admiral Yi Sun-sin, with the inclusion of Former President Park Chung-hee in these films. This research also analyzes cultural films related to the intangible cultural heritage documentation project. From the 1960s onwards, certain folk elements have been designated as intangible cultural heritage in line with government cultural policies, and various policies have been implemented to pass them down. Efforts have been made to document and preserve these intangible cultural assets through video recording, primarily conducted by the National Film Production Center. This research delves into the early characteristics of the National Film Production Center’s intangible cultural heritage video documentation and the growing role of folklorists and researchers in this process. Finally, this study scrutinizes cultural films with folk culture as their subject, which have been created for international promotion. In the aftermath of the Korean War, the National Film Production Center has produced cultural films featuring traditional instruments, traditional dances, and other elements to enhance the country’s image, and aiming to present a positive national image when screened abroad. Moreover, film policymakers have encouraged the production of films based on Korean culture for submission to international film festivals as part of national promotion efforts. Notably, award-winning films at international film festivals included those based on intangible cultural heritage and films depicting rural daily life. However, the research does not examine cultural films centered on “Gwanhonsangje (the four ceremonial occasions of coming of age, wedding, funeral, and ancestral rites),” especially on “Sangrye (funeral)” rituals, which are considered significant research targets in folklore studies and representative themes for nationwide promotion. Due to space constraints and the consequent development of discussion with limits, it was assumed to be infeasible to discuss local cultural festivals, folk arts, and Gwanhonsangje, and then they were not handled in this study.

한국과 중국 간 문화상품의 무역특화와 산업내무역 및 비교우위 실증분석

티앤씨우(XIU TIAN),이재득(Chae-Deug Yi) 한국무역연구원 2021 무역연구 Vol.17 No.1

Purpose There have many researches between China and Korea in culture service however;there has never been a study which analyzes the cultural products recently. And it is necessary to know what kind of cultural products have comparative advantage for cultural products in the Korean-Chinese cultural products. This paper is going to develop Korean cultural products and expand the market share of Korean cultural products in Chinese market. Design/Methodology/Approach We used the data of examines korean’s 55 cultural export items versus;using HSK 4 digit codes from 2014 to 2019. With using the recent international trade between Korea and China;this study tested empirically several trade structure tests such as trade intensity;intra-industry trade index;and realized comparative advantage(RCA) index. Findings As empirical results of cultural products between Korea and China in the trade structure ;Korea has more specialized import trade. In the field of cultural products;Korea has a comparative advantage over audio products and products related to movies;and has many export-specific products. The data show that the export structure of minority cultural products is changing and the export structure of Korean cultural products is also changing. In particular;Korea is competitive in design;design;and label design made of medium or cardboard. It seems that there is a comparative advantage over products that contain technical elements over simple labor-intensive materials. Research Implications In the future;Korea will have to develop and produce products that contain more technological elements and continue to specialize in exports of products with a comparative advantage. but the completion of the study could be improved by analyzing more detailed product item statistics.

