전통시장의 물리적 환경과 접근편의성이 매출액에 미치는 영향 : 대도시 전통시장 중심으로

최인혁,김훈구 한국물류학회 2017 물류학회지 Vol.27 No.6

In overseas, the traditional market are considered as places to represent the history, and are regarded as a part of the local community's livelihood and the distribution of one part of the local economy. Against this backdrop, the traditional market has a strong reputation as a lagging region where the reputation of being a backwater is strong and deteriorating. However, the traditional market is a very important subject for revitalizing the economy and ordinary people, and the government continues to exert efforts to revitalize the traditional market. The Government's traditional market support projects can be broadly identified as a commercial infrastructure modernization project and a business modernization project. In this study, we will explore the effects of traditional markets and access facilities in traditional markets on sales of traditional markets. In this study, multiple regression analyses were used to analyse this. The data used in this analysis utilized a fact-finding survey for traditional markets and Shopping districts in 2015 The analysis showed that the composition of events in the traditional market facilities, whether the site of a traditional market facility, the introduction of market guidance, LED ad boards, and the number of commercial products are affecting the sale of traditional market, and the number of TV commercials and TV commercials does not affect sales figures. This can be seen as an effective means of providing convenience facilities for promoting convenience facilities. Next, the number of available cars in accessibility convenience facility has a significant impact on the sale of traditional markets. The number of bicycle persecutions has not been affected by the sales of traditional markets. Variables that appear to have no impact on sales of traditional markets are likely to require further studies in the future, as the number of samples pales in comparison to those of other variables. Lastly, the results of this research need to discuss the effectiveness of government support for commercial infrastructure modernization projects in the traditional market, as well as the effective support measures for future efficient support. 해외에서 전통시장은 역사를 나타내는 지역 명물로써 자리 잡고 있으며, 지역주민들의 삶의 한 부분이자 지역 경제 의 한 축을 담당하고 있는 유통분야로 간주되고 있다. 이에 반하여 국내에서 전통시장은 낙후된 지역이라는 이미지가 강하며 쇠퇴해가는 유통분야라는 인식이 강하다. 그러나 전통시장은 지역경제 및 서민경제 활성화의 매우 중요한 주체 로서 정부에서도 이러한 취지로 전통시장 활성화를 위하여 지속적으로 많은 노력을 기울이고 있다. 정부의 전통시장 지원 사업은 크게 상업기반시설 현대화사업과 경영현대화 사업으로 구분하여 볼 수 있다. 본 연구 에서는 정부의 전통시장 지원 사업 중의 하나인 상업기반시설 현대화사업 중에서 전통시장의 물리적 환경과 연관성이 높은 이벤트 광장, 테마거리, TV광고판, LED광고판, 시장안내도, 아치·조형물 등이 매출액에 미치는 영향과 전통시장 의 접근 편의성과 연관성이 높은 주차시설, 자전거 보관소 등이 전통시장의 매출액에 미치는 영향에 대해 살펴보려고 한다. 본 연구에서는 이에 대한 분석을 위하여 다중회귀분석을 이용하였으며, 2015년 전통시장 및 상점가 실태조사의 데이 터를 활용하여 분석에 사용하였다. 분석결과, 전통시장 시설의 물리적 환경 중 이벤트 광장 조성 여부, 시장안내도 설치 여부, LED 광고판 대수, 이치·조형물 수는 전통시장 매출액에 영향을 미치는 것으로 나타난 반면, 테마거리 조성여부 와 TV광고판 대수는 매출액에 영향을 미치는 않는 것으로 나타났다. 이는 정부의 전통시장 사업기반시설 현대화사업 중 홍보편의시설 지원이 효과적으로 나타나는 것으로 볼 수 있다. 다음으로 접근 편의시설인 주차가능대수와 자전거 보관함 수 중 주차가능대수만이 매출액에 유의적으로 영향을 미치는 것으로 나타났으며, 자전거보관함 수는 매출액에 영향을 미치지 않는 것으로 나타났다. 전통시장의 매출액에 영향을 미치지 않는 것으로 나타난 테마거리 조성 여부, TV광고판 대수, 자전거보관함 수의 경우는 해당 시설을 보유하고 있는 전통시장의 표본 수가 다른 변수들에 비하여 적 어 향후 이에 대한 추가 연구가 필요할 것으로 보인다.

