온라인 리뷰를 통한 라이프스타일 호텔의 서비스 품질 속성에 관한 연구 - 전통적인 호텔과의 차이를 중심으로 -

백주아 ( Baek Jooa ),최영배 ( Choe Yeongbae ),김동한 ( Kim Donghan ) 한국호텔리조트학회(구 한국호텔리조트카지노산학학회) 2020 호텔리조트연구 Vol.19 No.6

The purpose of this study was to understand the unique characteristics of lifestyle hotel by analyzing the nature of hotel attributes based on the online customer review data. More specifically, this study attempted to empirically address the following research questions: (1) what are the differences in the hotel attributes rated by hotel customers between hotel segments (i.e., lifestyle vs. general hotels), and (2) how those hotel attributes ultimately influence the overall rating of customers' hotel experience? The result showed that review scores of both overall rating and the individual hotel attributes for general hotel brands are higher than those of lifestyle hotel brands. Besides, service is slightly less important for lifestyle hotel brands than general hotel brands. It would help marketers better understand their customers and in turn, develop effective marketing strategies.

호텔기업 감성경영이 조직성과 및 조직충성도에 미치는 영향 -부산지역 호텔종사원을 대상으로-

원철식 ( Chol Shik Won ) 한국호텔리조트학회(구 한국호텔리조트카지노산학학회) 2014 호텔리조트연구 Vol.13 No.2

This study considers emotional marketing and emotional leadership as characteristics of emotional management, and investigates the relationship between emotional management and organizational performance and loyalty of hotel enterprises. The purpose of this study is to provide data and guide for establishing standard model of emotional management to domestic hotel enterprises through this research. Cases of domestic enterprises that introduced emotional management has been divided into service industry and manufacturing industry, and case analyses of each industry are carried out. Particularly, based on the researching finding that emotional management, including emotional marketing and emotional leadership has meaningful effect on organizational performance and loyalty. The paper suggests the importance of emotional management in hotel enterprises for organizational performance and loyalty. The implications of this paper is as follows. Hotel companies within the emotional leadership, emotional organizations, organizational culture and external customers should be interconnected for emotional marketing, emotional management is a competitive advantage factor. In addition, the hotel CEO and staff should be constantly striving to raise the emotional competence and emotional leadership.

리조트,카지노부문 : 리조트산업 복합휴양단지개발 전략

김혁수 ( Hyuk Soo Kim ) 한국호텔리조트학회(구 한국호텔리조트카지노산학학회) 2006 호텔리조트연구 Vol.5 No.2

호텔 객실예약 경로와 객실매출에 관한 연구 -A 호텔을 중심으로-

이승연 ( Seung Yeon Lee ) 한국호텔리조트학회(구 한국호텔리조트카지노산학학회) 2010 호텔리조트연구 Vol.9 No.2

The purpose of this study was to observe the types of hotel reservation channels on the room revenue there by recommending the need of a more effective and strategic marketing plan. The primary data used in conducting the research were the summary of the room sales of the five-star hotels in the area of Seoul from the period of 2007 to 2009 and the summary of room reservation channels of A Hotel, which is one of the five-star hotels in the area of Seoul. In addition, the theoretical aspects of the research were gathered from literatures on yield management(ADR: Average daily rate, Occupancy, RevPAR) and hotel room reservation There are three reservation channels comprised in A hotel, the most common being hotel direct. Occupancy is placed at the highest correlation among the room revenue, followed by room night and RevPAR.