문화유산을 소재로 한 문화상품 디자인 개발 연구 - 충남의 문화유산을 테마로 한 보드게임 개발 사례를 중심으로 -

이동연 한국인더스트리얼디자인학회 2011 산업디자인학연구 Vol.5 No.2

Cultural industries have emerged as a high-value national strategy business for the 21st century. These days, many countries are concerning about culture where traditions and thoughts have existed and are putting spurs to promote the value-added cultural industries, the development of individual cultural contents and products, the growth of national images and profits. Likewise, Korea is making efforts to develop cultural products and contents based on traditions and cultural heritage through traditional culture reconstruction works. Consequently, every provincial government is also making efforts to develop their own differentiating cultural products utilizing geopolitical characteristics and cultural resources. In particular, the former capitals of ancient sovereignties are trying to develop cultural products based on ancient traditional culture and heritage in order to increase their strengths, values in Korea and all over the world. This study is aimed at developing creative cultural products in systematic and integrated ways in developing the products based on cultural heritage. A product based on Baekjae cultural heritage is presented as a case that is applied the template. Through this case, I considered the planning problems of design process and industrialization of cultural products. Therefore we can seek an effective development direction for future research topic. 문화산업은 21세기 고부가가치의 국가전략사업으로 부상하고 있다. 세계적으로 전통과 의식이 담긴 문화에 대한 관심이 높아지고 있으며, 세계 각국은 경제적 부가가치가 큰 문화산업을 육성하고 독자적인 문화콘텐츠와 상품을 개발하여 국가 이미지 제고와 이익 증대에 박차를 가하고 있다. 최근 우리나라도 문화원형복원사업과 같은 전통을 기반으로 한 문화부흥사업을 통해서 우수한 전통과 문화유산을 토대로 한 문화상품 및 콘텐츠 개발에 힘을 쏟고 있다. 그래서 각 지방자치체들은 입지적 특성, 첨단산업과 문화자원을 활용한 지역의 특화된 문화산업의 개발을 활발히 전개하고 있다. 특히, 고대국가의 수도를 중심으로 전통 문화와 문화유산을 기반으로 한 문화상품을 개발하여 그 우수성과 가치를 세계적으로 인정을 받고 확산시키기 위한 노력을 기울이고 있다. 그 대표적인 예로 충남지역의 공주와 부여를 중심으로 한 웅진․사비 백제의 다양한 문화행사와 역사재현단지개발 등의 문화부흥사업이 활발히 전개되고 있는 것은 주목할 만하다. 본 연구는 문화유산을 소재로 한 문화상품을 개발하는 데에 있어 독창적인 문화상품을 체계적․통합적으로 개발하자는 데에 그 목적을 둔다. 선행연구인 ‘문화자원을 기반으로 한 문화상품개발을 위한 템플릿 제안’에서 개발된 템플릿을 활용하여 충남지역의 문화자원을 소재로 한 상품개발 사례를 들고 있다. 이 사례를 통해서 문화상품화 기획과정과 산업화의 문제를 짚어보고 향후 연구 주제에 대한 효과적인 발전 방향을 모색하고자 한다.

제작 및 유통현황 분석을 통한 공예문화상품연구

한영숙 한국도자학회 2007 한국도자학연구 Vol.3 No.2

This study is about the actual conditions of 'cultural products', especially, 'cultural products of craft' that have been noticeable in various national policies of the cultural circles. For several recent years, cultural industry has become a high-value industry and people have been very interested in it, and it would be the international trends that the governments all over the world have considered cultural industry as the core element of their PRs and the method of strengthening their international competitiveness. When considering the products of cultural industry, many of the cultural products in our country were limited as cultural products of craft or tourist products. Such a limited recognition on cultural products demonstrated the trends that they were interpreted only as 'highly valued industry' in terms of the value-oriented and industrial aspects in culture that needed to be developed and promoted in a balanced manner. The study questioned whether cultural industry of craft producing cultural products of craft has been developed as a highly valued industry and the current domestic craft art cultural industry has been settled as a unique industry. This study investigated and analyzed the present conditions of production and distribution based on the research on actual conditions published by several organizations; in doing so, it suggested the answers and alternatives to the said questions. 본 연구는 근래에 문화계를 비롯한 국가의 어려 정책에서 부각되고 있는 ‘문화상품’, 그 중에서도 ‘공예문화상품’에 대한 현황 연구이다. 최근 몇 년간 문화산업이 고부가가치 산업으로 부각되면서 많은 관심을 일으켰는데, 이는 세계 각국의 정부가 문화산업을 국가 홍보 혹은 국제경쟁력 강화의 핵심요소로 주시하고 있는 국제적 경향과 무관하지 않다. 문화산업의 생산물을 문화상품이라 할 때, 우리나라에서는 문화상품이 공예문화상품 혹은 관광상품으로 한정되는 경우가 많다. 국내에서의 이러한 국한된 인식은 문화의 가치적 측면과 산업적 측면에서 균형 있게 발전되고 진흥되어야 할 문화산업이 경제적이고 산업적인 측면에서 ‘고부가가치 산업’으로만 해석되는 경향을 보여준다. 그렇다면 공예문화상품을 생산하는 공예문화산업은 고부가가치의 산업으로 발전하고 있을까? 현재 국내 공예문화산업은 독자적인 산업으로서 자리매김 하고 있는가 하는 물음을 가져본다. 본 연구는 여러 기관에서 발표한 실태조사연구를 토대로 하여 공예문화상품의 생산과 유통의 현황을 집성하고 분석해봄으로써 위의 문제제기에 대한 해답과 대안을 제시하였다.

