한국과 중국 대학생의 창업의지 결정요인 비교분석

이지석,xudapeng 강원대학교 경영경제연구소 2010 Asia-Pacific Journal of Business Vol.1 No.2

This paper examines factors like career orientation, social & cultural perceptionand self-efficacy that influence on entrepreneurial intention of college students,and also comparison of determinant factors of the entrepreneurial intention amongKorean and Chinese students. First, in terms of technical competence orientation,security orientation, autonomy orientation, Korean students showed higher thanChinese students, while Korean students showed lower entrepreneurial creativityorientation. In terms of corporate image and entrepreneurial intention, Koreanstudents showed lower than Chinese students. Second, entrepreneurial creativityorientation out of career orientation among Korean and Chinese Students hadsignificant positive effects on entrepreneurial intention, while security orientationhad marginally negative effects on entrepreneurial intention. Entrepreneurialself-efficacy and corporate image had the positive effects on entrepreneurialintention together. The Chinese students, however, had the positive effects innetwork environment for analysis in this study only. 본 연구는 한국 대학생과 중국 대학생들을 대상으로 경력지향성, 사회문화적 요인,자기권능감이 창업의지에 어떠한 영향을 미치는지, 한국과 중국 대학생들 간에 어떠한 차이점이 있는지를 분석했다. 첫째, 경력지향성에서 기술지향성, 안정지향성, 자율지향성 수준은 한국 대학생이 중국 대학생 보다 유의하게 높게 나타났고, 반면에 사업지향성에서는 한국 대학생이 중국 대학생 보다 낮은 것으로 분석되었다. 또한 사회문화적 요인 중 기업이미지 수준은 한국 대학생이 중국 대학생 보다 낮게 나타났다. 한국과 중국 대학생의 창업의지 수준을 비교분석해 본 결과, 한국 대학생이 중국 보다 낮은 것으로 조사되었다. 둘째, 경력지향성 변수 중에서 사업지향성은 한국과 중국대학생 모두 창업의지에 유의적 정(+)의 영향이 있었고, 안정지향성에서는 한중 대학생 모두 창업의지에 유의적으로 부(-)의 영향이 있는 것으로 나타났다. 자기권능감과기업이미지는 한중 대학생 모두 창업의지에 유의적 정(+)의 영향을 미치는 것으로 조사되었다. 네트워크 환경(가설 2-2)에서는 한국 대학생의 창업의지에는 가설이 기각된반면에, 중국 대학생의 창업의지에는 유의성이 있는 것으로 나타났다.

코로나19 팬데믹 상황에서 경험한 커리어쇼크가 주관적 경력 성공 인식 수준에 미치는 영향에 관한 연구

김진,차종석,김나정 강원대학교 경영경제연구소 2023 Asia-Pacific Journal of Business Vol.14 No.2

Purpose - The purpose of this study is to identify the factors of shocking events in the career aspect experienced by Korean workers in the context of the Covid-19 pandemic, and to find out whether these career shocks affect individual perceptions of the importance of subjective career success. Design/methodology/approach - In the survey of 146 respondents, the career shock events experienced in the context of the Covid-19 pandemic were largely divided into three categories; ‘work change’, ‘employment anxiety’, and ‘life anxiety’. For the subjective career success, seven dimensions - ‘financial security’, ‘financial achievement’, ‘entrepreneurship’, ‘positive relationship’, ‘positive impact’, ‘learning and development’, ‘work-life balance’ - were used. Findings - As a result, there was no difference in the perception of subjective career success due to the experience of ‘work change’ during the Covid-19 period. However, the respondents who experienced ‘employment anxiety’ came to recognize that ‘financial security’ and ‘financial achievement’ were more increasing in terms of the degree of difference of importance. And respondents who experienced ‘lifetime anxiety’ perceived that the degree of difference of importance was increasing in the six dimensions except for ‘social influence’. Particularly, the increase in the importance of ‘work-life balance’ and ‘positive relationship’ was found to be the greatest among the career success dimensions. Research implications or Originality - Finally, it was concluded that changes in the external environment such as Covid-19 pandemic influence as a career shock and affect the level of importance in subjective career success perception. Based on the results, the theoretical implication on current career study and some practical implications for organizational career management were suggested.