호텔정보시스템(HIS)진단에 관한 종단적 연구 -서울시내 특1급 호텔 14개를 중심으로-

이경철 ( Kyung Chul Lee ),이승연 ( Seung Yeon Lee ),최웅 ( Woong Choi ) 한국호텔리조트학회(구 한국호텔리조트카지노산학학회) 2011 호텔리조트연구 Vol.10 No.1

The purpose of this study to examine variation and development in hotel information system by longitudinal(2001, 2004, and 2007) research. Furthermore, This suggested a guide line to hotel practioners and reseachers by building a theoretical frame about analyze, direction of improvement, variables from Nolan`s model, inverse proportion relationship between users` perception and control. This study, first, is to arrange the conceptual structure through literature review for Nolan`s growth stage model and understand status of Hotel Information System in five-star hotels in Seoul through every 3 years(2001, 2004, and 2007) with benchmark variable. Secondly, Among benchmark variable, There is no significant difference of information organization, planing & controling, and user`s perception about inverse proportion relationship. In addition, this study found a equality that if hotel had higher information organization, planing & controling, hotel had higher stage of information system. Thirdly, this study found the hotel that had high level of HIS in 2001 and 2004, still maintain stable condition. On contrast, the hotel that had low level of HIS in 2001 and 2004, also still keep up same condition. there is little bit of difference, but this study indicated that the hotel that changed their HIS or developed own HIS performed better than past. Lastly, level of main purpose and application in five-star hotels in Seoul was located in at least over 3rd stage of Nolan`s Growth stage Model as well as level of users. Some hotels spent huge amount of money for developing or changing HIS program to achieve effective hotel management.

격오지 리조트 운영요소의 효율적 개선방안에 관한 연구

이웅규 ( Lee Woong-kyu ),장현종 ( Jang Hyun-jong ) 한국호텔리조트학회(구 한국호텔리조트카지노산학학회) 2018 호텔리조트연구 Vol.17 No.3

The purpose of this study is to propose a method to improve the operational elements of the Resort. The purpose of this study is to analyze the barriers to the resort and to suggest effective management plan. Publicity and marketing staff at most remote resorts are developing various promotional and marketing strategies to attract a large number of customers during off-peak seasons. However, due to various obstacles in the resort. The results of this study are as follows: First, seasonality and accessibility are obstacles to the resort that can not be overcome structurally. As a publicity strategy to use this in reverse, it is necessary to make the theme of facilities that can accumulate fun and memories. In addition, a strategic approach to rebuilding the 'space of memories' of the visitors at remote resort is needed. Secondly, it is necessary to use a new concept ride (eg, rocky bridge, cable car, dog sled, etc.) that can not be experienced in everyday space by utilizing the inconvenience of transportation at remote resort. This should appeal to visitors with the easiest way to get around. Third, it is important to consider the difficulty in locating and supplying manpower on the basis of the nature of manpower management at remote resort and the difficulty of outsourcing manpower from outside. To this end, the concept of self & private resort should be introduced. In other words, a new strategic approach to unmanned resort is needed. This means respecting each individual resort visitor's area using the basic nature of human being who wants to maintain the boundary. In addition, it is a strategic approach to the obstacles of the remote resort which is difficult to supply and receive manpower. Fourth, it is difficult to manage the logistics, and the price of the resort is relatively high at relatively different resorts.

리조트 안전사고 유형에 따른 손해배상책임

문상혁 ( Moon Sang-hyuk ) 한국호텔리조트학회(구 한국호텔리조트카지노산학학회) 2017 호텔리조트연구 Vol.16 No.3

The tourism industry has developed steadily in the 2000s because of increase in the number of both foreign and Korean tourists. To be specific, the reasons Korean tourists have increased include; after 2011, extended application of a 5-day workweek up to businesses of less than 20 people: and a raised income level of the public and change in their perception on leisure life. The increase in tourists contributed to the growth of accommodation businesses across the country, and those businesses are seeking a variety of ways to satisfy the needs of tourists. Keeping up with such rapid changes in the business environment, resorts as well as hotels have adopted a range of changes. Tourists generally want to use resort facilities in a pleasing environment of the resort, but there has been an ever increasing risk of life-threatening accidents taking place unexpectedly at a resort. In this context, this study reviewed the types of various safety accidents that are likely to happen at a resort and the liabilities for damages according to the parties responsible for liabilities, and with the findings of review, recommended ways to prevent safety accidents at a resort. In conclusion, a resort should try its utmost to prevent safety accidents by predicting risks that may happen due to visitors, facilities, structures, businesses at the site, local characteristics and so on and make every effort including training and notification on safety accidents and obligation of supervision.

