헤어샵 유형이 종사자들의 심리에 미치는 영향 비교 연구

신희웅,지정훈 한국디자인문화학회 2020 한국디자인문화학회지 Vol.26 No.2

Hair shops are now spreading to a broad swath of the general public in various types because of their continuous quantitative growth. The working environment also depends on hair shop types, which will affect the psychology of hair shop employees. Comparative studies on the differences by hair shop types are, however, incomplete. So this study is aimed at providing basic data and information on human resource management through a comparative analysis of the differences in their psychology by hair shop types. For analysis of data from this study, the SPSS WIN 21.0 program was used to conduct a frequency analysis, exploratory factor analysis and reliability verification. An one-way ANOVA was conducted to unearth the differences between positive psychological capital, communication satisfaction, affective commitment, emotional exhaustion, job satisfaction and turnover intention by hair shop types, and a Duncan test was conducted using a post-hoc method. A total of 450 questionnaires distributed to franchise, local brand and private hair shops in Gwanfju city were analyzed using the Likert 5-point scale. The research contents were mainly composed of theoretical background on positive psychological capital, communication satisfaction, affective commitment, emotional exhaustion, job satisfaction and turnover intention, research design and related analysis. The research results showed that across the board, franchise hair shops were positive compared to other types of hair shops, and communication satisfaction and emotional exhaustion were positive in franchise hair shops. In particular, employees had a smooth communication with managers and a less tired feeling of their job in franchise hair shops. Consequently, local brand hair shops, should it perceive these differences and change themselves, and private hair shops will reduce the gap between human resources. 헤어샵은 지속적인 양적성장으로 인해 광범위해지고 다양한 유형으로 성장하고 있다. 이에 근무환경도헤어샵 유형에 따라 차이가 있으며, 이러한 차이는 종사자의 심리에 영향을 미칠 것이다. 그러나 헤어샵 유형별 차이를 비교하는 연구는 부족한 실정으로 헤어샵 유형별 종사자들의 심리에 관한 차이를 비교 분석하여 유형별 인적자원관리의 기초자료 및 정보를 제공하고자 한다. 본 연구 자료분석은 SPSS WIN 21.0 통계 프로그램을 활용하여 빈도분석, 탐색적 요인분석, 신뢰도 검증하였다. 또한, 헤어샵 유형에 따라 긍정심리자본, 커뮤니케이션 만족, 정서적 몰입, 감정소진, 직무만족, 이직의도에 차이가 있는지 알아보기 위해 일원변량분석(One way ANOVA)을 실시하였으며, 사후검정 방법으로 Duncan test를 실시하였다. 연구 대상 및 범위는 광주광역시 프랜차이즈⋅지역브랜드⋅개인 헤어샵을 대상으로 총 450부의 설문을 리커드 5점 척도를사용하여 분석하였다. 연구의 주된 내용은 긍정심리자본, 커뮤니케이션 만족, 정서적 몰입, 감정소진, 직무만족, 이직의도에 관한 이론적 배경과 연구의 설계 및 이와 관련된 분석들로 구성된다. 연구결과, 프랜차이즈 헤어샵은 전반적으로 타 유형의헤어샵 대비 긍정적으로 분석되었으며, 그중 커뮤니케이션 만족과 감정소진이 긍정적으로 나타났다. 특히 프랜차이즈 헤어샵은 상사와 부하직원 간에 커뮤니케이션이원활하고 직무에 대한 피곤한 감정을 적게 느끼는 것으로 분석되었다. 따라서 지역브랜드 및 개인 헤어샵은 이러한 차이를 인지하고 자신의 헤어샵에 맞춰 변화한다면인적자원 간에 격차를 줄일 수 있을 것으로 사료된다.