전통시장 화재보험의 의무화 방안에 관한 법적 연구

이남제,김상겸 강원대학교 비교법학연구소 2022 江原法學 Vol.68 No.-

As a traditional market(conventional market in the past) is a village market, it means a naturally-generated and developed market, not a deliberately-formed and developed market. However, a traditional market was changed into a market in a sense of a stagnant and underdeveloped market during the process of being simplified owing to the advent of a big mart in modern society. Traditional markets in South Korea are having many problems. Especially, the occurrence of massive fires caused by the substandard commercial and safety facilities and the poor market management leads to the large-scale human and material damage. The fire of a traditional market is characterized by being developed into a great fire because the damage spreads instantaneously in the event of a fire. It is a fact that the fire accidents are occurring repeatedly despite the constant efforts and support for the improvement in the facilities by the state and local governments in preparation for the large risk of the traditional market fires. Accordingly, there is a need to arrange an institutional device as soon as possible in order to rapidly restore the damage of being generated in the traditional market fire. As for the insurance systems targeting a fire of traditional market, there is only the fire cooperative project as the voluntary insurance, which was added in 2016, among the regulations of 「Special Act on the Promotion of Traditional Markets and Shopping Districts. The fire cooperative project is in the real situation that is being ignored by market traders not only because the insurance amount is underpaid when a fire breaks out but also because the support of the state or local governments is insignificant. On top of that, 「Act on Accident Compensation and Insurance Contract for Fire」, 「The Framework Act on The Management of Disasters and Safety」, 「Special Act on the Safety Control of Publicly Used Establishments」, 「Act on Fire Prevention, Installation and Maintenance of Firefighting Facilities, and Safety Management」 can be used as well by traditional market traders. But it is the reality that the use is limited or that the utilization rate is very low. In terms of this study, there is a need to examine an issue of introducing the traditional market fire liability insurance that is the compulsory insurance in order to improve this situation. The disaster liability insurance is a kind of the policy-related insurance that made the insurance coverage for the traditional market fires mandatory. It is the point of time that requires a legislative measure for adopting this. 전통시장(과거의 재래시장)은 마을의 장터로서 계획적으로 조성, 발전된 시장이 아닌 자연발생적으로 생성되고 발전되어 온 시장을 의미한다. 그러나 전통시장은 현대사회의 대형마트의 등장으로 간편해지는 과정에서 정체되고 낙후되었다는 의미의 시장으로 변하였다. 한국의 전통시장은 많은 문제점을 안고 있다. 특히 상업시설 및 안전시설이 열악하고 시장의 관리 또한 부실하기 때문에 나타나는 대형 화재의 발생은 대규모의 인적・물적 손해가 발생하게 된다. 전통시장 화재는 화재가 발생하면 피해가 순식간에 확대되어 대형화재로 발전하는 특징을 갖고 있다. 전통시장 화재의 대규모 위험에 대한 국가와 지방자치단체의 시설의 개선을 위한 끊임없는 노력과 지원에도 불구하고 화재사고가 반복하여 발생하고 있는 실정이다. 이에 따라 전통시장 화재시 발생하는 피해를 신속하게 복구하기 위한 제도적 장치를 최대한 빠르게 마련하는 것이 필요하다. 전통시장의 화재는 상인들에게는 일종의 재난과도 같은 결과를 초래하는데, 헌법 제34조 제6항을 보면 국가의 재해예방 노력의무를 규정하고 있으며, 동조 제2항에서는 사회보장증진을 위한 국가의 노력의무를 규정하고 있다. 이에 따라 전통시장의 화재예방과 위험으로부터 국민을 보호하기 위한 보험제도의 도입이 필요하다. 전통시장 화재를 겨냥한 보험제도로는 「전통시장 및 상점가 육성을 위한 특별법」의 규정 중 2016년에 추가된 임의보험인 화재공제가 유일하다. 화재공제는 화재발생시 공제금액이 과소하게 지급될 뿐만 아니라 국가나 지방자치단체의 지원이 미미한 점 등으로 인하여 시장상인들로부터 외면 받고 있는 실정이다. 그 외에도 「화재로 인한 재해보상과 보험가입에 관한 법률」, 「재난 및 안전관리 기본법」, 「다중이용업소의 안전관리에 관한 특별법」, 「화재예방, 소방시설 설치・유지 및 안전관리에 관한 법률」 등도 전통시장 상인이 활용할 수 있지만 그 이용이 제한되거나 이용율이 매우 낮은 것이 현실이다. 본 연구는 이러한 상황을 개선하기 위하여 의무보험인 전통시장화재 재난배상책임보험 도입문제를 검토하여야 한다. 재난배상책임보험은 전통시장 화재에 대비한 보험가입을 의무화한 정책성보험의 일종이다. 이를 도입하기 위한 입법조치가 필요한 시점이다.