What Matters to Traditional Cultural Products?: Research of Korean Consumers’ Purchasing Preference Based on Post-materialist Theory

Mengyao Di 동아시아무역학회 2020 Journal of East Asian Trade(JEAT) Vol.2 No.2

Purpose - In today’s increasingly rich material life, people have begun to pay attention to cultural life. In particular, traditional culture that allows people to temporarily escape from their busy lives is receiving more and more attention. In recent years, the trend of combining traditional cultural elements with general products to create cultural and creative products has become popular in some countries. However, there are few types of research on the market of products with these traditional cultural elements. During this article, we decided Korean consumers into materialist and post-materialist groups. Moreover, they are taken as an object to investigate the factors that influence the purchase of traditional cultural and creative products in other countries and examine what matters to materialist and post-materialist consumers to evaluate traditional cultural and creative products. Design/Methodology/Approach - We used a questionnaire survey method instead of an experiment to investigate Korean consumers’ purchase intention by simulating the process of selling two sets of comparative products. Findings - The result shows that materialistic consumers in Korea pay more attention to the functional factors than the cultural factors of traditional cultural products. Post-materialist consumers in Korea pay more attention to cultural factors than the functional factors of traditional cultural products. However, whether beautifully designed is also important in influencing purchase decisions. Research Implications - The author also tried to discuss the impact of research on evaluating traditional cultural creative products on traditional cultural industries and tried to give some practical suggestions.

A Study on Cultural Product Design Preferences in the Guangxi Region Based on Hofstede’s Cultural Dimensions

Liu, Jun(유군),Lee, Min(이민) 한국전시산업융합연구원 2024 한국과학예술융합학회 Vol.42 No.2

This study began by exploring the importance of local culture in the context of globalization and local cultural integration. The purpose of this study is to explore cultural product design preferences in Guangxi and to open up new perspectives for its cultural product development and industrial development. Therefore, this paper analyzes product design preferences in the cultural dimension through Hofstedes theory of cultural dimensions and literature studies and constructs a product design model in the cultural dimension. The model reveals Guangxis cultural product design preferences for the 2021 China Top 100 cultural products. Finally, an attempt was made to develop a scale for internal regions of China to test and confirm the design preferences of Guangxi cultural products, and the results are as follows: First, Guangxi cultural product designs tend to display large and prominent patterns. Second, there is a preference for complex and diversified design series. Third, the preference for sharp colors and hard line designs. Fourth, design is highly concerned with safety. Fifth, pay more attention to quality. Sixth, pay more attention to the design of the service. Based on these findings, it is recommended that when developing and designing Guangxi products, such as artwork, decorative paintings, and clothing, symbolic elements should be amplified and highlighted, and bright contrasting colors and hard lines should be used to appeal to the eye, as well as retaining cultural and aesthetic preferences. For childrens toys and outdoor products, diversified ranges of products should be developed, and emphasis should be placed on safe materials and safety designs. For tourism souvenirs and customized products, service and after-sales service should be highlighted to meet customers cultural value preferences.