네일샵 미용실의 실내공기 중 미세먼지(PM 10 ), 휘발성 유기화합물 (VOCs), 알데하이드류(Aldehydes)의 농도 및 업소 특성에 따른 상관성 분석

이보람(Boram Lee),곽수영(Sooyoung Kuag),양원호(Wonho Yang),전상일(Sang il Jun),김정수(Jung-su Kim),이기영(Kiyoung Lee) 한국환경보건학회 2017 한국환경보건학회지 Vol.43 No.6

Objectives: The purpose of this study was to assess the indoor levels of PM 10 , VOCs and aldehydes in nail shop and hair salon. Methods: The field survey was conducted for 52 hair salons 52 nail shops, and 26 shop-in-shops in Seoul and Daegu city. The field technicians investigated characteristics of each shop including operating time, indoor volume, ventilation and so on. Indoor concentrations of PM 10 , VOCs and aldehydes, indoor temperature and humidity were measured in 12 hair salons, 12 nail shops and 6 shop-in shops. MP Surveryor II (Graywolf, USA) was used to measure CO 2 concentration, temperature and humidity for 8 hours. PM 10 concentrations were measured by minivolume air sampler with Teflon quartz filter (0.2 μm pore size, φ 47 mm, Graseby-Anderson TEF-DISKTM) for 6 hours. VOCs passive sampler (OVM 3500) was used to collect VOCs for 8 hours and analyzed by GC/MSD. Results: The CO 2 concentrations were 759.4±58.2 ppm in nail shops, 731.0±72.5 ppm in hair salons, and 656.4±31.2 ppm in shop-in-shops. The PM 10 concentrations were 27.5±14.2 µg/m 3 in nail shops, 33.1±6.3 µg/m 3 in hair salons, and 39.0±26.9 µg/m 3 in shop-in-shops. TVOCs concentrations were 3085.4±1667.8 µg/m 3 in nail shops, 2131.1±617.3 µg/m 3 in hair salons, and 1550.3±529.0 µg/m 3 in shop-in-shops. TVOCs concentrations in nail shops were significantly higher than those in hair salons and shop-in-shops (p=0.002). Formaldehyde concentrations were 60.8±36.6 µg/m 3 in nail shops, 89.1±55.4 µg/m 3 in hair salons, and 45.1±22.5 µg/m 3 in shop-in-shops. Conclusion: TVOCs concentrations in nail shop were the highest among others. TVOC concentrations in all stores exceeded indoor air quality stand of indoor air quality control in public –use facilities, etc act.

KS-SQI를 활용한 헤어샵 유형별 서비스품질 및 고객만족도

신희웅,지정훈 한국미용예술경영학회 2022 미용예술경영연구 Vol.16 No.3

Despite continuous efforts to strengthen service capabilities beyond technology-oriented management methods, the hair and beauty service industry has limitations in that most of the previous studies that studied service quality are “SERVQUAL” and “SERVPERF” developed abroad. Therefore, research is needed to be supported for its limitations and use of a specific measurement model suitable for the local and domestic service industry, and the need for in-depth research that subdivides the types of hair shops is raised in consideration of quantitative expansion and various types of current situations. Thus, in this closely conducted study, the types of hair shops were subdivided into franchises, local brands, and small enterprises hair shops using the service quality measurement model “KS-SQI” which was jointly developed by the Korea Standards Association and the Seoul National University Management Institute. Based on these analyses and results, it is purposely to provide basic data and information that are helpful and essential for the improvement and development of service quality in the hair beauty service industry. The subject matters of this study were carefully selected for the main target markets who have used these specific types of hair shop service more than once within the past three months, and it has specified research locations in Gwangju Metropolitan City, and a total of 480 copies were used as final analysis data with 160 copies each. Statistical processing of data was analyzed using the SPSSWIN21.0 Program, and frequency analysis, exploratory factor analysis, multiple regression analysis were also performed. As a result, there was a noticeable difference in the effect and impact of service quality on customer satisfaction according to the type of hair shop. Thus, the service providers’ efforts and quality services are very essential for recognizing and meeting insufficient service quality factors for each type of hair shop, and recognition of the importance of the physical environment and the fundamentals of service as well will improve and exceed the satisfaction of customers visiting the hair shop for acquiring of services.

