강원특별자치도 무장애 관광 활성화 방안 연구: FGI를 중심으로

김예진,반보미,김영국 강원대학교 경영경제연구소 2024 Asia-Pacific Journal of Business Vol.15 No.1

Purpose - Focusing on the FGI research method, the current status and issues of barrier-free tourism in Gangwon State were identified, and specific activation plans were derived Design/methodology/approach - This study conducted in-depth interviews with 20 experts related to the tourism industry. The issues, current status, and activation plan of barrier-free tourism in Gangwon State recognized by experts in tourism policy, tourism administration, tourism management, and tourism service industry were derived. Findings - First, the tendency of businesses to be promoted based on the non-disabled by not recognizing the weak as the main tourism demand group, second, confusion caused by the unification of terms related to barrier-free tourism, third, lack of finding tourism constraints subdivided according to the type and degree of disability, fourth, tourism information and evaluation indicators provided by prioritizing the convenience of suppliers rather than consumers, and fifth, the nature of the project focused on improving access to physical infrastructure. Subsequently, the results of the analysis of the plan to revitalize the barrier-free tourism industry in Gangwon State were as follows. First, education and programs to improve disability awareness appropriate to local conditions were activated, second, related information was unified and project sustainability was improved by creating a control tower for the barrier-free tourism industry at the provincial level, third, to overcome the employment crisis based on finding locally tailored jobs related to tourism care professionals, and fourth, to continuously secure quantitative and qualitative data and establish utilization plans. Research implications or Originality - First, it presents theoretical implications for related fields by providing issues and activation measures related to barrier-free tourism from the perspective of experts who are still lacking in research in academia. The practical implications are that based on the opinions of experts working in the tourism field, more specific issues of the barrier-free tourism industry in the province were presented, and policy and practical solutions were presented accordingly, suggesting realistic alternatives that can be carried out in the actual field.

IPA를 활용한 제주지역 관광지의 무장애 관광환경에 관한 연구: 문화관광해설사 중심으로

정승훈,양성수 한국관광진흥학회 2023 관광진흥연구 Vol.11 No.3

Barrier-free tourism can be said to guarantee the right to participate, which is the right of the tourist weak to travel, and to create a tourism environment so that the vulnerable can travel conveniently and safely. Therefore, this study aimed to derive academic approaches and practical implications of the approach using Importance-Performance Analysis of barrier-free tourism environment of Jeju tourist destinations in the province targeting cultural tourism commentators in the Jeju. To this end, a questionnaire was constructed with items related to the attributes of the barrier-free tourism environment through literature review related to barrier-free tourism, and 149 valid samples were secured for cultural and tourism commentators and the IPA technique was used. As a result of the empirical analysis, ‘keep up the good work’ included physical external accessibility items such as ‘accessibility to public transportation’, ‘parking lot’, and ‘main entrance’. The ‘under performance’ included items such as ‘road surface condition’, ‘slope’, and ‘rest facility’, as well as physical interior accessibility and convenience facilities. In addition, convenience facilities in tourist destinations such as ‘food and beverage facilities’, ‘shopping facilities’, and ‘mobile convenience equipment’ were included in the low-priority area, and ‘homepage accessibility’, ‘lighting’, and ‘ticket office’ were included in the possible overkill area. The results of this study can be used to establish barrier-free tourism environment policies from a practical point of view, such as providing basic academic data related to barrier-free tourism environments, building infrastructure for barrier-free tourism environments, improving service quality, and operating and managing barrier-free tourism products. 무장애 관광은 관광약자의 관광을 하고자 하는 권리인 참여권리의 보장과 취약계층이 편리하고 안전하게여행할 수 있도록 관광환경의 조성이라고 할 수 있다. 이에 본 연구는 제주지역 문화관광해설사를 대상으로도내 주요 관광지의 무장애 관광환경 속성의 중요도-만족도 분석을 통해 무장애 관광환경의 학술적 접근과실무적 시사점을 도출하고자 하였다. 이를 위해서 무장애 관광 관련 문헌고찰를 통해 무장애 관광환경의 속성 관련 항목들로 설문지를 구성하였으며, 문화관광해설사들을 대상으로 149부의 유효표본을 확보하여 IPA 기법을 활용하였다. 실증분석 결과, ‘유지영역’에는 ‘대중교통 접근성’, ‘주차장’, ‘주출입구’, 등 물리적 외부접근성 항목이 포함되었고, ‘집중영역’에는 ‘노면상태’, ‘경사로’, ‘휴게시설’ 등 물리적 내부 접근성 및 편의이용시설 항목들이 포함되었다. 또한 저순위 영역에는 ‘식음료 시설’, ‘쇼핑시설’, ‘이동편의기구’ 등 관광지내 편의이용시설들이 포함되었으며, 과잉영역에는 ‘홈페이지 접근성’, ‘조명’, ‘매표소’ 등이 포함되었다. 이와 같은 연구 결과는 무장애 관광환경 관련 학술적 기초자료 제공과 더불어 무장애 관광환경의 인프라 구축및 서비스 품질 향상, 무장애 관광상품의 운영관리 등 실무적 관점에서 무장애 관광환경 정책 수립에 활용될수 있을 것이다