체험마케팅 관점에서 본 전통시장 활성화 전략에 관한 연구

김윤지,이창우 한국문화공간건축학회 2022 한국문화공간건축학회논문집 Vol.- No.77

Traditional markets have long been an attractive place for which social interaction beyond the functional role of commerce by establishing close relations with local communities. In the 1990s, traditional markets began to get ignored due to changes in the distribution environment and consumer awareness caused by rising incomes. Therefore the government has been providing continuous support to revitalize traditional market. However, traditional markets have not been able to differentiate themselves from traditional markets with uniform, imitative improvement. The approach to revitalizing the traditional market should focus on the cultural enjoyment and experience of consumers, and new perspectives and attitudes on the traditional market are required. This study investigates the spatial elements of traditional markets and analyzes traditional markets from the perspective of experiential marketing. In addition, strategies for revitalizing traditional markets are derived through the marketing theory "experience marketing" based on the experience of consumers. The survey was conducted on three different traditional markets that are believed to be successful. As a result, it provides an opportunity to understand the important factors and clues in order to complete the systematic strategy for revitalizing the traditional market. Furthermore, Traditional markets are closely connected relationship with strategic experience modules. Complementing insufficient marketing elements can lead to positive effects on the activation of the traditional market.

전통시장의 기능성 및 사용성 증대를 위한 방문객 중심의 서비스디자인 프로세스 모델 연구

이경아(LEE, Kyung ah),송연호(Song, Youn Ho),장효민(Jang, Hyomin) 한국디지털디자인협의회 2013 디지털디자인학연구 Vol.13 No.3