A Study on the Relationship between Using Reference Groups and Service Belief, Self-Regulation, Vocational Calling, Autonomy, and Job Stress of Korean Hair-Beauty Shop Workers: Focused on the Moderating Effect of Social Support

Migyeong Shin(Migyeong Shin),Eunjoo Choi(Eunjoo Choi) J-INSTITUTE 2022 Regulations Vol.7 No.2

Purpose: In this study, the relationship between Using Reference Groups, Service Belief, Self-regulation, Vo-cational Calling, and Autonomy was investigated to analyze the factors affecting the reduction of job stress of Korean Hair-beauty Shop Workers. In addition, this study aims to analyze whether Social Support has a moder-ating effect on the relationship between Job Stress, Using Reference Groups, Service Belief, Self-regulation, Vo-cational Calling, and Autonomy. The purpose of this study is to help reduce the job stress of Korean hair salon workers and to contribute to vitalization of the beauty industry by analyzing the relationship between various factors in an integrated way. Method: This study was conducted for Korean Hair-beauty Shop Workers, and analyzed data were collected by distributing questionnaires to hair beauty shops and beauty associations and organizations nationwide. Em-pirical statistical analysis was performed using SPSS 25.0 program, and frequency analysis, reliability and validity analysis were performed. Multiple regression analysis was performed 4 times by defining the dependent variable stress as 4 factors, and moderating effect analysis was performed to find out the influence relationship of social support. Results: First, Using Reference Groups(β=-.309, p<.001), Service Belief(β=-.248, p<.001), Autonomy(β=-.222, p<.001), Vocational Calling(β=-.117, p<.001) factors have a significant negative(-) effect on job stress. Second, Service Belief(β=-.271, p<.001), Autonomy(β=-.209, p<.001), Using Reference Groups(β=-.089, p<.05) factors have a significant negative (-) effect on Personal Stress. Third, Using Reference Groups(β=-.365, p<.001), Self-regulation(β=-.202, p<.001), Autonomy(β=-.160, p<.001), Service Belief(β=-.144, p<.001) factors have a signifi-cant negative(-) effect on Customer and Work stress. Fourth, the factors of Service Belief(β=-.294, p<.001), Using Reference Groups(β=-.280, p<.001), and Autonomy(β=-.235, p<.001) have a significant negative(-) effect on En-vironment Stress. Finally, in the effects of Using Reference Groups, Service Belief, Self-regulation, and Autonomy on Job Stress, the moderating effect of Social Support was found to be statistically significant. Conclusion: Using Reference Groups, Service Belief, Self-regulation, and Autonomy were found to have a sig-nificant negative effect on Job Stress. In particular, Using Reference Groups, Service Belief, and Autonomy had a significant influence on all sub-factors of Job Stress, and Using Reference Groups had the greatest influence, confirming that it was the most important variable for hair-beauty shop workers. It was confirmed that Hair-beauty shop workers with high Social Support had lower job stress as their Perceptions of Professionalism in-creased than Hair-beauty shop workers with low social support. Specifically, the negative influence of Using Ref-erence Groups, Service Belief, Self-regulation, and Autonomy on Job Stress was larger in the group with high Social Support than the group with low social support. In order to make Hair-beauty shop workers less stressful in performing their jobs, enhancing their own professionalism is a significant means, but the manager of the hair beauty shop respects, considers, cares, and treats members intimately, Informational Support should be provided, and appropriate compensation should be provided for the job.