지역 출토 유물을 모티브로한 문화상품 디자인 개발에 관한 연구

김제중 한국일러스아트학회 2018 조형미디어학 Vol.21 No.2

The paradigm of cultural product design development which symbolizes and expresses culture is changing. We often see cases that products are transformed into more meaningful value-added product with historical and cultural elements such as storytelling rather than pursuing only economic benefits. It can be possible to positioned as a creative and unique cultural product, if the relics have the characteristics which introduces the special cultural value of the area. Regardless of the long history, the Naju province is very insubstantial in the design development of cultural products. Therefore, in this research, we tried to develop visual design elements by using artifacts that symbolizing traditional culture inherent to very unique. We focused on developing cultural product designs with living accessories and personal ornaments that can be utilized much in real life and anyone can feel free to buy. We have been observed specialty of brand identity of relics which excavated from the ancient tombs such as bracelets, necklace and rings and we used as a jewelry design motif. We also considered an implicit meaning of expression that can double the effect of learning applied to cultural products by museum education and outdoor activities. We designed six basic design prototypes and applied to the design of application design and proposed 10 prototype cultural products. In this research, it can be applied not only development of local specialized cultural products but also applied to programs mainly focusing on museum education and experiences targeting to local residents as various cultural programs by motifs of excavated relics. Eventually, it will be expected to contribute to the development of cultural product design in the Naju area even though it is limited due to lack of representing cultural product for now. 문화를 상징하고 표현하는 문화상품 개발의 패러다임이 변하고 있다. 경제적 이익을 추구하는 상품의 속성만을 추구하기보다는 역사문화적인 요소들에 스토리텔링 등이 더해지면서 보다 의미 있는 고부가가치 상품으로 변모하는 경우를 종종 보게 된다. 특히 지역적 특성을 지니거나 지역에서 출토되는 유물들의 이야기나 형태들이 주인공이 되어 상품에 도입하게 된다면 지역의 문화적 가치를 창출하는 독창적이면서도 차별화되는 문화상품으로의 자리매김이 가능하다고 본다. 나주지역은 오랜 역사에도 불구하고 이를 활용한 문화상품 개발은 매우 미미한 실정이다. 이에 본 연구는 나주지역의 아주 오래된 지역 고유의 전통 문화를 상징하는 유물들을 활용하여 시각 디자인적인 요소를 개발하고자 한 것이다. 실생활에서 많이 활용될 수 있는 생활 소품이나 액세서리 중심으로 개발함으로서 누구나 가볍게 구매하고 관심을 가질 수 있는 문화상품디자인을 개발하는데 중점을 두었다. 고분에서 출토된 유물의 특징을 고려한 브랜드 아이덴티티에 주목하고자 하여 고분에서 출토된 유물 자체의 디자인이나 컬러 및 발굴 상태 등을 고려하여 목걸이나 팔찌 또는 반지 등 몸에 두르는 장신구들의 특징을 잘 관찰하여 디자인 모티브로 활용하였다. 특히 박물관 교육이나 체험 활동에 접목시켜 활용할 수 있는 문화상품에도 적용하여 학습의 효과를 배가시킬 수 있는 함축적 의미 표현을 고려하였다. 기본디자인(Basic Design) 6개안 제작 후 응용디자인(Application Design)에 적용하여 10개의 문화상품의 시제품을 제안하였다. 본 연구는 출토 유물을 모티브로 한 지역 특화 문화상품 개발은 물론, 박물관의 교육과 체험 위주로 프로그램에 응용할 수 있으며 지역민을 대상으로 하는 다양한 문화프로그램의 소재로 확대하여 사용할 수 있다고 본다. 궁극적으로 열악한 지역을 상징하는 문화상품이 부족한 상황에서 다소 한계가 있으나 나주지역 문화상품 디자인 개발에 기여할 것으로 사료된다.

박물관 문화 요소를 바탕으로 한 문화제품 디자인 연구

노니안니안,김흥렬 한국기초조형학회 2023 기초조형학연구 Vol.24 No.5

This paper aims to summarize the design methods and theories of high-quality museum cultural products that can be borrowed from each other for the design and development of museum cultural products in Korea and China. The methods used in the research are comparative analysis, symbol extraction analysis, and transformation analysis. The research content is to study and analyze the elements of museum collections and cultural products, and the main research objects are the collections of national museums in Korea and China, namely Seoul National Museum, Gyeongju National Museum, National Museum of China, Shanghai Museum, and Xi'an Museum, and the elements of existing cultural products. A more detailed analysis of the concepts, characteristics, and classification of museum collections and cultural products was conducted, and the analysis and results of the classification are described in detail in Chapter 2. The results of the analysis are summarized as follows 1) The concept of museum elements; 2) The classification of museum collection elements is divided into four categories, including tangible elements and intangible elements; 3) The concept of cultural products; 4) The classification of cultural products is divided into six categories, including cultural products derived from global forms and cultural products derived from regional forms; 5) For the design of cultural products, the design methods used are analyzed. Includes analysis of form, color, materials, patterns, symbols, etc. 6) Analyze elements of museum collections from five aspects, including form and color, and use the results of the analysis to redesign them. 7) The analysis methods are case study, theoretical analysis, and characteristic analysis. It is expected to explore effective methods for designing museum cultural products, and to explore scientific development methods and paths for modern museum cultural product design.