전통시장은 지역경제의 근원이면서 지역의 문화와 역사 그리고 전통을 계승하고 발전시키는 역할적인 측면에서 그 정체성이 제고되어야할 필요가 있다. 본 연구의 주요 과제인 ‘전통시장의 기능성 및 사용성 증대를 위한 방문객 중심의 서비스디자인 프로세스 모델’에 대한 논의는 다음과 같은 과정으로 진행되었다. 먼저 전통시장에 대한 이론적 배경 및 기능적 변화에 대해 논의 하였다. 그리고 감성-경험 개념 모델(FEEM)의 개념을 근거로 한 전통시장 사용자(방문객) 경험 소비 개념도를 연구하였다. 또한 이를 바탕으로 한 전통시장 방문객 중심의 서비스디자인 프로세스를 논의하였다. 전통시장 이해관계자 개념도(stockholdrs concept map)을 구축하였다. 또한 전통시장에 대한 경험 여정 맵 구축을 위한 방문객의 모먼트 맵핑(moment mapping)과 그에 따른 원인과 결과(Cause & Effect) 개념도를 탐구하였다. 그럼으로써 전통시장에 대한 물리적 관점을 넘어서 사용자의 감각적 경험을 바탕으로 사용자의 감성과 경험을 기반으로 하는 혁신적인 전통시장 서비스디자인 프로세스 개념 모델을 제안하고 이를 전통시장지도 디자인에 확대 적용하였다. Traditional markets which represent alley business district are losing their original function and roles because of decrease of users (visitors). However, it is difficult to find originality and uniqueness of traditional markets because of monotonous modernization excluding locality and placeness. Traditional markets are the source of local economy and the identity needs to be improved from the perspective of succession and development of culture, history and tradition of the place. Discourses of ‘User-centered service design process model to increase functionality and usability of traditional market, which is the major theme of this study were made as the followings. Theoretical backgrounds and functional changes of traditional markets were discussed. Traditional market users’ (visitors) experience in consumption concept diagram was researched based on the concept of Emotion-Experience Concept Model. Based on this, visitor-centered service design processes in traditional markets were discussed. Traditional market stock holders’ concept map was constructed. Additionally, moment mapping of visitors for experience travel map and cause and effect concept diagram were reviewed to construct experience travel map of traditional markets. Through this, we proposed an innovative traditional market service design process concept model based on the emotion and experiences of users using sensual experiences of users beyond physical perspectives on traditional markets and expanded its application to traditional market map design.

The Effect of Marketing Communication upon Store Loyalty at Traditional Market : Focused on Shopping Value and Shopping Experience at Traditional Market

Moo-Yong Song,Hoe-Chang Yang 한국유통과학회 2012 KODISA ICBE (International Conference on Business Vol.2012 No.-

This study examined marketing communication at traditional market that consumers cognized. Customers who had brand loyalty liked to buy the brand again despite another businesses' active marketing(Oliver, 1999), and the brand did not lose customers at competition with other businesses (Barsky, 1994; Reichheld & Sasser, 1990) owing to marketing communication. This study examined effects of marketing communication factors at traditional market upon consumers' store loyalty to give consumers marketing communication messages and to find out consumers' practical value and hedonic value that were moderating variables. The study investigated that experienced consumers and unexperienced ones at traditional market could cognize the market at same level, and it examined outcome of traditional market development as well as future strategies. The results of this study are as follows: The ones who experienced traditional market thought much of either physical environment or word-of-mouth marketing more than the ones who did not experience the market. In other words, consumers who made use of traditional market did not think of physical environment in affirmative way, and the ones who did not make use of traditional market that traditional market had poor physical environment. However, consumers who did word-of-mouth marketing experienced traditional market in affirmative way. The consumers who made use of traditional market had significantly high hedonic value and/or practical use value so that strategies should be made to let consumers make use of traditional market more. The consumers who experienced use of traditional market had high market loyalty: So, the findings were found to be significant. Other factors than advertising had significantly positive influence upon marketing communication sub-factors and store loyalty. The word-of-mouth marketing was found to be more important than other factors were, so that affirmative word-of-mouth marketing was needed from v