헤어샵 이용실태 및 서비스품질 연구

지정훈(Ji, Jeong Hun) 한국디자인문화학회 2016 한국디자인문화학회지 Vol.22 No.3

본 연구는 헤어샵 이용실태를 분석하고, 서비스품질중 가격 및 예약시스템에 관한 요소를 Kano 모형에 적용하여 서비스품질 유형을 구분하며, 고객만족계수와 PCSI 지수의 도출을 통해 중요한 품질요소를 알아봄으로써 가격 및 예약시스템을 지각하는 고객을 이해하여 보다 나은 서비스품질 제공을 위한 기초자료 및 헤어샵 운영에 필요한 정보를 제공하고자 하였다. 연구의 대상 및 범위는 광주광역시의 헤어샵 방문고객들을 대상으로 2015년 10월 11일부터 11월 11일까지 총 332부의 설문을 최종 분석 대상으로 하였으며, 자료분석 방법으로는 스프레드시트인 ‘Microsoft Office Excel 2007’과 통계패키지 프로그램인 SPSS 18.0을 이용하였다. 연구의 주된 내용은 Kano 모형, 고객만족계수와 PCSI 지수, 가격 및 예약시스템에 대한 이론적 배경과 헤어샵 이용실태 및 Kano 분류방법에 따른 고객만족계수와 PCSI 지수 관련 분석들로 구성되어진다. 연구결과 이용실태에서는 소규모 개인 매장 방문 고객이 높게 나타났으며, 연간 방문횟수는 6-10회, 월평균 헤어샵 지출비용은 2-5만원, 주로 받는 시술품목은 헤어커트, 헤어샵 정보취득은 지인의 추천이 많았으며, 헤어샵 선택 기준으로는 기술이 높게 나타났다. 또한 Kano 모형 분류방법에 따라 ‘다양한 가격할인혜택’, ‘다수의 할인카드제도 및 멤버쉽카드’, ‘메뉴판 비치 및 상품설명’, ‘전화예약 및 변경 신속, 편리성’ 등이 매력적 품질요소로, ‘가격책정’, ‘다양한 가격대’, ‘정해진 예약시간 내 시술’ 등이 일원적 품질요소로 분류되었다. 그리고 Better 지수와 Wores 지수에서 Better 지수는 ‘다양한 가격할인혜택’이, Wores 지수는 ‘가격책정’이 높게 나타났으며, 끝으로 PCSI 지수는 ‘다양한 가격대’가 가장 높게 나타났음을 확인하였다. 이에 나타난 결과를 바탕으로 헤어샵의 가격 및 예약시스템에 대한 서비스품질의 향상을 위한 노력이 요구된다. This study is intended to provide customers, who perceive price and reservation system of service qualities, with basic data for better service quality and information for hair shop operation by poring over the current state of using hair shops, classifying the type of service qualities through the application of price and reservation system to Kano model, and looking into important quality factors through the derivation of customer satisfaction coefficient and PCSI index. To achieve this, a survey was carried out to customers visiting hair shops in Gwangju city through October 11 to November 11, 2015. The Microsoft Office Excel 2007 and SPSS 18.0 were used for final analysis of a total of 332 questionnaires. The contents of research are mainly composed of Kano model, customer satisfaction coefficient and PCSI index, theoretical background for price and reservation system, current state of using hair shops, and analysis of customer satisfaction coefficient and PCSI index by Kano classification. The results of this study were as follows. For the current state of using hair shops, most of customers visited small-scale individual hair shops. The frequency of annual visits was 6-10 times. The monthly average expenditure in hair shops was 20,000-50,000 won. The main treatment was a haircut. Information about hair shops was acquired by many recommendations from their acquaintances. Hair skill was high in the criteria for hair shop selection. According to Kano classification, ‘a variety of discounts’, ‘a lot of discount card systems and membership card’, ‘menu equipping and goods description’ and ‘telephone reservation and quick change, convenience’ were classified as attractive quality factors, and ‘pricing’, ‘a variety of price ranges’ and ‘treatment within the appointed time’ as unitary factors. In the Better and Wores indexes, ‘a variety of discounts’ and ‘pricing’ had a high Better index and a high Wores index, respectively. Finally, ‘a variety of price ranges’ had the highest PCSI index. Based on the findings stated above, improving the service quality of price and reservation system requires efforts.

미용업의 운영특성과 경영성과 -헤어, 피부, 네일 업종의 비교분석-

오윤경 ( Yun Kyoung Oh ),김원중 ( Won Joong Kim ) 한국미용학회 2010 한국미용학회지 Vol.16 No.3

The main objective of this study is to examine the operational characteristics of beauty business (including hair, skin and nail care shops), analyze the managerial performance and investigate the factors affecting the performance. A survey was conducted using structured questionnaire for beauty shops in Busan-Kyungnam area, and data from 245 shops were utilized. Comparative analysis of operational characteristics showed that the hair shops were located more in residental areas, had largest average number of customers per day, but were lowest in terms of store evaluation point. Skin care shops had largest average area of the store but smallest number of daily customers. Also they were highest in customer characteristics point, sales revenue and expenses, but lowest in operating-profits-to-sales ratio. In case of nail care shops, average area of store and general manager`s length of business career were lowest, but they had more employed general managers. Most important factors affecting the managerial performance of beauty business were fount to be characteristics of general manager and price indicator. More specifically, factors affecting sales revenue per chair were price indicator, general manager`s type and career (in case of hair shops), or price indicator, general manager`s gender and career (in case of skin care shops), or general manager`s type and education (in case of nail care shops). Finally, factors affecting operating-profits-to-sales ratio were price indicator (in case of hair and nail care shops), or price indicator and general manager`s education and career (in case of skin care shops).