텍스트마이닝 기법을 활용한 무장애 관광정보 접근성 연구

이재일(Jaeil Lee),배소영(So Young Bae) 한국관광학회 2023 관광학연구 Vol.47 No.7

유럽, 미국, 호주 등의 주요 선진국에서는 무장애 관광이 중요한 정책 의제로 논의되고 있다. 이는 모두를 위한관광의 실현을 통해 지속가능한 관광의 경쟁력을 확보하기 위함이다. 한국관광공사는 2015년부터 ‘열린관광’ 사업을 시작하여 장애인을 비롯한 관광약자들의 관광활동이나 서비스 발전에 크게 기여하고 있다. 또한 UNWTO로부터 포용적 관광지우수사례로 선정되는 등 세계적인 인정을 받은 바 있다. 이러한 배경에서 이 연구는 ‘열린관광’ 홈페이지 내 열람이 가능한열린관광지 92개소의 무장애 관광 관련 텍스트들을 텍스트마이닝 기법을 활용하여 수집 및 분석함으로써 관광약자들의정보 접근성에 대해 점검 및 논의하고자 하였다. 분석 결과 ‘열린관광’ 홈페이지 내 제공되는 무장애 편의정보 대부분이지체장애 편의정보 또는 시각장애 편의정보로 나타났다. 그러나 청각장애인을 위한 편의정보는 현저히 낮게 나타났으며, 열린관광지 내 이동권에서도 제약이 있는 것으로 나타났다. 이외에도 CONCOR분석을 통해 바퀴가 달린 이동수단을 동반해야 하는 관광자에게 필요한 무장애 편의정보를 파악하였다. 이 연구는 ‘열린관광’ 홈페이지를 대상으로 연구를 수행함으로써, 논문, 블로그, 뉴스 등에 국한되어 있던 텍스트마이닝 분석 대상의 범위를 공공기관 홈페이지까지 확대하고, 관광약자임과 동시에 정보취약계층인 장애인이 마주하는 여러 관광 제약 중 정보 접근성 향상에 대해 논의하였음에 학문적 의의가있다. 또한 열린관광지 조성 사업과 무장애 관광도시 조성 사업에 적용할 수 있는 실무적 시사점을 제시하였다. In developed countries such as Europe, the United States, and Australia, barrier-free tourism has emerged as an important policy agenda. The trend aims to enhance the competitiveness of sustainable tourism by promoting tourism for all. Since 2015, the Korea Tourism Organization has launched the ‘Accessible Tourism for All’ initiative, contributing significantly to tourism activities and services for tourists with disabilities. The effort has gained global recognition, with the project nominated by the UNWTO as an exemplary case of accessibility and inclusive tourism. This study examines the current status of barrier-free tourism information accessibility using text mining techniques. In particular, it analyzes the texts offered by 92 barrier-free tourism destinations from the ‘Accessible Tourism for All’ website. The analysis revealed that barrier-free information mostly pertained to orthopedic or visual impairment. However, information for individuals with hearing impairment was extremely limited. It turned out that hearing-impaired individuals had constraints on mobility within so-called accessible tourism destinations. From the CONCOR analysis, barrier-free information for tourists in need of wheeled vehicles was identified. The research expanded the target of text mining techniques which had primarily focused on academic articles, blogs, or news. It also enhanced academic understanding of information accessibility among people with disabilities who can travel but face information constraints. This study offers a series of practical implications to improve the operation of accessible tourism sites as well as a barrier-free tourism city project.