구직자의 취업스펙이 실제취업에 미치는 영향에 대한 탐색적 연구: 선별이론 및 이중노동시장이론을 중심으로

박지성,옥지호 강원대학교 경영경제연구소 2022 Asia-Pacific Journal of Business Vol.13 No.4

Purpose - The purpose of this study was to examine how job seekers’ spec influence their actual employment especially focusing on the differentiating effects of applicants’ specs depending on whether general or decent job employment. Design/methodology/approach - This study conducted analyses on 54,443 samples that incorporated data from the Graduates Occupational Mobility Survey for three years (2017-2019) collected by the Korea Employment Information Service. The linear probability model and logit model were used to examine the research questions. Findings - The results analyzed with the hierarchical regression model showed that most job seekers’ specs were statistically significant in predicting employment status. Interestingly, there is a difference between the factors predicting employment for a general job and a decent job. This study suggests academic and practical implications for future research in the selection/ recruitment field by clarifying the critical factors to influence applicants’ employment. Research implications or Originality The results of this study follow the screening hypothesis which explains that the applicants’ specs have significant impacts on actual employment. Also, the dual labor market theory, which explains that applicants’ specs differently affect actual employment between general and decent jobs, was reaffirmed.

재벌기업의 이익조정, 관계회사 간 거래와 ESG 경영이 경영성과에 미치는 영향

나랑투크에스 나몽(Namuun Narantugs),리우위에(Yue Liu),김성환(Sung-Hwan Kim) 강원대학교 경영경제연구소 2022 Asia-Pacific Journal of Business Vol.13 No.1

Purpose - This study investigates the effects of earnings management, related party transactions between chaebol affiliates on earnings management and ESG score on their profitability using return on assets (ROA). Design/Methodology/Approach - We use data including ESG (Environmental, Social, and Corporate Governance) score of the Korea Corporate Governance Service(KCGS), and financial data of 10,145 firm-year observations from the Total Solution 2000 (TS 2000) and Korea Companies-Information Service (KOKOInfo), and apply the finite lagged models to investigate the long-term effects of related party transactions between chaebol affiliates of earnings management on ESG scores and corporate performance. Furthermore, to take into consideration the simultaneous mutual effects on each other of main variables, we introduce finite distributed lags of five years. Findings - First, ESG-rated firms have a higher total asset return than non-ESG-rated firms. Second, chaebol firms have a higher profitability than non-chaebol firms. Third, profit management of related party transactions between affiliates within a chaebol has a positive effect on the short-term profitability and a negative effect on the long-term profitability. Fourth, chaebol ESG firms have a lower impact on profitability due to rating up (down) than non-chaebol ESG firms. Research Implications or Originality - Based on the above results, it can be concluded that firms used related party transactions for earnings management, the effects of related party transactions change over time, and chaebol firms manipulate earnings through related party transactions and ESG scores.

AHP 기법을 활용한 외식산업의 발전 전략에 관한 연구 : COVID-19 팬더믹 이후의 디지털, 비대면 전환에 대한 인식

이봉식(Bong-Shik Lee),박민재(Min-Jae Park) 강원대학교 경영경제연구소 2021 Asia-Pacific Journal of Business Vol.12 No.4