K-디자인에 기반한 아이덴티티 전략 및 문화상품 개발

김진경 한국상품문화디자인학회 2024 상품문화디자인학연구 Vol.76 No.-

21세기 K-컬처가 전 세계적으로 각광 받는 시점에 한국 고유의 아이덴티티를 지닌 디자인 문화상품은 한국 문화를 알리는 데 큰 영향력을 전파하고 있다. K-디자인에 기반한 문화상품은 한국적 미감을 지닌 아이디어가 구체화되고 생산, 유통, 서 비스 과정을 통해 실제 상품으로 출시한다. 본 연구는 한국적 가치가 담긴 우수한 문화상품 발굴의 중요성 및 K-디자인 아이덴티티가 분명한 문화상품 활성화에 목적이 있으며 본 연구 목적에 맞게 문헌연구, 사례분석, K-디자인 문화상품 개발 순으로 진행하였다. 문헌연구를 통해 K-디자인에 기반한 문화상품의 아이덴티티는 정체성, 독창성, 연상성, 역사성의 네 가지 특성으로 도출하였으며 이 후 2022년-2020년의 대한민국 관광기념품공모전에 당선한 문화상품을 선정하여 사례 분 석하였다. 사례분석을 토대로 실제 K-디자인 문화상품 4종을 개발하여 아이덴티티 유효성을 검증하였다. 결론적으로 K- 디자인에 기반한 아이덴티티 전략으로는 한국문화를 대표하는 정체성, 한국문화를 연상하는 연상성, 한국문화의 역사를 반 영한 역사성, 한국문화와 연계한 차별화된 독창성이다. 한국문화의 고유성을 오래도록 기억할 수 있는 디자인 요소의 아이 덴티티를 연구하여야 하며 아이디어를 현대적으로 재해석한 K-디자인 전략을 세운 후 실제 제품에 적용하여 상품화 해야 함을 시사한다. 상품 기획을 도출하고 실제 상품으로 출시하는 과정에서 한국문화의 정체성을 바르게 세워 이미지를 통합 하는 것이 중요하다는 것을 나타내었다. 본 연구에서 개발한 문화상품은 향후 실질적 상품화를 통하여 한국문화를 알리는 아이덴티티 전략 확보를 목표로 하며 후속 연구를 통해 실효성을 검증하고자 한다. K-디자인 전략은 세계적으로 영향을 줄 수 있는 잠재력 있는 자원이며 국가 위상을 높일 수 있는 활동이다. 본 연구로 인하여 한국의 고유한 전통과 문화적 가 치를 지닌 경쟁력있는 디자인 문화상품 발굴과 발전에 밑거름이 되길 기대한다. At a time when 21st-century K-culture is gaining global recognition, Korean design cultural products with a unique Korean identity are spreading significant influence in promoting Korean culture. These cultural products based on K-design are being developed by concretizing ideas imbued with Korean aesthetics, going through the processes of production, distribution, and services, culminating in the release of actual products. This study aims to emphasize the importance of discovering outstanding cultural products with Korean values and to activate cultural products with a clear K-design identity. To achieve this goal, the research proceeded in the following sequence: literature review, case analysis, and the development of K-design cultural products. Through the literature review, the identity of cultural products based on K-design was derived with four characteristics: identity, originality, association, and historical context. Subsequently, a case analysis was conducted by selecting cultural products that had won awards in the Republic of Korea's tourism souvenir competition Between 2022 and 2020. Based on the case analysis, four actual K-design cultural products were developed and the validity of their identity was verified. In conclusion, the identity strategy based on K-design includes representing the identity of Korean culture, evoking associations with Korean culture, reflecting the history of Korean culture, and showcasing distinctive originality linked to Korean culture. Research on the identity of design elements that can help preserve the uniqueness of Korean culture for a long time is necessary. After establishing a K-design strategy that reinterprets ideas in a contemporary context, it is important to apply it to actual products for commercialization. The study emphasized the importance of accurately establishing the identity of Korean culture through the process of deriving product planning and releasing actual products. we intend to verify their effectiveness through subsequent research. We hope that this research will contribute to the discovery and development of competitive design cultural products with Korea's unique traditions and cultural values.