배리어 프리(Barrier-Free)에 기초한 포용적 관광 성장 방안에 관한 이론적 고찰

손수진 한국호텔리조트학회 2022 호텔리조트연구 Vol.21 No.6

This study objectively looks back on the current situation of barrier-free tourism from the perspective of rethinking tourism after COVID-19 and the purpose is to provide an opportunity to revise for the better or establish a new strategy. First, barrier-free tourism cannot be activated only by the government's efforts. In order to create a successful tourist destination, organic cooperation of all citizens, social service organizations, companies, and government groups in the local community is essential. Second, the active participation of vulnerable groups such as the disabled, pregnant women, and infants must be premised on the barrier-free tourism creation process. In order to accurately identify what they want and actively accept their opinions to improve them, their active participation should be encouraged. Third, for the promotion and growth of sustainable barrier-free tourism, it is necessary to establish midto long-term goals and visions, not ending with a one-time or short-term plan. In addition, develop and implement a systematic system, and the continuation of campaigns and education is of paramount importance. Finally, In order to grow into inclusive tourism, it is necessary to expand facilities considering not only physical disabilities, but also more diverse groups such as hearing impaired, families with infants and young children, and the elderly. This study has limitations in that it did not collect expert opinions or conduct empirical analysis centering on the subjects. In the future, it is required to develop evaluation indicators for the growth of inclusive tourism and to improve the quality of barrier-free tourism through objective analysis results.

국내 무장애관광 유형별 사례 및 활성화 방안 연구

오성범(Sungbum Oh) 한국문화융합학회 2023 문화와 융합 Vol.45 No.10

본 연구에서는 무장애관광에 대한 사회적 관심의 증가를 고려하여, Lee(2016)가 제안한 관광약자의 관광지 선택 요인 지표를 근거로 국내의 대표적인 무장애관광 사례를 탐색하고 특성을 분석하고자 하였다. 또한, 본 연구의 분석 결과를 토대로 국내 무장애관광 산업분야의 활성화를 위한 개선 방안은 제안하고자 하였다. 연구목적을 수행하기 위하여 지난 20여년간 학술지와 주요 정책보고서 등을 통해 보고된 대표적 무장애관광 사례를 선정하고 유형별로 분류하여 주요 특징을 정리하였다. 연구결과, 무장애관광 상품 개발 과정에서의 관광지 매력도 고려, 관광시설 및 교통편의에 대한 접근성 개선 지속, 민간이 운영하는 관광 편의시설과의 밀접한 연계, 안전이나 위생과 관련된 편의서비스 전반에 대한 행정적지원체계 등이 논의되었다. Considering the increasing social interest in barrier-free tourism, this study explored and characterized representative barrier-free tourism cases in Korea based on the indicators of tourist destination selection factors for barrier-free tourism proposed by Lee (2016). In addition, based on the results of this study, this research aims to propose improvement measures to revitalize the domestic barrier-free tourism industry. To carry out the research objectives, representative barrier-free tourism cases reported in journals and major policy reports over the past 20 years were selected and categorized by type to summarize their main characteristics. The findings of the study include attractiveness of tourist destinations in the process of developing barrier-free tourism products, continued improvement of accessibility to tourist facilities and transportation, close cooperation with private tourist facilities, and administrative support systems for safety and hygiene-related services.