Purpose - The purpose of this study is to identify the critical factors that restaurant management should consider strategically when making a decision after COVID-19 under the digital transformation and non-contact service expansions environment. Design/methodology/approach - The thirty six experts and managers who have 5 years or more experience in restaurant industry in Korea participate this study. The Analytic Hierarchy Process (AHP) and SER-M were used to analyze the experts’ opinion Findings - As a result of the analysis, management environment (0.313) showed the highest relative importance priority, followed by brand (0.263) , management characteristics (0.254) , and physical factors (0.17) . And, as for the sub-factor value, lifestyle (0.087) , awareness (0.084) , consumer desire (0.075) , and loyalty (0.068) were ranked highest among the 19 influencing critical factors. Research implications or Originality - In the case of large restaurant enterprises, it is judged that the subject(CEO, Management) is actively pursuing a strategy to acquire the necessary resources for the given environment of digital transformation and customer demand for non-contact services. On the other hand, in the case of middle and small restaurant enterprises, it seems that they are fully aware of the demand for expansion of non-contact services and the digital transformation required in the post COVID-19 era, but information technology utilization ability, usage experience, technology acceptance ability, and education and training support for this are only available to large enterprises.

신용협동조합의 영업다각화가 경영성과에 미치는 영향

현정환 강원대학교 경영경제연구소 2018 Asia-Pacific Journal of Business Vol.9 No.3

This paper examines the relationship between diversification and financial performance ofcommunity credit unions in Korea from 2011 to 2017. To do so, I employ fixed-effects panelanalyses using credit union level panel data collected from the National Credit UnionFederation of Korea. This study finds evidence that business diversification is likely to lowerthe ratio of troubled loans, which means improving asset quality of credit unions. However,the relationship between diversification and asset quality is not linear but nonlinear, whichmeans over-diversification would have negative effects on asset quality. Next, diversificationtends to increase profitability. Specifically, although diversification results in a rise inexpenditures, an increase in profits made by diversification outweighs the rise in expenditures,which contributes to profitability. Put together, diversification would be a good businessstrategy to improve both profitability and asset quality. Given a result that fast loan growthdeteriorates asset quality, credit unions’ managers might adopt the diversification strategy toenhance asset quality, and not to pursue their own objectives motivated by moral hazards.

1인 창조기업의 손익분기점 도달 영향요인 분석

김선영(Sun-Young Kim),이병헌(Byung-heon Lee) 강원대학교 경영경제연구소 2021 Asia-Pacific Journal of Business Vol.12 No.1

Purpose - The break-even point refers to the point where total profit and total cost coincide, and from this point on, the entrepreneur’s decision-making takes a different route. Strategic decisions can be made for more efficient operation and eventually for more likelihood for growth and sustainability if a startup figures out when it recoups the investment and switches to a net profit. Design/methodology/approach 748 creativity and skill-based sole proprietors in manufacturing industry were examined to demonstrate the effect of the entrepreneur’s entrepreneurial experience and education level, the business launch preparation time, or the self-financing on the achievement of break-even point. Findings While the business launch preparation time lowered the likelihood of reaching a break-even point, self-financing increased the likelihood. As a result of further analysis by subdividing into subgroups according to skill level, only the business launch preparation time was statistically significant in the highly skilled industries. In the low skilled industries, in addition to the business launch preparation time, the CEO’s education level and the self-financing were statistically significant. Research implications or Originality - The longer the business launch preparation time, the higher the start-up cost, which increases the burden of initial cost recovery, and the agile response to market changes is thereby delayed, resulting in the business idea losing its appeal. Self-financing not only provides stability and strong motivation for the business operation but also promotes careful spending which contributes to the achievement of break-even point. In particular, it is found that practical experience is more useful than theoretical knowledge in low skilled industries. Due to the limitation of secondary data based on the recollection, the time required to reach a break-even point, percentage of financing sources, etc. may include cognitive errors. In addition, variables are not included that explain the characteristics of creativity and skill-based sole proprietorship, so it is necessary to exercise caution with the actual application

라이브 커머스에서 정보와 왕홍 특성이 소비자의 구매의도에 미치는 영향 : 쇼핑가치의 매개 역할

유맹맹(Meng-Meng Liu),임승희(Seung-Hee Im) 강원대학교 경영경제연구소 2021 Asia-Pacific Journal of Business Vol.12 No.3