고객의 가치가 뷰티 헤어샵 선택 및 만족도에 미치는 영향

박소정,이정규 한국일러스트레이션학회 2018 일러스트레이션 포럼 Vol.19 No.57

This study aims to analyze the causal relationships among personal value, choice and satisfaction from the customers’ of beauty hair shop; it is expected to contribute to the lacking basis of consumer behavior studies in beauty hair shop. The survey was conducted from June 1 to 20, 2018 in 20 with 345 customers visiting 20 beauty hair shops located in Seoul and northern region of Gyeong-gi province and collected data was analyzed with SPSS v.20.0. As results, it is revealed that 1)personal values had significant effects on hair shop choice, that is space design, service, hair design and appreciation system, 2)all the factors(i.e., future-oriented, trend-oriented and health-oriented values) of personal value affected positively satisfaction and lastly, 3)two beauty hair shop choice factors, which are membership and hair design, affected positively satisfaction, respectively. This research confirmed the relations among beauty hair shop customer’s personal value, choice and satisfaction as supporting the previous studies. 고객의 가치가 뷰티 헤어샵 선택에 미치는 영향과 만족도에 미치는 영향관계를 분석하고, 또한 뷰티 헤어샵 선택이 만족도에 미치는 영향관계를 분석하여 현재 미진한 뷰티 헤어샵의 소비자 구매행동 연구의 토대를 구축하고자 한다. 2018년 6월 1일부터 6월 20일 사이에 서울과 경기북부지역의 대학가에 있는 20곳의 뷰티 헤어샵을 방문한 345명의 고객을 대상으로 설문조사를 실시하였고, SPSS v.20.0의 통계 패키지 프로그램을 활용하여 분석하였다. 연구결과, 첫째, 고객의 가치에 따라 뷰티 헤어샵 선택에 미치는 영향(공간 디자인, 서비스, 헤어 디자인, 사은제도)을 분석한 결과, 가치와 뷰티 헤어샵 선택에 미치는 영향관계는 정(+)의 영향관계 또는 부(-)의 영향관계를 주는 것으로 나타났다. 둘째, 가치 요인 중 ‘미래지향’, ‘유행지향’, ‘건강지향’ 순으로 뷰티 헤어샵 만족도에 정(+)의 영향관계를 주는 것으로 나타났다. 셋째, 뷰티 헤어샵 선택 속성 요인 중 ‘멤버쉽’, 서비스’, ‘헤어 디자인’ 순으로 미용실 만족도에 정(+)의 영향관계를 주는 것으로 나타났다. 본 연구를 통하여 뷰티 헤어샵 고객의 가치와 선택의 관계, 가치와 만족도와 관계, 점포선택과 만족도와의 관계를 규명하였으며, 선행연구들의 연구결과를 뒷받침하는 연구결과를 제시하였다.

두피·탈모 헤어샵의 관계마케팅이 고객만족 및 변인의 매개효과 연구

정유진 ( Yoo-jin Jeong ),송연숙 ( Yeon-sook Song ) 한국미용학회 2020 한국미용학회지 Vol.26 No.5

The purpose of this study is to investigate to examine the mediating effect of customer satisfaction and variables by relationship marketing of scalp & hair care shop’s. For empirical analysis, the measurement was performed for 347 customers of scalp & hair care shop’s. The data collected through questionnaires were analyzed using the SPSS 24.0 program. The main results and implications of this study are as follows. First, the effect of scalp & hair care shop’s relationship marketing on customer satisfaction was verified. It was found that the factors of professionalism, communication, reputation(honority), and bond among relationship marketing had significant positive effects on customer satisfaction. Second, the effect of scalp & hair care shop’s customer satisfaction on loyalty was verified. It was found that customer satisfaction had significant positive effects on customer loyalty. Third, the effect of scalp & hair care shop’s relationship marketing on customer loyalty was verified. It was found that the factors of professionalism, communication, reputation(honority), and bond among relationship marketing had significant positive effects on customer loyalty. This study is meaningful in that it has empirically identified the theoretical path of customer satisfaction in relationship between scalp & hair care shop’s relationship marketing and customer loyalty, and also professionalism of scalp & hair care shop is the most important relationship marketing factor.