호텔 직원이 지각하는 조직 문화가 주관적 웰빙에 미치는 영향 -한국과 미국 비교 연구-

박슬기 ( Seul Gi Park ),황진수 ( Jin Soo Hwang ) 한국호텔리조트학회(구 한국호텔리조트카지노산학학회) 2015 호텔리조트연구 Vol.14 No.1

본 연구의 목적은 첫째, 호텔 직원이 지각하는 조직 문화가 주관적 웰빙에 미치는 영향을 파악하고, 둘째, 국가의 문화가 조직 문화와 주관적 웰빙 간의 관계에서 조절 변수의 역할을 하는지를 검증하는 것이다. 설문 조사는 한국과 미국의 호텔 직원을 대상으로 실시하였고, 가설 검증을 위하여 경로 분석을 실시하였다. 분석 결과는 첫째, 조직 문화는 직원이 지각하는 주관적 웰빙에 유의미한 긍정적인 영향을 미치는 것으로 나타났고, 둘째, 국가의 문화는 조직 문화와 주관적 웰빙 간의 관계에 유의미한 조절 변수 역할을 하는 것으로 검증되었다. 본 연구의 결과는 글로벌 체인 호텔 운영자들에게 현 조직의 문화를 파악하여 바람직한 조직 문화를 구축하는데 구체적인 방향을 제시해 줄 수 있으며, 직원의 생산성 증진, 즉 조직의 성과로 귀결되는 직원들이 지각하는 주관적 웰빙을 향상시키기 위한 실무적 방안들을 제안할 수 있다.

호텔의 고객 경험 품질이 고객 감정가치, 고객만족, 고객옹호에 미치는 영향

박현정 ( Park Hyun-jung ),김수지 ( Kim Su-ji ),박득희 ( Park Deuk-hee ) 한국호텔리조트학회(구 한국호텔리조트카지노산학학회) 2018 호텔리조트연구 Vol.17 No.3

The purpose of this study was to investigate the impact of hotel customer experience quality on customer emotive value, customer satisfaction and customer advocacy in a holistic approach. This study provided six dimensions of hotel customer experiences quality, which were peace of mind, outcome product, moment of truth, product experience, physical environment, and user experience. This study brings about comprehension of customer experience quality in hotel operations. The survey for this study was performed hotel customers who had 4 or 5 star hotel staying experience within a year in Korea. 228 valid responses were used for the empirical analysis by utilizing the statistical package programs SPSS 20.0 and AMOS 20.0. The findings of this research summarized as follows. First, all six dimensions of hotel customer experience quality impacted on the customer emotional value positively. Second, the customer emotional value impacted on the customer satisfaction positively. Third, the customer emotional value impacted on the customer advocacy positively. The better emotive value of hotel experience, the higher the satisfaction in the result. Hotel industry needs to manage their customer's experience with a holistic approach in order to maximize customer satisfaction and advocacy. This study extended the customer experience quality management to six dimensions specifically in order to understand hotel customer's experience in depth. The six dimension of hotel customer experience quality investigated by this study, which would be adopted as a scale to valuate and handle effectively in the hotel.

호텔리조트연구 동향분석

전정아 ( Jeong Ah Jeon ) 한국호텔리조트학회(구 한국호텔리조트카지노산학학회) 2016 호텔리조트연구 Vol.15 No.2

The purpose of this study is to examine the developmental research project of hotel & resort based on the understanding of research trend regarding hotel & resort. Content analysis is used to examine 517 articles in Journal of Hotel & Resort published from 2003 to 2015. This study analyzed 5 subjects, the number of resort-related articles by year, the trends by subject, study subject by year, study method by year and the method of data analysis by year. In particular, it was divided into four parts(the hotel & resort part, food & beverage part, tourism part, etc) in the number of resort-related articles by year. And empirical studies using the type of questionnaire were reached higher than 80% in the study method by year. Academicians should continue to conduct research in these areas in an effort to provide industry practitioners with information which can be utilized in the operations. The current study provides comprehensive data regarding methodological trends for future research on resort.