국내 전통시장 특화상품 포장 디자인 사례 연구 - 서울 성내전통시장을 중심으로 -

김소영,남용현 한국일러스트레이션학회 2020 일러스트레이션 포럼 Vol.21 No.63

The traditional market, which has been steadily growing with changes to a permanent market due to urbanization and a large market due to modernization, replaces its role as a complex cultural space where local history and culture coexist with its legitimacy alone. The government is pushing for support projects in various areas to revive local commercial districts and revitalize the depressed traditional market. Despite these efforts, however, sales in traditional markets are still declining, and consumers' perception of traditional market products is not improving. This can be attributed to the limitations of the existing support project, which focuses on improving external, cultural and environmental factors to improve the image rather than thinking about the product, which is the original role of the traditional market. Thus, the two types of development strategies and examples of the development of the natural and strategic specialized products of the traditional market led to the competitiveness of each traditional market, and the case of the packaging design of the traditional market in Seoul was analyzed to verify the importance of the traditional market specialized product branding and packaging design suitable for customer needs. This study was conducted to analyze the case of traditional market specialized product development and packaging design and to prove its effect, and the result of analysis on the traditional market in Seongnae is a case study to use it in a meaningful direction in applying packaging design according to the development of specialized product in the future. 도시화에 따른 상설시장, 현대화에 따른 대형시장으로의 변화와 함께 꾸준히 성장해 온 전통시장은, 그 정통성 하나만으로도 지역의 역사와 문화가 공존하는 복합문화공간으로서의 역할을 대신하고 있다. 정부는 지역 상권을 살리고 침체되어 있는 전통시장의 활성화를 위해 다양한 분야에서 지원 사업을 추진하고 있다. 그러나 이러한 노력에도 불구하고 여전히 전통시장의 매출은 감소하고 있으며, 전통시장 제품에 대한 소비자들의 인식은 개선되고 있지 않다. 이는 전통시장의 본연의 역할인 제품에 대한 고민보다는 이미지 개선을 위한 외적, 문화적, 환경적 요인의 개선에 중점을 둔 기존 지원사업의 한계에 기인한다고 할 수 있다. 이에 전통시장의 자연발생적 특화상품 개발과 전략적 특화상품 개발의 두 가지 유형의 개발전략 사례를 통해 각 전통시장이 가지는 경쟁력을 도출하였으며, 서울 성내전통시장 포장디자인의 사례를 분석하여 전통시장 특화상품 브랜드화와 고객요구에 맞는 포장디자인의 중요성을 검증하였다. 본 연구는 전통시장 특화상품 개발과 포장디자인 사례를 분석하고 그 효과를 입증하기 위해 진행되었으며 성내전통시장을 대상으로 분석한 결과는 향후 특화상품 개발에 따른 포장디자인 적용 시 유의미한 방향으로 활용하기 위한 사례 연구이다.

The Rise and Fall of the Traditional Market in Korea

( Minkyu Park ),( Minkweon Lee ) 서암순창장학회 2015 Journal of Marketing Thought Vol.2 No.2

This report analyzed result of current government policy to revitalize traditional market, and found the reason why government failed to resolve the slump of traditional market in terms of two aspects; governmental policy side and traditional market side. In governmental side, it was a problem that almost all subsidy given to traditional market is concentrated on facility modernization. But, considering that lots of customers answered that traditional market should be modernized, there was no problem in governmental budget allocation. In the side of traditional market, between merchants and customers, there was a perception gap why traditional market is in difficult situation. Lots of customers pointed out poor quality and freshness of products, no credit card payment, and no delivery service as a problem of the market. On the other hand, many merchants thought that current economic recession is a problem and only small number of merchants perceived poor products and insufficient service as a problem. Because of the discordance, traditional market cannot attract customers’ need despite tremendous government subsidy. To reduce this discordance, some traditional markets like Suyu, U-rim, and Jung-gok market voluntarily organized association of merchant and provided plenty of services to customers as the associational level earlier than others. Because of their effort to adapt to changing environment, they became successful traditional market in Seoul. In conclusion, changing merchants mind and organizing association of merchant is the key to revitalizing traditional market.

The Competitive Strategy of Traditional Markets in the Jeju Region

Jung Hee Kim 한국유통과학회 2016 KODISA ICBE (International Conference on Business Vol.2016 No.-