Purpose - The purpose of this study is to examine the mediating effect of shopping value in the relationship between information characteristics, Wanghong characteristics, and purchase intention in live commerce. Design/methodology/approach - The study conducted survey with self-reported questionnaire. The study sampled 212 Chinese consumers who have experienced live commerce led by Wanghong. Data were analyzed using SPSS 25.0 and AMOS 26.0. The multiple regression analyses with bootstrapping were conducted to test hypotheses. Findings - The results showed that utilitarian and hedonic values mediate the relationship between information characteristics such as interactivity, usefulness, and entertainment and consumers purchase intention in live commerce. In addition, utilitarian and hedonic values mediate the relationship between Wanghong characteristics such as credibility, attractiveness, and familiarity and consumers purchase intentions in live commerce. Research implications or Originality - This study broadens our knowledge in live commerce research by providing empirical evidence on the mediating effects of shopping value that further explain the relationship between information characteristics, Wanghong characteristics and consumers’ purchase intention.

가계대출을 조건변수로 사용하는 소비 준거 자본자산 가격결정모형

권지호(Ji-Ho Kwon) 강원대학교 경영경제연구소 2020 Asia-Pacific Journal of Business Vol.11 No.3

Purpose - This article tries to test if the conditional consumption capital asset pricing model (CCAPM) with bank credit for household as a conditional variable can explain the cross-sectional variation of stock returns in Korea. The performance of conditional CCAPM is compared to that of multifactor asset pricing models based on Arbitrage Pricing Theory. Design/methodology/approach - This paper extends the simple CCAPM to the conditional version of CCAPM by using bank credit for household as conditioning information. By employing KOSPI and KOSDAQ stocks as test assets from the second quarter of 2003 to the first quarter of 2018, this paper estimates risk premiums of conditional CCAPM and a variety of multifactor linear models such as Fama-French three and five-factor models. The significance of risk factors and the adjusted coefficient of determination are the basis for the comparison in models’ performances. Findings - First, the paper finds that conditional CCAPM with bank credit performs as well as the multifactor linear models from Arbitrage Pricing theory on 25 test assets sorted by size and book-to-market. When using long-term consumption growth, the conditional CCAPM explains the cross-sectional variation of stock returns far better than multifactor models. Not only that, although the performances of multifactor models decrease on 75 test assets, conditional CCAPM’s performance is well maintained. Research implications or Originality - This paper proposes bank credit for household as a conditional variable for CCAPM. This enables CCAPM, one of the most famous economic asset pricing models, to conform with the empirical data. In light of this, we can now explain the cross-sectional variation of stock returns from an economic perspective: Asset’s riskiness is determined by its correlation with consumption growth conditional on bank credit for household.

Digital Transformation, Manipulation of Asset Evaluation and M&A Performance: Discussion on the Intermediary Effect of Internal Control

Chen Chen,Hee-Jung Lee,Nan Hui,Xue-Hua Qian 강원대학교 경영경제연구소 2023 Asia-Pacific Journal of Business Vol.14 No.1

Purpose - The purpose of this study was to examine the internal relevance between digital transformation, manipulation of asset evaluation and corporate M&A performance and further explores the impact path of manipulation of asset valuation on corporate M&A performance. Design/methodology/approach - This study based on the financial data of A-share listed companies in Shanghai and Shenzhen Stock Exchanges from 2013 to 2021. Findings - First, manipulation of asset evaluation is negatively correlated with M&A performance. Second, Digital transformation significantly weakens the negative correlation between manipulation of asset evaluation and corporate M&A performance. Third, The effectiveness of internal control plays a partially intermediary role in the process of manipulation of asset evaluation affecting M&A performance. Research implications or Originality - Enriching the existing literature on the subject, the study can also provide useful reference for improving the performance of corporate mergers and acquisitions, regulating asset valuation, promoting the digital transformation of enterprises and improving internal control mechanisms, with both theoretical and practical implications.