빅데이터분석을 활용한 무장애관광 인식연구: 제주지역을 중심으로

현유빈,김병필,이상묵 경성대학교 산업개발연구소 2024 산업혁신연구 Vol.40 No.2

본 연구는 제주 배리어프리 인식에 대한 빅데이터 분석을 이용하여 어떤 단어가 추출되고, 추출된 단어가 어떻게 연결되는지 검증하기 위해 진행되었다. 또한, 본 연구에서는 ‘제주무장애관광’에 대한 감정인식을 파악하고, 감정분석을 통해 무장애관광 활성화를 위한 실증적 기초자료를 제공하는데 목적이 있다. 분석 도구로는 Textome과 UCINET 6.0을 이용하여 빈도분석, TF-IDF 분석, CONCOR 분석, 감정분석을 실시하였다. 텍스톰 프로그램을 이용하여 2023년 5월 1일부터 2024년 5월 1일까지 '무장애 관광+제주'라는 키워드로 데이터를 수집하였으며, 수집 채널은 국내 포털사이트 '네이버'와 '다음'으로 제한하였다. '무장애 관광+제주'를 키워드로 한 CONCOR 분석 결과, 총 4개 클러스터(정책 및 지원, 운영 및 프로그램, 웰니스 관광, 자연환경)로 분류되었다. 감정분석 결과, 대부분의 문서가 긍정적, 중립적 위치에 있었으나, 본 연구에서는 교통과 관련된 부정적인 인식이 드러난 것으로 나타났다. 이러한 연구 결과를 바탕으로 본 연구는 개인과 사회의 동향을 더 잘 이해하고, 향후 무장애 관광지 제주 발전을 위한 정책 개발이나 사업 모델을 제안하는 데 기여할 수 있을 것이다. 또한 본 연구를 통해 제주의 무장애 관광을 위한 다양한 정책과 마케팅 시사점을 제시할 수 있었다. Present study conducted to verify what kinds of words are being extracted and how the extracted words are connected using big data analysis about Jeju barrier-free awareness. In addition, this study aim to identify emotional perceptions of ‘Jeju barrier-free tourism’ and provide empirical basic data for revitalizing barrier-free tourism through emotional analysis. As analysis tools, we used Textome and UCINET 6.0 to conduct frequency analysis, TF-IDF analysis, CONCOR analysis, and emotional analysis. Using Textom program, data was collected with the keyword 'Barrier-free tourism + Jeju' from May 1, 2023 to May 1, 2024, and the collection channels were limited to the domestic portal sites 'Naver' and 'Daum'. The result of the CONCOR analysis using the keyword ‘barrier-free tourism + Jeju’, it was classified into a total of 4 clusters (policy and support, operation and program, wellness tourism, and natural environment). As a result of emotional analysis, most of the documents were positioned as positive and neutral, but this study found that negative perceptions related to transportation were revealed. Based on these research results, this study can contribute to better understand individual and social trends and propose policy development or business models for the future development of Jeju as a barrier-free tourist destination. In addition, present study was able to suggest various policies and marketing implications for barrier-free tourism in Jeju.

AHP를 활용한 제주특별자치도 무장애관광정책 활성화 방안

고미영,임화순 (사)한국관광레저학회 2023 관광레저연구 Vol.35 No.2

As modern people's right to tourism is emphasized, the importance of barrier-free tourism is increasing. The purpose of this study is to suggest an activation plan for barrier-free tourism of Jeju Special Self-Governing Province. To achieve the research purpose, a literature review was conducted relating to barrier-free tourism and the AHP analysis was used for deriving priorities. The AHP hierarchical structure consisted of 6 core projects and 22 detailed tasks. As a result of the AHP analysis, the expansion of accessible tourism environment facility support, the expansion of transportation facilities for the tourism week, and the improvement of disability-free tourism human service education were identified as tasks of relatively high importance. The theoretical and practical implications of this study are as follows. First of all, this study will serve as a basis for follow-up studies in that it presented policy measures based on the results of the examination of previous studies and expert surveys. From a practical point of view, the policy measures proposed in this study can be used as basic data for decision-making and project promotion related to barrier-free tourism in Jeju in the future.