This article was described for the purpose of understanding a characteristic and present situation of Traditional Markets in Jeju and practiced to provide that build or deplete strategy of sphere. The authors indicated the problems that Jeju's traditional markets are confront with: small scale, bipolarization of category in retail store, insufficiency of convenience facilities, weak of sales and marketing promotion, inadequacy of customer satisfaction management. We analyzed the characteristics and status of Jeju traditional markets and explore ways to strengthen competitiveness of Jeju traditional markets with using secondary data. As a way to strengthen the competitiveness of Jeju traditional markets, it presented separately in the structural aspects and store management aspects of traditional markets. Competitiveness problems of the traditional markets is prerequisite creation should be approached from the perspective of coexistence that mutual development. Therefore, the competitive strategy in Jeju's traditional markets are premised on complementary cooperation partnership rather than competitive relationship with discount retail store and the balanced development of regional economy, improvement of resident's quality of life, maintenance of employment, and creation of job. Moreover, marketing strategy of Jeju's traditional markets must necessitate selection of target segmentation market and the theory forme to develop a competitive advantage.

전통시장의 토지이용특성에 관한 연구

김기원,서충원 한국부동산학회 2019 不動産學報 Vol.77 No.-

1. CONTENTS (1) RESEARCH OBJECTIVES The traditional markets are recognized as the physical mediator that performs various function to contain local residents’ culture and history. The traditional market in Yongin is located in Yongin-city, which was opened in 1960 and has the long history of about 60 years. There are 535 stores and employees are about 2,000. The traditional market in Yongin contributes to offer opportunities both purchase of goods to people and hiring labor to small retail business owner. Although the market in Yongin has the historical background, it is losing the functions of traditional market due to the lack of improvement of facilities as well as the change of purchasing behavior, Therefore, the purpose of the study is to find the implications for facilitating the traditional market based on the analysing land-use characteristic. (2) RESEARCH METHOD We define the definition of the traditional market and review the developing process. To analyse the land-use characteristic of the traditional market in Yongin, the characteristic is divided into four categories: land price change, the physical factors in building, the retail characteristic, and the community facility factor. We investigate the four factors by applying the spatial analysis and the community survey. (3) RESEARCH FINDINGS The results show that land price is noticeably increased around of the parking facility due to the improvement of the geographical accessibility to the market. According to the clustering analysis, the traditional market area tends to have the homogeneous characteristic among the 203 buildings. 2. RESULTS As the result, strategies to promote the traditional market should be pursued in the consideration both the physical factors as well as the social environment in order to propose the strategy for revitalizing of the traditional market in Yongin. 3. KEY WORDS ∙ Traditional Market, Yongin traditional market, Land-use Characteristic

전통시장 모집단 현행화의 필요성

Chul-Sung Lee,Young-Ki Kim,Seung-Hee Kim 한국유통과학회 2019 유통과학연구 Vol.17 No.4

Purpose – Statistics of Traditional Market is the only source of information on traditional markets, shopping street, and underground shopping street. The government conducts a survey of traditional market conditions every year to look at the current status of traditional markets and provide effective support. Therefore, this study examines the necessity and validity of updating about the Survey Population of Traditional Market Research design, data, and methodology – This study investigated the necessity of updating about the Survey Population of Traditional Market through literature review. Therefore this study examined the necessity of the current population based on the review of the population related to the sample design, methods, and the sampling frame. Next, we examined the change patterns of the population and the sample by dividing the population and sample of the current survey of the traditional market survey into the market unit, the store unit within the market, and finally the individual store unit. Results – As a result, the population of traditional market changes about 4~6%. Next, the analysis of the store unit in the market shows that the number of stores is very variable even though the market is continuously included in the survey target. Finally, as a result of examining the characteristics of individual stores, the stores with less than one year were more than 6% of the total surveyed stores based on the traditional market. These results are generally inconsistent with the idea that stores in traditional markets will operate for a long time in one place. Next, we proposed the establishment of a management system, applying Citizen Generated Data, and circulation survey. Additionally, this study proposes to change the stratification variables at the regional level rather than the market unit. Conclusions – Therefore, in this study, it is suggested that a current population of traditional market is needed updating, and that a population survey should be updated at least four years. In addition, a system for investigating traditional markets and districts was established and a circulation survey was proposed for efficient use of budgets. Based on these research results and policy suggestions, the future research directions are suggested.