모바일 O2O 어플리케이션을 통한 헤어샵 선택이 재방문의도에 미치는 영향

강세일(Seil Kang),김상수(Sang-Soo Kim) 한국인터넷전자상거래학회 2021 인터넷전자상거래연구 Vol.21 No.3

Recently, O2O (Online to Offline) services, which combine online and offline services, have been provided in various industries due to the expansion of Internet and smartphone use. Since its launch in 2016, the hair shop O2O service has continued to grow steadily, attracting more than 6,000 stores and attracting nearly 4.5 million users. However, theoretical and practical prior research on this is very insufficient. Based on the expectation confirmation theory, this study aims to reveal the influence and relationship on the intention of revisiting selected hair shops through mobile O2O applications. To this end, a research model was set up, and 103 response data were used for analysis by distributing questionnaires online to consumers with experience in using the mobile O2O application service. Structural model analysis shows that the perceived usefulness of the APP influences the confirmation of the selected hair shop, and the confirmation of the selected hair shop affects the perceived value and the satisfaction of the selected hair shop. In addition, the perceived value of the hair shop influences the satisfaction and the intention of revisiting the hair shop, and the satisfaction influences the revisit intention. The empirical analysis results of this study provide a foundation for future related follow-up studies and are believed to present development plans to O2O service developers and field practitioners.

The Effect of Hair Beauty Shop Customers' Perception of General Risks and Beauty Shop Risks on Consumer Sentiment

Juyeun Park(Juyeun Park),Eunjoo Choi(Eunjoo Choi),Kihun Han(Kihun Han) J-INSTITUTE 2023 Protection Convergence Vol.8 No.1

Purpose: As the COVID-19 pandemic began, the concepts that have been used in Korean society are “With Corona” and “Post Corona.” In Korea, social distancing and mask wearing were mostly lifted, but the sense of crisis did not disappear. As consumer sentiment shrank, productivity decreased, and the entire industry was af-fected, the beauty industry (mainly face-to-face services) is also subject to many negative effects. Consumer sen-timent appears irrational and rationally regulates consumption habits. The general risk perception and beauty shop risk perception of COVID-19 were set as factors that affect consumer sentiment of hair beauty service con-sumers. This study aims to provide basic data to present a differentiated strategy that is different from other service fields for the development of the beauty industry. Method: The data of this study were statistically analyzed using SPSS 25.0, and first, an exploratory factor analysis was performed to analyze the validity of the measurement tool. Reliability was analyzed using Cronbach's alpha coefficient. Frequency analysis and descriptive statistical analysis were performed, and chi-square test and multiple regression analysis were performed. Results: Social and environmental risk and economic risk, sub-factors of general risk perception, appeared to have a significant positive (+) effect on consumer sentiment, and human risk, a sub-factor of beauty shop risk perception, had a significant negative (-) effect on consumer sentiment. Was found to have an effect on In other words, it can be said that the higher the social and environmental risk and economic risk, sub-factors of general risk perception, the higher consumer sentiment, and the higher the human risk, the sub-factor of beauty shop risk perception, the lower consumer sentiment. Economic risk (β=.290, p<.001), human risk (β=-.231, p<.01), and social and environmental risk (β=.118, p<.05) affects consumer sentiment in the order has been shown to affect. Conclusion: ‘Presence of regular beauty shops’, ‘Beauty shop selection criteria’, and ‘Reason for reduction in beauty expenditure and items after COVID-19’ according to the age and gender of research subjects differ. There-fore, different marketing methods should be sought for each generation or gender. Since the relationship be-tween risk perception and consumer sentiment has been revealed, it can be utilized to help recover and improve hair beauty shop business in the future.