무장애관광자원의 확대 방안에 관한 연구 -제주도 거문오름을 사례로-

이세윤 ( Lee Sea Yoon ),곽연경 ( Kwak Yeon Kyeong ) 한국사진지리학회 2020 한국사진지리학회지 Vol.30 No.1

The aim of this study is to suggest a plan for expanding barrier-free tourism that is accessible for all with a case study on Jeju Geomunoreum which is listed as a World Natural Heritage sites. We visited Geomunoreum in July 2019, during the Geomunoreum International Trekking event. In this article we explored the concept of barrier-free tourism based on literature review and looked into cases of barrier-free travel inside and outside of Korea. We sought the possibility and initial approach of implementing accessible tourism on the basis of field study on Geomunoreum. The followings are the suggestions for improving accessibility of tourism in Jeju Geomunoreum and expanding it to a barrier-free tourist attraction. First, the introduction and increase in the number of exclusive traffic facilities for vulnerable road users to facilitate convenience in use of public transportation. Second, there is a need to change the perception that constructing convenient facilities for people with disabilities is complex and expensive. Third, it is necessary to set up a tourism information system and train more professionals to accommodate people with disabilities. It is necessary to change the perception of tourist business operators accompanied enacting the relevant laws and providing policy support for developing barrier-free tourism for all. Furthermore, it is important to reflect on the demands from the people in need of assistance including the elderly and so on. The preservation of ecological resources and the value of the natural heritage sites should be considered for sustainable barrier-free tourism. The significance of this research is to raise the awareness about the necessity of enhancing the accessibility of tourist destinations and improving the convenience of facilities in tourist attractions by adding tourism resources that everyone can enjoy as a member of society.

빅데이터분석을 활용한 무장애관광 인식연구 - 제주지역을 중심으로 -

현유민,김병필,이상묵 경성대학교 산업개발연구소 2024 산업혁신연구 Vol.40 No.2

본 연구는 제주 배리어프리 인식에 대한 빅데이터 분석을 이용하여 어떤 단어가 추출되고, 추출된 단어가 어떻게 연결되는지 검증하기 위해 진행되었다. 또한, 본 연구에서는 ‘제주무장애관광’에 대한 감정인식을 파악하고, 감정분석을 통해 무장애관광 활성화를 위한 실증적 기초자료를 제공하는데 목적이 있다. 분석 도구로는 Textome과 UCINET 6.0을 이용하여 빈도분석, TF-IDF 분석, CONCOR 분석, 감정분 석을 실시하였다. 텍스톰 프로그램을 이용하여 2023년 5월 1일부터 2024년 5월 1일까지 '무장애 관광+제주'라는 키워드로 데이터를 수집 하였으며, 수집 채널은 국내 포털사이트 '네이버'와 '다음'으로 제한하였다. '무장애 관광+제주'를 키워드로 한 CONCOR 분석 결과, 총 4개 클러스터(정책 및 지원, 운영 및 프로그램, 웰니스 관광, 자연환경)로 분류되었다. 감정분석 결과, 대부분의 문서가 긍정적, 중립적 위치에 있었으나, 본 연구에서는 교통과 관련된 부정적인 인식이 드러난 것으로 나타났다. 이러한 연구 결과를 바탕으로 본 연구는 개인과 사회의 동향을 더 잘 이해하고, 향후 무장애 관광지 제주 발전을 위한 정책 개발이나 사업 모델을 제안하는 데 기여할 수 있을 것이다. 또한 본 연구를 통해 제주의 무장애 관광을 위한 다양한 정책과 마케팅 시사점을 제시할 수 있었다. Present study conducted to verify what kinds of words are being extracted and how the extracted words are connected using big data analysis about Jeju barrier-free awareness. In addition, this study aim to identify emotional perceptions of ‘Jeju barrier-free tourism’ and provide empirical basic data for revitalizing barrier-free tourism through emotional analysis. As analysis tools, we used Textome and UCINET 6.0 to conduct frequency analysis, TF-IDF analysis, CONCOR analysis, and emotional analysis. Using Textom program, data was collected with the keyword 'Barrier-free tourism + Jeju' from May 1, 2023 to May 1, 2024, and the collection channels were limited to the domestic portal sites 'Naver' and 'Daum'. The result of the CONCOR analysis using the keyword ‘barrier-free tourism + Jeju’, it was classified into a total of 4 clusters (policy and support, operation and program, wellness tourism, and natural environment). As a result of emotional analysis, most of the documents were positioned as positive and neutral, but this study found that negative perceptions related to transportation were revealed. Based on these research results, this study can contribute to better understand individual and social trends and propose policy development or business models for the future development of Jeju as a barrier-free tourist destination. In addition, present study was able to suggest various policies and marketing implications for barrier-free tourism in Jeju.

이동적 관광약자의 무장애관광 경험 개선을 위한 스마트관광 서비스디자인 전략 연구 -Kano 모델과 Timko 고객만족계수를 중심으로-

안수진,황록연,김소현,최다혜,구유리 한국디자인문화학회 2024 한국디자인문화학회지 Vol.30 No.1

관광은 인간 기본권 중 하나로 강조됨에 따라, 이동적 관광약자의 수는 증가하고 있다. 하지만 현재 이동적 관광약자를 고려한 연구는 미흡한 실정이다. 이에본 연구는 이동적 관광 약자의 무장애관광 경험 개선을 위한 맞춤화된 무장애관광 플랫폼 서비스 디자인전략 제안을 목적으로 연구하였다. 선행 연구를 바탕으로 5가지 무장애관광 경험요인과 하위요소를 도출하고 사용자 리서치와 관련 자료 분석을 통해 25개의서비스 품질 속성을 도출하였다. 도출된 품질 속성은Kano 모델과 Timko 고객만족계수를 활용하여 분석하였다. 분석 결과를 통하여 무장애관광 경험 향상을위한 아이디어를 구체화하였으며, 이동적 교통약자의니즈를 반영한 무장애 스마트관광 서비스 콘셉트를제안하였다. 또한 사용자 집단별 분석에서 유의미한결과를 발견하여 페인포인트와 만족, 불만족 지수를기반으로 집단별 서비스 개선 콘셉트와 서비스 블루프린트를 제안하였다. 본 연구 결과가 이동적 관광 약자의 무장애관광 경험요인과 품질 속성을 통합적으로표기하고, 집단별 차별적 특성을 반영한 맞춤화된 스마트관광 서비스를 제안함으로써, 서비스 제공자가 사용자에게 새로운 경험 가치를 제공할 수 있는 실증적인 개선 전략으로 활용되어 이동적 교통약자의 무장애관광 경험 향상에 기여할 수 있기를 기대한다. As tourism is emphasized as one of the fundamental human rights, the number of people with mobilitydisabilities is increasing. However, currently, research considering them are insufficient. Therefore, this research was studied to propose a service design strategy for a customized platform to improve the barrier-free tourism experience of the them. Based on the preceding studies, five main factors and sub-factors were derived, and 25 service quality attributes were derived through pilot research and related data analysis. The derived quality attributes were analyzed using Kano model and Timko’s Satisfaction Coefficient. As a results, idea for improving the barrier-free tourism experience was specified and smart travel service concept including their needs was proposed. In addition, meaningful results were found in the analysis of each group, and the concept of service improvement and blue print for each group was proposed based on the painpoint, satisfaction, and dissatisfaction index. It is expected that the results of this study will be used as an empirical improvement strategy that can provide differentiated new experience values to customers by comprehensively marking the factors and quality attributes of barrier-free tourism experiences of them and suggesting customized smart tourism services that reflect group-specific characteristics of the barrier-free tourism.